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Julia Ratnawulan Skawanti
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INDONESIA
Bogor Hospitality Journal
Published by Sekolah Tinggi Pariwisata Bogor
ISSN : 25809911     EISSN : 26213591     DOI : https://doi.org/10.55882
Core Subject :
Nature-based Tourism Cultural Tourism Culinary TourismSustainable Tourism Development Community-based Tourism Ecotourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy Herbs, Spices, &Traditional Food Cultural Food Studies Food Product & Pastry Food Packaging & Product Development Branding and Marketing of Tourism & Hospitality Future Trends in Hospitality & Tourism Regulation and Policy Policy for Destination Planning Tour Industry Tourism & Hospitality Industry Tourism Business Tourist Behaviour Travel Pattern Destination Development Destination Marketing Destination Policy & Training
Arjuna Subject : -
Articles 103 Documents
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ANALYSIS OF THE IMPLEMENTATION OF ASEAN STANDARD HOMESTAY IN HANJELI TOURISM VILLAGE SUKABUMI REGENCY Eka Nuraisah Rosiana; Siti Yulia Irani Nugraha; Wildan Rizky Rahadian; Nisa Rahmaniyah Utami
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.156

Abstract

Homestay is one of the amenities available in tourist villages as a place to stay for visiting tourists. Homestays have the advantage of offering cheap prices and a stay experience that cannot be obtained when staying at a hotel. Even though a homestay is basically an ordinary house that is rented out by the owner to tourists, a homestay must still have several criteria that are met as eligibility requirements to become a homestay. This research aims to present data and information regarding the implementation of ASEAN homestay standards in Hanjeli village, Sukabumi using qualitative methods by conducting observations and interview with informants, namely homestay owners and tourist village managers. Based on the results of the research that has been conducted, the level of achievement of the implementation of ASEAN homestay standards in Hanjeli Tourism Village has not reached 100%.
STRATEGI STP PRODUK SELAI NENAS DENGAN PEMANIS STEVIA: STUDI PENERIMAAN PASAR LOKAL SEHAT DI BINTAN : STRATEGI STP PRODUK SELAI NENAS DENGAN PEMANIS STEVIA: STUDI PENERIMAAN PASAR LOKAL SEHAT DI BINTAN Hetty Yulianti Sihite; Aprilia Nurcahyaning Rahayu; Mashudi -
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.157

Abstract

This research is driven by the increasing public awareness of healthy lifestyles, particularly in choosing food and beverage products that are low in calories and free from added sugars. One of the most widely used natural sweeteners as a sugar substitute is stevia. The purpose of this study is to identify consumer preferences toward pineapple jam products made with stevia and to formulate marketing strategies based on segmentation, targeting, and positioning (STP) approaches. The research employed a descriptive quantitative method by distributing questionnaires to 100 respondents who are residents of Bintan Regency. The results indicate that the majority of respondents are within the productive age group and demonstrate a high level of awareness regarding healthy food consumption. A total of 78% of respondents expressed a preference for products using natural sweeteners, while 81% perceived that the stevia-based pineapple jam is healthier than regular jam. The segmentation strategy focuses on consumers aged 25–45 years with a healthy lifestyle, the targeting is directed at women as primary decision-makers in household consumption, and the product is positioned as a natural and healthy jam without compromising on taste. The conclusion of this study suggests that pineapple jam made with stevia has promising market potential, especially among health-conscious consumers. Recommendations for producers include enhancing consumer education and strengthening packaging and distribution to reach a broader market.
- PRAKTIK GLOKALISASI MELALUI MEDIA SOSIAL INSTAGRAM DALAM UPAYA MEMBANGUN CITRA PARIWISATA DESA TENGANAN PEGRINGSINGAN: - Putu Sri Handayani; Ayu Nanda Krisna Naraiswari -; Ni Luh Gede Dian Sasmitha Diarta -
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.159

Abstract

This study aims to identify and analyze glocalization practices in managing the Instagram account @umah_gringsing_tenganan as a strategy to build the cultural tourism image of Tenganan Pegringsingan Village, Bali. Using a descriptive qualitative approach, data were collected through in-depth interviews with the account owner and six tourists who had interacted with the account, as well as content observation and digital documentation. The findings reveal that the account effectively promotes and represents local culture by highlighting the Gringsing weaving process, traditional rituals, and daily life in the Bali Aga community. Glocalization is reflected through the use of popular hashtags, collaboration with local figures, and English language background music. However, limitations remain in the use of bilingual captions and the emotional depth of visual storytelling. Although the content is produced with simple tools, this simplicity enhances the authenticity and sincerity of the cultural narrative. The study concludes that Instagram serves not only as a promotional medium but also as a digital space for preserving local identity with global reach. These findings imply the need to strengthen content strategies through interactive educational formats and creative narratives to bridge traditional values with the expectations of a global digital audience.
ANALISIS TAHAPAN PERKEMBANGAN RIVERFRONT TOURISM DI INDONESIA Fithria Khairina Damanik; Bhernadetta Pravita Wahyuningtyas; Heru Purboyo Hidayat Putro
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.160

