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Jurnal Ekonomi dan Bisnis (Jebi)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : Zenodo
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Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
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Articles 440 Documents
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ANALISIS IMPLEMENTASI ETIKA PEMASARAN SYARIAH PADA BANK BSI KCP LUBUK SIKAPING Widiati Lubis; Zulhelmi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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In a town like Lubuk Sikaping, where sharia-observant Muslims make up the vast majority of the population, this study assumes that Bank BSI KCP Lubuk Sikaping can help the company grow and succeed. Employees at Bank BSI KCP Lubuk Sikaping have done an excellent job implementing sharia marketing ethics, which has helped the bank attract trustworthy clients who are interested in applying for loans. There has been a failure to execute measures pertaining to honouring promises and communicating with clients since some personnel have not fulfilled their commitments and others have made blunders in their communication. This study aims to examine the implementation of sharia marketing ethics at Bank BSI KCP Lubuk Sikaping and poses the problem of how marketing ethics are being implemented there. The researcher relied on Mikro Relation and a number of Bank BSI KCP Lubuk Sikaping customers as key informants in this qualitative study that aimed to observe all relevant situations and events in relation to the accurate abstraction. Researchers documented their findings and gathered information through interviews and participant observation. Research findings indicate that Bank BSI KCP Lubuk Sikaping has implemented sharia marketing ethics by conducting marketing activities in line with religious values, morals, sharia principles, and company regulations, as well as by following the principles and indicators of sharia marketing ethics.
STRATEGI PEMASARAN UMRAH PADA PT. SINAI TOUR & TRAVEL DALAM MENINGKATKAN MINAT JAMAAH BUKITTINGGI Siti Aisyah; Tartila Devy
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The problem in this study is the ineffectiveness of the marketing strategy implemented, particularly in the aspects of a lack of product variation, an office location that is not strategically placed, and promotions that have not been maximized, resulting in many people not being aware of PT. Sinai Tour and Travel Bukittinggi branch. This study aims to analyze the marketing strategy implemented by PT. Sinai Tour and Travel Bukittinggi branch in an effort to attract the interest of potential pilgrims from Bukittinggi. The method used in this study is descriptive qualitative, collecting primary data through interviews, observations, and questionnaires at PT. Sinai Tour and Travel Bukittinggi branch, as well as secondary data from written sources such as books. The focus of this research is on the marketing mix strategy, which includes the 7P elements: Product, price, place, promotion, people, process, and physical evidence. The research findings indicate that although the products and facilities offered are quite attractive, there are some challenges that need to be addressed, such as the less strategic office location and the under-optimized promotion efforts. Other findings reveal that the affordable umrah package prices and high-quality services are the company’s strengths. However, the promotion aspect still requires more attention to enhance competitiveness amidst the intense competition in the hajj and umrah travel business in Bukittinggi.
ANALISIS STRATEGI PEMASARAN TABUNGAN SIKOCI SYARIAH MENGGUNAKAN AKAD MUDHARABAH DALAM MENINGKATKAN JUMLAH NASABAH (STUDI KASUS BANK NAGARI CABANG SYARIAH PAYAKUMBUH) Gita Aprilia; Rahmi Rahmi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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To put it simply, a bank is a type of financial institution that takes deposits of people's savings and then lends those funds out to them in various ways to raise everyone's level of living. Sikoci Syariah Savings, a superior product owned by Bank Nagari, is one of the many popular funding products in the community. It is based on the wadiah and mudharabah contract principles and offers annual increases to its customers. Qualitative descriptive research is what this study is all about. Interviews were held at the PT. Bank Nagari Sharia Branch Payakumbuh with customers, the marketing department's Deputy Manager, and other bank staff. Methods such as observation, interviews, and documentation are employed to gather data. The Marketing Mix is the instrument used for analyzing all of this data. One outcome of this research is the marketing approach used by the Payakumbuh branch of Bank Nagari Syariah to attract more consumers. This approach makes use of the marketing mix, which includes the following elements: product, price, place, promotion, people, physical evidence, process, public relations, and power strategy. (2) Efforts to address marketing strategy roadblocks in expanding the sikoci syariah mudharaba savings product's client base, including re-evaluating the target market, fostering customer contact, tailoring product development to customer needs, and providing exclusive deals.
