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Muhammad Taqiyuddin
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Ettisal: Journal of Communication
Published by Universitas Darussalam Gontor
ISSN : 25993240     EISSN : 25031880     DOI : https://doi.org/10.21111/ettisal
Core Subject :
Ettisal: Journal of Communication is an online, peer-reviewed, Communication Science journal dedicated to high-quality research in communication. While centered in communication studies, the journal welcomes work from any discipline that intersects with communication, including the social sciences, technology, environment, engineering, health, and the physical and natural sciences. We encourage scholarship that crosses disciplinary boundaries and is accessible to broad academic audiences. The journal publishes theoretical and empirical research that demonstrates strong conceptual grounding, methodological rigor, and clear contributions to both communication theory and practice. We accept qualitative, quantitative, inductive, and deductive approaches, provided methods are transparent, well-executed, and follow best reporting practices.
Arjuna Subject : -
Articles 49 Documents
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Potency Campaign Madurese Culture Through Gastronomy Diplomacy Ahmad Cholil; Moch. Imron Rosyidi; Tatag Handaka
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i1.88

Abstract

Gastronomy is a very complex cultural product. The development of gastronomic tourism contributes to strengthening local identity, and will be an important point for the development of sustainable tourism. In gastro-tourism, the main motivation for someone to travel is to get the experience of tasting food and drinks that can provide impressions and memories throughout their life. This research aims to explain the role of gastronomy in campaigning for Madurese culture. This research was conducted using the Life Story method and a gastrodiplomacy study approach. The results of the research show that the eating tradition in Madura is almost carried out on various occasions, from human births to funeral ceremonies. The tradition of eating is a space for people to gather in various elements to exchange ideas and thoughts. The potential for gastronomy as a space for Madurese cultural campaigns is still very wide open. This is related to the unique gastronomic characteristics of Madurese food and can be an interesting topic of conversation at a meeting. This research suggests that it is applicable to hold activities such as MICE-Meeting Incentive Convention and Exhibition with a food theme to become a sustainable Madurese cultural space campaign.
Excavating Intercultural Communication At Tourism Facilities Intentions To Visitor Satisfaction Wahyu Nurul Fitri; Ummi Khaerati Syam; Ismail Sangkala; Nargiza Suleymanova
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i1.89

Abstract

This research was conducted at one of the tourist locations, namely Ke'te Kesu', North Toraja Regency. The aim of this research are to identify Information needs by the tourists in terms of intercultural communication and to identify the satisfaction of tourist. As well as, creating innovations to overcome these problems for tourist satisfaction. In the data collection process, this research uses the Design Thinking methodology stages. The four stages are (1) Sense and Sensibility, (2) Empathy, (3) Ideation and (4) Prototype. The research results show that there are difficulties in communicating due to language differences with local residents, so tourists sometimes experience confusion. Facilities at tourist locations lack safety because slippery stairs provide access for visitors to enjoy various destinations. Alternative solutions that have been provided by researchers include the Wonderful Toraja Application (WOTA) to make it easier for tourists to communicate and the Ke'te Kesu Tentacle (KeKel) to make it easier for tourists to access slippery stairs.
The Phenomenon of COVID-19 Conspiracy Theory Narratives through Virtual Ethnography on Instagram Fathul Qorib; Rangga Tirta Ramadan
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i1.90

Abstract

This study aims to investigate the conspiracy phenomenon of the COVID-19 pandemic as disseminated by the Instagram account @unexplnd. This account boasts 842 thousand followers and stands as one of the largest social media propagating the concept of COVID-19 conspiracy theories in Indonesia. Primary data is derived from posts on this account, and secondary data is obtained through interviews with four followers who actively engage in commenting and harbor beliefs in the existence of conspiracies. The research corpus is subsequently scrutinized employing the conceptual framework delineated by Douglas, Sutton, and Cichocka (2017), which delineates the emergence of conspiracies through epistemic, existential, and social motives. The findings of this investigation reveal that incidents perceived as random chance occurrences, motivated by the desire to preserve comfort and freedom, along with suspicion or resentment towards particular entities, serve as grounds for endorsing COVID-19 pandemic conspiracy theories. Furthermore, exposure to media presenting conspiracy theories, such as the Instagram account @unexplnd, contributes to an augmented belief in such theories among proponents. Conspiracy theorists desire to raise awareness among the general populace regarding conspiracy theories by disseminating information containing conspiracy narratives across various media channels.
The Analysis of Creative Content Virality in Jawa PosRadar Lawu Digital Media in the Era of Technology, Information, and Communication Sapta Arif Nur Wahyudin; Sutejo Sutejo; Agus Setiawan
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i2.92

