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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,714 Documents
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PENGARUH PERSEPSI RESPONS PENANGANAN KRISIS DAN KETEPATAN PROGRAM TERHADAP REPUTASI PT. PERTAMINA (PERSERO) PADA KASUS OPLOSAN PERTAMAX Akbar Raushan Fikri; Agus Naryoso
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The issue of alleged adulteration of Pertamax fuel involving PT. Pertamina (Persero) has generated various public perceptions that may affect the company’s reputation. The problem lies in the diverse public evaluations of Pertamina’s crisis response and the appropriateness of the programs implemented. This study aims to analyze the effect of perceived crisis response and program appropriateness on Pertamina’s reputation in the context of the alleged Pertamax adulteration issue. This research employs a quantitative approach based on Situational Crisis Communication Theory (SCCT). Data were collected through online questionnaire, selected using purposive sampling. Data analysis was conducted using multiple linear regression, supported by validity, reliability, classical assumption, and hypothesis testing. The results show that perceived crisis response and program appropriateness have a positive and significant effect on Pertamina’s reputation, both partially and simultaneously. Furthermore, the coefficient of determination test shows an R Square value of 0,575, indicating that 57,5% of the variation in reputation is explained by perceived crisis response and program appropriateness, while the remaining 42,5% is influenced by other factors outside this study.
PERAN ACCOUNT EXECUTIVE, CAMPAIGN STRATEGIST, & SALES PROMOTION MANAGER DALAM BRAND COMMUNICATION “BERCERITA DI BU LURAH” SEBAGAI UPAYA PENGUATAN BRAND IMAGE KOPI SUSU BU LURAH SEMARANG Nadia Putri Mahendra; Yanuar Luqman
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This campaign is motivated by the high level of brand awareness of Kopi Susu Bu Lurah, which has not yet been followed by a strong brand image related to its core value of human connection. Consumer perceptions are still dominated by functional aspects, indicating the need for an integrated brand communication strategy. The “Bercerita di Bu Lurah” campaign was implemented through both online and offline approaches, utilizing Instagram and TikTok, as well as sales promotion activities such as “Ditraktir Bu Lurah” and event marketing programs like “Malam Puncak Pemilihan RT Terbaik” to encourage direct audience experience.The strategy aimed to strengthen the brand image as a space for social interaction, based on the concepts of Customer-Based Brand Equity (CBBE), Brand Communication, and Integrated Marketing Communication (IMC). The author served as Account Executive, Campaign Strategist, and Sales Promotion Manager in the development and implementation of the strategy.
PERANCANGAN STRATEGI KOMUNIKASI PEMASARAN TERPADU (IMC) DALAM MENDORONG KONVERSI PENGGUNAAN PRODUK BY.U BY TELKOMSEL SEBAGAI SPONSORSHIP & CREATIVE DIRECTOR Tegar Ilham Hamzah; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

by.U is a digital cellular service launched by Telkomsel that targets Generation Z and youngdigital users. Despite being positioned as a digital service provider oriented toward youth, thelevel of by.U usage among senior high school (SMA) and vocational high school (SMK) studentsin Semarang remains relatively low. The survey results of 814 students show that only 5.7% (46students) are active users of the by.U SIM card; the perceived risk level of the service is 52.2%;and purchase intention remains low at 20.8%. Therefore, an integrated marketingcommunication campaign was designed through the programs “by.U On The Move” and “by.UInter-School Digital Challenge.” The campaign adopts an Integrated MarketingCommunication (IMC) approach. This communication strategy was developed to graduallymove the audience through the stages of attention, interest, desire, and action, following theHierarchy of Effects. The results of the campaign implementation indicate significant changesin audience responses. The level of perceived risk decreased to 19.5%, while purchase intentionincreased to 118 students. A Sponsorship and Creative Director was responsible forapproaching potential sponsors and securing partnerships, as well as capturing and editingvisual content for all campaign needs.
PEMAKNAAN KHALAYAK TERHADAP PESAN-PESAN KESETARAAN GENDER DI AKUN INSTAGRAM KONDE.CO Aprian Teja Putra Aprian Teja Putra; Adi Nugroho
Interaksi Online Vol 14, No 4: Oktober 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The rapid development of social media has created space for various media to disseminate messages of gender equality to a wider audience. One example of an alternative media platform that raises gender issues is the Instagram account of Konde.co, which frequently shares its messages through social media posts. This study aims to examine how students of Diponegoro University interpret messages of gender equality conveyed through posts on the Instagram account of Konde.co. The results show that there is a diversity of meaning positions among the informants. Most informan were positioned whitin the dominant hegemonic reading, indicating that they largely accepted the messages conveyed by the media. However, some informants also demonstrated negotiated readings on certain issues and oppositional reading on others. This diversity of interpretations is influenced by differences in background, experiences, and values held by each informant. The findings indicate that audience interpretations of gender equality messages in social media are not singular, but are shaped by various social factors and invidual experiences.

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