PENGARUH KETERSEDIAAN PENTAGONAL ASSET TERHADAP KEBERLANGSUNGAN HOME INDUSTRI KACANG RENDANG DALAM KERANGKA EKONOMI ISLAM (Studi Kasus: Home Industri Nagari Sundata Selatan, Kecamatan Lubuk Sikaping, Kabupaten Pasaman) Anisa Talim; Yenty Astarie Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This research is motivated by the producers of rendang peanut industry who run their business fromgeneration to generation in South Sundata Village, Lubuk Sikaping District, Pasaman Regency, still experiencing an increase and decrease in income in the production process. The purpose of this study was to determine the effect of the availability of Pentagonal assets on the sustainability of the Rendang Peanut Home Industry in South Sundata Village, Lubuk Sikaping District, Pasaman Regency. The research method used is quantitative research with a descriptive approach. This research is a field research using a questionnaire (Likertscale) with a research sample of 9 respondents. Data analysis techniques using Validity Test, Reliability Test, Normality Test, Simple Linear Regression Test, T Test, and Determinant Coefficient Test. Based on the results of the study, the author found the results of the T Test that the Pentagonal Asset (X) experience variable consisting of Human capital (X1) has a sigvalue of 0.031 (sig<0.05), Natural capital (X2) has a sigvalue of 0.007 (sig<0.05), Financial capital (X3) has a sigvalue of 0.031 (sig<0.05), Social capital (X4) has a sigvalue of 0.020 (sig<0.05), Physical capital (X5) has a sigvalue of 0.007 (sig<0.05) then it can be said that there is a significant influence between the Pentagonal Asset (X) variable on the Sustainability of Home Industry (Y) in rendang peanut producers in South Sundata Village, Lubuk Sikaping District, Pasaman Regency so that Ho is rejected and H1 is accepted. So it can be concluded that the proposed hypothesis can be accepted because the sigvalue is <0.05.
ANALISIS STRATEGI BAURAN PEMASARAN PADA TOKO BUNDA CAKE & BAKERY BUKITTINGGI MENURUT PERSPEKTIF BISNIS SYARIAH Nabila Rahmadani; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This research is motivated by the increasingly competitive business competition in the culinary industry, especially the bakery business. In order to win the competition, business actors must pay attention to and apply the right marketing mix. This study aims to identify and analyze the implementation of the marketing mix at Bunda Cake & Bakery Bukittinggi. The purpose of this study is to determine how the marketing mix in facing competition at Bunda Cake & Bakery. This type of research is qualitative research with data collected through observation, interviews and documentation. The analysis technique used is data collection, data reduction, data presentation and drawing conclusions. Based on the results of the study of the four marketing mixes of Bunda Cake & Bakery, the price variable meets the good category, while the product and place variables are classified as medium categories and the promotion variable is classified as low categories. So for the product variable, it needs to be improved again, especially in the indicators of variation, quality, design and packaging. For the place/location variable, it is necessary to expand product distribution so that it can be more easily reached by consumers. The promotion variable needs to be improved again by using social media to expand market reach. From the results of the analysis conducted, in general the marketing mix applied according to the Islamic marketing concept is halal and thayyib products, flexible pricing and always maintaining the cleanliness of the place.
ANALISIS KONSEPTUAL TERHADAP FONDASI EKONOMI MAKRO ISLAM: STUDI LITERATUR Randi Muhammad Irawan; Ronal Jusupan Maulana, Suci Hayati
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This study aims to conceptually analyse the foundations of macroeconomics from an Islamic perspective through a library research approach. Islamic macroeconomics is part of the Islamic economic system that emphasises the values of justice, balance, and holistic welfare (falah) for the people. Unlike conventional economics, which is oriented towards growth and efficiency alone, Islamic economics incorporates moral, social, and spiritual elements into economic management. This study found that basic principles such as the prohibition of usury, fair distribution of wealth, and the importance of the state's role in maintaining economic balance are the main foundations of Islamic macroeconomics. Additionally, instruments such as zakat, infak, sedekah, wakaf, and baitul mal play a crucial role in creating a just and sustainable economic system. The findings of this study are expected to enrich the body of knowledge in Islamic economics and serve as a foundation for further applied research.