Abstract

Jawa Pos-Radar Lawu is part of the Jawa Pos Group which is oriented towards presenting important, interesting, and up-to-date information from various regions around Mount Lawu. Despite being less than a year old, this media outlet is dedicated to producing creative content through digital platforms. This is reflected in the diverse topics chosen periodically, which are based on their potential to be viral. This study aims to examine the virality of creative content on Jawa Pos-Radar Lawu’s digital media as a strategic approach to public communication in the context of the information and communication technology revolution. The researcher formulated two main research questions: (1) What factors contribute to the virality of content on Jawa Pos-Radar Lawu’s digital media? This study employs a qualitative approach, with the researcher serving as the primary instrument for data collection. The research involves gathering data from the following sources: (1) content documents with the highest visitor numbers, (2) visitor statistics from March, April, and May, (3) recorded interviews with key informants, and (4) direct observation of Jawa Pos-Radar Lawu’s digital media. The data analysis process includes three stages: data reduction, data presentation, and drawing conclusions. The findings indicate that the virality factors exhibited by Jawa Pos-Radar Lawu align with Berger's six theories of contagion: social currency, trigger, emotion, public, practical value, and story. The most dominant principles used are trigger, emotion and story.
High Technology, High Touch: An Integrative Communication Model for Zakat Management in the 5.0 Society Azrai Harahap; Ahmad Tamrin Sikumbang; Elfi Yanti Ritonga
ETTISAL : Journal of Communication Vol. 11 No. 1 (2026): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v11i1.27

Abstract

Zakat management in Indonesia, especially in North Sumatra Province, faces significant challenges in achieving its budget targets. As of September 2025, zakat collection in North Sumatra has only reached 26.5% of the target of Rp 28 billion. This gap is caused by a crisis of trust in the digital era, the threat of fraud, and a lack of synergy between institutions. A transformation in governance is needed that does not only rely on technology but also touches on humanitarian aspects. This study aims to analyze strategies to accelerate zakat collection through the integration of the 3A principles (Aman Syar'i, Aman Regulasi, Aman NKRI), the development of PROMANIS human resources (Professional, Trustworthy, Consistent), and the application of Integrated Marketing Communication in the context of Society 5.0. This study uses a qualitative approach with a case study design at BAZNAS North Sumatra Province. Data were collected through systematic observation of digital communication channels, documentation of audited financial reports, and statistical analysis of zakat realization. Data analysis techniques used the interactive model of Miles, Huberman, and Saldana to reduce, present, and draw conclusions from the data. Research findings show that the effectiveness of zakat management in the Society 5.0 era depends on the concept of “High Tech, High Touch.” BAZNAS North Sumatra has successfully converted regulatory compliance into credibility through real-time transparency (e-Zakat). However, automation technology (AI/Chatbot) must be supported by PROMANIS human resources as an emotional bridge to overcome muzakki skepticism. In addition, the use of communication based on local wisdom (such as the Dalihan Na Tolu approach and the use of regional languages) has proven effective in reducing social distance and increasing muzakki loyalty. The synergy between the automation system (3A) and human professionalism (PROMANIS) results in a robust and accountable zakat ecosystem. Integrative communication acts as a binding force to ensure that the “One Voice” message remains consistent across all digital platforms and conventional services. The main recommendation from this study is to accelerate digitization accompanied by an increase in High Order Thinking Skills (HOTS) for amil to reduce the risk of fraud and strengthen public trust.
An Integrative Model of Media and Psychosocial Factors in Rural Financial Literacy: A Case Study of an Indonesian Forest Farmers Group Yuyun Yuniati Baesusi; Pudji Muljono; Oos M. Anwas; Dwi Retno Hapsari
ETTISAL : Journal of Communication Vol. 11 No. 1 (2026): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v11i1.84

Abstract

Despite the expansion of mass and digital media into rural areas of emerging economies, financial literacy gaps between urban and rural populations persist. Recent evidence from rural China, Uganda, and Nigeria shows that digital media penetration and fintech adoption have increased substantially; however, improvements in financial literacy remain uneven due to socio-cultural and behavioural constraints. This study examines how integrating media exposure and psychosocial factors shapes financial literacy in rural Indonesia through a development communication lens. Using a qualitative instrumental case study, we conducted five in-depth interviews with the chair of a Forest Farmers Group (Kelompok Tani Hutan) in Sukajaya village, Bogor Regency, who has led the group for five years, complemented by three months of participant observation and document analysis of group cash records, meeting minutes, and WhatsApp exchanges. Reflexive thematic analysis (Braun & Clarke) yielded three principal findings. First, rural communities access financial information through four stratified channel layers: mass media, digital media, interpersonal channels, and traditional collective channels, with influence increasing as channels become more relational. Second, five psychosocial factors, financial self-efficacy, trust, social and gender norms, religious values, and social capital, operate as mediators that determine whether information is translated into behavior. Third, three integrative pathways emerge: mass media as an awareness trigger, community figures as a trust filter, and collective spaces as a learning laboratory. We synthesize these findings into a four-layered Integrative Model context, channels, mediators, and outcomes with a feedback loop. The model challenges the linear "exposure-equals-literacy" assumption that underpins many financial literacy interventions, positions interpersonal and traditional channels as primary rather than supplementary, and offers concrete guidance for designing context-sensitive rural financial literacy programs in Southeast Asia.
The Quad Helix Interpersonal Communication Pattern in Improving the Bargaining Position of Vegetable Farmers in Cinangneng Village Bogor Hiswanti Hiswanti; Erita Riski Putri; Iswahyu Pranawukir
ETTISAL : Journal of Communication Vol. 11 No. 1 (2026): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v11i1.85

