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Muhammad Taqiyuddin
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Ettisal: Journal of Communication
Published by Universitas Darussalam Gontor
ISSN : 25993240     EISSN : 25031880     DOI : https://doi.org/10.21111/ettisal
Core Subject :
Ettisal: Journal of Communication is an online, peer-reviewed, Communication Science journal dedicated to high-quality research in communication. While centered in communication studies, the journal welcomes work from any discipline that intersects with communication, including the social sciences, technology, environment, engineering, health, and the physical and natural sciences. We encourage scholarship that crosses disciplinary boundaries and is accessible to broad academic audiences. The journal publishes theoretical and empirical research that demonstrates strong conceptual grounding, methodological rigor, and clear contributions to both communication theory and practice. We accept qualitative, quantitative, inductive, and deductive approaches, provided methods are transparent, well-executed, and follow best reporting practices.
Arjuna Subject : -
Articles 49 Documents
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The Role Of Business Administration In The Implementation Of Organizational Communication Within The Warung Tegal Franchise Network In The Jabodetabek Area Noviana Tursanurohmad; Made Wilantara; Misnan Misnan; Iswahyu Pranawukir
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

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Abstract

This study aims to analyze the role of business administration in implementing organizational communication within the Warung Tegal (Warteg) franchise network in the Jabodetabek area. The research employs a qualitative descriptive method, focusing on analyzing the realities faced by the Warteg franchise network regarding business administration and organizational communication. The findings reveal that although the Jabodetabek Warteg franchise has adopted the franchise model, its impact on elevating the status of traditional Warteg establishments remains insignificant. Several positive factors were identified, including (1) profitability due to the provision of staple foods, (2) an automated operational system that does not require startup or specific marketing strategies, (3) a well-established brand, (4) a clear operational system, (5) a modern 3S (Neat, Clean, Compact) building concept, and (6) an effective application of the GFC (Good, Fast, Cheap)principle. However, there are still some limitations, such as (1) a lack of strong positioning, both functionally (addressing hunger) and emotionally (appealing to a specific consumer segment), (2) the product’s brand character has not achieved top-of-mind awareness among consumers, (3) a lack of differentiation in terms of taste or customer experience, (4) suboptimal location strategy due to limited parking space, and (5) challenges in meeting online order demands. Additionally, the study uncovers opportunities for further development, such as flexible partnership packages that offer a quick return on investment, well-established managerial SOPs, franchisers assisting with location selection, and a cooperative leadership role. A key finding is that, among seven Warteg franchises, the “New Bahari†(WNB) network has successfully implemented digital technology through an ERP (Enterprise Resource Planning) system with real-time control applications, YouTap POS and YouTap BOS.
Strategies of Virtual Influencers Crafting Viral Content in Indonesia Zhafira Zenobia; Maylanny Christin
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

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Abstract

Virtual influencers are becoming increasingly popular on social media, with many major brands targeting young consumers preferring virtual influencers as they are easier to manage compared to human influencers. This study aims to analyze the digital storytelling strategies and representations of virtual influencers from various countries, specifically Indonesia, the United States, and Brazil, on social media platforms like TikTok. Using a qualitative method with narrative analysis, this study found that virtual influencers reflect significant cultural and market differences based on their promotional focus and content style. For instance, Indonesian virtual influencer Arbie Seo promotes products from the brand Nabati, and Lentari Pagi focuses on promoting sports events like e-football. Meanwhile, American virtual influencer Lil Miquela collaborates with major brands like Dior, and Lu do Magalu from Brazil promotes household products. Digital storytelling is compelling as it unconsciously draws audiences into following storylines by integrating multimedia elements presented by virtual influencer content. This strategy not only enhances audience engagement but also increases the potential for content to go viral. This study provides insights into how virtual influencers build audience connections through storytelling and appealing representations.
Examining Indonesia’s Aggression towards Malaysia over Tari Pendet Dispute in Youtube Comments: The Role of Collective Narcissism Sarah Pricillia Hendra
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i1.73

Abstract

This study analyses themes that emerged in discussions on YouTube comments by Indonesian regarding the 2009 Pendet Dance controversy. The research uses netnography methods with a qualitative approach. Using Netlytic, corpus was collected from YouTube under 'Malaysian Pendet Dance' keyword. There are 1030 comments gathered from 4 relevant videos. The corpus was selected and eliminated to 52 comments. For comparison, the corpus is divided based on the upload period, marked by the time Discovery Channel apologized to Indonesia. Based on collective narcissism understanding, researcher frames the emerging themes and sub-themes related to the nature of collective narcissism. The themes and sub-themes of the comments were then coded, compared, and projected with the help of NVivo software. The results show that there is a development of stacking narcissism themes across periods. The collective narcissism themes found in the 2009 period were aggressiveness; desire for justification and other nations’ recognition of own culture; prejudice which causes hostility. Meanwhile, during the commentary period from 2010 to present, the same themes are found, with the addition of sub-themes and three new main themes namely the hardship of forgetting old wounds; see oneself as a tortured victim; and radicalism-to which brought another issue. The conflict between the Indonesian and Malaysian began in 1963 in the Borneo conflict and still ongoing. The collective narcissism that Indonesian society displays towards Malaysia is mediated by the ideology of blind patriotism and the perceived threat to the group by external aggression.
Mapping The Characteristics of Medical Influencer on Social Media: A Study from Indonesia Niken Febrina Ernungtyas; Rino Febrianno Boer
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i1.74

