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INDONESIA
Jurnal Digital Media, Culture and Humanities
Published by Universitas Telkom
ISSN : -     EISSN : 31245986     DOI : https://doi.org/10.25124/dictum
Core Subject :
DICTUM Journal is an academic journal that engages with contemporary discourses on Digital Media, Culture, and Humanities. The journal provides a scholarly platform for critical analysis, theoretical discussions, and empirical research that explore the dynamic relationship between human beings, digital technologies, and cultural transformations in the digital era.
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Articles 11 Documents
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Branding Strategy On Instagram: A Case Study Of A Creative Digital Marketing Agency- Jt Digitally Theresa Karlianti; Dindin Dimyati
JURNAL DIGITAL MEDIA, CULTURE, AND HUMANITIES Vol. 1 No. 1 (2025): DICTUM : Digital Media, Culture and Humanities Journal
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/dictum.v1i1.6989

Abstract

A branding strategy is a communication plan used by a corporation to establish and maintain a brand. Branding strategy has fundamentally changed in the digital arena due to the rapid development of technology. One of the channels is social media, which has the potential to reach a big number of people at a low cost and with no restrictions. JT Digitally, a Digital Marketing Agency, is an organisation that uses social media as a branding strategy tool and provides services to manage business branding on social media. The purpose of this study was to investigate and analyse the process of JT's digital branding strategy on Instagram. The interpretivism paradigm and case study approach are used in this study's qualitative research. The researcher employs an in-depth interview and observations to acquire data. According to the findings of this study, JT Digitally uses Instagram to build a branding strategy by using some of its elements such as profile, followers, post, caption, hashtag, Instagram Story, and Instagram Ads.
The Communicative Role of Contract-Based Archivists in Optimizing Archival Governance at IAIN Kudus Triana Ratnasari; Priyo Wicaksono
JURNAL DIGITAL MEDIA, CULTURE, AND HUMANITIES Vol. 1 No. 1 (2025): DICTUM : Digital Media, Culture and Humanities Journal
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/dictum.v1i1.9938

Abstract

IAIN Kudus, as one of the State Islamic Higher Education Institutions (PTKN) in Indonesia, plays a significant role in the advancement of science and Islamic studies. In performing its duties and functions, IAIN Kudus comprises various units, centers, faculties, and institutions. By strengthening the Central File Function and the Record Center II Function through the role of Contract-Based Archivists (P3K), the institution can improve operational efficiency, reduce the risk of losing essential information, and ensure compliance with archival management regulations. This study aims to explore the strategic role of P3K Archivists as information and document managers, enhancing the efficiency and effectiveness of institutional archival governance. Using a descriptive qualitative method, this study focuses on the Central File and Record Center II Functions as stipulated in Rector’s Regulation, along with archival human resources at IAIN Kudus. Data collection was conducted through observation and literature review of relevant journal articles. The results demonstrate that the role of P3K Archivists in supporting the Central File Function and Record Center II Function at IAIN Kudus can be optimized to strengthen institutional archival governance.
Participatory Marketing of Pop Culture on X Jasmine Alya Pramesthi
JURNAL DIGITAL MEDIA, CULTURE, AND HUMANITIES Vol. 1 No. 1 (2025): DICTUM : Digital Media, Culture and Humanities Journal
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/dictum.v1i1.9942

Abstract

This study explores the phenomenon of public-driven promotion through the hashtag #NontonJumboLagi, which emerged organically on Twitter/X and played a pivotal role in boosting the Indonesian animated film Jumbo to the top of the national box office. The research aimed to examine how audiences functioned as informal promoters by generating digital discourse that mobilized collective action, emotional attachment, humor, competition, and offline practices. Using a qualitative approach and digital discourse analysis, data were collected from purposively sampled posts that explicitly used the hashtag and represented key categories such as calls to rewatch, expressions of affection, competitive narratives, humor, and community practices. A total of 42 posts were analyzed through open thematic coding, complemented by informal pre-research interviews with active users. The findings reveal that audiences repurposed social media content into organic promotional messages that extended beyond individual expression to collective identity, nostalgia, and cultural pride. These practices formed a participatory and affective word-of-mouth ecosystem that bridged online and offline activities. The study concludes that participatory marketing of popular culture represents a shift in promotional dynamics, where audiences themselves become cultural marketers, redefining how films gain visibility and legitimacy in the digital era.
Performing the Self in Digital Spaces: Understanding Dual Instagram Accounts through Dramatism and Media Ecology Perspectives Ainy Nurul Qoyyimah
JURNAL DIGITAL MEDIA, CULTURE, AND HUMANITIES Vol. 1 No. 1 (2025): DICTUM : Digital Media, Culture and Humanities Journal
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/dictum.v1i1.10116

