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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,714 Documents
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PROGRAM GOVERNMENT PUBLIC RELATIONS UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT KOTA SEMARANG DALAM MENGGUNAKAN LAPOR SEMAR SOLUSI AWP SEBAGAI KANAL PENGADUAN RESMI KOTA SEMARANG SEBAGAI PUBLIC RELATIONS DAN EVENT MANAGER Nisrina Indriani; Djoko Setudiyab
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This fieldwork report discusses the use of Government Public Relations strategies, eventactivation, and media publication to increase public awareness and participation toward theLapor Semar Solusi AWP public complaint service in Semarang City. The campaign wascarried out through the Main Event “Cipta Seni Bahana Aspirasi” at CFD Simpang Lima asthe opening activation, followed by a series of outreach activities: Goes to Campus, Goes toSchool, and Goes to RW. The results show significant achievements. The Main Event attracted100 audiences, while the outreach series generated 464 new users. Media publication was alsoeffective through collaboration with 13 Forwakot media outlets, two radio stations, as well aspress releases published on the Lapor Semar and Semarang City Government websites.As the Public Relations and Event Planner, the author managed external communication, mediapublication, and collaboration with schools, faculties, RW communities, and media partners.The author also prepared the rundown, conducted venue surveys, coordinated with Diskominfo,arranged talents, and ensured that the Main Event ran safely, orderly, and in line with campaignobjectives. This report demonstrates that the combination of targeted PR strategies andinteractive event activation effectively strengthens public awareness, trust, and participationtoward the Lapor Semar Solusi AWP service.
Peran Account Executive dan Data Executive dalam Kampanye “Tilik Jiwa” dalam Meningkatkan Awareness dan Partisipasi Layanan Skrining Kesehatan Mental oleh Dinas Kesehatan Kota Semarang Nailahsana Rafifah Putri; Nurul Hasfi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The high prevalence of mental health disorders in society has become a significant publichealth concern. On the other hand, public awareness and participation in mental healthscreening services provided by the Semarang City Health Office remain relatively low.Therefore, an effective communication strategy is required to increase awareness andencourage the public to utilize mental health screening services. This project was designedusing a social marketing approach through the “Tilik Jiwa” campaign targeting youngproductive age groups, particularly university students and early-career workers in SemarangCity. The campaign strategy was implemented through various communication activities,including mental health screening events, educational roadshows, and the use of social mediaas an information dissemination platform. In its implementation, the Account Executive actedas the liaison between the implementation team and the client, namely the Semarang CityHealth Office, while the Data Executive was responsible for conducting research andprocessing the data required for campaign planning and evaluation. The results of thecampaign indicate an increase of 87.79 percentage points in awareness, 89.33 percentagepoints in knowledge, and a decrease in stigma toward mental health screening services to12.3%. Furthermore, the Tilik Jiwa campaign successfully increased overall participation by36% or 86 participants in mental health screening activities.
PERAN CREATIVE DESIGN & CONTENT PLANNER DALAM STRATEGI BRANDING “COOL ENOUGH” UNTUK PENINGKATAN BRAND AWARENESS DAN BRAND ASSOCIATION DI SMOOLY SEMARANG Nabila Nur Khotimah; Muhammad Bayu Widagdo
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is motivated by the low level of brand awareness and brand association of Smooly, a healthy beverage brand in Semarang. Based on a survey of 200 respondents, only 30.5% were aware of the brand, and most did not understand its value as a healthy lifestyle brand. This indicates that Smooly’s communication strategy, particularly through social media, has not been optimal. This study aims to improve brand awareness and brand association through the “Cool Enough” campaign using social media management and event management strategies. The research applies Brand Equity, Brand Communication, and AISAS model as theoretical frameworks. The campaign was conducted for six weeks through Instagram, TikTok, and the “Smooly Health and Move Fest” event. The author acted as Creative Design and Content Planner responsible for visual design and content planning. The results show an increase in Instagram followers from 4,951 to 5,157, production of 20 Instagram contents and 10 TikTok videos, and an offline event attended by approximately 50 participants. These findings indicate that the campaign successfully increased brand exposure and audience engagement. 
