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Global Journal of Health Administration
Published by Universitas Muhammadiyah Surabaya
ISSN : -     EISSN : 31234712     DOI : https://doi.org/10.30651/gjha.v1i2
Core Subject :
Global Journal of Health Administration is a scientific platform that publishes original articles, literature reviews, and short communications covering issues related to management, organization, leadership, hospital administration, health law and ethics, as well as medical records and information systems in healthcare facilities. Supported by experts and academics from various institutions with competencies in health management and organization, this journal aims to enrich knowledge in health administration through scientific publications. In addition, it serves as a collaborative forum for researchers and policymakers to share ideas and research findings in order to support the strengthening of health systems and the improvement of healthcare service quality.
Arjuna Subject : -
Articles 23 Documents
 1   2   3 
Analysis Of Inpatient Service Development Strategies At Al Irsyad Hospital Surabaya Using Swot Analysis Flora Fidelia; Pipit Festi; Rachmad Cahyadi
Global Journal of Health Administration Vol 2 No 1 (2026): June
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v2i1.32068

Abstract

Abstract Background : Increasingly fierce competition in the healthcare sector requires hospitals to adopt effective development strategies to improve service quality and competitiveness. The inpatient unit is one of the key services contributing to a hospital’s performance; therefore, regular strategic analysis is necessary. Aims : To analyse the strategic position of the inpatient services at Al Irsyad Hospital in Surabaya using the SWOT method and to formulate a development strategy. Methods : A cross-sectional quantitative analysis utilising secondary data from L  Hospital personnel and attendance records. All 39 structural officials who are currently in office were included in the total sampling. Spearman correlation, the Mann-Whitney U test (X3), and multiple linear regression with log(Y+1) transformation were used to analyse the data in order to address the dependent variable's non-normality. Results : An IFAS score of 3.20 and an EFAS score of 3.10 indicate internal and external conditions that support the development of services. The SWOT analysis yielded coordinates (1.80; 1.50), placing the inpatient service in Quadrant I. This position indicates that the hospital possesses significant internal strengths and high external opportunities. Conclusion : The recommended strategy is an aggressive strategy (SO), encompassing improvements in service quality, the development of flagship services, the optimisation of digitalisation, the enhancement of staff competencies, and the modernisation of healthcare facilities to improve service quality and the hospital’s competitiveness. Keywords : SWOT, IFAS, EFAS, Development Strategies, Inpatient Care.   Abstrak Latar Belakang : Persaingan layanan kesehatan yang semakin ketat menuntut rumah sakit untuk memiliki strategi pengembangan yang tepat guna meningkatkan mutu pelayanan dan daya saing. Unit rawat inap merupakan salah satu layanan utama yang berkontribusi terhadap kinerja rumah sakit sehingga perlu dilakukan analisis strategis secara berkala Tujuan : Menganalisis posisi strategis pelayanan rawat inap Rumah Sakit Al Irsyad Surabaya menggunakan metode SWOT dan merumuskan strategi pengembangannya. Metode : Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Sebanyak 50 responden yang terdiri atas manajemen rumah sakit, dokter spesialis, perawat, pasien rawat inap, dan keluarga pasien dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui wawancara mendalam, observasi, dokumentasi, dan Focus Group Discussion (FGD). Analisis dilakukan menggunakan matriks IFAS dan EFAS. Hasil : Skor IFAS sebesar 3,20 dan EFAS sebesar 3,10 menunjukkan kondisi internal dan eksternal yang mendukung pengembangan pelayanan. Perhitungan SWOT menghasilkan koordinat (1,80; 1,50) yang menempatkan pelayanan rawat inap pada Kuadran I. Posisi ini menunjukkan bahwa rumah sakit memiliki kekuatan internal yang besar dan peluang eksternal yang tinggi. Kesimpulan : Strategi yang direkomendasikan adalah strategi agresif (SO), meliputi peningkatan kualitas pelayanan, pengembangan layanan unggulan, optimalisasi digitalisasi, peningkatan kompetensi SDM, dan modernisasi fasilitas kesehatan untuk meningkatkan mutu pelayanan serta daya saing rumah sakit. Kata Kunci : SWOT, IFAS, EFAS, Strategi Pengembangan, Rawat Inap.
The Effect Of Healthcare Workers’ Hand Hygiene Compliance On The Incidence Of Phlebitis Mother And Child Hospital, Tulungagung Rois Hartitin Ningsih; Pipit Festi
Global Journal of Health Administration Vol 2 No 1 (2026): June
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v2i1.32325

