cover
Contact Name
Moh Riswandha Imawan
Contact Email
sinta@um-surabaya.ac.id
Phone
+6288989924787
Journal Mail Official
gjha@um-surabaya.ac.id
Editorial Address
Prodi Magister Administrasi Rumah Sakit Fakultas Kedokteran Universitas Muhammadiyah Surabaya Jl.Sutorejo 59 Surabaya 60113
Location
Kota surabaya,
Jawa timur
INDONESIA
Global Journal of Health Administration
ISSN : -     EISSN : 31234712     DOI : https://doi.org/10.30651/gjha.v1i2
Core Subject :
Global Journal of Health Administration is a scientific platform that publishes original articles, literature reviews, and short communications covering issues related to management, organization, leadership, hospital administration, health law and ethics, as well as medical records and information systems in healthcare facilities. Supported by experts and academics from various institutions with competencies in health management and organization, this journal aims to enrich knowledge in health administration through scientific publications. In addition, it serves as a collaborative forum for researchers and policymakers to share ideas and research findings in order to support the strengthening of health systems and the improvement of healthcare service quality.
Arjuna Subject : -
Articles 22 Documents
Job Satisfaction And Organizational Commitment As Predictors Of Turnover Intention In Hospital Pharmacy Staff yenny haryono; Pipit Festi
Global Journal of Health Administration Vol 1 No 2 (2025): Desember
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v1i2.29565

Abstract

Objective: This study examines the determinants of turnover intention among pharmacy personnel in a private Type C hospital, addressing an underexplored human resource challenge that directly influences service continuity, medication safety, and health equity within hospital settings.  Methods: Using a quantitative cross-sectional design, data were collected from all 30 employees of the Pharmacy Unit at XXX Hospital  using a saturated sampling (total sampling) technique. Data were gathered through a structured and validated questionnaire based on a five-point Likert scale (1 = strongly disagree to 5 = strongly agree). The instrument measured job satisfaction (including satisfaction with work, salary, promotion, supervision, and coworkers), organizational commitment (including emotional attachment, support, and development opportunities), and turnover intention (including intention to leave, job search behavior, and thoughts of quitting), adapted from established theories and prior studies. Multiple linear regression using SPSS was employed to analyze the effects of job satisfaction and organizational commitment on turnover intention.  Results: Job satisfaction shows a significant positive association with turnover intention (β = 1.084; p < 0.001), suggesting that external labor market pull factors may override job satisfaction in high-demand pharmacy professions.  Conclusion: Strengthening organizational commitment, improving career pathways, and mitigating external job pressures are essential for sustaining pharmacy workforce stability in hospitals
Analysis Of Ihsan Values And 360-Degree Evaluation For Talent Mapping At Masyithoh Islamic Hospital Bangil Nanang Riono wahyudi; Pipit Festi; Yudied Rahmat
Global Journal of Health Administration Vol 1 No 2 (2025): Desember
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v1i2.29587

Abstract

Objective: Masyithoh Islamic Hospital (RSI) Bangil applies Sharia-based ethics in human resource (HR) management, with ihsan - the perfection of worshiping Allah as if one were seeing Him - as its guiding principle. Ihsan is operationalized through six indicators: Working Perfectly, Repaying Goodness with Greater Good, Preventing Harm, Future-Oriented Investment, Providing Solutions When Justice Is Not Fulfilled, and Consequence of Faith. This study examined the integration of ihsan-based indicators with 360-degree evaluation as performance appraisal and talent mapping tools.  Methods: Using a descriptive-analytic design With One-way ANOVA test, data were collected from 119 employees through purposive sampling and three waves of talent mapping in October 2025. The 9-Box Talent Grid combined potential (ihsan behavior, analytical-creative, psychological tests) and performance (360° evaluation). Results: showed 64.7% of employees in Box 5 (expected performance, medium potential), with high ihsan potential (82.22) but lower analytical skills (69.60). Only 2.52% demonstrated high potential, while 21.2% were in risk zones. The model proved effective for talent identification, though constrained by analytical capacity, and supports recommendations for upskilling and succession planning to strengthen organizational performance.  Conclusion: The study confirms that integrating Ihsan values with 360-degree evaluation is effective for talent mapping at Masyithoh Islamic Hospital Bangil. Employees showed strong Ihsan potential but weaker analytical skills, placing most in medium-potential categories. This model highlights the value of Sharia-based ethics in HR management and underscores the need for targeted upskilling and succession planning to enhance organizational performance.
The Influence Of Operations Management On Patient Satisfaction With Service Quality As Mediation In Inpatient Care At Rsmj Dyah Ning Indra; Heru Suswojo; Sholihul Absor
Global Journal of Health Administration Vol 1 No 2 (2025): Desember
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v1i2.29588

