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Muhammad Taqiyuddin
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ettisal@unida.gontor.ac.id
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ettisal@unida.gontor.ac.id
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Rumah Jurnal Universitas Darussalam Gontor Jl. Raya Siman Dusun I No.Km. 6, Dusun I, Demangan, Kec. Siman, Kabupaten Ponorogo, Jawa Timur 63471
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INDONESIA
Ettisal: Journal of Communication
Published by Universitas Darussalam Gontor
ISSN : 25993240     EISSN : 25031880     DOI : https://doi.org/10.21111/ettisal
Core Subject :
Ettisal: Journal of Communication is an online, peer-reviewed, Communication Science journal dedicated to high-quality research in communication. While centered in communication studies, the journal welcomes work from any discipline that intersects with communication, including the social sciences, technology, environment, engineering, health, and the physical and natural sciences. We encourage scholarship that crosses disciplinary boundaries and is accessible to broad academic audiences. The journal publishes theoretical and empirical research that demonstrates strong conceptual grounding, methodological rigor, and clear contributions to both communication theory and practice. We accept qualitative, quantitative, inductive, and deductive approaches, provided methods are transparent, well-executed, and follow best reporting practices.
Arjuna Subject : -
Articles 41 Documents
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Komodifikasi Bahasa Lokal Sebagai Simulakra: Studi Kasus Pojok Kampung JTV Didik Hariyanto; Ferry Adhi Dharma; Fara Putri Amalia
ETTISAL : Journal of Communication Vol. 10 No. 1 (2025): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

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Abstract

Perubahan pola konsumsi media akibat disrupsi digital telah menyebabkan banyak media konvensional mengalami krisis eksistensi. Di tengah fenomena ini, Jawa Pos Televisi (JTV) Surabaya mempertahankan eksistensinya sebagai media lokal melalui strategi simbolik, yaitu komodifikasi bahasa lokal Suroboyoan dalam program Pojok Kampung. Penelitian ini bertujuan untuk mengkaji bagaimana bahasa lokal diposisikan sebagai simulacra dalam proses produksi berita dan bagaimana komodifikasi terjadi dalam ruang redaksi. Menggunakan pendekatan kualitatif deskriptif dan analisis perspektif Jean Baudrillard, data diperoleh melalui wawancara mendalam terhadap produser, presenter, dan audiens program. Hasil menunjukkan bahwa bahasa Suroboyoan telah kehilangan referensi aslinya dan menjadi bentuk representasi hiperrealitas, praktik ini membentuk realitas simbolik dalam ruang redaksi yang sesuai dengan konsep simulacra dan simulasi dari Jean Baudrillard yang berfungsi sebagai strategi membentuk persepsi dan mempertahankan keterikatan audiens lokal. Strategi ini membuktikan bahwa simbol budaya lokal dapat direkonstruksi sebagai alat resistensi media terhadap hegemoni digital. Temuan ini menunjukkan bahwa media lokal tidak hanya memproduksi informasi, tetapi juga membentuk persepsi melalui konstruksi simbolik bahasa.
Emotional Branding in Joongla: A Marketing Communication in Indonesian Gastronomic Restaurant Melati Aulia Rizky Fitriana; Almira Shabrina
ETTISAL : Journal of Communication Vol. 10 No. 1 (2025): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

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Abstract

Indonesia has 3,259 indigenous cuisines and 10,900 medium to large-scale food and beverage businesses, indicating high competition. Changes in consumer behavior that increasingly prioritize experiences provide opportunities for gastronomic restaurants, such as Joongla, to strengthen brand positioning. This research aims to describe the application of emotional branding by Joongla in building brand loyalty and analyze the marketing communication strategies used to strengthen emotional branding. This research uses a qualitative case study approach, referring to Marc Gobe's emotional branding theory (2005). The results showed that Joongla successfully implemented the four dimensions of emotional branding: relationship, sensorial experience, imagination, and vision. Joongla can build long-term relationships with consumers through emotional attachment, making sensorial experience the principal value, creating consumer imagination through physical media and storytelling, and consistently communicating Joongla's vision. Emotional branding encourages consumers to return to visit and recommend it to others based on their experience. Joongla's application of emotional branding functions as a form of brand communication that builds emotional connections with consumers, strengthens brand loyalty, and encourages word of mouth. Keywords: emotional branding; marketing communication; word of mouth; brand loyalty; gastronomy
Relevance of Javanese Unen-Unen "Witing Tresna Jalaran Saka Kulina"in The Digital Era Iffah Afkarin; RM Teguh Supriyanto
ETTISAL : Journal of Communication Vol. 10 No. 1 (2025): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

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Abstract

"Witing tresna jalaran saka kulina" merupakan pepatah bahasa Jawa. It can be found in the novel sometimes Suriname Sanak Merapi by Fuji Riang which tells the story of the phenomenon of “witing tresna Kasal saka kulinaâ€. This study aims to determine whether the saying “witing tresna Kasal saka kulina†is understood and relevant by the general public in today's modern era. This study describes the data objects available through the sociology of literature approach. The Data used in this study came from the text of the Surinamese novel sometime Sanak Merapi and responses from questionnaires. The result of this research is that the saying "witing tresna Kasal saka kulina" remains relevant even though the context of social and media interaction has changed. Therefore, this saying still has a place in modern social and cultural dynamics, both in personal relationships and in the appreciation of one's own culture.
The Impact of Self-Esteem and Media Literacy on Personal Branding Strategies on Instagram Among Generation Z Edelweis Audrew; Haris Herdiansyah
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i2.57