Abstract

The first-year research entitled “Interpersonal Communication Pattern of the Quad Helix in Strengthening the Bargaining Power of Vegetable Farmers in Cinangneng Village, Babakan Girang, Bogor” has reached the stage of data analysis and conclusion formulation. Using a qualitative case study approach, the study involved in-depth interviews, participatory observations, and Focus Group Discussions (FGD) with farmers, distributors, consumers, and local government. Findings indicate that farmers’ communication patterns are still dominated by traditional relations with middlemen, structurally weakening their bargaining position within the supply chain. Key barriers include price information gaps, limited negotiation skills, and low utilization of digital media. The roles of Quad Helix actors (government, academics, consumers) remain suboptimal, despite attempts to initiate collective distribution. The study recommends developing a Digital-Interpersonal Communication Pattern to expand market networks, reduce dependency on middlemen, and accumulate support for cooperative establishment inspired by best practices in other regions. This model highlights the importance of policy intervention, digital literacy enhancement, and cross-actor collaboration in strengthening the bargaining power of vegetable farmers.
The Social Construction of the Reality of Electric Car Brand Equity: A Study of the Management of Taman Mini Cultural Tourism Indonesia Indah Jakarta Misnan Misnan; Iswahyu Pranawukir; Nur Desilawati
ETTISAL : Journal of Communication Vol. 11 No. 1 (2026): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v11i1.86

Abstract

This study explores the social construction of electric vehicle (EV) brand equity within the framework of national cultural tourism at Taman Mini Indonesia Indah (TMII), Jakarta, utilizing a qualitative case study approach. Empirical field observations reveal that EVs operate not merely as technological artifacts, but rather as salient symbols of value transformation, ecological nationalism, and destination branding strategies. Data were garnered through in-depth interviews, participatory observation, and documentation. The fieldwork engaged seven key operational and management informants, specifically the Head of Human Capital, Corporate Secretary, and managers overseeing transportation, promotion, infrastructure, and public relations, complemented by three visitors as research participants. The findings indicate that EV brand equity is collectively forged through three dialectical moments: externalization (positioning EVs as symbols of ecotourism transformation), objectification (institutional discourse and pervasive visual promotion policies), and internalization (the pragmatic meanings constructed by internal actors). Regarding the technical dimensions of brand equity, brand awareness is firmly established due to mandatory usage policies and high-visibility visual campaigns. Perceived quality yields positive assessments concerning passenger comfort, yet remains critically constrained by technical limitations in battery capacity and speed. Conversely, brand association remains narrowly tied to global technological imagery and fails to integrate local cultural values. Meanwhile, brand loyalty remains markedly low, primarily because the implementation is perceived as a prescriptive, top-down mandate rather than an organically driven organizational initiative. To bridge these empirical gaps, this study integrates Rogers’ Diffusion of Innovation theory, specifically leveraging innovation attributes and the optimization of communication channels to accelerate user adoption. Through this theoretical synthesis, this study conceptualizes a socio-cultural communication model engineered to reconcile top-down narrative tensions and internalize indigenous wisdom within cultural tourism missions. Ultimately, these insights underscore the strategic imperative of aligning brand management, national identity, and sustainable transport agendas within Indonesia’s emerging greenomics framework.
The Analysis of Creative Content Virality in Jawa Pos-Radar Lawu Digital Media in the Era of Technology, Information, and Communication Authors Sapta Arif Nur Wahyudin; Sutejo Sutejo; Agus Setiawan
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jawa Pos-Radar Lawu is part of the Jawa Pos Group which is oriented towards presenting important, interesting, and up-to-date information from various regions around Mount Lawu. Despite being less than a year old, this media outlet is dedicated to producing creative content through digital platforms. This is reflected in the diverse topics chosen periodically, which are based on their potential to be viral. This study aims to examine the virality of creative content on Jawa Pos-Radar Lawu’s digital media as a strategic approach to public communication in the context of the information and communication technology revolution. The researcher formulated two main research questions: (1) What factors contribute to the virality of content on Jawa Pos-Radar Lawu’s digital media? This study employs a qualitative approach, with the researcher serving as the primary instrument for data collection. The research involves gathering data from the following sources: (1) content documents with the highest visitor numbers, (2) visitor statistics from March, April, and May, (3) recorded interviews with key informants, and (4) direct observation of Jawa Pos-Radar Lawu’s digital media. The data analysis process includes three stages: data reduction, data presentation, and drawing conclusions. The findings indicate that the virality factors exhibited by Jawa Pos-Radar Lawu align with Berger's six theories of contagion: social currency, trigger, emotion, public, practical value, and story. The most dominant principles used are trigger, emotion and story.

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