Abstract

Objective: This study analyzes the effect of operational management on patient satisfaction with service quality as a mediating variable in inpatient care.   Methods: A quantitative cross-sectional study was conducted on 120 adult inpatients (≥48 hours) using convenience sampling. Data were collected through SERVQUAL-based questionnaires and patient satisfaction using a five-point Likert scale. Analysis used multiple linear regression and the Sobel test (α = 0.05).   Results: Operational management had a positive effect on patient satisfaction (β = 0.189; p = 0.020), while service quality showed a significant effect (β = 0.705; p < 0.001). The R² value of 0.749 indicates a 74.9% contribution. The Sobel test (Z = 7.24; p < 0.001) confirmed the mediating role of service quality.   Conclusion: Operational management and service quality significantly influence patient satisfaction, with service quality as a key mediator.
Analysis Impact Of Nursing Kpis And Electronic Medical Records On Service Quality In A Type B Hospital Dwi Untari Fadillah Asih; Sholihul Absor; Mundakir
Global Journal of Health Administration Vol 1 No 2 (2025): Desember
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v1i2.29615

Abstract

Objective : This study aims to analyze the effect of nursing Key Performance Indicator (KPI) implementation and Electronic Medical Record (ERM) utilization on service quality improvement in a Type B Hospital in Surabaya.   Methods: This study employed a quantitative cross-sectional design involving 100 registered nurses selected through purposive sampling. Data were collected using a structured questionnaire consisting of 10 items for KPI implementation, 8 items for EMR utilization, and 12 items for service quality, measured using a 5-point Likert scale. Data were analyzed using multiple linear regression to examine the relationships between variables.   Resulth : There was a considerable favorable impact on service quality from implementing KPIs (β = 0.427; p < 0.001), and ERM utilization also had a significant influence (β = 0.365; p < 0.001).The results highlight the importance of digital documentation systems and organized performance assessment in improving the quality of healthcare services.   Conclusion : Healthcare services are made more efficient, accurate, and responsible by the combination of KPI and ERM.Based on the results of this research, healthcare facilities should enhance their performance management systems and maximize the use of health information technology in order to facilitate long-term quality improvement.
The Relationship Between Employee Job Satisfaction And Employee Performance At Rsu X Jombang: A Cross-Sectional Study Resi Lystianto Putra Perdana; Mochmad Mockhlas; Musa Ghufron
Global Journal of Health Administration Vol 1 No 2 (2025): Desember
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v1i2.29618

Abstract

Objective:Human resources represent a fundamental strategic asset in healthcare organizations, where job satisfaction significantly influences employee performance and patient care quality. Despite its critical importance, many hospitals continue to report suboptimal job satisfaction levels, particularly regarding compensation, career development, and work environment conditions  Method: This research is a qualitative research with a cross-sectional approach. This study aimed to analyze the relationship between job satisfaction and employee performance at RSU X Jombang, East Java, Indonesia. This study utilized validated questionnaire instruments that had been previously ethically approved and published in prior research by subahtiyar at 2020. Written informed consent was obtained from all participants prior to data collection. Data was collected using a questionnaire based on a Likert scale, and analyzed using logistic regression.  Result : Respondents demonstrated moderate overall job satisfaction (58.70%) and good performance levels (61.83%). The highest satisfaction was observed in salary (61.30%) and promotion (60.20%) dimensions. Logistic regression revealed that only promotion opportunities significantly influenced employee performance (p=0.043; OR=3.118; 95% CI: 1.036-9.385), while other dimensions showed non-significant relationships.  Conclusion: This study provides empirical evidence on the relationship between job satisfaction and employee performance within the context of regional public hospital settings in Indonesia, specifically at RSU X Jombang
Analysis Of Social Support And Workload With Burnout Among Health Workers At Hospital X Ferrita Aisya Karyono; Pipit Festi Wiyanarti; Ansarul Fahrudda; Mirrah Samiyah
Global Journal of Health Administration Vol 1 No 2 (2025): Desember
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v1i2.30338