Abstract

This study explores how Indonesian Instagram users construct and negotiate their digital identities through the use of two accounts commonly known as the first account and the second account. Using Kenneth Burke's dramatism and Marshall McLuhan's media ecology as theoretical frameworks, the study investigates the symbolic and environmental dimensions of online self-presentation. The study adopts a qualitative approach combining content analysis and semi-structured interviews with five active Instagram users who maintain public and private accounts. The findings reveal that users perform distinct identities in these two spaces: the first account serves as a stage for curated, professional, and aesthetically controlled self-representation, while the second account serves as a more intimate and expressive arena for personal narratives and emotional disclosure among a trusted audience. Through Burke's pentadic analysis, these practices are understood as symbolic acts shaped by social expectations and platform affordances. From a media ecology perspective, Instagram's visual and interactive architecture reinforces distinct modes of communication that shape users' identity performances. This study contributes to broader discussions on digital identity and self-presentation by demonstrating how technological environments mediate symbolic expression and the negotiation of privacy in everyday social media practices. This study also highlights the growing importance of multiple account culture as a coping mechanism for navigating authenticity, visibility, and social pressures in digital society.
Communication Model in Regional-Based Sustainable Waste Management from a Public Health Perspective Sri Hartati; Dimas Akhsin Azhar; Sena Raselina
JURNAL DIGITAL MEDIA, CULTURE, AND HUMANITIES Vol. 1 No. 1 (2025): DICTUM : Digital Media, Culture and Humanities Journal
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/dictum.v1i1.10432

Abstract

The gap between the amount of waste input and waste management capacity in a region raises the risk of pollution and impacts public health. The circular economy concept is one of the main strategies in sustainable waste management. This study aims to evaluate and explore waste management actions that have been implemented in the Sumedang region, especially in the Jatinangor area. The study aims to obtain a conceptual model related to communication efforts in waste management that prioritizes sustainable principles while considering the social characteristics of the community in a region or area. This study uses a mixed methods design with a qualitative approach complemented by a quantitative approach within a participatory case study framework. The results of this study indicate that changes in community behavior in waste management can be analyzed by three main factors : attitudes, subjective norms, and perceived behavioral control which are reinforced by perceptions of risks and benefits. Regional social factors such as trust between residents, the influence of local figures, and informal communication shape collective norms through the process of constructing everyday social reality, which ultimately encourages the growth of a circular economy based on participation and adaptive partnerships at the village level. The resulting communication model in waste management demonstrates that waste management at the village level is not merely a technical process, but a social process formed through the construction of meaning, risk perception, and interactions between actors in a regional context. The novelty of this model lies in its holistic and transdisciplinary approach, which combines the dimensions of individual behavior, social networks, and social realities that are continuously negotiated in daily practice.
Acculturation of Western and Local Occult Symbols in the Film Pengabdi Satan 2: Communion (Semiotic Analysis of Roland Barthes) Fauzi Taufik Rabani; Twin Agus Pramonojati; Rizca Haqqu
JURNAL DIGITAL MEDIA, CULTURE, AND HUMANITIES Vol. 1 No. 1 (2025): DICTUM : Digital Media, Culture and Humanities Journal
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/dictum.v1i1.10436

Abstract

This study aims to analyze the form and meaning of the acculturation of Western and local occult symbols in the Indonesian horror film Pengabdi Setan 2: Communion. As national cinema evolves, the horror genre has transformed from merely exploiting local myths to complex narratives integrating global occult elements. This research employs a qualitative method with Roland Barthes semiotic approach to dissect the layers of denotative, connotative, and mythical meanings in the film's scenes, characters, and properties. The analysis results indicate strong symbolic hybridization, where Western occult artifacts such as the Ouroboros and Satanic Cross are recontextualized alongside local entities like pocong and pesugihan practices. Main findings reveal that these symbols are not merely visual elements but function to build a new myth about the universality of terror. The talisman symbol shifts function into a communication medium, while local ghost figures are placed within an international cult ritual structure. In conclusion, this film represents a cultural acculturation that successfully creates a relevant horror atmosphere, asserting that occult practices in modern cinema serve as a cultural communication bridge binding its adherents in an endless cycle of sacrifice, while reflecting the adaptive dynamics of Indonesian societal beliefs toward external influences.
Discourse Analysis of the Continuity of National Leadership as an Oligarchic Practice in President Jokowi's Speech Ahead of the 2024 Elections Priyo Wicaksono
JURNAL DIGITAL MEDIA, CULTURE, AND HUMANITIES Vol. 1 No. 2 (2026): DICTUM : Digital Media, Culture and Humanities Journal
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/dictum.v1i2.10026