Abstract

Social media have a crucial role in health discourse and have become a health information source in Indonesia. Health professionals have actively shared information, updated the situation and regulations, explained the cases by answering users’ questions, and combated the hoax through their accounts during the COVID-19 pandemic. Health professionals are still perceived as credible and trusted sources to provide health information and messages to the public. This study aims to describe the credibility and expertise aspect of a medical doctor on social media, particularly Instagram (n=73), TikTok (n=60), and Twitter (n=49). The research uses a quantitative approach capturing the bio and content from the accounts of medical influencers. The research findings reveal that health professionals on social media have transformed into microcelebrities, where some receive pay to promote and self-promote themselves.
The Elaboration of Persuasive Health Protocol Messages During The Adaptation of New Habits of Covid-19 Hasbullah Azis; Esfandani Peni Indreswari
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i1.75

Abstract

The increasing number of victims caused by COVID-19 has driven the Indonesian government to implement policies for COVID-19 handling and prevention through various strategies, one of which is implementing health protocols. Advisory notices to follow health protocols were responded to by the public with multiple attitudes, such as compliance and rejection. Young people are believed to have low compliance and tend to ignore health behavior, especially during the COVID-19 pandemic. By using the Elaboration Likelihood theoretical approach, this study aimed to identify the extent to which young people process adherence messages of health protocols during the COVID-19 pandemic delivered by the Indonesian government. As many as 174 young people were surveyed and found that health protocols were applied through central dan peripheral channels simultaneously. The messages are conveyed elaborately in a simple and less critical matter.
Implementation of the Community Development and Empowerment Program (Pro Bebaya) in Samarinda City Muhammad Reza Fahlevy; Yahdi Qolbi; Jumansyah Jumansyah; Marcello Ahimsa Hayamaputra
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i1.76

Abstract

This paper seeks to explore how online news media frame the achievement of the implementation of the community development and empowerment program (Pro Bebaya) in Samarinda City. This research investigates the success factors, obstacles, and challenges in implementing Pro Bebaya. This research aims to evaluate the implementation of the Pro Bebaya policy and assist the government, local parliament (DPRD), and the community in planning future policy programs. This research uses an inductive methodology to conduct content and qualitative narrative analysis of news stories published between January 2022 and February 2023. The dataset consists of articles from eleven leading online news sites in Indonesia. Qualitative content analysis shows that the news media Antaranews, Infosatu, Kaltimminutes, and Timeskaltim do much reporting on the achievement of the implementation of Pro Bebaya. Other success factors' findings include involvement and coordination with stakeholders, a control system, socialization by the government to the community, information sharing, tangible changes in infrastructure, and increasingly developed apparatus knowledge. Then, these factors led to the smooth implementation of program activities. Further but insignificant are the barriers and challenges, such as the lack of community involvement and knowledge in program implementation and budget constraints. Our findings support the argument that implementing government decisions or policies is based on actual action practices.
Analysis of Semarang City Disbudpar Instagram Content Strategy in the New Era of Covid 19 Edi Nurwahyu Julianto; Yofiendi Indah Indainanto; Sinta Pramucitra
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i1.77

Abstract

Efforts to grow tourism in the new era of Covid-19 in Semarang City have encouraged the Semarang City Culture and Tourism Office to promote tourism through various media platforms. One strategy is to promote tourism content through social media Instagram @disbudparkotasemarang. Accessibility encourages tourists to search for information on Instagram. This condition encourages content planning not only to display various destinations. This study aims to find out how to analyze the Semarang City Disbudpar Instagram Content Strategy in the New Era of Covid 19?. The method used is qualitative descriptive using The Circular Model of SoMe to analyze the findings. The results show that the @disbudparkotasemarang Instagram account has basically gone through four important stages in planning content, namely: Share, Optimaze, Manage and Engage. The content strategy is carried out by interacting with posts, displaying cultural events, and tours. This strategy is able to attract user attention as seen from the number of likes and comments that are very different. It's just that the implementation hasn't shown good performance, with the engagement rate still at a moderate level of 1.28 percent. Although, there has been an increase, posts, followers and users during 2022. It is important to plan content by paying attention to the level of engagement which is indicated by interactive communication.
The Social Constrruction Of Technology: Case Study Of The Use Of CHATGPT In Indonesia Tangguh Okta Wibowo
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i1.78

