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Journal of Communication
Published by Universitas Nurdin Hamzah
ISSN : -     EISSN : 31092217     DOI : https://doi.org/10.67155/joc
Core Subject :
Journal of Communication (JoC) is a peer-reviewed academic journal published by the Communication Studies Program, Faculty of Social and Political Sciences, Universitas Nurdin Hamzah (UNH), Jambi, Indonesia. The journal aims to provide a scholarly platform for academics, researchers, and communication practitioners to disseminate research findings, theoretical discussions, and critical analyses in the field of communication. Journal of Communication (JoC) promotes interdisciplinary perspectives and welcomes contributions that explore communication phenomena in various social, cultural, political, and technological contexts. The journal particularly encourages studies that contribute to the development of communication science and media studies in both national and global contexts. The scope of the journal includes, but is not limited to, the following areas: Communication Theory and Communication Studies Public Relations and Strategic Communication Journalism and News Production New Media and Digital Communication Media Literacy and Audience Studies Political Communication and Civic Engagement Crisis Communication and Reputation Management Communication and Emerging Technologies (AI, Big Data, Digital Platforms) Visual Communication and Multimedia Studies Film and Audio-Visual Communication Media Ethics, Policy, and Regulation Journal of Communication (JoC) publishes original research articles, conceptual papers, and literature reviews that contribute to the advancement of communication scholarship. Publication Frequency Journal of Communication (JoC) is published twice a year, in June and December.
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Articles 21 Documents
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Pemanfaatan Akun Instagram @humasbrimobjambi dalam Membangun Citra Sosial Andhika Darma Putra; Noor Khalida Magfirah
Journal of Communication Vol. 1 No. 2 (2025)
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis pemanfaatan akun Instagram @humasbrimobjambi dalam membangun citra sosial kemasyarakatan. Latar belakang penelitian ini didasari oleh adanya kebutuhan humas kepolisian, khususnya Brimob, untuk membangun kedekatan dengan masyarakat melalui media sosial sebagai strategi komunikasi publik. Metode yang digunakan adalah kualitatif deskriptif dengan teknik observasi, wawancara mendalam, dan dokumentasi. Informan penelitian terdiri dari personel Humas Brimob Jambi serta pengikut akun Instagram @humasbrimobjambi. Hasil penelitian menunjukkan bahwa akun Instagram tersebut digunakan sebagai sarana publikasi kegiatan sosial Brimob, seperti bakti sosial, edukasi masyarakat, penyemprotan disinfektan, patroli keamanan, hingga tanggap bencana. Aktivitas tersebut berhasil menampilkan sisi humanis Brimob yang sebelumnya kerap dipersepsikan negatif oleh sebagian masyarakat. Instagram dipilih karena memiliki jangkauan luas, khususnya generasi muda, sehingga efektif dalam membentuk citra positif. Kendala yang dihadapi adalah adanya berita hoaks dan pro-kontra publik, namun dapat diatasi melalui respons cepat, penyajian informasi aktual, serta konsistensi publikasi. Penelitian ini menyimpulkan bahwa media sosial, khususnya Instagram, berperan penting dalam memperkuat citra sosial kemasyarakatan Brimob Jambi sebagai institusi yang dekat dan peduli terhadap masyarakat.  Penelitian ini berkontribusi dalam penguatan literatur tentang komunikasi publik digital lembaga kepolisian serta memberikan rekomendasi strategis bagi humas institusi negara.
Analisis Pola Komunikasi Organisasi antara Pimpinan dan Karyawan PT. Jambi Event Organizer Rapika Insara Fagun; Richad Saputra Adiguna
Journal of Communication Vol. 1 No. 2 (2025)
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

