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Jurnal Ekonomi dan Bisnis (Jebi)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : Zenodo
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Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : -
Articles 440 Documents
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ANALISIS SEGMENTASI PASAR USAHA FURNITURE CV IRIAN’S INDAH DI TIMIKA Murlin Andaka; Muh. Sabir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The purpose of this study is to determine how the market segmentation of CV Irian's Indah furniture business is carried out. The types of data used in this study are quantitative and qualitative data. The data collection techniques used are interviews, observation, and questionnaires. The analysis tool used in this study is factor analysis. Based on the analysis and discussion, it can be concluded that the crosstab analysis shows that the most dominant gender with geographical segmentation is female with geographical segmentation indicating rural areas. The demographic crosstab analysis with psychographic segmentation shows that female respondents are more dominant in choosing local city brands as psychographic segmentation. The demographic cross- tab analysis with behavioural segmentation shows that women dominate in choosing quality as behavioural segmentation. The demographic cross-tab analysis with future preference segmentation shows that women dominate in choosing neutral as future preference.
PENGEMBANGAN MODEL BISNIS PADA PT. SAHIBUNA SABILA SALAM BUKITTINGGI MENGGUNAKAN BUSINESS MODEL CANVAS (BMC) Ilham Yoga Pratama; Rusydi Fauzan
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The issue addressed in this study is the absence of a comprehensively structured business model and the stagnation in business growth due to suboptimal development strategies. The objective of this research is to identify the currently implemented business model and to design an innovative and adaptive future business model that responds to market changes. This study employs a descriptive qualitative method with data collection techniques including in-depth interviews, observation, documentation, and literature review. The collected data were analyzed by identifying the nine elements of the Business Model Canvas (BMC), evaluated through SWOT analysis to understand the strengths, weaknesses, opportunities, and threats, and further analyzed using the Blue Ocean Strategy (BOS) framework to design a development strategy based on value innovation. The research findings indicate that PT. Sahibuna Sabila Salam needs to strengthen several elements such as customer segmentation, value proposition, distribution channels, and customer relationships. Through the designed Future BMC, the company is directed to create new value, enhance digital services, and reach untapped markets. The conclusion of this study is that the application of BMC, combined with SWOT and BOS, provides a more effective strategic direction for business development. The implication of this research encourages the company to immediately implement the newly designed business model in order to enhance competitiveness and ensure sustainability in the umrah travel industry
ANALISIS KEPUTUSAN INVESTASI DAN KEBIJAKAN PENDANAAN TERHADAP NILAI PERUSAHAAN SEKTOR PROPERTI DI INDONESIA Tri Cicik Wijayanti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This study aims to analyse the impact of investment decisions and financing policies on company value in the property sector in Indonesia through a literature review approach. As a capital-intensive industry, the property sector requires strategic decision-making in both project investment and capital structure to maintain business growth and competitiveness. Investment decisions are analysed based on their ability to generate long- term returns, increase profitability, and strengthen investor confidence. Meanwhile, financing policies are examined based on their role in optimising the balance between debt and equity, managing financial risk, and maintaining corporate liquidity. By synthesising findings from previous empirical studies and various financial theories such as the Trade- Ofl Theory and Pecking Order Theory, this study demonstrates that the synergy between appropriate investment allocation and efficient financing structure is key to achieving sustainable corporate value. This research contributes theoretically by emphasising the interconnection between investment and financing strategies in value creation, as well as practically by providing insights for property sector management to adapt to market dynamics, macroeconomic conditions, and regulatory policies.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PEDAGANG DI PASAR BADUNG KOTA DENPASAR Dara Cantika Damayyanti Effendi; Ni Nyoman Yuliarmi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Traditional markets such as Badung Market in Denpasar City remain central to community economic activities. However, despite infrastructure modernization and the adoption of digital technology, income disparities among traders persist. This study aims to analyze the influence of capital, working hours, business duration, number of buyers, digital technology, and business location on traders’ income at Badung Market. The research employed a quantitative approach using multiple linear regression analysis. A total of 88 respondents were selected through stratified random sampling based on business location, with data collected through observation, structured interviews, and in-depth interviews. The results reveal that all independent variables simultaneously have a significant effect on traders’ income. Partially, the variables of capital, working hours, business duration, number of buyers, and business location exert a positive and significant influence. Conversely, digital technology shows a negative and insignificant effect. These findings indicate that although digitalization has been introduced, its utilization remains limited due to traders’ low digital literacy and constraints in technology adoption. The study highlights the importance of strengthening traditional factors such as capital and location, while also emphasizing the need for guidance in the effective use of digital technology in line with traders’ capacities.
