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Jurnal Ekonomi dan Bisnis (Jebi)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : Zenodo
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Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : -
Articles 440 Documents
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ANALISIS PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DIBURSA EFEK INDONESIA (BEI) Marsanda Maulana P; Anisafitri Anisafitri
Jurnal Ekonomi dan Bisnis Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This study aims to analyze the effect of profitability on firm value in manufacturing companies listed on the Indonesia Stock Exchange (IDX). Profitability is measured using Return on Assets (ROA), while firm value is measured using the Price to Book Value (PBV). This research uses secondary data in the form of annual financial statements of manufacturing companies for the 2022–2023 period. The research sample was obtained using purposive sampling, consisting of 30 companies. The data analysis methods employed are descriptive statistics and simple linear regression. The results indicate that profitability has a positive and significant effect on firm value. These findings suggest that the higher the level of a company's profitability, the higher its value in the eyes of investors
ANALISIS KINERJA SALES PROMOTION GIRL (SPG) PT ARINA MULTIKARYA DI KOTA TIMIKA Imam Kurniawan; Muh. Sabir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This study aims to determine the performance of PT. Arina Multikarya's Sales Promotion Girls in Timika City and to determine the differences in the performance of PT. Arina Multikarya's Sales Promotion Girls in each store that sells Nestle products. The data collected in this study is qualitative data sourced from supervisors and assistants at stores that sell Nestle products, who were used as respondents using a questionnaire technique. The data was analysed using frequency distribution analysis and Friedman analysis. The results of the analysis show that the performance of PT. Arina Multikarya's Sales Promotion Girls in Timika City is in the ‘Good’ category, and there are differences in the performance of PT. Arina Multikarya's Sales Promotion Girls in each store that sells Nestle products.
PENGELOLAAN MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KOMPETENSI DAN ADAPTABILITAS KARYAWAN PADA ERA SOCIETY 5.0 Nuranisa Al Azighah; Stephy Fitriady Ali; Muchriady Muchran
Jurnal Ekonomi dan Bisnis Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The era of Society 5.0, characterised by the adoption of smart technology within organisations, demands superior human resource (HR) competencies and adaptability. This study aims to analyse the role of human resource management (HRM) in improving employee competencies and adaptability based on indicators of labour productivity, competency certification, and unemployment rates. The study uses a descriptive quantitative approach with secondary data sources from the Central Statistics Agency (BPS) and the Ministry of Manpower of the Republic of Indonesia (Kemenaker) for the period 2020–2024–2025. Data analysis was conducted through descriptive statistics and trends in changes in these indicators. The results show that labour productivity increased (Rp89.33 million/worker in 2024 compared to Rp87.96 million in 2023) according to Kemenaker data, while the number of certified workers reached ±1.29 million people in 2024, indicating efforts to develop human resource capabilities. In addition, the unemployment indicator shows a downward trend in several periods, reflecting the ability of employees to adapt to new labour market needs. These findings reinforce the strategic role of HRM in developing digital competencies and employee adaptability to support organisational transformation in the Society 5.0 era.
TRANSFORMASI BRANDING DI ERA AI: TINJAUAN SISTEMATIS PEMBELAJARAN MESIN, NLP, DAN ANALITIK PREDIKTIF UNTUK PENINGKATAN IDENTITAS MEREK Neneng Hayati; Erwin Yulianto
Jurnal Ekonomi dan Bisnis Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The rapid development of artificial intelligence (AI) has brought fundamental changes in modern branding practices, shifting conventional approaches towards data-driven, predictive, and adaptive strategies. The use of technologies such as machine learning, natural language processing (NLP), and predictive analytics allows companies to analyze consumer behavior in depth, personalize brand communications, and optimize strategic decision-making. This study aims to conduct a systematic literature review of branding transformation in the AI era, focusing on the role of machine learning, NLP, and predictive analytics in strengthening brand identity and increasing the competitiveness of the global market. The research method used is a qualitative approach based on library research by analyzing reputable scientific articles indexed in the Scopus, Web of Science, and Google Scholar databases. The analysis was carried out using thematic content analysis to identify thematic patterns, conceptual frameworks, and key research trends in AI-based branding studies. The results of the study show that AI integration significantly increases the effectiveness of branding strategies through advanced personalization, strengthening customer engagement, and optimizing brand reputation management in real-time. Additionally, AI contributes to increased brand value and consumer loyalty in the long run. However, the study also identified various challenges, such as data privacy issues, information security, algorithmic bias, and regulatory gaps, that have the potential to impact consumer confidence. Therefore, AI-based branding transformation needs to be accompanied by ethical, transparent, and consumer-protection-oriented governance. This research is expected to make a theoretical contribution to enriching the strategic marketing literature, as well as to have practical implications for industry players in designing intelligent branding strategies that are adaptive and globally competitive.
PENGARUH GREEN BEHAVIOR INDUSTRI KECIL, TEKNOLOGI RAMAH LINGKUNGAN, DAN PENDAPATAN TERHADAP KEBERLANJUTAN LINGKUNGAN DI KOTA DENPASAR Hosana Laura Pusparatri; Amrita Nugraheni Saraswaty
Jurnal Ekonomi dan Bisnis Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Small industries in urban areas play an important role in the economy, yet they can increase environmental pressure if not supported by environmentally responsible behavior and production practices. This study examines the effects of Small-Industry Green Behavior, Environmentally Friendly Technology, and Income on Environmental Sustainability among 58 small-industry actors in Denpasar City using a quantitative associative approach and multiple linear regression. The simultaneous test indicates that the three variables significantly affect environmental sustainability. Partially, green behavior has a positive and significant effect, environmentally friendly technology has a positive but insignificant effect, and income has a negative and significant effect; green behavior is the most dominant predictor. These findings highlight the need to strengthen green practices, support the adoption of environmentally friendly technologies, and expand training and assistance so that income growth aligns with stronger environmental commitment.