Abstract

In today's digital era, social media platforms such as Instagram play a key role in self-expression. This research investigates the dynamic interplay between self-esteem, media literacy, and personal branding strategies on Instagram within Generation Z, considering self-perception as a pivotal intervening variable. The study aims to understand the nuanced relationships and their impact on the digital identities crafted by individuals in this demographic. Employing a quantitative research approach, the study utilizes Path Analysis to analyze the complex relationships among self-esteem, media literacy, personal branding strategies, and self-perception. The primary data collection method involves online surveys through structured questionnaires distributed to a diverse sample of Generation Z Instagram users. Preliminary findings reveal significant correlations between self-esteem, media literacy levels, and the adoption of distinct personal branding strategies on Instagram within Generation Z. The research also identifies self-perception as a crucial intervening factor that influences the nature and effectiveness of personal branding efforts on this social media platform. The study enhances insights into factors influencing personal branding on Instagram for Generation Z. Recognizing the roles of self-esteem, media literacy, and self-perception, it offers valuable insights for educators, marketers, and social media users navigating online self-representation complexities.
Diskursus Relasi Agama dan Negara dalam Kanal Youtube Aswaja NU Center Jawa Timur Nabila Marasabessy
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i2.58

Abstract

The debate about the relationship between religion and the state in Indonesia has been going on since pre-independence times and the problem is still ongoing today. This debate occurred in various public spaces, including on social media, YouTube channels. Aswaja NU Center East Java is Nahdlatul Ualama's YouTube channel which also articulates discourse on the relations between religion and the state in Indonesia. The aim of this research is to find out how the relationship between religion and the state in Indonesia is interpreted on the Aswaja NU Center East Java YouTube channel and to find out the causes of this discourse continues to this day. This research approach is qualitative using Norman Fairclough's Critical Discourse Analysis method. This method analyzes discourse from linguistic aspects, aspects of discourse practice and the surrounding social context. The results of the research show that according to the East Java Aswaja NU Center, the most appropriate form of relationship between religion and the state to be implemented in Indonesia is the substantive model, namely the State prioritizes the implementation of religious values ​​in state life rather than the existence of religious symbols. Then the factor that causes the debate on the relationship between religion and the state in Indonesia continues to rage, namely because there is a history of the formulation of the basic state of Pancasila which has not been completed and Pancasila is still used as a political tool of the ruling regime.
Systematic Literature Review: Interpersonal Communication Problems In Hearing Children From Deaf Parents Santi Setyaningsih; Prahastiwi Utari; Ignatius Agung Satyawan
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i2.64

Abstract

The main problem in families in which there are Deaf parents and Hearing children is the problem of communication, both verbally and in sign language. Hearing children with Deaf parents are able to communicate in two ways, either verbally with non-Deaf people or using sign language with Deaf people. Communication between children and Deaf parents is an important problem in their social and emotional development. This study aims to determine the communication problems that arise between children and Deaf parents. The main focus is to explore the obstacles experienced by children in understanding and conveying messages from their parents who have hearing impairments. This study uses the Systematic Literature Review (SLR) method. Researchers found 127 Scopus articles in a search using Science Direct and with the help of Mendeley and VOSViewer which were then filtered into 18 articles to be analyzed descriptively. The findings show that lack of communication should not be a reason why Deaf parents cannot have access or information about their children. And appreciate that hearing children or Children of Deaf Adults or CODA have different ways of communicating with Deaf parents, the Deaf community and the hearing or non-Deaf community.
The Perpetual Patriarchy And How Dangdut Music Deals With It In A Study Of Semiotic Analysis Andiwi Meifilina; Jumadil Saputra
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i2.65