PRODUCT DIVERSIFICATION AND E-COMMERCE MARKETING IN AN EFFORT TO INCREASE SALES (USAHA ALFIRA HENNA ART BUSINESS) ALFIRA; MUHAMMAD JUFRI, SUMIATI TAHIR, ASMAYANTI, ANDIKA ISMA
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

With the advancement of time and internet technology, business actors are encouraged to adapt and seize existing opportunities, one of which is the utilization of Shopee's e-commerce with attractive features that can support a wider market share. Additionally, to meet consumer desires, a business needs to innovate through product development, one of which is product diversification, a business development strategy to expand product reach, prepare new markets, and reduce business risks. This research aims to examine Product Diversification and E-Commerce Marketing in Efforts to Increase Sales of Alfira Henna Art Business. The research method used is qualitative descriptive with a focus on the study of Concentric Diversification and E-Commerce Marketing Features of Shopee. The analysis stages include market trend research, new product development, and product trials with 3 Henna Artist informants to obtain responses regarding the launched products in terms of product quality, product durability, suggestions, and feedback from informants, resulting in the final product development with the addition of products on Shopee e-commerce. The research results show that the new Henna product development through concentric diversification, Amora White Henna and Amora Nude Henna products, aligns with consumer desires, receives positive responses regarding quality differentiation from competitors, and utilizes Shopee e-commerce marketing features used by Alfira Henna Art Business such as Store Promotions, Discount Packages, Follow Store Vouchers, Discount Packages, and Shopee Ads. This also expands the market reach and increases the sales reach of Alfira Henna Art Business compared to before. Thus, it can be concluded that Product Diversification through concentric diversification, namely Amora White Henna and Amora Nude Henna, aligns with consumer needs, and the E-Commerce Marketing Features of Shopee have proven effective in reaching a broader market share and driving the growth of Alfira Henna Art business.
PENGARUH PERTUMBUHAN EKONOMI DAN TINGKAT PENDIDIKAN TERHADAP KEMISKINAN MELALUI TINGKAT PENGANGGURAN DI KABUPATEN MIMIK Rifka Rifka; Marlen Helena Pello; Yuliana Jelita Heatubun
Jurnal Ekonomi dan Bisnis Vol. 3 No. 8 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This study aims to analyze the effect of economic growth and education level on poverty through the unemployment rate in Mimika Regency. The study employs a quantitative approach using path analysis estimated through multiple linear regression. The data used are secondary time-series data covering a fifteen-year period, obtained from the Central Bureau of Statistics of Mimika Regency and Papua Province. The analysis consists of two structural equations, where the first equation examines the effect of economic growth and education level on unemployment, while the second equation analyzes the effect of economic growth, education level, and unemployment on poverty. The results of the first structural model indicate that economic growth and education level have a negative and significant effect on unemployment. Meanwhile, the results of the second structural model show that economic growth, education level, and unemployment simultaneously affect poverty, although partially each variable does not show a statistically significant effect. The findings indicate that unemployment plays an intervening role in explaining the relationship between economic growth, education level, and poverty in Mimika Regency. These results suggest that poverty reduction policies should not only focus on economic growth and education improvement but also emphasize job creation to ensure a more inclusive development process.