GREEN ECONOMY DAN CIRCULAR ECONOMY SEBAGAI STRATEGI PEMBANGUNAN EKONOMI BERKELANJUTAN DI INDONESIA Gisela Anantasia; Muhammad Anasrullah
Jurnal Ekonomi dan Bisnis Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Indonesia’s economic development has achieved relatively stable growth over recent decades; however, it has also generated increasingly complex environmental and social challenges. Environmental degradation, excessive exploitation of natural resources, rising carbon emissions, and social inequality indicate that conventional growth-oriented economic development is no longer sustainable. Therefore, a paradigm shift toward development models that integrate economic, environmental, and social dimensions is urgently needed. This article aims to examine the role of the green economy and circular economy as strategic approaches to sustainable economic development in Indonesia. This study employs a qualitative research method using a literature review approach by analyzing academic journals, government policy documents, and reports from national and international institutions. The findings indicate that the implementation of green economy and circular economy principles can improve resource efficiency, reduce environmental impacts, and create inclusive and sustainable economic opportunities. Nevertheless, their implementation in Indonesia still faces challenges related to regulatory frameworks, financing, and human resource readiness. Thus, integrated policies and multi-stakeholder collaboration are required to strengthen the transition toward sustainable economic development.
DETERMINAN PREVALENSI STUNTING MENURUT PROVINSI DI INDONESIA Asima Christina Pangaribuan; Made Dwi Setyadhi Mustika
Jurnal Ekonomi dan Bisnis Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Stunting is a condition of failure to thrive in children under five due to chronic malnutrition, resulting in lower height than their peers. This problem risks long-term impacts such as reduced intelligence, health problems, low productivity, and increased likelihood of living in poverty as adults. This study aims to analyze the effect of income per capita, economic inequality, government spending in the health sector, and access to proper sanitation on the prevalence of stunting in Indonesia, both simultaneously and partially. This study also examines the alignment between the factors that cause stunting and government policies. The study was conducted in 34 provinces with a total of 204 observations using the panel data regression analysis method. The results showed that together the four variables had a significant effect on stunting. Partially, income per capita, government expenditure in the health sector, and proper sanitation have a negative and significant effect on the prevalence of stunting. The economic inequality variable did not show a significant effect. Descriptive analysis shows the alignment between the factors causing stunting and the direction of government policy.
PERAN JIWA KEWIRAUSAHAAN DALAM MENGEMBANGKAN UMKM KERIPIK ROSSA Muhammad Ridho Pratama Saputra; Vonny Tiara
Jurnal Ekonomi dan Bisnis Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Entrepreneurship is one of the things that is most important for a country. Entrepreneurship can grow the economy and community welfare. This research’s aim is to further research and analyze the entrepreneurial spirit in developing Rossa Chips in Bandar Lampung City. Qualitative research methods is used in this research where research activities are carried out through critical analysis with the presentation of scientific sentences. This research was conducted at the Small and Medium Enterprises (SMEs) Kripik Rossa in Bandar Lampung City. The informant in this research is the owner of the Kripik Rossa business. The results of this research show that the entrepreneurial spirit basically exists within each human being and that potential needs to be channeled through the business that is founded. Strengthening the entrepreneurial spirit will have the impact of strengthening entrepreneurial behavior. The role of an entrepreneurial spirit can increase the formation of business independence.
STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN DI TOKO RAFIF CELL RAJABASA BANDAR LAMPUNG Robbi Firman Saputra; Vonny Tiara
Jurnal Ekonomi dan Bisnis Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The purpose of this study is to find out the application of Toko Rafif Cell's digital marketing strategy in developing a business by promoting products that can increase its sales turnover as measured using a SWOT matrix and reviewing digital marketing strategies. This research was conducted using a descriptive qualitative approach with IFAS Matrix, EFAS Matrix, and SWOT Matrix methods to measure strengths, weaknesses, opportunities and threats. The data source is obtained from primary data and secondary data. Data collection techniques through observation, interviews and documentation. The results of this study show that the implementation of digital marketing strategies has been successfully implemented through social media so that there has been an increase in turnover and the implementation of digital marketing strategies. From the results of the IFAS matrix that is strong in identifying internal factors, the EFAS Matrix has responded well to existing opportunities and avoided threats coming from competitors.
OPTIMIZATION OF MARKETING USING SOCIAL MEDIA AND ADVERTISING MEDIA IN INCREASING SALES AT THE UNITYLIGHT ONLINE STORE IN MAKASSAR CITY RAHMAT DINUL PAQI; AGUS SYAM, NUR HALIM, MUHAMMAD JUFRI, SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Digital marketing through social media and advertising media has become one of the important strategies in facing the challenge of low sales volume in the current digital era. Amid the increasingly fierce online business competition, optimal utilization of social media becomes the key to reaching consumers widely and boosting sales. This research aims to identify the optimization strategies for marketing using social media and media advertising to increase sales at the Unitylight Online Store in Makassar City. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The strategies implemented include creating feed and reels content, adding Call To Action (CTA) links, using automated messages, compiling product catalogs, and utilizing Instagram Ads. Data analysis employs the AIDA model (Attention, Interest, Desire, Action) approach to illustrate an effective marketing communication flow. The research results show that the implemented digital marketing strategy has impacted the increase in sales volume, profit acquisition, and supported the growth of Unitylight Online Store. These findings contribute to MSME actors in utilizing digital technology in a more targeted and strategic manner.

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