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Abstract

Komunikasi organisasi memiliki peran penting dalam menyampaikan informasi dari pimpinan kepada karyawan serta membangun kerja sama untuk mencapai tujuan perusahaan. Pola komunikasi yang efektif tidak hanya berfungsi sebagai saluran informasi, tetapi juga sebagai media berbagi ide, memperkuat solidaritas, dan menciptakan suasana kerja yang kondusif. Penelitian ini menggunakan Teori Aliran Komunikasi (Communication Flow Theory) dari Katz dan Kahn (1978) untuk menganalisis pola komunikasi organisasi, baik vertikal maupun horizontal, aliran komunikasi yang terjalin, serta faktor-faktor yang menjadi hambatan dalam proses komunikasi di PT. Jambi Event Organizer. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Informan dipilih melalui Teknik purposive sampling, sementara data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Analisis data dilakukan melalui tiga tahap, yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pola komunikasi organisasi di PT. Jambi Event Organizer berlangsung melalui komunikasi vertikal (downward dan upward) dan horizontal, termasuk komunikasi informal yang mendukung interaksi santai namun efektif. Aliran komunikasi telah berjalan dengan baik, ditandai dengan meningkatnya semangat kerja, solidaritas, keterbukaan, dan suasana kekeluargaan yang mendukung kenyamanan kerja. Meskipun demikian, hambatan tetap muncul, seperti faktor cuaca, tenggat waktu, jam kerja yang tidak menentu, serta kendala perizinan acara. Temuan ini menegaskan pentingnya strategi komunikasi organisasi yang adaptif agar tujuan perusahaan dapat tercapai secara optimal.
Peran Public Relations dalam Membangun Citra Hotel Gaja Pekanbaru Intan Fauzani Novianti; Johan Faladhin
Journal of Communication Vol. 1 No. 2 (2025)
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis peran Public Relations (PR) dalam membangun citra Hotel Gaja Pekanbaru. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri dari satu orang staf humas, satu petugas frontliner, dan satu tamu hotel. Hasil penelitian menunjukkan bahwa peran PR telah dijalankan dengan baik melalui fungsi komunikator internal dan eksternal, pembina hubungan, serta pembentuk citra perusahaan. Strategi yang diterapkan meliputi media gathering, konferensi pers, sponsorship, iklan, dan Corporate Social Responsibility (CSR). Kendala yang dihadapi adalah fungsi PR yang terbatas secara optimal karena merangkap sebagai bagian sales dan desain, serta keterbatasan waktu dalam melayani publik internal. Disimpulkan bahwa PR berperan penting dalam membangun citra positif hotel melalui berbagai strategi komunikasi, meskipun masih terdapat hambatan dalam pelaksanaannya.
Buka Lanse Oral Poetry as a Cultural Communication Medium among the Jambi Malay Community in Sengeti Village Lailatul Qhodri; Kurniati Ulfa
Journal of Communication Vol. 2 No. 1 (2026): Journal of Communication
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67155/joc.v2i1.58

Abstract

This study aims to analyze the function of the Syair Buka Lanse as a medium of cultural communication for the Malay community of Jambi in Sengeti Village, Muaro Jambi Regency. This tradition is an integral part of traditional wedding ceremonies that convey moral, social, and religious messages through Malay-language poetry. The urgency of this study lies in the threat of extinction of oral traditions in the digital age as well as the lack of academic documentation on Syair Buka Lanse as a cultural communication system. This study employs Halliday’s theory of language functions, which encompasses expressive (personal) functions, regulative (social control) functions, and interactional (identity management) functions, as well as Liliweri’s intercultural communication approach, which emphasizes the reciprocal relationship between communication and cultural preservation. The approach used is qualitative descriptive, employing in-depth interviews, participant observation, and documentation of traditional leaders and practitioners. The research findings indicate that Syair Buka Lanse functions as a vehicle for cultural expression, social control, and the reinforcement of the identity of the Jambi Malay community. The expressive function is evident in prayers and advice that convey spiritual values and familial affection. The social control function is present through moral messages that teach etiquette, honor, and social responsibility. Meanwhile, the cultural identity function is manifested through the use of local language, symbols, and values that affirm the community’s identity.
Analisis Akomodasi Komunikasi Dakwah Lora Ahmad Sa’dud Daroin Pada Channel Youtube Abuya Labib Siti Aisyah; Hafidlatul Fauzuna
Journal of Communication Vol. 1 No. 2 (2025)
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

