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Jurnal Komunikasi
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 29881331     DOI : Zenodo
Core Subject :
Jurnal Komunikasi menerbitkan artikel penelitian dari berbagai topik dalam ilmu komunikasi. Jurnal merupakan ruang interdisipliner yang mewadahi penelitian terkait komunikasi dan media yang tidak terbatas pada komunikasi interpersonal, komunikasi massa, periklanan, strategi komunikasi, dan studi media.
Arjuna Subject : -
Articles 213 Documents
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SEMIOTIC ANALYSIS IN ADVERTISING: HOW MESSAGES ARE COMMUNICATED TO SOCIETY Mohamad Sudi
Jurnal Komunikasi Vol. 1 No. 11 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

Any communication that aims to persuade someone to buy a product or service, encourage public opinion, or garner support for an advertiser's viewpoints or actions is considered advertising. Information can be communicated effectively and efficiently through advertising. This can be used to influence individuals to use the advertised goods and services. Through a semiotic theory approach, advertisements are expected to be able to be classified based on the signs, codes and meanings contained therein. A review of the literature was the method employed in this article. Library research involves gathering information and data from a variety of sources found in libraries, including reference books, published works, notes, articles, and journals that are relevant to the issue you are trying to address. This research discusses communication theory, the meaning of advertising, semiotics in the context of advertising, the dynamics of messages in advertising, and semiotic models
MARKETING COMMUNICATION STRATEGIES IN FACING DIGITAL BUSINESS COMPETITION Syarifuddin; Nyi Dewi Puspitasari; Indah Sulistiani
Jurnal Komunikasi Vol. 1 No. 11 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

The business sector in this digital era is experiencing very fundamental changes in business processes as a result of the emergence of information technology. The digital era presents a variety of new challenges and unlimited opportunities for business people. Business competition in the digital era is increasingly fierce, but at the same time, digitalization opens the door for new players to enter the market easily. Marketing does not only talk about products, product prices, distribution, but also talks about how to communicate these products to the public so that they are known, bought, and then become loyal. By using marketing communication strategies, consumers can be persuaded to form brand choices, change perceptions, encourage buyers, become a means of reminding the existence of the product, where to get the product, and also to be able to maintain this segment to be loyal to the company's products. Conventional marketing strategies are carried out to convince consumers to buy the products or services offered, as well as digital marketing strategies, which have the aim of convincing consumers to buy the products or services offered and increase brand awareness of the products or services offered by using various supporting tools. and internet media
PERAN LOGIKA BERFIKIR SECARA KRITIS DALAM MENANGGAPI BERITA HOAX DI KALANGAN MASYARAKAT Liska Kala’ Sendong; Nalce Lante, Santi, Detriyanti Bangian, Irma
Jurnal Komunikasi Vol. 1 No. 11 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

Thinking critically is a skill that can be used in dealing with a problem at hand. Critical Thinking is a reasoning process that is carried out by someone by seeking information before drawing a conclusion. In this paper, we will review how to think critically in responding to hoax news. Apart from that, it will also discuss how to think critically using logic as well as the characteristics and benefits of critical thinking in responding to hoax news. And the final part of this article describes the application of critical thinking in processing news circulating today. The purpose of this writing is how one can think critically and also reduce the level of hoax news. Critical thinking in managing hoax news at this time can be done with a series of concepts in thinking to see a news, how should someone think logically and critically in responding to a news and then making a decision on the news that is circulating
DIGITALISASI ADMINISTRASI SEKOLAH Nuraini Nuraini
Jurnal Komunikasi Vol. 1 No. 11 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

In the digital era, every school is required to provide complete and fast information for parents, students and teachers as well as all school administrators. Complete and fast information will of course benefit the school. With information system technology, schools can be more effective, efficient, accountable and transparent. A school administration system that can be accessed by all school members, including teachers, school staff, parents and students, makes integrated communication easier. The stages in or how schools start using digital administration may vary from one school to another, the steps for schools to start digital administration are to prepare the software and skills of operational personnel who need to be trained in using it or make the application as attractive as possible and designing a clear flow of each unit in the school. The support needed by schools to create schools with orderly digital-based administration with the support of operators and teachers who understand the use and workings of digital-based administration, one of the efforts that must be made by schools is by providing training for operators and teachers as well as all elements who are involved in school. There are administrations that can be started by schools for school administration, school program systems, teaching material platform systems or teaching materials, online-based teacher and student attendance systems, online- based guest book systems, online-based book borrowing systems, online-based new student registration systems, payment systems. online-based school fees, application or platform-based teacher administration systems and online-based assessment systems
PEMBUATAN VIDEO SEBAGAI MEDIA IKLAN MENGGUNAKAN APLIKASI MAGIX SONY VEGAS PRO 18 PADA BAKSO BAKAR KANG HER DI MALANG Nur Taufiq Ardiansyah Ahmad; Tri Istining Wardani
Jurnal Komunikasi Vol. 1 No. 11 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

