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Jurnal Ekonomi dan Bisnis (Jebi)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : Zenodo
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Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
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Articles 440 Documents
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DEVELOPMENT OF PRODUCT PACKAGING AS BRAND IDENTITY IN THE JIHAN CAKE AND COOKIES BUSINESS IN MAKASSAR CITY Ulil Azmi Asmin; Syamsu Alam, Asmayanti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The development of MSMEs in the culinary field continues to experience growth. The simplest packaging is a container used to wrap and protect the product. In facing the tight competition in the culinary business, a strategy is needed so that a business can be recognized and remembered by consumers. One of them is to develop packaging to serve as a marketing medium through designs that showcase brand identity, thereby differentiating it from similar businesses. This research aims to create packaging designs for Jihan Cake and Cookies to enhance brand identity. The development method used is the Design Thinking method with five stages: Empathize, Define, Ideate, Prototype, and Test. The empathy stage involved field observations to identify the existing problems, the define stage involved information gathering and problem identification, and clearly defining the scope of the problem. The ideation stage involved critical, creative, and innovative thinking. The prototype stage involved printing three alternative packages to be shown to customers, and the test stage involved giving questionnaires to consumers to see which package design received the most votes and to assess the feasibility of the packaging. The results of the product feasibility testing show that the packaging of Jihan Cake and Cookies is very feasible with a high percentage of 88.5%. Based on the packaging selection results, the first packaging design received the most votes, and the owner has also agreed to use it. Thus, it can be concluded that the product packaging can serve as a marketing medium by displaying the logo, colors, and shape, thereby creating a brand identity in the physical aspects of the packaging to make it easily recognizable and memorable to consumers, distinguishing it from competitors.
ANALISIS STRATEGI PEMASARAN PADA TOKO WULAN SHOP DI KOTA PAYAKUMBUH DALAM MENINGKATKAN PENDAPATAN DILIHAT DARI PERSPEKTIF MANAJEMEN BISNIS SYARIAH Nurfilza Inara; Tartila Devy
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JEBI: Jurnal Ekonomi dan Bisnis
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This research is motivated by Sales Strategy in Increasing Revenue. By raising the problem, namely: How is the sales strategy at Wulan Shop in Payakumbuh City to increase revenue seen from the perspective of Sharia Business Management. The purpose of this study is to determine how the sales strategy to increase revenue is seen from the perspective of Sharia business management in the fields of products, pricing, distribution and promotion. The type of research used is descriptive qualitative research. The research methods used in data collection are observation, interviews, and documentation. The data sources used are primary data sources and secondary data sources. Furthermore, data analysis in this study was carried out in three ways, namely data reduction, data presentation, and drawing conclusions. This research was conducted precisely in Koto Baru Village, Payakumbuh Timur District, Payakumbuh City. The results of this study indicate that in increasing its income, Wulan Shop uses a marketing mix strategy consisting of 4p, namely Products (products) consisting of tops, jeans, skirts, gamis, children's clothes, hijab, and so on. Prices (prices) range from Rp. 25,000 - Rp. 350,000. The place is located in Koto Baru Village, Payakumbuh Timur District, Payakumbuh City, and Promotion (promotion) promotional techniques carried out Personal selling, advertising and direct marketing. With several obstacles that occur including, limited product availability, in one model only 2-3 items are available, this can be done by adding variants to each existing product item. The increasing number of competitors offering cheaper prices in online stores, with this can reactivate e- commerce platforms such as TikTok and Shopee. The shop space is not too large, this requires shop expansion but is constrained by quite large capital. With the implementation of this strategy, it is able to increase income by attracting consumer buying interest by paying attention to improving the quality of the products sold, the prices offered, a strategic and comfortable place, and good service by the Wulan Shop in accordance with the values of Sharia business management
PENGARUH IMPLEMENTASI PERATURAN PEMERINTAH NOMOR 55 TAHUN 2022, PENGETAHUAN PERPAJAKAN, DAN KESADARAN WAJIB PAJAK PADA KEPATUHAN WAJIB PAJAK (Studi pada UMKM di Kabupaten Gianyar) Dea Ayu Heggar Rinjani Charal; Ni Luh Supadmi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This research seeks to empirically examine the impact of Government Regulation Number 55 of 2022, tax literacy levels, and taxpayer awareness on the tax compliance of MSME actors in Gianyar Regency. A descriptive quantitative method with a causal approach was employed. The study was conducted at the Gianyar Pratama Tax Office, involving a population of 4,752 MSME taxpayers registered at the office. The sample was selected using an accidental sampling technique, resulting in 98 respondents, determined through the Slovin formula. The collected data were processed using multiple linear regression analysis. The findings indicate that the implementation of the regulation, tax knowledge, and taxpayer awareness all have a significant and positive influence on MSME tax compliance. This implies that higher trust in the regulation's benefits, better understanding of taxation, and greater awareness of its importance lead to increased compliance in fulfilling tax obligations.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DI WISATA GUNUNG PUNDUT (WGP) DINO PARK Della Puspita Sari; Moh. Agung Surianto
