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Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Published by PT Saha Kreasi Indonesia
ISSN : 31096239     EISSN : 31096220     DOI : https://doi.org/10.64788/ar-rasyid
Core Subject :
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah adalah jurnal peer-review yang bertujuan untuk memfasilitasi pertukaran pengetahuan dan ide-ide inovatif di antara para peneliti, akademisi, dan praktisi dari berbagai disiplin ilmu. Kami menerima kontribusi ilmiah dalam bentuk artikel penelitian, tinjauan pustaka, studi kasus, dan laporan teknis yang mencakup berbagai bidang keilmuan, termasuk tetapi tidak terbatas pada: Sains dan Teknologi: Fisika, Kimia, Biologi, Matematika, Informatika, Teknik, dan Ilmu Lingkungan. Ilmu Sosial dan Humaniora: Sosiologi, Antropologi, Psikologi, Ekonomi, Pendidikan, Hukum, Sejarah, dan Filsafat. Kesehatan dan Kedokteran: Kedokteran, Farmasi, Kesehatan Masyarakat, Keperawatan, dan Ilmu Biomedis. Bisnis dan Manajemen: Manajemen, Akuntansi, Keuangan, Pemasaran, dan Kewirausahaan.
Arjuna Subject : -
Articles 333 Documents
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ANALISIS TEKNIK COPYWRITING BAHASA  INDONESIA PADA CAPTION PROMOSI UMKM DI INSTAGRAM Safira Alviana Sahara; Nirwana
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.161

Abstract

This study examines Indonesian-language copywriting techniques used in MSME (UMKM) promotional Instagram captions, focusing on how persuasive message structures are formed and how captions function alongside visual content in digital marketing. A descriptive qualitative approach was applied using four MSME post samples. Data were collected by documenting caption texts and observing visual elements as supporting (secondary) data, then analyzed through data reduction, data display, and conclusion drawing. The findings indicate that many MSMEs still treat captions as a complement to visuals, resulting in relatively simple persuasive structures. Frequently used strategies include social proof cues (e.g., framing products as “legendary” or “a local favorite”), emotion- and sensory-driven diction (taste, texture, experience), urgency signals, and clear calls to action directing audiences to specific ordering channels (e.g., WhatsApp). However, brand narrative and value justification (distinct product benefits and stronger reasons to purchase) are often inconsistent or underdeveloped. Overall, the results suggest that strengthening AIDA-based structure and sharpening word choice can help MSMEs produce more focused, relevant, and action-oriented captions in fast-paced social media contexts.
Dari Tanah, Hidup Bertumbuh: Jejak Rahmat Allah di Setiap Butir Debu Hana Rofifah; Arkan Maulana Utama; Ali Akbar
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.163

Abstract

This article explores the manifestation of Allah's SWT mercy through the process of creation and the growth of life from the earth's most fundamental element: soil. Utilizing a multidisciplinary approach that encompasses ecological, theological, and philosophical perspectives, this research examines how every speck of dust and soil particle serves as a sacred medium that allows life to grow and flourish. A deep analysis is conducted on relevant Qur'anic verses and hadiths concerning the origins of humans and plants from the earth, highlighting the close connection between physical and spiritual existence. The article argues that biological processes and the natural cycles of growth from the soil are not mere coincidental phenomena, but rather tangible evidence of continuous divine love and providence. Key findings indicate that the recognition of "the trace of Allah's mercy" in every aspect of nature can foster a deeper ecological and spiritual awareness, encouraging humanity to cherish the earth as a sacred trust and an invaluable source of life.
Transformasi Digital dalam Akuntansi: Analisis Penerapan pada Penyusunan Laporan Keuangan di Kalangan UMKM Flora Novita Aningtyas Putri; Kadek Dwisty Ayu Maheswari; Elly Trinova Yanti Manullang; Ni Komang Widiantari; Johannes Bintang Jaya Siagian; Gede Arya Wiratama; I Made Dharmadana Widhiananda; Agung Rassya Ramadhani Kusuma
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.164

