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Julia Ratnawulan Skawanti
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INDONESIA
Bogor Hospitality Journal
Published by Sekolah Tinggi Pariwisata Bogor
ISSN : 25809911     EISSN : 26213591     DOI : https://doi.org/10.55882
Core Subject :
Nature-based Tourism Cultural Tourism Culinary TourismSustainable Tourism Development Community-based Tourism Ecotourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy Herbs, Spices, &Traditional Food Cultural Food Studies Food Product & Pastry Food Packaging & Product Development Branding and Marketing of Tourism & Hospitality Future Trends in Hospitality & Tourism Regulation and Policy Policy for Destination Planning Tour Industry Tourism & Hospitality Industry Tourism Business Tourist Behaviour Travel Pattern Destination Development Destination Marketing Destination Policy & Training
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Articles 103 Documents
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MANAGING ORGANISATIONAL CONFLICTS WITH EMOTIONAL INTELLIGENCE Michael Aswin Winardi; Antonius Adi; Budi Riyanto
Bogor Hospitality Journal Vol 8 No 1 (2024): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i1.124

Abstract

Employee well-being is critical within an organisation. Well-being can have a wide range of effects on employees and organisations, including quality, standards, and sustainability. The COVID-19 pandemic has had a negative influence on worldwide economy, particularly on the service sector. Many service businesses have battled with managing their service ecosystems and operational differences. These conditions have had an impact on service employees' well-being. Internal conflict is unavoidable and can have an impact on organisational effectiveness. Socio-emotional competency, such as effective conflict resolution procedures, is required to successfully manage difficult client interactions. The goal of resolving conflict in the service business is to reduce negative consequences and enhance positive ones, resulting in improved learning within the company. Individuals with strong emotional intelligence (EI) can regulate their emotions in interpersonal and organisational situations. The study uses a quantitative approach to collect data (a questionnaire survey) from targeted respondents in the hotel business. This study is based on two ideas: conflict and affect event theories. This study examines the relationship between emotional intelligence, organisational conflict, and employee well-being, with an emphasis on hotel staff.
PERKEMBANGAN AGEN PERJALANAN WISATA HALAL INDONESIA Dina Hariani
Bogor Hospitality Journal Vol 8 No 1 (2024): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i1.125

Abstract

Halal tourism is a growing trend worldwide today. The development of Halal tourism in Indonesia can be seen, for example, in the numerous travel agencies offering Halal tour packages abroad. Muslim-majority destinations such as Uzbekistan, Turkey, Dubai, and Saudi Arabia are popular among Indonesian Muslim tourists. Additionally, non-Muslim countries like Japan, Korea, England, and European countries are also visited by Indonesian Muslim travelers. This study examines 10 Indonesian travel agencies that sell Halal tour packages. Through observation and literature review, it was found that travel agencies in Indonesia predominantly offer Halal tour packages abroad rather than domestically. These Halal tour packages typically include Halal food availability, maintained prayer times, and activities compliant with Islamic law. The countries visited by Indonesian Muslim tourists are also among the top destinations for Muslim travelers globally
ADAPTATION TO COPE WITH THE PHENOMENON OF CORAL REEFS BLEACHING FOR CARRYING OUT SUSTAINABLE TOURISM Pipin Noviati Sadikin
Bogor Hospitality Journal Vol 8 No 1 (2024): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i1.126

Abstract

The tourism sector is very sensitive to climate change. Especially for the tourism sector in Indonesia which relies heavily on natural resources and biodiversity, both in the waters or sea and mountains. The impact of climate change on the tourism sector can be immediately seen. Based on the background description above, this article will elaborate an overview of the influence of climate change and the potential impact on coral reef bleaching and its consequences on the tourism sector that may occur in Indonesia. This study aims to obtain the general portrait regarding the coral reef which may be affected by the climate change and the adaptation effort for oceanique tourism in Indonesia. The study uses a qualitative approach using library search. Supporting data and information were obtained from various literature in the form of books, reports, journals, magazines and relevant internet sites. Data is presented in the form of a narrative description and analyzed descriptively in accordance with the research objectives. The adaptation effort are (1) Maintain the health of the underwater ecosystem, (2) Involving Tourists in Bleaching Issues, (3) Diversify the tourism industry, (4) Reducing the Impact of Tourism Activities in General, (5) Encourage tourists to contribute funds to recovery and management efforts, (6) Disseminate Information to the Public Through Education and Other Propaganda. Meanwhile, for institutional capacity, adaptations can be made as follows: (1) Institutional Strengthening, (2) Community-Based and Collaborative Management, (3) Public Awareness, Education and Extensification.
STRATEGI PENGEMBANGAN HOMESTAY PADA KAWASAN WISATA DIENG DALAM MENDUKUNG WISATA BERKELANJUTAN: Homestay Development Strategy in The Dieng Tourism Area in Supporting a Sustainable Tourism Dziefa Ndaru Yuntafa; ayyd namira Riandini; rifa tiara Zahra; Joy gladness; Fetty Nurmala Rossi
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.128