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Abstract

Penelitian ini membahas strategi akomodasi komunikasi yang digunakan Lora Ahmad Sa’dud Daroin dalam dakwahnya melalui channel YouTube Abuya Labib. Penelitian ini menggunakan pendekatan kualitatif dengan analisis isi berdasarkan Teori Akomodasi Komunikasi Howard Giles. Hasil penelitian menunjukkan bahwa Lora Ahmad Sa’dud Daroin menerapkan tiga strategi akomodasi komunikasi, yaitu konvergensi, divergensi, dan overakomodasi. Strategi konvergensi tampak pada penggunaan parebhasan Madura Sumenep, logat daerah, dan kutipan bahasa Arab yang diterjemahkan. Strategi divergensi terlihat dari penyebutan nama kitab dan ulama yang kurang dikenal masyarakat, sedangkan strategi overakomodasi tampak pada keraguan terhadap kemampuan jamaah, kesan superioritas da’i, serta stereotipe terhadap perempuan. Temuan ini menunjukkan bahwa penerapan strategi akomodasi komunikasi dalam dakwah berperan penting dalam menjembatani perbedaan sosial, budaya, dan bahasa antara da’i dan jamaah. Penelitian ini diharapkan dapat menjadi rujukan bagi pendakwah di ranah digital agar mampu menyesuaikan gaya komunikasi dengan karakteristik audiens guna meningkatkan efektivitas penyampaian pesan dakwah serta memperkaya kajian komunikasi dakwah berbasis teori komunikasi kontemporer.
Virtual Communication among Mobile Legends: Bang Bang Players through the In-Game Chat Feature among Adolescents in Telanaipura, Jambi City Muhammad Azizul Hakim; Qatrun Nada
Journal of Communication Vol. 2 No. 1 (2026): Journal of Communication
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67155/joc.v2i1.61

Abstract

The rapid growth of team-based online games such as Mobile Legends: Bang Bang (MLBB), which serve not only as entertainment but also as a space for virtual social interaction. This game, which requires coordination among five players on a single team, presents complex communication dynamics through its chat feature, yet it often faces technical obstacles as well as toxic communication. The purpose of this study is to examine the communication patterns of MLBB players in the chat column, specifically the forms of communicative interaction and the obstacles that arise during gameplay. This study employs the All-Channel Communication Pattern Theory, which views communication as an open process without hierarchical boundaries among team members. The methodology used is a descriptive qualitative approach, with data collection techniques including in-depth interviews, non-participant observation, and documentation. Informants were selected via purposive sampling, comprising 12 active MLBB players in the Telanaipura area of Jambi City. The research findings indicate that the communication patterns that emerge are dynamic and open, reflecting the characteristics of an All-Channel model with three forms of communication: dyadic (two-way) in the early phase of the game, triadic (three-way) in the middle phase, and global network (multi-directional) in the final phase. Communication barriers identified include technical constraints such as network instability (lag) and non-technical barriers such as toxic communication, including flaming, blaming, and sarcasm, which negatively impact focus, motivation, and team performance. This study underscores that effective and ethical communication is essential for fostering teamwork and creating a more positive gaming environment.
Communication Style Analysis of @icha_atazen in Promoting Fibermi Products Through Instagram Stories Ayu Andira; Eka. M. Taufani; Agus Slamet Nugroho; Mila Wahyuni
Journal of Communication Vol. 2 No. 1 (2026): Journal of Communication
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67155/joc.v2i1.64

Abstract

The development of social media, particularly Instagram, has created new opportunities for effective product promotion through interactive features such as Instagram Story, which enables users to share engaging, personal, and audience-centered content. The Instagram account @icha_atazen utilizes this feature to promote Fibermi products by highlighting personal experiences, consumer testimonials, and interactive communication with followers. This study aims to identify and analyze the communication styles used by @icha_atazen in promoting Fibermi products through Instagram Story and to understand how these styles are conveyed to the audience. Data were collected through observation and documentation of relevant Instagram Story posts and analyzed by categorizing content based on these style indicators. The results show that open style appears through honest personal sharing, dominant style through firm instructions, friendly style through supportive interaction, and relaxed style through casual language. In conclusion, these styles are applied contextually, forming varied communication; future studies should explore other platforms or influencers.
Hate speech and the Political Delegitimization of Women on Social Media: A Critical Discourse Analysis in Digital Political Communication Abdullah Mitrin; N. Doni Dwi Putra; Rudi Rahman
Journal of Communication Vol. 2 No. 1 (2026): Journal of Communication
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67155/joc.v2i1.65