STRATEGI GEREJA TORAJA DALAM MENDORONG PERTUMBUHAN UMKM MELALUI MOMENTUM 110 TAHUN IMT SEBAGAI DASAR PEMBERDAYAAN Abdiel Putra Kapuangan; Abigael Tiku Dualembang, Junairi Yuris Siruru, Ernawati Patiung, Suprianto Sapu&#039;
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): JEBI: Jurnal Ekonomi dan Bisnis
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This study aims to analyze the role of the Toraja Church in encouraging the growth of Micro, Small, and Medium Enterprises (MSMEs) by utilizing the momentum of 110 years of the entry of the Gospel into the Land of Toraja (IMT). The research method used is qualitative with a library study approach, collecting data from literature, church documents, and related sources. The formulation of the problem in this study is how the Toraja Church utilizes the momentum of 110 years of IMT to encourage the growth of UMKM, secondly what are the empowerment strategies carried out by the Toraja Church, and how are they relevant to Amartya Sen's capability approach theory?. The objectives of the study include analyzing the role of the Toraja Church in developing UMKM through the momentum of 110 years of IMT, then identifying and evaluating empowerment strategies based on the capability approach perspective, and providing recommendations for optimizing UMKM empowerment programs for the welfare of the Toraja people. The results of the study show that the Toraja Church utilizes the momentum of 110 years of IMT as a platform to increase the capacity of MSMEs through training, mentoring, and access to capital. The empowerment strategy implemented is in line with Amartya Sen's theory, which emphasizes increasing individual capabilities to achieve prosperity. In conclusion, the Toraja Church has a strategic role in empowering MSMEs through a faith-based approach and local wisdom, but stronger synergy with stakeholders is needed to expand the impact of empowerment.
ANALISIS PENGARUH FASILITAS DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA OBJEK WISATA PULAU ANGSO DUO KOTA PARIAMAN Zella Permata Bunda; Septria Susanti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): JEBI: Jurnal Ekonomi dan Bisnis
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This research aims to analyze the influence of facilities and word of mouth on tourists' visiting decisions at the Angso Duo Island tourist attraction, Pariaman City. The method in this research is quantitative using data analysis techniques, namely research instrument testing, classical assumption testing, multiple linear regression testing, hypothesis testing (t test and f test), and coefficient of determination testing. The sample used was 100 tourists who were used as respondents. The research results show that the results of the t test and F test obtained a significant value of 0.000 < 0.05, thus the Facilities variable (X1) and the Word of mouth variable (X2) have a positive and significant influence on Visiting Decisions (Y). And the R- Square value is 0.246 or 24.6%, which shows that the influence of facilities and word of mouth is 24.6% on tourists' visiting decisions.
ANALISIS KONTRIBUSI PAJAK REKLAME TERHADAP PENDAPATAN ASLI DAERAH (Studi Kasus Kabupaten Pasaman) Martina Martina; Tartila Devy
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): JEBI: Jurnal Ekonomi dan Bisnis
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This research aims to determine the analysis of the contribution of advertising tax in increasing the original regional income of Pasaman district. This type of research is descriptive qualitative research. This research was conducted at the Regional Financial Agency of Pasaman district. The type of data used is quantitative data which will then be analyzed using qualitative analysis. This data collection technique is in the form of primary data, namely data taken from interviews. As well as secondary data in the form of budget realization report data for 2019-2023. The results of this research show that the contribution of advertising tax to the original regional income of Pasaman Regency in 2019-2023 is at a percentage of 0% -10% which is classified as contributing very little to the original regional income. Eflorts to increase advertising tax receipts towards Pasaman Regency's original regional income by conducting outreach to the community, especially to business actors about the importance of paying advertising tax in accordance with applicable regulations, the government, especially the Regional Financial Agency, is also carrying out activities to control and organize illegal billboards in collaboration with Satpol PP to check problematic conditions, provide strict sanctions in the form of fines that violate the provisions of advertisement tax regulations, supervise the installation of advertisements that do not have permits or have not paid taxes, and provide services to taxpayers, both in terms of registration, consultation and payment tax.
ANALISIS IMPLEMENTASI MUDHARABAH PADA BUDIDAYA IKAN LELE RAHMA FRAMS KELURAHAN DUREN SERIBU KOTA DEPOK Abdus Salam; M. Kholil Nawawi, Hilman Hakiem
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): JEBI: Jurnal Ekonomi dan Bisnis
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This research explores the application of the mudharabah contract, a profit- sharing partnership in which one party provides capital—either in the form of money or assets—while the other manages a specific business venture. The study adopts a qualitative approach with data gathered through fieldwork methods, including interviews, direct observations, and documentation. The key informants consist of managers and partners involved in catfish farming at Rahma Farm, located in Duren Seribu Village, where collaboration occurs between capital or pond owners and farm managers. SWOT analysis was employed to examine the internal and external factors influencing the partnership. Findings reveal that the profit-sharing agreement in this catfish farming practice is based on oral contracts, which lack legal enforceability. This arrangement is primarily driven by mutual trust and the intention to simplify the process of cooperation. The profit-sharing mechanism is carried out evenly, namely each party receives 50 percent of the business results. While the loss-sharing mechanism is borne entirely by the land owner.

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