Abstract

Political elites deconstruct the nominating coalition and conduct political dynamics and safaris. Jokowi has influenced the political climate leading up to the 2024 elections as a state official and active politician. The importance of Jokowi's figure is centered on his capacity to accept or reject 2019. political rivals to join the coalition of the government. Understanding the direction of government policy and Jokowi's opinions on strategic issues facing Indonesia before to the 2024 elections can be gained from political speeches, which are a component of political communication. To investigate why this discourse has turned into Jokowi's presidential agenda, this study employs a qualitative, descriptive methodology in conjunction with Teun a Van Dijk's Critical Discourse Analysis Model. According to the research's conclusions, oligarchy-based democratic practices may be traced back to the notoriety of public leaders who rose to prominence at the grassroots level or without the help of money. In the discourse surrounding leadership continuity, this research can offer suggestions that President Jokowi has a range of diverse diction. According to research on President Jokowi's social cognition, social context is effective at using its power to support the continuation of feodalism, oligarchy, and democracy in the second era. He is also working to lessen polarization.
Digital Comics as a Medium of Cultural Expression: Two Indonesian Instagram Creators at Different Audience Scales Syarip Hidayat
JURNAL DIGITAL MEDIA, CULTURE, AND HUMANITIES Vol. 1 No. 2 (2026): DICTUM : Digital Media, Culture and Humanities Journal
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/dictum.v1i2.11164

Abstract

The rapid growth of digital platforms has transformed comic production and distribution, enabling Indonesian comic creators to reach diverse audiences through Instagram. This study examines digital comics as a medium of cultural expression by comparing two Indonesian Instagram-based comic accounts with contrasting audience scales: Tahilalats, representing a macro-scale account with approximately six million followers, and Masdimboy, representing a micro-scale account with fewer than one hundred thousand followers. Using qualitative content analysis, this research analyzes three of the most recent posts from each account, focusing on visual aesthetics, narrative strategies, thematic choices, and the appropriation of platform affordances. The findings reveal that both creators utilize Indonesian cultural references, everyday humor, and local social commentary as core modes of expression, yet differ in their visual complexity, narrative depth, and degree of platform optimization. Tahilalats demonstrates a more polished and strategically crafted approach aligned with a large and diverse audience, while Masdimboy retains a more intimate and spontaneous creative identity suited to a smaller, niche community. This study contributes to the growing scholarship on digital comics in Southeast Asia, offering insights into how audience scale shapes, yet does not determine, the authenticity and cultural specificity of comic expression on social media.
Digital Moral Order in Indonesian Social Media: Public Shaming, Collective Correction, and Social Harmony Pramana Pramana; Prahastiwi Utari; Adi Inggit Handoko
JURNAL DIGITAL MEDIA, CULTURE, AND HUMANITIES Vol. 1 No. 2 (2026): DICTUM : Digital Media, Culture and Humanities Journal
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/dictum.v1i2.11198

Abstract

This article examines how the LPDP alumni controversy in Indonesia produced, negotiated, and restored digital moral order in social media. Rather than understanding online controversy merely as viral outrage, cancel culture, or digital vigilantism, the article argues that Indonesian digital publics often interpret controversial acts through culturally embedded moral vocabularies such as shame, appropriateness, responsibility, gratitude, dignity, and social harmony. Using a qualitative digital case study and critical digital discourse analysis, this study analyzes publicly accessible digital materials, including social media conversations, online news reports, institutional statements, and clarification posts related to the LPDP alumni controversy in Indonesia. The findings show that digital moral order emerges through a sequence of communicative practices: perceived moral disturbance, collective moral reading, public shaming, collective correction, institutional pressure, and symbolic restoration. Public shaming in this context is not only punitive, but is also narrated as reminder, advice, correction, and an attempt to restore disturbed social harmony. However, this corrective logic remains ambivalent, as the desire to protect collective morality can become excessive, exclusionary, or harmful when amplified by platform visibility and public outrage. The article contributes to digital communication studies by proposing digital moral order as a culturally situated framework for understanding Indonesian social media controversy and as a conceptual contribution to communication theory from the Global South.
The Effect of Anonymity and Self-Control on Online Disinhibition Effect of Social Media Users X (Twitter) Erfina Shakila; Abdul Muhid; Fahmi Aufar Asyraf; Lutfiana Harnany Utami
JURNAL DIGITAL MEDIA, CULTURE, AND HUMANITIES Vol. 1 No. 2 (2026): DICTUM : Digital Media, Culture and Humanities Journal
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/dictum.v1i2.12032

Abstract

The purpose of this research is to test the effect of Anonymity and Self-Control on Online Disinhibition Effect Generation Z Social Media X (Twitter) Users. This research uses a correlational quantitative method. To obtain the data, the survey was distributed to 400 research subjects with the criteria of being classified as generation z who were born in the period of 1997-2012, active users of social media X (twitter) for at least one year, using anonymous accounts, and domiciled in Surabaya City. The collected data is analyzed with multiple regression analysis techniques. The research results show that there is a significance of anonymity and self-control towards the online disinhibition effect. Anonymity gives a donation of 18.1%. While the contribution of the effect of self-control on the online disinhibition effect is 29.2%.

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