PERAN CONTENT PLANNER DAN COPYWRITER PADA KAMPANYE “TERBUKA UNTUK SEMUA, BERGERAK BERSAMA WARGA #KULIKDIPORTALSAMAWA” SEBAGAI UPAYA BRAND COMMUNICATION UNTUK MENINGKATKAN BRAND AWARENESS SERTA USER PORTAL SEMARANG SATU DATA DAN SAMAWA (Semua Data Untuk Warga) Iqbal Rosadi; Joyo Nur Suryanto Gono
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The campaign “Terbuka untuk Semua, Bergerak Bersama Warga #KulikdiPortalSAMAWA” was conducted to address the low brand awareness and utilization of Portal Semarang Satu Data and SAMAWA services managed by the Statistics Division of the Semarang City Communication and Informatics Office. Using an Integrated Marketing Communication (IMC) approach through social media, roadshows, webinars, and digital service optimization, the campaign involved the roles of content planner and copywriter in planning, producing, and maintaining message consistency. The results showed an increase in brand awareness of Portal Semarang Satu Data from 49.2% to 80% and SAMAWA from 12.3% to 75%, Instagram reach from 3,294 to 10,282, and a 35.2% increase in portal visitors. These results indicate that the campaign effectively improved awareness and utilization of Semarang City public data services.
DISEMINASI PENGETAHUAN TENTANG TOKOH KI NARTOSABDHO MELALUI EVENT FESTIVAL SEABAD NADA DAN WARISAN KI NARTOSABDHO KEPADA PEGIAT SENI MAHASISWA DI KOTA SEMARANG SEBAGAI SOCIAL MEDIA SPECIALIST & COPYWRITER DAN DATA INSIGHT EXECUTIVE Sharleen Uliartha Hutapea; S. Rouli Manalu
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The low level of understanding among young art practitioners regarding the figure of Ki Nartosabdho poses a challenge to the preservation of Javanese arts in Semarang. Although interest in Javanese culture remains relatively high, knowledge about the figure, works, and contributions of Ki Nartosabdho is still limited. Therefore, this project aims to enhance the knowledge and understanding of young art practitioners through the implementation of a cultural festival titled Festival Seabad Nada dan Warisan Ki Nartosabdho. This project applies the concept of Integrated Marketing Communication (IMC), which integrates communication strategies through advertising, public relations and publicity, as well as events and experiences. The method used is an implementation-based approach through the design and execution of a cultural festival involving student art organizations (UKM) in Semarang. The festival activities include art performances, multimedia exhibitions, cultural discussions, and collaborative showcases. In its implementation, the author took roles as Social Media Specialist and Copywriter, Data Insight Executive, as well as Finance Manager and Administration Manager. The results indicate an increase in youth engagement in art activities themed around Ki Nartosabdho, as well as an improvement in audience understanding of the figure’s works and contributions. The festival serves as a medium for cultural knowledge dissemination and a collaborative platform for student art communities in Semarang.
PERAN PROJECT MANAGER DAN ACCOUNT EXECUTIVE PADA KAMPANYE “TERBUKA UNTUK SEMUA, BERGERAK BERSAMA WARGA #KULIKDIPORTALSAMAWA” SEBAGAI UPAYA BRAND COMMUNICATION UNTUK MENINGKATKAN BRAND AWARENESS SERTA USER PORTAL SEMARANG SATU DATA DAN SAMAWA (SEMUA DATA UNTUK WARGA) Zarathustra Zarathustra; Muchamad Yuliyanto
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The campaign “Terbuka untuk Semua, Bergerak Bersama Warga #KulikdiPortalSAMAWA” aimed to increase awareness and service usage of Portal Semarang Satu Data and SAMAWA. It applied an IMC strategy through events, direct marketing, public relations, and digital campaigns on Instagram @samawa.smg, involving Project Manager and Account Executive roles. Results showed awareness increased by 30.8% (Portal Semarang Satu Data) and 62.7% (SAMAWA), and increase Instagram reach to 10,282 with increase Instagram reach to 10,282with 127,242 visits and 19 service requests, indicating improved public awareness and utilization.
PERAN PUBLIC INFORMATION OFFICER DAN DATA ANALYST DALAM PROGRAM GOVERNMENT PUBLIC RELATIONS LAPOR SEMAR SOLUSI AWP Christopher Fabian Polo; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Lapor Semar Solusi AWP is a digital public service managed by the Semarang City Communication, Informatics, Statistics, and Persandian Office (DISKOMINFO). This platform handles public reports regarding infrastructure and government services, while also serving as a hub for citizens to voice their aspirations for the city's development. Before the current Mayor, Agustina Wilujeng Pramestuti, took office, the service operated under various names, including Sapa Mbak Ita and Lapor Hendi. Since rebranding to Lapor Semar Solusi AWP in April 2025, the platform has seen lower user engagement and public awareness levels compared to its previous iterations. To address these challenges, a government public relations approach was implemented using a combination of public service and education campaigns, media relations, paid advertisements, and owned media. The primary objectives of this strategy are to boost public knowledge and strengthen community trust, which are essential for increasing the service's user base. The implementation revealed that paid advertisements were the most effective method for expanding reach and increasing general awareness among Semarang residents. On the other hand, public service and education campaigns proved to be the most successful in building public trust and driving the acquisition of new service users.