The development of technology is proof that the world of science and technology is always growing and innovating rapidly. The amount of information technology is also a means of delivering advertising messages for a product through advertising videos. The purpose of this research is to make videos as advertising media using the Magix Sony Vegas Pro 18 application can make customers interested in products at Bakso Bakar Kang Her. The type of research used is Action Research with research procedures consisting of planning, action, observing, and reflecting. The effectiveness of the video in this study was analyzed based on the distribution of questionnaires using the EPIC Model (Empathy, Persuasion, Impact, Communication) method. The questionnaire was distributed to 1 business owner, 2 marketing experts, 2 computer experts and 5 potential customers. Based on the results of the score calculation by distributing questionnaires to several respondents in this study and each dimension that has been calculated using the EPIC Model gets a score of 4.8. The EPIC score results show that the advertising videos made in this study are very effective. The conclusion of this study shows that the advertising videos made are very effective to be published on Bakso Bakar Kang Her's Instagram. The advertising video can be used as an advertising medium to potential consumers so that they can be interested in the product
PENGARUH KOMUNIKASI DALAM MENCIPTAKAN KEGIATAN BELAJAR MENGAJAR YANG AKTIF Suci Dharma Putri
Jurnal Komunikasi Vol. 1 No. 12 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

Good communication is essential for reducing the probability of miscommunication in teaching and learning activities. This may assist the learner examine his knowledge of right and wrong and become accustomed to expressing opinions, and ideas. The purpose of the author's scientific paper is to provide educators with further knowledge or understanding to enhance their communication skills and establish an engaging learning environment in the classroom. A dynamic classroom conversation can provide a welcoming environment for students to feel at ease and comfortable sharing their thoughts and opinions, which may help them in understanding the subject matter being taught. Furthermore, the author hopes that by exchanging ideas, educators will recognise the value of communication skills in designing engaging teaching and learning activities
OVERCOMING BARRIERS TO CROSS-CULTURAL COMMUNICATION IN A MULTINATIONAL ENVIRONMENT Melyana R Pugu; Suroso; Andrias Chandra Putra Dewanto
Jurnal Komunikasi Vol. 1 No. 12 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

The research aims to identify and solve challenges in cross-cultural communication in a multinational environment. With sustainable global change and a push for inclusiveness and diversity, it is important to understand and bridge cultural differences. The study explores strategies to overcome communication barriers and facilitate more effective collaboration. The research method used is qualitative, using literary research as its primary method. The results of this study show that overcoming the barriers to cross-cultural communication requires appropriate strategies. These efforts include cultivating respect and awareness of other cultures, preparing effective translations to overcome language barriers, using appropriate communication technologies, promoting inclusiveness and participation of all team members, and conducting regular evaluations and feedback. Thus, organizations can create a conducive working environment that supports productivity, innovation, and effective teamwork
ANALISIS DAMPAK PENGGUNAAN PEMBELAJARAN DARING DI SMK DALAM MENINGKATKAN PEMAHAMAN DAN KETERAMPILAN SISWA PADA MATA PELAJARAN GAMBAR TEKNIK BANGUNAN Ganang Trinidad
Jurnal Komunikasi Vol. 1 No. 12 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze the effect of using online learning in learning building engineering drawings on students' conceptual understanding and development of practical skills. The research will evaluate the effectiveness of online learning in facilitating an in-depth understanding of the principles of building engineering drawing as well as students' ability to apply them practically. Apart from that, this research will also examine factors that influence the success of online learning, such as the level of interactivity, accessibility and quality of learning content
ANALISIS KEBUTUHAN PENGEMBANGAN VIDEO PEMBELAJARAN PADA MATA KULIAH TEORI DAN PRAKTIK BATU BETON Fildzah Ghassani Athaya
Jurnal Komunikasi Vol. 1 No. 12 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

The development of technology in this digital era has a positive impact, one of which is in the field of education. Students in this digital era have easier access to teaching materials other than books, one of which is video. The development of learning videos has become one of the effective methods in supporting the learning process of students in various courses, including Theory and Practice of Concrete Stone courses. This study aims to analyze the need for developing learning videos in the Theory and Practice of Concrete Stone courses. The needs analysis method was carried out using a questionnaire survey distributed to students of the State University of Jakarta who had completed the Theory and Practice of Concrete Stone courses. Based on the results of the analysis that has been carried out, 80% of students state that the learning media used today does not help students understand the material presented. 88.6% stated that the learning media used today does not attract student attention. 100% agreed to the development of new learning media in the Theory and Practice of Concrete Stone course. 100% stated that learning media in the form of videos can make it easier for students to understand the material
STRATEGI PEMBELAJARAN JARAK JAUH PADA MATERI SIMULASI DIGITAL: MASALAH, SOLUSI, HAMBATAN, PRAKTIK EFEKTIF Shofwan ‘Arif
Jurnal Komunikasi Vol. 1 No. 12 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

The COVID-19 pandemic has had a significant impact on various sectors of life, particularly in the field of education. To uphold social distancing, schools were closed, and face-to-face learning was suspended until the situation stabilized. Online learning, which was implemented during the pandemic, continues to be utilized even after the pandemic has ended, including in vocational education such as digital simulation materials. Learners study from home, presenting challenges for teachers in preparing the lessons. Eflective learning strategies are crucial for success in online education. The aim of this article is to elucidate eflective strategies for online learning. This scholarly article employs a literature study method as its data source, involving processes of identification, evaluation, and synthesis with several journals as references and supported by books to strengthen the researcher’s arguments. From the results of the literature review, it was found that: 1) There are obstacles in online learning, with many individuals unprepared for it and facing difficulties in achieving learning objectives. 2) Eflective online learning strategies can be defined as anything systematically designed by teachers to address all aspects of online learning. 3) Strategies that teachers can implement to conduct online learning eflectively include: mastering the use of online media, providing alternative access methods, enhancing interaction and participation of students, and oflering support and guidance.

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