Abstract

Objective: This study aimed to analyze the relationship between social support, workload, and burnout among inpatient nurses at Hospital X Methods: This study employed a cross-sectional design conducted from December 2024 to May 2025 at Hospital X. The population consisted of 69 inpatient nurses, with a sample of 59 nurses selected using simple random sampling. Data were collected using self-administered questionnaires measuring social support was assessed using a Sarafino-based instrument consisting of emotional support, informational support, instrumental support, appreciative support. Workload using a Budiasa-adapted questionnaire, consisting of work target, working conditions, use of working time, and work standards. Burnout using the Maslach Burnout Inventory consisting emotional exhaustion, depersonalization, and reduced personal accomplishment. Data analysis included descriptive statistics, normality testing, and multiple linear regression with a significance level of α is 0.05. Results: The results showed that nurses experienced moderate levels of social support (mean=31.29), workload (mean=21.22), and burnout (mean=14.98). Multiple regression analysis revealed that social support had a significant negative effect on burnout (B=−0.151, p=0.010), indicating its protective role. In contrast, workload had a significant positive effect on burnout (B = 0.400, p < 0.001), identifying workload as a major risk factor. The regression model explained 33% of the variance in burnout. Conclusion: Social support significantly reduces burnout, while workload significantly increases burnout among inpatient nurses. Strengthening workplace social support and implementing effective workload management are essential strategies to mitigate burnout and improve nurses’ well-being and service quality at Hospital X.
The Role Of The Marketing Mix (7ps) In Patient Satisfaction, Healthcare Choice, And Loyalty: A Systematic Literature Review Ilham Nur Iman Baihaqi
Global Journal of Health Administration Vol 2 No 1 (2026): June
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v2i1.31468

Abstract

Abstract Background : The marketing mix (7Ps) is widely recognized as a strategic framework for improving healthcare service quality and influencing patient behavior. Understanding how its elements affect patient satisfaction, healthcare choice, and loyalty is essential for developing patient-centered services. Aims : This study aims to explore how the marketing mix (7Ps) influences patient satisfaction, decision-making, and loyalty in healthcare services. Methods : This study employed a systematic literature review following the PRISMA 2020 guidelines. Relevant articles were identified from Google Scholar, PubMed, ScienceDirect, and ProQuest. The inclusion criteria included national and international journal articles published between 2018 and 2025, written in English or Indonesian, and focusing on the application of the marketing mix (7Ps) in healthcare settings. After the screening and selection process, 14 eligible articles were included in the analysis. Results : The findings indicate that all seven elements of the marketing mix contribute to patient satisfaction and loyalty. Among them, people, process, and physical evidence consistently emerged as the most influential factors because they directly shape patients' experiences during service delivery. In contrast, product and place primarily affect patients' decisions when selecting healthcare providers, while price and promotion demonstrate varying levels of influence depending on the healthcare context and patient characteristics. Conclusion : The marketing mix (7Ps) provides a practical and comprehensive framework for enhancing healthcare service quality. Healthcare providers should adopt an integrated approach to managing all seven elements rather than focusing on individual factors, thereby creating a more consistent, comfortable, and patient-centered service experience that strengthens patient satisfaction and loyalty.   Keywords : Marketing Mix (7Ps), Patient Satisfaction, Patient Loyalty   Abstrak Latar Belakang : Bauran pemasaran (7P) diakui secara luas sebagai kerangka strategis untuk meningkatkan kualitas layanan kesehatan dan memengaruhi perilaku pasien. Memahami bagaimana setiap elemennya memengaruhi kepuasan pasien, pemilihan layanan kesehatan, dan loyalitas pasien sangat penting dalam mengembangkan layanan yang berpusat pada pasien. Tujuan : Penelitian ini bertujuan untuk mengeksplorasi bagaimana bauran pemasaran (7P) memengaruhi kepuasan pasien, pengambilan keputusan, dan loyalitas pasien dalam layanan kesehatan. Metode : enelitian ini menggunakan systematic literature review yang mengikuti pedoman PRISMA 2020. Artikel yang relevan diidentifikasi melalui Google Scholar, PubMed, ScienceDirect, dan ProQuest. Kriteria inklusi meliputi artikel jurnal nasional dan internasional yang diterbitkan pada tahun 2018–2025, ditulis dalam bahasa Inggris atau Indonesia, serta berfokus pada penerapan bauran pemasaran (7P) dalam layanan kesehatan. Setelah melalui proses penyaringan dan seleksi, sebanyak 14 artikel yang memenuhi kriteria dimasukkan ke dalam analisis. Hasil : emuan penelitian menunjukkan bahwa ketujuh elemen bauran pemasaran berkontribusi terhadap kepuasan dan loyalitas pasien. Di antara ketujuh elemen tersebut, people (orang), process (proses), dan physical evidence (bukti fisik) secara konsisten muncul sebagai faktor yang paling berpengaruh karena secara langsung membentuk pengalaman pasien selama proses pelayanan. Sementara itu, product (produk) dan place (tempat) terutama memengaruhi keputusan pasien dalam memilih penyedia layanan kesehatan, sedangkan price (harga) dan promotion (promosi) menunjukkan tingkat pengaruh yang bervariasi tergantung pada konteks layanan kesehatan dan karakteristik pasien. Kesimpulan : Bauran pemasaran (7P) merupakan kerangka kerja yang praktis dan komprehensif untuk meningkatkan kualitas layanan kesehatan. Penyedia layanan kesehatan sebaiknya menerapkan pendekatan yang terintegrasi dalam mengelola ketujuh elemen tersebut, bukan hanya berfokus pada faktor-faktor tertentu, sehingga dapat menciptakan pengalaman pelayanan yang lebih konsisten, nyaman, dan berpusat pada pasien, serta memperkuat kepuasan dan loyalitas pasien.   Kata Kunci : Marketing Mix (7Ps), Kepuasan Pasien, Loyalitas Pasien
Integrating Transformational Leadership And Job Analysis To Optimize Structural Staff Placement: A Systematic Literature Review kholish atikah Azzam; ansarul fahrudda
Global Journal of Health Administration Vol 2 No 1 (2026): June
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v2i1.31739