Abstract

Dieng Kulon is a village located in Dieng High Plains, Wonosobo District. As a tourist village surrounded by popular destinations, Dieng Kulon must have tourist facilities, one of which is tourist accommodation. The aim of this research is to identify how the omestay development strategy in Dieng Kulon Tourism Village supports ustainable tourism. This research method employs qualitative descriptive methods. The survey data was obtained through field surveys, and interviews with community-based tourism institutions, homestay managers, and tourists. This study is also supplemented with SWOT analysis. The results are obtained that the Dieng Area has already inhabited 9 ASEAN Homestay Criteria with its inhabitants 9 The above criteria will make a Tourist Village Area that continues to be sustainable through 3 priciples of sustainability aspects of tourismuch as the principles of environmental aspects, principles economic aspectsnd principles social and cultural aspects. So the strategy used by Homestay on Tourist Areas Dieng in Supporting Sustainable Tourism is the strategy of SO, that is to exploit local events in attracting tourists to stay in the homestay. Social media promotions and online platforms help tourists find and choose heir accommodation
Pengaruh Kualitas Makanan Terhadap Kepuasan Konsumen di Royal Tulip Gunung Geulis Resort & Golf Hotel Bogor Julia R. Skawanti; Riani Ishak; Salsabila Alhadar
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.130

Abstract

Food is one of the main products offered in the tourism industry, especially in hotels. Intense competition among similar businesses requires the Royal Tulip Gunung Geulis Resort & Golf Bogor to continuously innovate and maintain service quality. Customer complaints regarding food quality not meeting expectations serve as the background for this study. This research adopts a quantitative approach with the aim of presenting data in a structured, comprehensive, valid, and accountable manner. Data analysis was conducted using descriptive quantitative techniques. A total of 100 respondents, consisting of customers or guests who had consumed food at the Royal Tulip Gunung Geulis Resort & Golf Bogor during 2022, were selected as the sample using Non-Probability Sampling and incidental sampling techniques. Data were collected through a questionnaire and processed using regression analysis with SPSS 28 software. The results of this study indicate a significant influence of food quality on customer satisfaction at the hotel. This is evidenced by a t-value greater than the critical t-value (11.356 > 1.984) and a significance value smaller than 0.05 (0.01 < 0.05). The relationship is strong, with a correlation coefficient of 0.754, where food quality contributes 56.8% to customer satisfaction, while the remaining 43.2% is influenced by other variables not examined in this study
CARA EFEKTIF DALAM MENGEMBANGKAN DESA MENJADI DESA WISATA: STUDI KASUS DESA BAYAN KABUPATEN LOMBOK UTARA: Development Strategy of Bayan Village As A Tourism Village in North Lombok District Rizal Kurniansah
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.131

Abstract

The purpose of this study is to determine the tourism potential of bayan village, the form of local community participation, and formulate a good strategy in developing bayan village into a tourist village in North Lombok Regency. The type of research is qualitative research, data collection methods are observation, interviews, literature study, and documentation. Data analysis is SWOT analysis. Based on the results of the research conducted, the following strategies are produced Utilising technological advances in marketing and promoting Bayan Village, Developing a variety of rural tourism products based on the uniqueness of local potential, Creating a brand image of Bayan Village tourism destinations, Community empowerment through training, Developing and arranging supporting facilities in Bayan Village, Establishing Calender Of Events, Increasing Cooperation with travel agencies and creating more tour packages to Bayan Village, Creating special rules and policies in tourism development, Cooperating with related agencies in tackling environmental damage, implementing a healthy village to meet CHSE criteria, Conducting counselling to the local community, Increasing supervision of tourism activities, Maximising the Tourism Development Budget through cooperation, and Increasing public awareness of tourism awareness and sapta pesona.
Peran PERAN MEDIA SOSIAL INSTAGRAM @UMAH_GRINGSING_TENGANAN DALAM MEMPERTAHANKAN EKSISTENSI DESA WISATA TENGANAN: THE ROLE OF INSTAGRAM SOCIAL MEDIA @UMAH_GRINGSING_TENGANAN IN MAINTAINING THE EXISTENCE OF TENGANAN TOURISM VILLAGE Putu Sri Handayani; Ayu Nanda Krisna Naraiswari; Ni Luh Gede Dian Sasmitha Diarta
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.132