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JEBI: Jurnal Ekonomi dan Bisnis
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This study aims to analyze the marketing strategies implemented by Wisata Gunung Pundut (WGP) Dino Park in increasing tourist visits, with a focus on the 4P marketing mix (product, price, place, and promotion). The research applies a qualitative descriptive approach using interviews, observations, and documentation with management, social media administrators, and visitors (both new and repeat). The results show that although WGP Dino Park has implemented marketing strategies, there are several shortcomings. Facilities for accompanying adults are inadequate, ticket prices are affordable but lack repeat-visit promotions, road access is narrow, and promotional efforts have not reached wider audiences. These findings suggest the need for facility improvements, loyalty programs, and wider collaboration with schools and travel agents. The implication is that WGP Dino Park needs integrated marketing strategies to build sustainable visitor engagement and increase repeat visits.
TRANSFORMASI PEMASARAN AGRIBISNIS DI ERA DIGITAL: ANALISIS LITERATUR DAN DATA SEKUNDER DI INDONESIA Hera Wati; Arief Putra Johavi Damanik, Rama Ardiansiah Tumangger, Austin bein Beryl Jahran Saragih, Richard Jos; Lokot Muda Harahap
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JEBI: Jurnal Ekonomi dan Bisnis
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The transformation of agribusiness marketing in the digital era has become a strategic issue in the development of the agricultural sector in Indonesia. One of the main obstacles to agribusiness is the long distribution chain, which results in low profit margins for farmers. The development of information and communication technology has opened up opportunities for the digitalisation of marketing, enabling farmers and MSMEs to expand their markets, improve efficiency, and improve their bargaining position. This study aims to analyse literature related to agribusiness digital marketing, examine secondary data from the Central Statistics Agency (BPS), and identify opportunities, challenges, and supporting strategies for agribusiness marketing transformation in Indonesia. The methods used are literature study and secondary data analysis. The literature was obtained from Sinta and international indexed journals, while the secondary data came from official BPS publications, such as the 2023 Agricultural Census, 2023 Agricultural Indicators, and 2023 E- Commerce Statistics. The results of the study show that the application of digital marketing through social media, e-commerce, marketplaces, and digital content can increase farmers' income by 30–40% and expand market reach threefold compared to conventional systems. BPS data reinforces these findings by recording 3.82 million active e-commerce businesses in Indonesia and a 42% adoption rate of digital technology by young farmers, which is higher than the national average of 34%. However, obstacles still include low digital literacy, limited rural infrastructure, capital, and logistical constraints. In conclusion, digital transformation has the potential to strengthen the competitiveness of Indonesian agribusiness, but it requires policy support, digital literacy training, multi-stakeholder collaboration, and product branding to ensure sustainability.
PENGELOLAAN ATRAKSI WISATA BUATAN UNTUK MENINGKATKAN MINAT BERKUNJUNG DI SATUPAM TANGERANG SELATAN Elva Herlim; Ricky Deo Volento Gultom, Cherly Jesslyn Waisa, Manjou Odira, Budi Setiawan
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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SATUPAM located in South Tangerang is one of the artificial tourist destinations that has the potential to continue to be developed to increase tourist interest. This study aims to examine the management of artificial tourist attractions in increasing interest in visiting SATUPAM, South Tangerang. Artificial tourism is one of the leading attractions in the development of a tourist village. Then the method used in collecting data in this journal, namely the qualitative method with observation and interview techniques. The main resource person in this study is the manager of the SATUPAM tourist area to identify strengths, weaknesses, opportunities and threats. Based on the results of observations and interviews conducted in the SATUPAM tourist village, it has artificial and natural attractions in it that can be used as artificial tourist attractions. Starting from the catfish farm which is a characteristic or uniqueness of the tourist village and nature that can be used as a painting attraction. With proper management, this tourist village can have great potential to become a leading artificial tourist attraction and increase tourist visits to South Tangerang.