Abstract

Abstract Background : Human resource (HR) management in hospitals faces competency mismatches in structural positions and disproportionate workloads. This phenomenon stems from weak organizational needs analysis and flawed bureaucratic structures. Aims : This study aims to provide a novel descriptive theoretical framework on the "right man on the right place" concept and work standards through a needs analysis approach and proper organizational structure design to generate accurate job descriptions.. Methods : This Systematic Literature Review utilized the PRISMA protocol. A comprehensive literature search was conducted on Google Scholar, PubMed, and ScienceDirect databases for the 2020-2026 period. Results : The synthesis indicates that unclear main duties and functions trigger multiple roles due to administrative staff shortages. Implementing job analysis competencies supported by transformational leadership proves to be a key factor in enforcing fair workload distribution. The use of instruments like Workload Indicators of Staffing Need (WISN) is effective in ensuring proper staff placement. Conclusion : The application of transformational leadership in strengthening organizational structure through the integration of job analysis and objective workload calculation is an absolute pillar to minimize human error and optimize patient care quality in hospitals. Keywords : Job Analysis, Patient Care Quality, Staff Placement, Structural Position, Transformational Leadership.   Abstrak Latar Belakang : Manajemen sumber daya manusia (SDM) di rumah sakit dihadapkan pada terjadinya ketidaksesuaian kompetensi pada jabatan struktural serta beban kerja yang tidak proporsional. Fenomena ini berakar dari kelemahan analisis kebutuhan organisasi dan struktur birokrasi yang keliru. Tujuan : Penelitian ini bertujuan untuk memberikan deskripsi teoretis baru mengenai konsep the right man on the right place dan standar kerja melalui pendekatan analisis kebutuhan serta desain struktur organisasi yang benar guna menghasilkan deskripsi pekerjaan (job description) yang akurat. Metode : Tinjauan literatur sistematis (Systematic Literature Review) ini mengikuti protokol PRISMA. Pencarian artikel dilakukan pada database Google Scholar, PubMed, dan ScienceDirect untuk periode 2020-2026. Hasil : Sintesis hasil menunjukkan bahwa penataan tugas pokok dan fungsi yang tidak jelas memicu fenomena peran ganda (multiple roles) akibat kekurangan staf administrasi. Implementasi kompetensi analisis jabatan yang didukung oleh kepemimpinan transformasional terbukti menjadi kunci utama penegakan keadilan distribusi beban kerja (work load). Kesimpulan : Penerapan kepemimpinan transformasional dalam penguatan struktur organisasi melalui integrasi analisis jabatan dan penghitungan beban kerja yang objektif merupakan pilar mutlak untuk meminimalkan human error dan mengoptimalkan mutu pelayanan pasien di rumah sakit.. Kata Kunci : Analisis Jabatan, Jabatan Struktural, Kepemimpinan Transformasional, Mutu Pelayanan Rumah Sakit, Penempatan Staf.
Analysis Of The Effect Of Service Quality Dimensions On Patient Satisfaction With Empathy As A Dominant Factor At Al-Irsyad Hospital Surabaya In 2025 Suwardi; Pipit Festi; Mochamad Mockhlas
Global Journal of Health Administration Vol 2 No 1 (2026): June