Abstract

This research aims to explore the effectiveness of the Instagram account @umah_gringsing_tenganan in promoting the Tenganan Tourism Village, with a focus on the marketing communication strategies used and their impact on increasing tourist visits. The background to this research is the increasing competition in the tourism sector, especially in the digital era, where social media has become an important tool for introducing culture and tourist destinations. The method used is a descriptive qualitative approach, with data collection through in-depth interviews with Instagram account managers and analysis of uploaded content. The research results show that the @umah_gringsing_tenganan account has strengths in attractive visualization and in-depth cultural storytelling, which successfully builds an emotional connection with the audience. However, the weakness lies in the quality of the content due to limited resources and experience of the management team. Opportunities include cultural tourism trends and potential collaborations with influencers, while threats faced include competition with other destinations and the spread of misinformation. The conclusion of this research confirms that an effective marketing communication strategy through social media can increase the visibility and attractiveness of the Tenganan Tourism Village, as well as make a significant contribution to tourist visits. Therefore, it is recommended that account managers continue to develop interesting content and consider collaborating with other parties to increase village exposure.
Analysis of Room Facilities Impact on Guest Satisfaction: A Key Competitive Advantage for Hotels Amid Economic Globalization : Analysis of Room Facilities Impact on Guest Satisfaction: A Key Competitive Advantage for Hotels Amid Economic Globalization Dina Mayasari Soeswoyo; Robiana; Sekti Rahardjo
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.135

Abstract

In the context of economic globalization, intense competition in Indonesia's hospitality sector compels local companies to understand customer behavior. This research emphasizes the crucial role of room facilities in shaping guest satisfaction, a key factor in maintaining and enhancing competitiveness. A quantitative research method employing surveys, Likert scales, and statistical analysis was used to identify the influence of room facility quality at Hotel Soliga on guest satisfaction. Results indicate that the majority of respondents provided positive assessments of room facilities. Hypothesis testing suggests a positive and significant impact of room facilities into guest satisfaction, although the explained variance in guest satisfaction attributed to these variables is relatively low. In conclusion, room facilities have a tangible influence, and hotel management is advised to consider improvements to enhance guest satisfaction, potentially contributing to the hotel's reputation and sustainability.
Development of Sigale Gale Statue Tourism Post-COVID-19 Pandemic at Tomok, Samosir Regency Occy Bonanza; Melewanto Patabang; Dyah Prabandari; Melva Rosalia
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.136

Abstract

The COVID-19 pandemic has led to a decline in tourist visits, significantly impacting the tourism industry, including at Samosir Regency. This region has a prominent tourism sector that is essential for both the government and the local community, with attractions such as the Sigale Gale Statute being affected. The Sigale Gale statue is a unique tourist attraction with the potential to enhance the tourism sector in Samosir Regency. This study explores the history, uniqueness, and management of the Sigale Gale Statue and analyzes the internal and external factors influencing its management to formulate an appropriate development strategy. Data on history, uniqueness, and management were obtained through in-depth interviews, while internal and external data were collected from questionnaires distributed to 200 respondents. Data analysis was conducted using SWOT Analysis with IFAS and EFAS matrices and a SWOT matrix. The analysis results indicate that the development strategy for the Sigale Gale tourism attraction falls in quadrant 4, requiring the implementation of a turn-around strategy. This strategy aims to maximize existing opportunities to mitigate weaknesses in management. 
PERAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS (STUDI AKUN @lavatourmerapi_Id) Samuel Samuel; Anneke Febrina Mantiri; Wildan Rizky Rahadian; Ake Sita Fahrunisa; Bima Saputra; Fadillah Aulia Rahma; Febriella Hawa Cahyanti; Maritza Fadhila Affianti
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.137

Abstract

In running a business, building brand awareness towards consumers is very important, because building brand awareness is one way the company can influence consumers to buy their products for the first time, and make these consumers continue to make repeat purchases. The focus of this research is on the use of Instagram social media to build brand awareness for the Lava Tour special interest tour package. This research aims to find out how to use Instagram social media in building brand awareness in local special interest tour packages in the Special Region of Yogyakarta. The approach to this research uses a qualitative descriptive approach to provide depth regarding the use of Instagram in building brand awareness. Data collection was carried out by interviewing Instagram account managers, as well as conducting observations and documentation. The results of this research explain the use of Instagram accounts, from the ten aspects studied that have fulfilled the six factors used in this research as a basis for utilizing social media to build brand awareness, although not optimally.

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