Abstract

Abstract Background : Phlebitis is one of the most frequent side effects of intravenous medication, and healthcare-associated infections (HAIs) continue to be a significant indicator of hospital service quality. Although hand hygiene compliance is seen as a crucial intervention in infection control, more research is needed to determine how beneficial it is in lowering the prevalence of phlebitis. Aims : The purpose of this study was to examine how healthcare personnel' adherence to hand cleanliness practices affected the prevalence of phlebitis at FH Mother and Child Hospital in Tulungagung. Methods : This study used a cross-sectional, quantitative analytic observational strategy. The FH Mother and Child Hospital in Tulungagung's 2025 Infection Prevention and Control (IPC) annual report, which covered phlebitis incidence and hand hygiene compliance from January to December 2025, provided secondary data. The method of total sampling was used. Results : The results demonstrated a good degree of adherence, with an average hand hygiene compliance rate of 87.7%. Phlebitis was still common, though, with an average of 18.6% and a peak of 44% in December. The results of the investigation showed no significant relationship between the incidence of phlebitis and hand hygiene compliance. Conclusion : A lower incidence of phlebitis was not substantially correlated with good hand hygiene compliance. Numerous factors, such as aseptic insertion techniques, catheter care practices, patient-related diseases, and the workload of healthcare professionals, might have an impact on phlebitis. Therefore, to lower the prevalence of phlebitis and enhance patient safety, comprehensive infection prevention techniques are required. Keywords : Hand Hygiene, Phlebitis, Compliance, Healthcare-associated Infections, Hospital.   Abstrak Latar Belakang : Flebitis adalah salah satu efek samping yang paling sering terjadi akibat pengobatan intravena, dan infeksi terkait perawatan kesehatan (HAIs) terus menjadi indikator penting kualitas layanan rumah sakit. Meskipun kepatuhan kebersihan tangan dianggap sebagai intervensi penting dalam pengendalian infeksi, penelitian lebih lanjut diperlukan untuk menentukan seberapa bermanfaatnya dalam menurunkan prevalensi flebitis. Tujuan : Tujuan penelitian ini adalah untuk meneliti bagaimana kepatuhan petugas kesehatan terhadap praktik kebersihan tangan memengaruhi prevalensi flebitis di Rumah Sakit Ibu dan Anak FH di Tulungagung. Metode : Penelitian ini menggunakan strategi observasional analitik kuantitatif potong lintang. Laporan tahunan Pencegahan dan Pengendalian Infeksi (IPC) Rumah Sakit Ibu dan Anak FH di Tulungagung tahun 2025, yang mencakup insiden flebitis dan kepatuhan kebersihan tangan dari Januari hingga Desember 2025, menyediakan data sekunder. Metode pengambilan sampel total digunakan. Hasil : Hasil menunjukkan tingkat kepatuhan yang baik, dengan rata-rata tingkat kepatuhan kebersihan tangan sebesar 87,7%. Meskipun demikian, flebitis masih umum terjadi, dengan rata-rata 18,6% dan puncaknya 44% pada bulan Desember. Hasil investigasi menunjukkan tidak ada hubungan signifikan antara kejadian flebitis dan kepatuhan kebersihan tangan. Kesimpulan : Kejadian flebitis yang lebih rendah tidak berkorelasi secara substansial dengan kepatuhan kebersihan tangan yang baik. Banyak faktor, seperti teknik pemasangan aseptik, praktik perawatan kateter, penyakit terkait pasien, dan beban kerja tenaga kesehatan, dapat berdampak pada flebitis. Oleh karena itu, untuk menurunkan prevalensi flebitis dan meningkatkan keselamatan pasien, diperlukan teknik pencegahan infeksi yang komprehensif. Kata Kunci : Kebersihan Tangan, Flebitis, kepatuhan, Infeksi Perawatan Kesehatan, Rumah Sakit.
A Trend Analysis Of Patient Visits Following The Implementation Of Digital Marketing Strategies At Fauziah Mother And Child Hospital, Tulungagung Agus Baijuri; Pipit Festi; Ariesta Wira Permana
Global Journal of Health Administration Vol 2 No 1 (2026): June
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v2i1.32412