Abstract

Dangdut music is now synonymous with the expression of sexuality. The dangdut phenomenon is actually a national phenomenon, with the concept of selling sexuality becoming a trading strategy by carrying out stage tricks that approach cultural hyperreality that also perpetuate patriarchal culture for dangdut songs dominated by sexuality. This is in contrast to dangdut songs with a religious genre that have a mission of resistance and victory over the patriarchal system. The purpose of this study is to analyze and compare the semiotics of the representation of power over sexuality in the dangdut song “Duo Semangka†and the religious genre dangdut song “Nasida Riaâ€. This study is different from previous studies because previous studies have revealed more erotic dancing while this study reveals video clips that are used as points of sensuality along with song lyrics that contain erotic elements and a comparison of religious song lyrics. This qualitative research uses Roland Barthes› semiotic method for the investigation of symbols, forming an important tradition of thought in communication theories. Roland Barthes sees deeper meanings at a more conventional level, namely denotative, connotative and mythical meanings. This study categorizes the patriarchal power found in Duo Semangka dangdut music into five parts, namely the female body, women as seducers of men, relations between men and women and women as objects of men›s gaze and the hyperreality of stage tricks that perpetuate patriarchy. The existence of cultural deviations in patriarchy means that there must be special efforts in implementing the propriety of art and culture. The occurrence of a cultural crisis must be returned to the musical order that is in accordance with the nation›s culture. It is necessary to continue to support dangdut artists to create works with religious themes and pride in the nation›s culture. Steps to balance patriarchal culture in dangdut song lyrics and video clips can be done by raising awareness of patriarchal culture. Furthermore, supporting social change and policies in gender equality in dangdut entertainment songs and video clips. Prioritizing male awareness of social change and becoming agents of change in changing this social norm. There needs to be a dangdut singer who has a mission to fight to cut down on patriarchal culture and show a voice of resistance against social construction that is very gender biased.
Hyperrealites Online Gambling Wins on The "Pola Gacor" Content Youtube Mustiawan Mustiawan; Iswahyu Pranawukir
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i2.67

Abstract

This research aims to analyze the phenomenon of hyperreality in YouTube content which displays "gacor patterns" in online gambling. Using a qualitative approach with a critical paradigm, this study applies Roland Barthes' semiotic method to explore how visual signs and text in the content shape perception and behavior The findings show that visual signs such as the highlighting of big winning numbers, the use of bright colors, and emotional expressions of content creators, as well as provocative texts such as "gacor patterns" and "auto max win" create denotative and connotative meanings that blur the boundaries between reality and reality. Fantasy analysis reveals that this content constructs a hyperreality of winning, where the representation of a big win becomes more dominant than the actual reality. This hyperreality encourages gambling behavior in the hope of getting a similar win, which in reality is very dependent on luck. The next myth is about instilling an ideology or belief about normalizing online gambling behavior in society. This content can normalize online gambling practices and make it an activity that is accepted and desired by society. This has the potential to change the public's perception of gambling, making it appear to be a legitimate, legal, halal, and effective way to earn money. Thus ignoring the fact that online gambling is a high-risk activity that can cause significant financial losses.
Netizens' Opinions on the "Boycott Misleading Horror Movies" Action on Social Media Instagram Syahrul Ramadhan; Nur Maghfirah Aesthetika; Helmy Muhammad; Nur Aini Shofiya Asy'ari
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

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Abstract

This study aims to analyze netizen responses to the boycott of horror films that use religious symbols on Instagram social media, as well as identify factors that influence netizen behavior after watching the film. This research uses a qualitative method with a content analysis approach and a netnography study. The results show that the majority of netizens support the boycott of films that are considered misleading and damaging to the faith, with the film «Kiblat» as one example that is considered to harass Islamic symbols. Netizens› reactions are influenced by various factors, including social factors, personality,religiosity, age, and the role of social media. Instagram, as the main platform, allowed netizens to express their opinions regarding the boycott of this horror movie, which shows that social media has an important role in shaping public opinion and can have a significant impact on the film industry in Indonesia. Netizens› negative reactions to the use of religious symbols in horror films reflect a high sensitivity to religious issues, especially when they are perceived to undermine faith values. This research provides important insights into how religious symbols in horror films can trigger widespread social reactions among social media users, as well as how such reactions can influence trends in the creative industry in Indonesia, particularly in the production of films involving religious elements.
The Role Of Business Administration In The Implementation Of Organizational Communication Within The Warung Tegal Franchise Network In The Jabodetabek Area Noviana Tursanurohmad; Made Wilantara; Misnan Misnan; Iswahyu Pranawukir
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

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Abstract

This study aims to analyze the role of business administration in implementing organizational communication within the Warung Tegal (Warteg) franchise network in the Jabodetabek area. The research employs a qualitative descriptive method, focusing on analyzing the realities faced by the Warteg franchise network regarding business administration and organizational communication. The findings reveal that although the Jabodetabek Warteg franchise has adopted the franchise model, its impact on elevating the status of traditional Warteg establishments remains insignificant. Several positive factors were identified, including (1) profitability due to the provision of staple foods, (2) an automated operational system that does not require startup or specific marketing strategies, (3) a well-established brand, (4) a clear operational system, (5) a modern 3S (Neat, Clean, Compact) building concept, and (6) an effective application of the GFC (Good, Fast, Cheap)principle. However, there are still some limitations, such as (1) a lack of strong positioning, both functionally (addressing hunger) and emotionally (appealing to a specific consumer segment), (2) the product’s brand character has not achieved top-of-mind awareness among consumers, (3) a lack of differentiation in terms of taste or customer experience, (4) suboptimal location strategy due to limited parking space, and (5) challenges in meeting online order demands. Additionally, the study uncovers opportunities for further development, such as flexible partnership packages that offer a quick return on investment, well-established managerial SOPs, franchisers assisting with location selection, and a cooperative leadership role. A key finding is that, among seven Warteg franchises, the “New Bahari†(WNB) network has successfully implemented digital technology through an ERP (Enterprise Resource Planning) system with real-time control applications, YouTap POS and YouTap BOS.

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