Abstract

Transformasi digital dalam penyusunan laporan keuangan merupakan langkah krusial bagi usaha mikro, kecil, dan menengah untuk meningkatkan ketepatan, efisiensi, serta kualitas informasi finansial. Pemanfaatan teknologi digital menggeser mode pencatatan yang manual dan sering kali menyebabkan keterlambatan, kesalahan, serta ketidakrapihan data. Penelitian ini mengadopsi pendekatan deskriptif dengan membandingkan proses pencatatan manual dan digital berdasarkan data primer yang didapatkan melalui kuesioner yang ditujukan kepada beberapa usaha mikro, kecil, dan menengah, yaitu Cahya Print, Kopisora Bali, Central Listrik, Maha Cellular, Central Material, Nasi Cokot Merakyat, dan Warung Makan. Analisis ini dilakukan dengan menilai keakuratan data, waktu yang dibutuhkan untuk menyusun laporan, serta pandangan pelaku usaha tentang manfaat dari teknologi digital. Hasil penelitian mengindikasikan bahwa pemanfaatan aplikasi akuntansi digital membuat pencatatan transaksi menjadi lebih otomatis, teroganisir, dan mengurangi kemungkinan kesalahan. Laporan keuangan dapat dihasilkan lebih cepat karena data tersimpan secara langsung dan mudah untuk diakses kembali. Usaha mikro, kecil, dan menengah yang telah menerapkan teknologi digital menunjukkan perbaikan signifikan dalam keakuratan laporan, efisiensi waktu, dan kemudahan dalam memantau kondisi keuangan. Meskipun demikian, penerapan digital masih menghadapi tantangan, seperti risiko keamanan data, kurangnya pemahaman tentang teknologi, serta kesiapan sumber daya manusia. Secara keseluruhan transformasi digital memiliki potensi untuk meningkatkan kualitas pengelolaan keuangan dari usaha mikro, kecil, dan menengah serta mendukung keputusan berbasis data, terutama jika didukung oleh pelatihan dan kesiapan teknologi yang mencukupi.
TRANSFORMASI PEMASARAN DI ERA DIGITAL: PERAN VIRAL MARKETING DALAM MENDORONG MINAT BELI KONSUMEN E-COMMECERCE Fadalirahman; Lailatul Maulida; Alyaa Destra A. F; Serli Febriyanti; Nurul Mustofa; Amir Furqon
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.165

Abstract

This research examines the transformation of marketing in the digital era by analyzing the role of Viral Marketing and Turbo Marketing on consumer Purchase Decisions, which is relevant to the context of e-commerce business development. Digital marketing, especially through social media, has become a crucial strategy for businesses, including startups such as cafes and culinary ventures, whose segmentation largely targets millennials. The method used is correlation research with a quantitative approach, using a sample of 100 visitors to Insomnia Café. The results of correlation and regression analysis, as well as the F-test and t-test, indicate that Viral Marketing and Turbo Marketing, both partially and simultaneously, have a significant influence on Purchase Decisions. Specifically, Viral Marketing is proven to have the most dominant influence on Purchase Decisions. These findings indicate that the strategy of spreading contagious messages and the support of service speed (Turbo Marketing) are highly effective in the digital environment. Although this study focuses on a café, the finding of the significant influence of Viral Marketing can be implied to e-commerce platforms as tangible evidence of the role of digital strategy in encouraging consumers to make purchase decisions. For future research, it is suggested to choose objects with more diverse populations and/or use other variables as intervening variables to enrich the findings.
ANALISIS METODE TANYA JAWAB TERHADAP MOTIVASI BELAJAR SISWA PADA PEMBELAJARAN PPKN DI KELAS RENDAH Adinda Valerina Tahta; Silfia Yahrotus Salsabila; Yunia Parmastuti; Deni Zein Tarsidi
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.167

Abstract

This study aims to analyze the effect of the question-and-answer method on lower-grade students' learning motivation in Civics (PPKn). The question-and-answer method was chosen as the focus of the study because it fosters more active two-way interaction between teachers and students. The study was conducted at an elementary school in Sukoharjo Regency, with third-grade students as subjects. The method used was descriptive qualitative, using observations, interviews, and documentation of the Civics (PPKn) learning. The analysis showed that the question-and-answer method can increase students' learning motivation, as evidenced by increased student engagement in answering questions, asking questions with curiosity, and demonstrating enthusiasm in participating in Civics (PPKn) activities. However, its implementation still faces obstacles, such as some students' shyness or fear of asking or answering questions. Therefore, teachers need to provide positive reinforcement and create a comfortable and safe classroom environment for students. Overall, the implementation of the question-and-answer method has a positive impact on student learning motivation in lower-grade students, especially when supported by appropriate classroom management strategies.
ANALISIS PARTISIPASI AKTIF SISWA MELALUI KEGIATAN PEMBUATAN POSTER KESEPAKATAN KELAS PADA PEMBELAJARAN PPKN Bagas Priyambodo; Natasya Megumi; Nova Noer Cahyani; Deni Zein Tarsidi
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.168