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Background : Patient satisfaction is one of the important indicators in evaluating hospital service quality. Service quality dimensions such as tangible, reliability, responsiveness, assurance, and empathy are considered factors that may influence patient satisfaction. Aim s : This study aims to analyze patient satisfaction with services at Al-Irsyad Hospital Surabaya in 2025. Methods : This study used a cross-sectional design with a population of 4,875 patients and a sample of 110 respondents selected through purposive sampling. The research was conducted in July 2025. Data were collected using a questionnaire based on service quality dimensions, namely tangible, reliability, responsiveness, assurance, and empathy. Statistical analysis was performed using the Chi-Square test and multivariate logistic regression analysis. Results : The Chi-Square test results showed significant relationships between reliability (p=0.021), assurance (p=0.015), and empathy (p=0.008) variables with patient satisfaction (p<0.05). Meanwhile, tangible and responsiveness variables did not show significant relationships with patient satisfaction. Multivariate logistic regression analysis identified empathy as the most dominant factor affecting patient satisfaction (p=0.003; OR=9.472). Conclusion : Improving hospital service quality should focus on strengthening interpersonal communication, increasing individual attention to patients, and improving the competence and professional attitude of health workers to provide patient-centered services.   Keywords : Patient satisfaction, service quality, SERVQUAL, hospital.   Abstrak Latar Belakang : Kepuasan pasien merupakan salah satu indikator penting dalam menilai kualitas pelayanan rumah sakit. Kualitas pelayanan yang mencakup dimensi tangible, reliability, responsiveness, assurance, dan empathy dapat memengaruhi tingkat kepuasan pasien terhadap pelayanan kesehatan yang diberikan. Tujuan : Penelitian ini bertujuan untuk menganalisis kepuasan pasien terhadap pelayanan di Rumah Sakit Al-Irsyad Surabaya Tahun 2025. Metode : Desain penelitian yang digunakan adalah cross sectional dengan jumlah populasi sebanyak 4.875 pasien dan sampel penelitian sebanyak 110 responden yang dipilih menggunakan teknik purposive sampling. Penelitian dilaksanakan pada bulan Juli 20252. Pengumpulan data dilakukan menggunakan kuesioner berdasarkan dimensi kualitas pelayanan (tangible, reliability, responsiveness, assurance, dan empathy). Analisis data dilakukan menggunakan uji Chi-Square dan uji regresi logistik multivariat. Hasil : Hasil analisis statistik menggunakan uji Chi-Square menunjukkan adanya hubungan yang bermakna antara variabel reliability (p=0,021), assurance (p=0,015), dan empathy (p=0,008) dengan kepuasan pasien (p<0,05). Sementara itu, variabel tangible dan responsiveness tidak menunjukkan hubungan yang signifikan. Hasil uji regresi logistik multivariat menunjukkan bahwa faktor yang paling dominan memengaruhi kepuasan pasien adalah empathy (p=0,003; OR=9,472). Kesimpulan : Pihak rumah sakit perlu meningkatkan mutu pelayanan melalui penguatan komunikasi interpersonal, peningkatan perhatian individual kepada pasien, serta peningkatan kompetensi dan sikap profesional tenaga kesehatan dalam memberikan pelayanan yang berorientasi pada kebutuhan pasien.   Kata Kunci : Kepuasan pasien, kualitas pelayanan, SERVQUAL, rumah sakit.
Relationship Between Structural Official’s Characteristics And Staff Attendance Discipline At L Hospital Rochmi Nurbaiti; Pipit Festi Wiliyanarti
Global Journal of Health Administration Vol 2 No 1 (2026): June
Publisher : LP2IHKI UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/gjha.v2i1.31940