Abstract

Indonesia has approximately 7,000 rivers, most of which have experienced significant degradation in quality and are in alarming conditions. Many cities in Indonesia have historically developed along riverbanks, making the decline of these waterways particularly concerning. The deterioration of river quality and riverbank areas is attributed to various factors, including pollution, deforestation, and the uncontrolled disposal of industrial and domestic waste. These issues not only threaten the health of river ecosystems but also jeopardize the sustainability of communities that depend on these natural resources and contribute to various urban challenges. Communities residing in riverbank settlements are among the most affected by these environmental issues. Therefore, they require clear and accurate information regarding the dangers of pollution and the importance of maintaining river cleanliness. This research is conducted in qualitative approach with descriptive analysis technique. This study examines the development of riverbank areas in Indonesian cities by referring to the stages of waterfront development proposed by Wrenn (1983). Additionally, it explores the concept of riverfront tourism as a form of urban regeneration and urban tourism development. The regeneration of riverbank areas for tourism purposes is expected to raise awareness among stakeholders regarding the social and environmental significance of these areas. If properly developed, riverfront tourism can contribute to the enhancement of destination quality, fostering sustainable and competitive tourism development.
- POTENSI WISATA KULINER DI WARUNG BETAWI HAJI APEN, RAGUNAN, JAKARTA SELATAN: - Rezka Fedrina; Melinda Andrika; Bedwina Antonio; Farhan Darmawan
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.161

Abstract

This study aims to analyze the potential and development strategy of Warung Betawi Haji Apen as a local culture-based culinary tourism destination in Ragunan, South Jakarta. The research method used is descriptive qualitative through direct observation, in-depth interviews, documentation, and focus group discussions (FGDs). This study examines the 4A aspects (Attraction, Accessibility, Amenities, Ancillary) and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate the strategic position of the warung within the culinary tourism ecosystem. The results show that Warung Betawi Haji Apen offers authentic culinary appeal and a strategic location, but still faces challenges in digital promotion and limited additional facilities. The study recommends several development strategies including digital media optimization, provision of cultural interpretation materials, collaboration with travel agents, service enhancement, and staff training. By strengthening strategies based on internal strengths and external opportunities, Warung Betawi Haji Apen has great potential to become a leading culinary tourism destination while contributing to the preservation of Betawi culture
Eksplorasi Pengaruh Film Kimi no Nawa Terhadap Minat Berkunjung Wisatawan Indonesia Untuk Berkunjung ke Jepang Logenie Salwas Sabina; Dina Hariani
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.162

Abstract

With the advancement of technology, one of the newest methods of promoting tourism is through the use of movies. However, in Indonesia, tourism promotion using films is still not widely used. Kimi no Nawa film was first released in Japan in 2016. Kimi no Nawa film uses real locations in Japan and makes these locations the background of the film. As a result, more people visit the places that serve as the backdrop for the Kimi no Nawa movie. This study uses a quantitative methodology with the aim of determining effect film tourism of Kimi no Nawa film on Indonesian tourist interest in visiting Japan. Data analysis utilizes a questionnaire processed with the help of SPSS version 25. The researcher managed to get 160 respondents. The results of the t-statistic test show a value of 0.000 < 0.05, which means that there is a positive effect from film tourism of Kimi no Nawa film to Indonesian tourist interest in visiting Japan.. The film tourism variable is considered to influence the tourist interest variable by 45.7%, which can be interpreted as having a significant effect
PENILAIAN MUTU JAJANAN PASAR TRADISIONAL DI HOTEL LORIN SENTUL BOGOR Tatik Sriwulandari; Ravi Darunadwah Ashidiqi
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.163