Abstract

This study aims to analyze hate speech as a strategy of political delegitimization against women in digital political communication on social media. In recent years, the increasing participation of women in politics has not always been accompanied by equal acceptance, but rather by the rise of hate speech targeting not only their professional capacity but also their gender identity. This study employs a qualitative approach within a critical paradigm using Critical Discourse Analysis based on the framework of Norman Fairclough to examine how language is used to construct, reproduce, and legitimize gender inequality in digital political communication. The data consist of hate speech content collected from various social media platforms through purposive sampling techniques. The findings reveal that hate speech against women follows systematic discursive patterns characterized by gender stereotypes, the delegitimization of leadership capacity, and the shift of issues from political substance to personal aspects. Furthermore, the construction of gender within hate speech reflects a double standard that positions women as inferior political actors. In this context, hate speech functions not merely as an expression of hostility but as a strategic form of political communication that actively shapes public perception and undermines women’s legitimacy. The implications of this study highlight the importance of a critical approach in understanding the relationship between language, power, and gender, as well as the need for comprehensive efforts to address hate speech through regulation, digital literacy, and the strengthening of ethical political communication in the digital era.
Marketing Communication Strategies in Building Brand Awareness: A Case Study of Sakinah Moeslim Bridal Pekanbaru Tiara Venolia; Johan Faladhin; M Tazri
Journal of Communication Vol. 2 No. 1 (2026): Journal of Communication
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67155/joc.v2i1.66

Abstract

The growth of the creative industry in Indonesia has encouraged the development of various local fashion brands. However, many local fashion businesses still face challenges in building strong brand awareness among consumers. Sakinah Moeslim Bridal & Boutique Pekanbaru is a local fashion brand that incorporates Malay cultural elements such as songket weaving, embroidery, and traditional motifs into its product designs. Despite having unique cultural characteristics, public recognition of the brand remains relatively limited. This study aims to analyze the marketing communication strategies implemented by Sakinah Moeslim Bridal & Boutique in building brand awareness of its local fashion products. The research uses a qualitative descriptive approach with the Integrated Marketing Communication (IMC) theory from Belch and Belch as the analytical framework. Data were collected through interviews, observation, and documentation involving two key informants from the company and four additional informants from the community. The results show that several marketing communication strategies are implemented to increase brand awareness. These include direct marketing through personal communication with consumers via WhatsApp, internet marketing through social media such as Instagram and websites, sales promotion through participation in regional and national fashion events or exhibitions, and publicity through media coverage. The integration of these strategies helps increase brand visibility and strengthen public recognition of the brand.  
Interpersonal Communication Strategies of Program Facilitators in Implementing the Bestee Program at PT Bank BTPN Syariah Telanaipura SELAMET RIADI; Yusnaini Yusnaini
Journal of Communication Vol. 2 No. 1 (2026): Journal of Communication
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67155/joc.v2i1.67

Abstract

This study aims to analyze the interpersonal communication strategies applied by supporting facilitators in the Bestee Program of PT Bank BTPN Syariah Telanaipura. The Bestee Program is an empowerment initiative designed to help productive underprivileged clients develop their business capacity and achieve economic independence. In this context, the facilitators play a vital role in building effective interpersonal relationships with clients to ensure optimal mentoring outcomes. This research employs a qualitative descriptive approach with data collected through interviews, observations, and documentation. The informants consist of three facilitators and five active clients selected using purposive sampling. The findings reveal that facilitators implement five main dimensions of interpersonal communication as proposed by Devito (2016): openness, empathy, positiveness, supportiveness, and equality. These dimensions serve as the foundation for establishing trustful and harmonious relationships between facilitators and clients. However, the study also identifies several psychological and technical barriers, such as limited communication experience and insufficient mentoring support. The study concludes that effective interpersonal communication strategies are essential in strengthening the empowerment process and promoting inclusive, socially oriented practices within Islamic banking institutions.

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