PROGRAM KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN REVENUE F&B 11/12 ROOFTOP BAR SEMARANG SEBAGAI EVENT MANAGER Nisrina Sephiare; Rouli Manalu
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The food and beverage (F&B) industry continues to grow and contributes significantlyto Indonesia’s economy. However, 11/12 Rooftop Bar Semarang experienced fluctuatingrevenue and failed to meet its sales targets compared to the previous year. This study aims toanalyze the implementation of a marketing communication program to increase F&B revenuethrough event-based strategies. This study applies the Integrated Marketing Communication(IMC) Mix approach, integrating advertising, social media marketing, public relations, directmarketing, event marketing, and sales promotion. The programs implemented include KorokkeHalloween Night, After Track, Sunset Rooftop Yoga, and promotional strategies such as Buy 1Get 1 and KTM 10%. The results show that the program successfully increased revenue by7.26%, exceeding the initial target of 7.02%. The Event Manager played a significant role inplanning, coordinating, and executing the programs effectively. The success of the program isreflected in the achievement of Key Performance Indicators (KPI) for each event.
PENANGANAN KRISIS REPUTASI RS PRIMA MEDIKA PEMALANG AKIBAT KELUHAN PUBLIK DI GOOGLE MAPS Dicky Erlangga Darmawa; Yanuar Luqman
Interaksi Online Vol 14, No 4: Oktober 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The rapid development of digital media has transformed Google Maps into a public platform where people share their experiences with hospital services, making unresolved complaints potentially evolve into a digital reputation crisis. This study aims to analyze the emergence of a digital reputation crisis, the parties involved, and the responses of RS Prima Medika Pemalang in addressing public complaints on Google Maps. This study employed a qualitative approach with a holistic single-case study design. Data were collected through in-depth interviews with four informants, observation of Google Maps reviews, and documentation. Data were analyzed using data reduction, data display, conclusion drawing, time series analysis, and pattern matching based on Attribution Theory, Situational Crisis Communication Theory, Image Repair Theory, and Reputation Theory. The findings show that the crisis resulted from accumulated complaints regarding waiting time, administrative services, staff communication, and service quality, leading the public to attribute responsibility to the hospital. Crisis management involved regular review monitoring, complaint verification, cross-unit coordination, prompt and empathetic responses, and corrective action through service improvements. Effective crisis management depended on communication responsiveness, consistent follow-up, and coordination among the Public Relations and Marketing Unit, hospital management, and service units. Google Maps also served as an evaluation tool to improve service quality and sustain the hospital's reputation. The study concludes that effective digital reputation crisis management requires responsive communication, strong internal coordination, and organizational commitment to service improvement. It recommends strengthening digital platform monitoring, establishing standard operating procedures (SOPs) for handling digital reviews, and utilizing public reviews to support continuous service quality improvement.
PENGARUH SIKAP KONSUMEN PADA IKLAN BERTEMA RAMADHAN MARJAN DAN BRAND IMAGE SIRUP MARJAN TERHADAP BRAND LOYALTY SIRUP MARJAN Gabriel Antonio Chiesa Lumban Tobing; Djoko Setyabudi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Competition in the syrup industry in Indonesia is increasingly intense, particularly during Ramadan. Although Marjan Syrup remains a top-of-mind brand, it has experienced a decline in its Top Brand Index and market share, indicating a gap between positive consumer attitudes toward advertising and brand image and actual brand loyalty. This study aims to analyze the influence of consumer attitudes toward Ramadan-themed advertisements and brand image on brand loyalty. This research employs a quantitative approach with an explanatory design, involving 100 respondents who have consumed Marjan and been exposed to its advertisements. Data were analyzed using simple linear regression after passing validity, reliability, and classical assumption tests. The results show that both attitudes toward advertising and brand image have a positive and significant effect on brand loyalty. The more positive consumers’ perceptions, the higher the likelihood of repurchase, recommendation, and brand preference. These findings confirm that brand loyalty is shaped not only by cultural associations but also by effective advertising communication and consistent brand image.

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