Abstract

Abstract Background : In hospital administration, attendance discipline is a crucial operational metric. In their work units, structural officials are directly in charge of overseeing and promoting employee discipline. The relationship between structural officials' formal characteristics (educational level, years in current position, and managerial training certification) and actual staff attendance discipline is still poorly understood, especially in Indonesian hospital settings, despite the fact that leadership behaviours have been thoroughly studied Aims : Analyze the relationship between the formal attributes of structural officials (educational level, years in current position, and managerial certification) and the number of staff attendance violations (lateness >100 minutes) at Hospital L between June and December 2025 Methods : A cross-sectional quantitative analysis utilising secondary data from L  Hospital personnel and attendance records. All 39 structural officials who are currently in office were included in the total sampling. Spearman correlation, the Mann-Whitney U test (X3), and multiple linear regression with log(Y+1) transformation were used to analyse the data in order to address the dependent variable's non-normality. Results : No significant relationships were found between educational level (rs = −0.18, p = 0.280), years in current position (rs = +0.22, p = 0.184), or managerial certification (U = 104.0, p = 0.118) and staff lateness counts. The simultaneous model explained only 14.0% of total variance (R² = 0.140; F = 1.896; p = 0.148). Conclusion : Staff attendance discipline is not strongly predicted by the formal traits of structural officials. Active behavioural leadership techniques, organisational culture, and contextual elements like unit workload and supervisory intensity are more likely to influence staff discipline. It is advised that hospitals incorporate competency-focused managerial training programmes and behavior-based leadership assessments into their structural appointment procedures Keywords : attendance discipline; hospital management; leadership characteristics; managerial certification; structural official Abstrak Latar Belakang : Kepuasan pasien merupakan salah satu indikator penting dalam menilai kualitas pelayanan rumah sakit. Kualitas pelayanan yang mencakup dimensi tangible, reliability, responsiveness, assurance, dan empathy dapat memengaruhi tingkat kepuasan pasien terhadap pelayanan kesehatan yang diberikan. Tujuan : Penelitian ini bertujuan untuk menganalisis kepuasan pasien terhadap pelayanan di Rumah Sakit Al-Irsyad Surabaya Tahun 2025. Metode : Desain penelitian yang digunakan adalah cross sectional dengan jumlah populasi sebanyak 4.875 pasien dan sampel penelitian sebanyak 110 responden yang dipilih menggunakan teknik purposive sampling. Penelitian dilaksanakan pada bulan Juli 20252. Pengumpulan data dilakukan menggunakan kuesioner berdasarkan dimensi kualitas pelayanan (tangible, reliability, responsiveness, assurance, dan empathy). Analisis data dilakukan menggunakan uji Chi-Square dan uji regresi logistik multivariat. Hasil : Hasil analisis statistik menggunakan uji Chi-Square menunjukkan adanya hubungan yang bermakna antara variabel reliability (p=0,021), assurance (p=0,015), dan empathy (p=0,008) dengan kepuasan pasien (p<0,05). Sementara itu, variabel tangible dan responsiveness tidak menunjukkan hubungan yang signifikan. Hasil uji regresi logistik multivariat menunjukkan bahwa faktor yang paling dominan memengaruhi kepuasan pasien adalah empathy (p=0,003; OR=9,472). Kesimpulan : Pihak rumah sakit perlu meningkatkan mutu pelayanan melalui penguatan komunikasi interpersonal, peningkatan perhatian individual kepada pasien, serta peningkatan kompetensi dan sikap profesional tenaga kesehatan dalam memberikan pelayanan yang berorientasi pada kebutuhan pasien. Kata Kunci : Kepuasan pasien, kualitas pelayanan, SERVQUAL, rumah sakit.

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