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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,714 Documents
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DISEMINASI PENGETAHUAN TENTANG TOKOH KI NARTOSABDHO MELALUI EVENT FESTIVAL SEABAD NADA DAN WARISAN KI NARTOSABDHO KEPADA PEGIAT SENI MAHASISWA DI KOTA SEMARANG SEBAGAI CREATIVE MANAGER & GRAPHIC DESIGN, DOKUMENTASI, LOGISTIK, DAN EVENT EXECUTOR Dava Wira Zenna; Djoko Setyabud
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

By.U is a digital cellular service launched by Telkomsel that specifically targets Generation Z andyoung digital users. Despite its positioning as a youth-oriented digital provider, the level of by.U usageamong high school and vocational school students in Semarang remains relatively low. A preliminarysurvey conducted among 814 students from four schools affiliated with Telkomsel’s educationalplatform, Skul.id, revealed that only 5,7% or 46 students were active users of the by.U SIM card. Inaddition, the survey indicated a relatively high level of perceived risk toward the service at 52,2%,accompanied by low purchase intention of only 20,8%. To address this issue, an Integrated MarketingCommunication (IMC) campaign was designed and implemented through two main programs, namelythe “by.U On The Move” and the “by.U Inter-School Digital Challenge.” The campaign utilized acombination of offline activation and digital communication strategies, including media relations,social media marketing, influencer marketing, and event marketing. These activities were designed toencourage students to move through the stages of attention, interest, desire, and action, following theHierarchy of Effects model in marketing communication. The implementation of the campaigndemonstrated significant results. The perceived risk among students decreased from 52,2% to 19,5%,indicating improved trust toward the service. Meanwhile, purchase intention increased from 20,8% to72,8%. In addition, the number of active by.U users increased from 46 students to 118 students acrossthe targeted schools.As a Project Manager, the author was responsible for planning, coordinating, and supervising theentire campaign process, from the planning stage to implementation and evaluation. This reportdocuments the effectiveness of the implemented communication strategies and provides practicalinsights for future integrated marketing communication campaigns targeting youth audiences.
STRATEGI PEMASARAN SOSIAL YAYASAN SETARA MELALUI AKTIVASI MEDIA SOSIAL, SOSIALISASI ORANG TUA, REKRUTMEN RELAWAN, MAIN EVENT, DAN PENDAMPINGAN ANAK Rizqo Yuhda Ilaina; Yanuar Luqman
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Setara Foundation faced low brand awareness, which resulted in minimal community and volunteer participation. The communication strategy employed was based on the concept ofIntegrated Marketing Communication (IMC), brand awareness, and community participationto ensure the message was consistently received by the target audience. The campaign focusedon Instagram, TikTok, and offline activities such as roadshows, parent outreach, openrecruitment, child mentoring, and main events. The program's implementation results showedan increase in the Setara Foundation's visibility and community involvement in variousactivities. Instagram reached 3,540 followers and reached 225,600, while TikTok reached 311followers and reached 22,000. The open recruitment attracted 74 applicants and resulted in 40volunteers. Parental understanding increased from 32.6% to 78.3%, and the main event wasattended by 152 participants. These findings indicate that the IMC strategy effectivelyincreased community awareness, understanding, and participation of the Setara Foundation.
PEMAKNAAN WACANA KRITIK KEKUASAAN DALAM LAGU PUNK “GELAP GEMPITA” KARYA SUKATANI OLEH DEMONSTRAN INDONESIA GELAP Khizbulloh Huda; Agus Naryoso
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Research on the punk subculture in Indonesia shows that anarchism is not merely an aesthetic but an ideological foundation of daily communal life. However, studies remain focused on internal subcultural actors, while mainstream reception is scarcely addressed. The police ban on Sukatani's work in February 2025, intersecting with the Indonesia Gelap demonstrations, marked a moment when anarchist texts circulated as protest anthems in public, opening the study of mainstream reception. Drawing on John Fiske's popular culture model through in-depth interviews with five demonstrators, this study finds that platform mediation decontextualized “Gelap Gempita,” while state repression triggered repoliticization. Despite diverse ideological positions, all participants formed a convergent relational pattern positioning dominant power against subordinate resistance: four negotiated anarchism into democratic critique, one embraced it more fully. The producerly text enables polysemy, yet the limited discursive legacy of the Left post-New Order constrains articulation within the logic of formal institutions.