Abstract

Abstract Background : The advancement of information technology has encouraged hospitals to utilize digital marketing strategies as a means of promoting healthcare services. Digital marketing is considered effective in improving information dissemination, increasing public awareness, and enhancing patient visit rates. Aims : This study aimed to determine the trends in patient visits following the implementation of digital marketing strategies at Fauziah Mother and Child Hospital, Tulungagung. Methods : : This study employed a quantitative descriptive method with a retrospective approach. Data were obtained from outpatient and inpatient patient visit reports at Fauziah Mother and Child Hospital, Tulungagung, from January to December 2025. Data analysis was conducted using frequency distribution, percentage analysis, and patient visit trend analysis.. Results : The highest number of outpatient visits was recorded in the Pediatric Clinic with 13,607 patients, while the Obstetrics and Gynecology (Ob-Gyn) Clinic accounted for 1,457 patients. In inpatient services, the number of pediatric patients reached 1,285, while maternal patients totaled 455. An increasing trend in patient visits was observed from August to December 2025. Conclusion : The digital marketing strategies implemented by Fauziah Mother and Child Hospital, Tulungagung, contributed to increasing the exposure of healthcare services to the community, which subsequently impacted the growth of patient visits, particularly in pediatric outpatient and pediatric inpatient services. The optimal utilization of digital media can serve as an effective marketing strategy to enhance hospital competitiveness in the digital era. Keywords : Patient Visit Trends, Digital Marketing, Hospitals, Healthcare Marketing, Outpatient Services.   Abstrak Latar Belakang : Perkembangan teknologi informasi mendorong rumah sakit untuk memanfaatkan strategi digital marketing sebagai sarana promosi layanan kesehatan. Digital marketing dinilai efektif dalam meningkatkan penyebaran informasi, awareness masyarakat, dan jumlah kunjungan pasien. Tujuan : Mengetahui Tren Kunjungan Pasien Setelah Implementasi Pemasaran Digital di RSIA Fauziah Tulangan. Metode : Penelitian ini menggunakan metode deskriptif kuantitatif dengan pendekatan retrospektif. Data diperoleh dari laporan kunjungan pasien rawat jalan dan rawat inap RSIA Fauziah Tulungagung periode Januari–Desember 2025. Analisis data dilakukan menggunakan distribusi frekuensi, persentase, dan analisis tren kunjungan pasien. Hasil : Jumlah kunjungan rawat jalan tertinggi terdapat pada Poli Anak sebanyak 13.607 pasien, sedangkan Poli Obgyn sebanyak 1.457 pasien. Pada layanan rawat inap, jumlah pasien anak mencapai 1.285 pasien dan pasien ibu sebanyak 455 pasien. Tren peningkatan kunjungan pasien terjadi pada periode Agustus hingga Desember 2025. Kesimpulan : Strategi digital marketing yang dilakukan RSIA Fauziah Tulungagung berkontribusi dalam meningkatkan eksposur layanan kesehatan kepada masyarakat sehingga berdampak pada peningkatan kunjungan pasien, terutama pada layanan Poli Anak dan rawat inap anak. Pemanfaatan media digital yang optimal dapat menjadi strategi pemasaran efektif dalam meningkatkan daya saing rumah sakit di era digital. Kata Kunci : Tren Kunjungan Pasien, Pemasaran Digital, Rumah Sakit, Pemasaran Kesehatan, Rawat Jalan

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