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Hendrik Donal
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TOMAN: Jurnal Topik Manajemen
Published by Penerbit dan Percetakan CV. Picmotiv
ISSN : 30324742     EISSN : 30324734     DOI : https://doi.org/10.61930/toman.v1i1.29
Core Subject :
TOMAN: Jurnal Topik Manajemen merupakan jurnal ilmiah yang diterbitkan Penerbit dan Percetakan CV.Picmotiv. Bertujuan untuk menjadi media penyebarluasan hasil penelitian dan pertukaran karya ilmiah bidang manajemen, ekonomi dan bisnis Indonesia di kalangan akademisi internasional, praktisi, pengatur kebijakan, dan untuk kalangan umum serta berguna bagi berbagai kepentingan lain seperti Pengurusan Jabatan Fungsional Dosen, Syarat Kelulusan maupun luaran lainnya. Toman: Topik Manajemen diterbitkan tiga kali dalam setahun pada bulan Januari, Mei dan September.
Arjuna Subject : -
Articles 103 Documents
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From Internal to External: Integrating Corporate Communications in the Digital Age Edwin Juniarta; Saprida Saprida; Fadilla Fadilla; Havis Aravik; Ahmad Tohir
TOMAN: Jurnal Topik Manajemen Vol. 3 No. 2 (2026): TOMAN: Jurnal Topik Manajemen (In PRESS)
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/toman.v3i2.483

Abstract

With the development of digital technology, corporate communication patterns have shifted from separate internal and external communications to more integrated communications. This is necessary to improve relationships with various stakeholders and create information alignment. The purpose of this study is to examine how integrated corporate communications are implemented in the digital era and identify opportunities and barriers to its implementation. This study employed a qualitative approach and utilized library research to examine various relevant sources. According to the research findings, integrated communications can improve organizational coordination, maintain message consistency, strengthen corporate image, and build better relationships with the public and customers. However, companies must face challenges due to rapid technological advances and demands for transparency. Therefore, to maintain corporate competitiveness and sustainability in the digital era, an integrated communications strategy is crucial.
Social Media as a Support for Business Communication in the Digital Era Dwi Agustin; Saprida Saprida; Fadilla Fadilla; Havis Aravik; Ahmad Tohir
TOMAN: Jurnal Topik Manajemen Vol. 3 No. 2 (2026): TOMAN: Jurnal Topik Manajemen (In PRESS)
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/toman.v3i2.484

Abstract

In this digital era, we understand that the development of information, communication, and digital technology has a big impact on business growth. Because of these technological advancements, businesses are increasingly using digital media as a communication tool. Besides helping businesses communicate with consumers and customers, social media is also used by business owners as a marketing tool to grow their businesses. This article is based on data collected from many online sources, including several journals, books, and websites. The purpose of this study is to find out whether social media can function as a communication tool for businesses in the digital era. This study uses a qualitative approach, where the research is conducted by comparing several journals and drawing conclusions to create a new article from previous research done by other researchers. The study also uses a systematic literature review (SLR) method, which collects data from previously validated research. The purpose of this article is to better understand how social media can play an important role in business communication in the digital era.
Building Long-Term Relationships with Customers through Effective Communication Ibnu Agung Hermawan; Saprida Saprida; Havis Aravik; Ahmad Tohir
TOMAN: Jurnal Topik Manajemen Vol. 3 No. 2 (2026): TOMAN: Jurnal Topik Manajemen (In PRESS)
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/toman.v3i2.485

Abstract

Rapid technological developments and changes in the business environment require companies to maintain sustainable relationships with customers. Effective communication is one of the key factors in building trust, increasing customer satisfaction, and fostering customer loyalty. This article aims to examine the role of effective communication in building long-term relationships with customers. The article employs a literature review method by utilizing various relevant sources related to business communication and customer relationship management. The findings indicate that clear, open, and responsive communication can strengthen the relationship between companies and customers and support business sustainability amid increasingly dynamic competition. Therefore, effective communication serves as an important strategy for companies in maintaining customer trust and loyalty.

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