ANALYSIS OF MARKETING STRATEGIES IN THE CULINARY BUSINESS TO IMPROVE COMPETITIVENESS AT THE NEW DONA DONY STORE Sri Wahyuni; Marhawati, Muhammad Jufri, Asmayanti, Sumiati Tahir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JEBI: Jurnal Ekonomi dan Bisnis
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This research aims to analyze the 7P marketing strategy (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in the culinary business, specifically at Toko Dona Dony Baru, and how these strategies affect the store's competitiveness. The research method used is a qualitative method with a case study approach. Data were collected through in-depth interviews with the store owner, direct observation, and documentation. The research results show that Toko Dona Dony Baru implements the 7P elements in its marketing strategy, with an emphasis on product quality, product packaging, product variety, affordable prices, price-quality equivalence, competitive pricing with similar products, consumer accessibility, strategic business location, sales promotion, public relations with online and direct marketing publicity, employee attitude in serving customers, adequate equipment, room appearance, and company layout. These factors significantly contribute to the improvement of the store's competitiveness in the competitive culinary market. This research provides practical insights for culinary business operators on the importance of implementing the 7P marketing strategy to achieve competitive advantage.
THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE IN ONLINE TRANSPORTATION GRABBIKE (Study on Management Students at Makassar State University)   Uhud Darmawan Natsir; Juliyati, Nurul Fadilah Aswar, Chalid Imran Musa, Muhammad Ilham Wardhana Haeruddin, Muhammad Said
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JEBI: Jurnal Ekonomi dan Bisnis
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The purpose of this study was to determine the effect of service quality and price on customer loyalty through customer satisfaction as an intervening variable in Grabbike online transportation (for management students, Makassar State University). The sample used was 100 Grabbike customers who had been selected based on predetermined criteria. The data analysis technique was carried out by questionnaire, observation and literature study. The data analysis technique used in this study uses SmartPLS version 3. Based on the results of the study, it shows that the service quality variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer satisfaction. The price variable has a positive but insignificant effect on customer loyalty. The price variable has a positive and significant effect on customer satisfaction. The customer satisfaction variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer loyalty through customer satisfaction. The price variable has a positive and significant effect on customer loyalty through customer satisfaction.
PENGARUH INTELLECTUAL CAPITAL TERHADAP KINERJA KEUANGAN DENGAN STRATEGI BISNIS SEBAGAI MODERASI (Studi Empiris Perusahaan Manufaktur Sektor Makanan Dan Minuman Yang Terdaftar Di BEI Tahun 2019 – 2021) Stefania Lewa Lam; Antoni Antoni
Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2023): JEBI: Jurnal Ekonomi dan Bisnis
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This study aims to determine the effect of intellectual capital on financial performance with a business strategy as moderator. The population used in this study are food and beverage manufacturing companies listed on the Indonesia Stock Exchange for the 2019- 2021 period. The sampling technique used in this study was purposive sampling based on the criteria, in order to obtain 16 samples of companies in the food and beverage sector that met the criteria.This study used SPSS 21 tools. Moderation regression analysis was used in this study. Based on the results of data analysis using the t test, it is known that intellectual capital does not have a significant direct effect on financial performance, but business strategy can moderate the effect of intellectual capital on financial performance. Thus, companies must recognize intellectual resources and develop business strategies that take into account their needs.
PERSAINGAN PADA PASAR UMKM DI LINGKUNGAN SEKOLAH Nadila Catur Sulistyo Rini; Artika Mirayanti, Della Nurcahyani, Karolina Putri, Ryan Febriansyah Hertanto, Dian Sudiantini
Jurnal Ekonomi dan Bisnis Vol. 2 No. 6 (2024): JEBI: Jurnal Ekonomi dan Bisnis
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The development of market/traditional snacks in school canteens is increasingly crowded and competitive, especially MSMEs that need to move quickly to attract consumers. Public consumption of packaged food and drinks is increasing, especially for school children. The purpose of this research is to find out why school MI/MTS Tarbiyatul Falah children prefer to spend their money on one of the MSME actors in the canteen.

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