Abstract

The purpose of this study is to map the vulnerable issue about ChatGPT in academic field. This study seeks to understand the role of online media channels in mediating the understanding behind the use of ChatGPT in Indonesia. This is because the media also constructs how new technology is used, so that the use of technology is not neutral or taken for granted according to what users want. Thus, mapping the information constructed by the media is important to locate in the context of the use of ChatGPT in Indonesia. The main research question of this paper is how does the media construct the discourse related to how ChatGPT should be used? This study tries to fill the knowledge gap over the use of ChatGPT through the social construction of technology (SCOT) approach. This study uses literature review as a method to understand the discourse about the use of ChatGPT through the existence of "relevant social groups". The result shows that online media channels not only act as producers of information, but also act as groups that construct a discourse behind the presence of ChatGPT. This study expands by analyzing the reporting or production of information about ChatGPT through online media channels in Indonesia by identifying three main themes namely context, navigation, and imagination. From the results of this study, it can be concluded that the use of ChatGPT constructs a discourse that triggers concerns regarding its misuse as misleading technology if there is no regulation surrounding it. Therefore, strict laws, regulations, and supervision need to be implemented to ensure the optimal use of ChatGPT and in accordance with the desired goals in related fields.
Study of Online Gambling Promotion Policy in Indonesia, Pakistan, and USA Mohammad Fawaid Pradika; Lukman Taufik Tri Hidayat; Achmad Habib Dwi Prakoso; Aasiim Ahmad Khan
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i1.79

Abstract

Kemajuan teknologi membuat semakin mudah diaksesnya berbagai informasi dan hiburan, tidak terkecuali judi online. Hadirnya internet membuat judi menjadi bisa dilakukan secara digital, dengan berbagai skema dan permainan didalamnya judi online lebih mudah diakses. Kegiatan perjudian online juga membutuhkan strategi promosi yang dilakukan dalam menarik perhatian publik untuk berpartisipasi, bahaya judi online sangat perlu diperhatikan dari beberapa fondasi kebijakan komunikasi, maka dari itu kajian ini akan meneliti bagaimana kebijakan komunikasi terkait promosi judi online pada negara Indonesia, Pakistan dan Amerika. Menggunakan metodologi kualitatif dan pengumpulan data melalui kajian literatur peneliti menemukan jika Indonesia sebagai negara yang melarang judi baik konvensional maupun digital masih kesusahan dalam mengimplementasikan kebijakannya. Pakistan yang memiliki kebijakan sama dengan Indonesia terkait pelarangan judi online akibat kentalnya adat dan budaya agama Islam, serta membuat implementasi penegakan hukum, karena dasarnya penduduk Pakistan tidak memiliki kebebasan berekspresi. Sedangkan USA, beberapa negara bagian mengizinkan untuk kegiatan judi online maupun konvensional karena dianggap memberikan pemasukan yang tinggi pada pajak negara, melihat promosi judi online berbahaya jika menjangkau anak-anak dan remaja. Kemudian implementasi promosi judi online sangat ketat terutama pada judi online ilegal karena adanya dugaan subsidi dana pada kegiatan terorisme.
Countering the Lens: Media Framing, Symbolic Stigma, and Identity Negotiation among NTT Sojourn Students in Malang Nurcholis Sunuyeko; Rochsun Rochsun; Winin Maulidya Saffanah; Rizki Agung Novariyanto
ETTISAL : Journal of Communication Vol. 11 No. 1 (2026): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v11i1.81

Abstract

Student migration from peripheral regions to Indonesia’s major education hubs generates complex intercultural encounters, particularly for students from East Nusa Tenggara (NTT) who study in Malang—widely recognized as the “City of Students.” A critical yet underexamined problem is how local news portal systematically privilege conflict-driven narratives over cultural nuances, constructing and circulating symbolic stigma that shapes how NTT students are perceived even before any direct interaction occurs. This study examines how such media framing intersects with everyday ethnocentrism and how NTT students actively negotiate their identities against these pressures. Using a qualitative case study design, data were collected through in-depth interviews, participant observation, and systematic analysis of online news and social media content. Findings reveal that NTT students face layered stereotypes rooted in cultural misinterpretation, yet they respond with remarkable agency. Most notably, NTT students employ digital platforms—particularly TikTok and viral eastern Indonesian music such as Gemu Famire, as instruments of informal cultural diplomacy, strategically reshaping their symbolic representation from “conflict-prone outsiders” to contributors to national youth culture. This use of digital media and music as identity counternarratives constitutes the study’s most distinctive empirical contribution. Drawing on Symbolic Interactionism as the primary theoretical lens, complemented by Identity Negotiation Theory and acculturation frameworks, the study argues that prejudice is socially constructed through contested interpretations of cultural symbols and is therefore transformable through sustained interaction, cultural resilience, and institutional support.

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