Representasi Kekuasaan Perempuan Maskulinistik dalam Film Eternals Verra Indah Irawati; Sunarto Sunarto
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study analyzes the representation of masculine women's power in the film Eternals (2021) using Sara Mills' critical discourse approach and feminist theoretical frameworks, particularly the concepts of female masculinity and standpoint theory. Directed by Chloé Zhao, the film features four main female characters, Sersi, Ajak, Thena, and Makkari, who access powers conventionally coded as masculine within superhero narratives. The method employed is qualitative film text analysis, focusing on Mills' four levels of analysis: character, fragmentation, focalization, and schemata. The research findings demonstrate that masculine power in Eternals is not adopted directly without modification, but rather processed through negotiation with feminine concepts such as empathy, trauma, relationality, and care ethics. Sersi represents empathy-based leadership; Ajak demonstrates non-coercive spiritual power; Thena combines physical strength with psychological vulnerability; and Makkari presents inclusive female masculinity with disability representation. These representations indicate that women's power does not require sacrificing feminine identity to achieve legitimacy. The study concludes that Eternals does not merely depict women with masculine strength, but dismantles gender dichotomies by presenting power as a hybrid, fluid, contextual entity centered on women's experiences. This research provides a significant contribution to feminist discourse in popular cinema, particularly in critiquing and expanding understandings of power, heroism, and female agency within the superhero genre.
PERAN PROJECT MANAGER DAN ACCOUNT EXECUTIVE DALAM STRATEGI BRANDING “COOL ENOUGH” UNTUK PENINGKATAN BRAND AWARENESS DAN BRAND ASSOCIATION DI SMOOLY SEMARANG Farah Syifa Fauzia Farah Syifa Fauzia; Muhammad Bayu Widagdo
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The problem faced by the Smooly brand in Semarang is the low level of brand awareness and brand association as a healthy beverage brand. Based on a survey of 200 respondents, only 30.5% of respondents were aware of the Smooly brand and most of them did not understand the brand value that emphasizes concern for health. This condition indicates that the previous communication strategy had not been optimal. This project aims to increase Smooly’s brand awareness and brand association through the “Cool Enough” campaign. This study uses the theoretical framework of Brand Equity, Brand Commutation, and the AISAS model to explain the communication process in the digital era. The method used in this project is the implementation of communication programs through social media management and event management. In its implementation, the roles of the Project Manager and Account Executive include planning, maintaining relationships with external stakeholders, coordinating the team, and supervising the execution of the campaign. The results of the campaign show an increase in social media reach, audience engagement, and a stronger consumer perception of Smooly as a brand that supports a healthy lifestyle. The campaign successfully increased brand awareness from 30.5% to 71%, representing an increase of 40.5 percentage points. Therefore, the “Cool Enough” campaign is considered effective in supporting the improvement of brand awareness and brand association of Smooly in Semarang.
PERAN PUBLIC RELATIONS DAN EDITOR & PRODUCTION DESIGN DALAM KAMPANYE "TERBUKA UNTUK SEMUA, BERGERAK BERSAMA WARGA #KULIKDIPORTALSAMAWA" SEBAGAI UPAYA BRAND COMMUNICATION UNTUK MENINGKATKAN BRAND AWARENESS SERTA USER PORTAL SEMARANG SATU DATA DAN SAMAWA (SEMUA DATA UNTUK WARGA) Sixtwomega Aprieisa; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Statistics Division of the Department of Communication and Informatics of Semarang City faced low public brand awareness of the Portal Semarang Satu Data and SAMAWA (Semua Data Untuk Warga) services, resulting in suboptimal utilization of public data services. This project aimed to increase brand awareness and the number of users through the implementation of an Integrated Marketing Communication (IMC) strategy encompassing public relations, direct marketing, and event marketing under the campaign “Terbuka untuk Semua, Bergerak Bersama Warga #KulikDiPortalSAMAWA.” In its implementation, Public Relations was responsible for managing communication with stakeholders and partners, while the Editor & Production Design role focused on content production and maintaining visual identity consistency across communication channels. The results showed an increase in brand awareness of Portal Semarang Satu Data by 30.8% (reaching 80%) and SAMAWA by 62.7% (reaching 75%). The number of portal users increased by 35.2% or 127,242 visitors compared to November 2025, and 19 data requests were submitted. These findings indicate that the integrated communication strategy was effective in enhancing brand awareness and public participation in Semarang City’s public data services.