Abstract

ABSTRACT This study aims to analyze the quality of traditional market snacks at the Lorin Sentul Hotel Bogor and to determine guest interest in the product. The main problems found were the remaining market snacks after being served and complaints related to taste and texture. The method used was descriptive quantitative with data collection through questionnaires to 35 hotel guests. The evaluation included nine dimensions of quality, namely color, appearance, portion, shape, temperature, texture, aroma, level of maturity and taste. The results showed that guest assessments of market snacks provided by the Lorin Sentul Bogor Hotel obtained an average score of 3.07 based on the assessment of nine dimensions, which means that guests gave a positive rating because this number shows the assessment scale in the category of liking. The maturity level dimension received the highest score with an average of 3.17 while the color combination received the lowest score with an average of 2.99. Quality improvement can be focused on dimensions with values below the average, namely color with a value of 2.99, aroma and portion with values of 3.01 each. The recommendations given are supervision of the market snack production process and training for pastry department employees so that presentation can be more optimal.
ANALISIS PROMOSI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI DESA WISATA BATULAYANG: The Analysis of Instagram Social Media Promotion on Tourists’ Visiting Decisions in Batulayang Tourist Village Tiara Rahma Asyar; Dhanik Puspita Sari
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.164

Abstract

Nowadays, for promotional outreach, many people use social media, such as Instagram and other social communication platforms. The use of the internet has brought information closer through people's activities through social media, and is currently widely used as a medium in promoting both goods and services for economic purposes. One component of the marketing mix, or marketing mix, is promotion. This study aims to determine the effect of Instagram social media promotion on tourist decisions to visit Batulayang Tourism Village. This research uses quantitative methods with a sample of 104 respondents. This sampling technique uses purposive sampling. The data collection technique uses a questionnaire that has been designed. The power analysis method used is simple linear regression, which includes validity test, reliability test, normality test, T test, and coefficient of determination (R2) test. The authors analyzed the data using SPSS Statistics 29. The results showed that Instagram social media promotion had an effect on visiting decisions. With the determination test results of 59.9 % influenced by these variables, and the rest is influenced by other variables not examined in this study. The conclusion is that Instagram social media promotion has a significant influence on visiting decisions through promotions provided by Batulayang Tourism Village to meet the needs of visitors when visiting.
THE ANALISIS PERILAKU GEN-Z DAN PENGGUNAAN MEDIA SOSIAL TERHADAP PENGEMBANGAN PARIWISATA BERKELANJUTAN DI KOTA BOGOR: ANALISIS PERILAKU GEN-Z DAN PENGGUNAAN MEDIA SOSIAL TERHADAP PENGEMBANGAN PARIWISATA BERKELANJUTAN DI KOTA BOGOR Allinny Kurnia Sabandiyah; Dhanik Puspita Sari
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.166

Abstract

Generation Z (Gen-Z) is a group of travelers who are closely connected to social media, which helps them plan their trips and share their travel experiences. This study was conducted to analyze Gen-Z behavior and the use of social media in relation to the development of sustainable tourism in Bogor City. The method used is descriptive quantitative, utilizing questionnaires distributed to 100 Gen-Z individuals who visited Bogor City. Data analysis was performed using SPSS with a multiple linear regression approach. The results show a positive and significant relationship between Gen-Z behavior, social media usage, and the development of sustainable tourism in Bogor City (r = 0.746 and p = 0.00). Generation Z not only acts as tourists but also as promotional agents through social media, capable of disseminating information and shaping public opinion on the importance of sustainability in tourism. This study suggests the need for digital promotion strategies that are better aligned with the profile of Gen-Z, so that they are more widely accepted, impactful, and targeted.
Pemanfaatan Sejarah Lokal sebagai Basis Pengembangan Wisata Nostalgia Berkelanjutan di Kabupaten Bintan: Pemanfaatan Sejarah Lokal sebagai Basis Pengembangan Wisata Nostalgia Berkelanjutan di Kabupaten Bintan Fitriana Baitanu
Bogor Hospitality Journal Vol 10 No 1 (2026): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v10i1.167

Abstract

Local historical attractions are increasingly recognized as vital assets for cultural preservation and sustainable tourism development. However, many of these sites remain underutilized, particularly in peripheral regions. This study aims to analyze the potential of local historical attractions in Bintan Regency as a foundation for the development of sustainable nostalgia tourism. A descriptive qualitative method was employed, with data collected through semi-structured interviews, field observations, and documentation. The findings reveal that historical sites such as Penyengat Island, the Tanjung Uban area, and Kijang City possess strong historical and cultural values, as well as emotional significance for diaspora tourists and returning residents. Despite this potential, several challenges persist, including limited interpretation and low levels of community participation. The study emphasizes the importance of collaboration among government, local communities, and tourism stakeholders to enhance the sustainable management of nostalgia tourism in the region.

Page 9 of 11 | Total Record : 103

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