PENGARUH FAKTOR MAKRO EKONOMI, KEPUTUSAN INVESTASI, DAN KEPUTUSAN PENDANAAN TERHADAP NILAI PERUSAHAAN (STUDI PADA PERUSAHAAN MANUFAKTUR SUBSEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI) Maula Alfina Maulidah; Ida Ayu Sri Brahmayanti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 8 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This study aims to analyze the effect of macroeconomic factors, investment decisions, and financing decisions on the value of manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the period 2019–2023. Company value is proxied by Price to Book Value (PBV), macroeconomic factors by interest rates, inflation, and exchange rates, investment decisions by Price Earning Ratio (PER), and financing decisions by Debt to Equity Ratio (DER). The study uses a quantitative method with purposive sampling of 19 companies with 95 observations. Secondary data were analyzed using multiple linear regression. The results showed that inflation, investment decisions, and financing decisions had a positive and significant effect on company value, while interest rates and exchange rates had no significant effect. Simultaneously, all independent variables had a significant effect on the value of companies in the food and beverage sub-sector
PENGARUH FINANCIAL LITERACY, HEDONIC LIFESTYLE, DAN INTENSITAS PENGGUNAAN QRIS TERHADAP PERILAKU KEUANGAN PRIBADI GENERASI Z DI ERA CASHLESS SOCIETY MAHASISWA PRODI MANJEMEN, FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS 17 AGUSTUS 1945 SURABAYA Zuliyana Zuliyana; Ida Ayu Sri Brahmayanti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 8 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This study examines the influence of financial literacy, hedonic lifestyle, and QRIS usage intensity on the personal financial behavior of Generation Z students at Universitas 17 Agustus 1945 Surabaya in the cashless society era. The research employed a quantitative approach using a survey method with questionnaires distributed to 100 respondents. Data were analyzed using multiple linear regression with SPSS version 26. The results show that financial literacy and QRIS usage intensity have a significant effect on personal financial behavior, while hedonic lifestyle does not show a significant influence. These findings indicate that financial knowledge and digital payment technology play a dominant role in shaping the financial behavior of Generation Z. The study highlights the importance of strengthening financial education and digital literacy among students.
PENGARUH KETERAMPILAN DIGITAL, PENGALAMAN MAGANG, DAN KECERDASAN EMOSIONAL TERHADAP KESIAPAN KERJA MAHASISWA TINGKAT AKHIR PRODI MANAJEMEN UNIVERSITAS 17 AGUSTUS 1945 SURABAYA Vera Tiara Ningrum; Sri Budi Kasiyati
Jurnal Ekonomi dan Bisnis Vol. 3 No. 8 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This research is motivated by the low job readiness of students in the digital era that demands mastery of technology, practical experience, and emotional intelligence. This study aims to analyze the influence of digital skills, internship experience, and emotional intelligence on the job readiness of final year students of the Management Study Program, University of 17 August 1945 Surabaya. The research method uses a quantitative approach with multiple linear regression analysis on 143 respondents selected through a simple random sampling technique. The results show that the three variables have a positive and significant influence, both partially and simultaneously, on job readiness, with an Adjusted R Square value of 0.758. The conclusion of this study confirms that strengthening digital competencies, relevant internship experience, and emotional intelligence are important factors in improving student job readiness. Further research is recommended to add other variables to obtain more comprehensive results
PENGARUH NILAI PERUSAHAAN, SALES GROWTH, DAN LEVERAGE TERHADAP FINANCIAL DISTRESS (STUDI KASUS PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE 2021 – 2024) Rosalinda Ayu Prameswari; Istiono Istiono
Jurnal Ekonomi dan Bisnis Vol. 3 No. 8 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This study aims to analyze the influence of firm value, sales growth, and leverage on financial distress in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2021-2024 period. This study used a quantitative approach with secondary data in the form of annual financial reports obtained from the official Indonesia Stock Exchange website. The sampling method used a purposive sampling technique to obtain a number of manufacturing companies that met the research criteria. Data analysis was performed using multiple linear regression with the help of SPSS Version 25. The results show that simultaneously, firm value, sales growth, and leverage significantly influence financial distress. Partially, firm value significantly influences financial distress, indicating that the higher the firm value, the lower the likelihood of a company experiencing financial difficulties. Leverage also significantly influences financial distress, as high debt levels increase the risk of financial distress. Meanwhile, sales growth did not significantly influence financial distress, indicating that sales growth does not always reflect a company's financial condition if it is not accompanied by sound cost management and funding structure.The results show that simultaneously, firm value, sales growth, and leverage significantly influence financial distress. Partially, firm value significantly influences financial distress, indicating that the higher the firm value, the lower the likelihood of a company experiencing financial difficulties. Leverage also significantly influences financial distress, as high debt levels increase the risk of financial distress. Meanwhile, sales growth did not significantly influence financial distress, indicating that sales growth does not always reflect a company's financial condition if it is not accompanied by sound cost management and funding structure

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