DISEMINASI PENGETAHUAN TOKOH KI NARTOSABDHO MELALUI EVENT FESTIVAL SEABAD NADA DAN WARISAN KI NARTOSABDHO KEPADA PEGIAT SENI MAHASISWA DI KOTA SEMARANG SEBAGAI PROJECT MANAGER, SPONSORSHIP MANAGER, MEDIA PLANNER, KOORDINATOR LAPANGAN, TENANT MANAGER Raihan Arda Maheswara; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study analyzes the dissemination of knowledge regarding Ki Nartosabdho throughthe cultural event “Festival Seabad Nada dan Warisan Ki Nartosabdho” targeting student artcommunities in Semarang. The increasing dominance of global popular culture hascontributed to the declining awareness of local cultural figures among younger generations.This research employs a qualitative approach with an implementation-based method, utilizingIntegrated Marketing Communication (IMC) as the conceptual framework. The festivalintegrates various communication tools, including advertising, public relations, andexperiential events. Findings reveal that the program successfully enhances participation,knowledge, and cultural appreciation among participants. The study concludes that culturalfestivals supported by integrated communication strategies can effectively bridge the gapbetween interest and knowledge in cultural preservation.
PERAN DESIGN & CREATIVE MANAGER DAN CORPORATE RELATIONS & SPONSORSHIP MANAGER DALAM PROGRAM GOVERNMENT PUBLIC RELATIONS UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT KOTA SEMARANG DALAM MENGGUNAKAN LAPOR SEMAR SOLUSI AWP SEBAGAI KANAL PENGADUAN RESMI KOTA SEMARANG Gabriella Audrey Ivanka Dermawan; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Low public participation and knowledge in using Lapor Semar Solusi AWP as the official complaint channel of Semarang City are influenced by its rebranding from Sapa Mbak Ita. The main issues include low public awareness of the new service identity, low trust in report follow-ups, and minimal utilization despite high public reporting needs. This study aims to explain and evaluate the role of Government Public Relations in increasing public awareness, trust, and participation. The theoretical framework includes Government Public Relations, awareness, trust, and customer journey. An implementative approach was applied through an integrated communication campaign titled Cipta Seni Bahana Aspirasi #NgadudiLaporSemar, conducted via media relations, public education campaigns, event activations, and digital media. The results show increased public awareness, improved trust in the reporting system, and growth in new users, indicating stronger government–public relationships through participatory and educational two-way communication.
PENGARUH TERPAAN INFORMASI DERETAN KASUS POLRI DAN CITRA POLRI SEBAGAI INSTITUSI NEGARA TERHADAP KEPERCAYAAN PUBLIK PADA KEPOLISIAN REPUBLIK INDONESIA Athallah Akmal Dhiaulhaq; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Public trust in state institutions is a crucial indicator in assessing the effectiveness of their performance. In this context the Indonesian National Police (POLRI) is one of the mostscrutinized institutions by the public due to its central role in society. In recent years, POLRIhas been exposed to extensive media coverage regarding a series of cases involving theinstitution. As a result, many members of the public have expressed criticism and evaluationsthrough social media platforms. This study aims to examine the effects of information exposureon public trust in POLRI, as well as the effect of POLRI’s image on public trust in theIndonesian National Police. This study employs a quantitative approach using method throughquestionnaire distributed to 152 respondents residing in the JABODETABEK area, agedbetween 18 and 45 years, who actively using use social media and have previously receivedservices from POLRI. The data were analyzed using simple linear regression. The resultsindicate that both information exposure and POLRI’s image have a significant effect on publictrust, with significance values of ,018 and ,000 respectively. The findings also reveal that themajority of respondents have a low level of information exposure (51,33%) and perceivePOLRI’s image negatively (73,33%). Despite the relatively low level of information exposure,the results show that the low level of public trust in POLRI (54,66%) is significantly influencedby both information exposure and POLRI’s image.
KAMPANYE PENINGKATAN PENGETAHUAN MAHASISWA TERHADAP BUS WISATA KOTA SEMARANG SEBAGAI STRESS RELIEF Keysha Alya Witjaksono; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The high level of stress experienced by university students due to academic demands highlights theneed for accessible and engaging stress relief alternatives. Bus Wisata Kota Semarang, a cityprovidedtourism transportation service, has the potential to function as both a recreational andeducational medium by offering a unique city tour experience across iconic destinations; however,students’ awareness and knowledge of this service remain relatively low, limiting its utilizationamong the target audience. This study aims to analyze the implementation of a communicationcampaign designed to increase students’ knowledge and interest in using Bus Wisata Kota Semarangas a stress relief alternative. The campaign employed integrated communication strategies, includingCyber Public Relations, Advertising, Event and Experiences, and Key Opinion Leaders, supportedby the AISAS (Attention, Interest, Search, Action, Share) model to guide audience behavior. Datawere collected through pre- and post-campaign surveys, database tracking, and campaignmonitoring. The results show a significant increase in students’ knowledge from 20% to 87.6%, alongwith the successful collection of 537 student databases, indicating improved awareness, knowledge,and overall campaign effectiveness in combining digital and experiential approaches.

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