Abstract

This study aims to analyze students’ active participation through the activity of creating a classroom agreement poster in Civics Education. The study was conducted in an elementary school in Sukoharjo with students of IV as the research subjects. The method used was descriptive qualitative through observation, interviews, and documentation. The results indicate that the activity of creating a classroom agreement poster can increase students’ active participation, as seen in their involvement in discussions, expressing opinions, collaborating in groups, and taking responsibility for the assigned tasks. In addition, students began to show discipline and awareness of the agreed rules. However, several obstacles were still found, such as some students being passive and lacking confidence in expressing their ideas. Therefore, the teacher’s role is important in providing guidance, motivation, and creating an inclusive and supportive classroom environment.
Sebuah Kajian Literatur: Perencanaan Pembelajaran Berdiferensiasi Sebagai Inovasi Pembelajaran di Sekolah Dasar Anggita Widyasti; Sri Marmoah
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.169

Abstract

This study examines differentiated instruction as an innovative strategy to address student diversity in elementary schools. The review explores its concepts, implementation, benefits, and challenges. A descriptive literature review method was applied by analyzing relevant scholarly articles published between 2019 and 2024. Data were collected through article searching, selection based on relevance and credibility, and analyzed using reduction, display, and conclusion drawing. The findings show that differentiated instruction is relevant for elementary education since it accommodates differences in students’ abilities, interests, and learning styles. It has been proven to enhance learning motivation, academic performance, and non-cognitive skills such as independence, self-confidence, social competence, and communication. Moreover, it fosters inclusive classrooms and reduces learning gaps caused by homogeneous practices. The study concludes that differentiation is an effective strategy for adaptive and student-centered learning. Further research is suggested to explore technology-based approaches or investigate its effectiveness in specific subjects.
Model Desain Sistem Instruksional Berorientasi Pencapaian Kompetensi (DSI-PK) dalam Perencanaan Pembelajaran : Tinjauan Literatur Suci Isnaini; Sri Marmoah
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.170

Abstract

This study aims to analyze the application of the Competency Achievement-Oriented Instructional System Design (DSI-PK) model in learning planning. The problems faced by teachers are difficulties in designing learning that is appropriate to the characteristics of students, conducting assessments, and understanding the curriculum, so that learning planning is not optimal. This study uses a literature study method by reviewing various references related to the definition, characteristics, stages, supporting factors, inhibiting factors, and implementation of the DSI-PK model. The results show that DSI-PK has simple, coherent, and practical characteristics, with three main stages: needs analysis, development, and development of evaluation tools. Supporting factors include the availability of infrastructure, principal policies, and support from the school community, while obstacles include limited teacher understanding, assessment complexity, low student motivation, and limited facilities. Thus, DSI-PK can be a systematic solution in effective, measurable, and competency-oriented learning planning.
ANALISIS PENGGUNAAN KATA SERAPAN ASING DALAM BERITA ONLINE Nur Apriliani Pratiwi; Sabdariah
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.171

Abstract

This study aims to analyze the use of foreign loanwords in online news articles. The data were collected from ten news items published on three national online portals: Kompas.com, Detik.com, and CNN Indonesia. The study employs a literature review method combined with content analysis using a descriptive qualitative approach. The findings reveal that foreign loanwords—mainly from English—are frequently used in technology, economics, and lifestyle news categories. The types of loanwords identified include loanwords, calques, hybrids, and foreign acronyms. Several terms also undergo spelling adjustments and morphological changes to align with Indonesian language conventions. The use of foreign loanwords functions to enhance communication efficiency, reflect modernity, and fill lexical gaps within Indonesian vocabulary. These findings indicate that digital media play a significant role in disseminating foreign terms and shaping linguistic practices in society.
Dampak Perkembangan Digital Terhadap Penggunaan Bahasa Indonesia dalam Pendidikan Inklusif Rosita; Nur’Asmi
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.172

Abstract

The development of digital technology has had a significant impact on the use of Indonesian in the context of inclusive education. Through a literature review of national journals published between 2023 and 2025, this article examines how digital media affects accessibility, language quality, and the Indonesian language learning process for students with special needs. The study results indicate that digital developments have had a positive impact in the form of increased access to materials, multimodal support, and strengthened learning motivation. Digital media allows for the presentation of materials in audio, visual, and interactive formats, thus facilitating understanding for students with visual impairments, hearing impairments, and students with different learning styles. However, digitalization has also given rise to problems such as a decline in the use of formal language, an increase in digital abbreviations, code-mixing, and a weakening of formal writing skills. Furthermore, challenges arise in the form of a digital literacy gap among teachers and students. Overall, digitalization presents significant opportunities for the development of Indonesian language learning in inclusive education, but digital literacy strategies and strengthened language policies are needed to ensure language use remains sustainable and relevant for all students.

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