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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 16 Documents
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Search results for , issue "Vol 3, No 1 (2014)" : 16 Documents clear
PENGARUH HARGA, BAURAN PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI PASARAYA SRI RATU SEMARANG Muh. Abdul Rokim
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.017 KB) | DOI: 10.14710/jiab.2014.4379

Abstract

Sri Ratu Semarang Department Store is a company engaged in the business of retail or department stores retail shaped. Intense retail competition led to a decrease in the number of visitors and the number of customer complaints about service quality in Sri Ratu Semarang Department Store. This study aimed to determine the effect of  price (X1), product mix (X2), and quality of service (X3) on purchase decision (Y) in Sri Ratu Semarang Department Store. Type of the research is explanatory research. The population used is the consumers who shop in Sri Ratu Semarang Department Store. The sample in this study were 100 respondents were calculated using the formula of Slovin. The sampling technique using accidental sampling method. Data collection using questionnaires and interviews. Data analysis using linear regression analysis. The research concludes that price, product mix, and quality of service has significant influence on purchase decision. Price, product mix, and quality of service explain the purchase decision variable at 38.6% where price has influence by 30.4%, product mix by 35.4%, and quality of service by 24%. Price, product mix, and quality of service simultaneously have significant effect on purchase decision in the Sri Ratu Semarang Department Store, where the product mix has the highest influence. Sri Ratu Semarang Department Store suggested to give discount promo more frequently, decorate the room more interesting and attractive, and sell more diverse products. Provide specific guidance to the salesperson in order to provide maximum service to the consumer., such as price, product mix, and quality of service.
ANALISIS KESEHATAN KOPERASI JASA KEUANGAN SYARIAH MENGGUNAKAN METODE CAMEL PADA BAITUTTAMWIL TAMZIS WONOSOBO Fauzia Ratih Ismaya; Hari Susanta Nugraha`; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.688 KB) | DOI: 10.14710/jiab.2014.4173

Abstract

This research aims to assess wealth of BMT Tamzis Wonosobo by using CAMEL method during a period of time of 2008 to 2012. Camel method has five aspects, which are Capital Adequacy Ratio (CAR), earning asset quality ratio (KAP) and Provision For Loan Losses (PPAP), management, asset earning power and operational independency ratio, and liquidity, cash and loan to deposit ratio. This research is a quantitative one and is guided by Keputusan Menteri Negara Koperasi dan Usaha Kecil dan Menengah Republik Indonesia No. 96/Kep.M.KUKM/IX/2004 about Standardized guide on Operational Management for Saving And Loan Cooperation and Cooperation’s Saving And Loan Unit. This research use both qualitative data from interview as well as quantitative data obtained from financial report of BMT Tamzis Wonosobo.The result and discussion of all CAMEL’s factor is healthy except on earning power factor, however, Asset Earning Power Ratio is low because too high growth in fixed assets. Conclusion and suggestion based on CAMEL method suggest that it gains healthy status from 2008 to 2012 because its credit value is more than 81 which is 92.95 at 2008 to 2011 and 90.45 at 2012 due to the decreased earning power factor. It is suggested for BMT Tamzis Wonosobo to enhance its asset quality that supports good health level, optimalize fund gathering and allocating effectively and efficiently. Another suggestion would be for BMT Tamzis to sustain its health level by increasing ratio value of each of CAMEL factors. Things need to be concern about, in this case, is earning power ratio because seeing from its percentage weight, this ratio is very dominating.
EFFECT OF BRAND EQUITY AND PROMOTION TO PURCHASING DECISIONS OF HONDA MOTORCYCLE Zumri Zuliyarso; Wahyu Hidayat; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.583 KB) | DOI: 10.14710/jiab.2014.4416

Abstract

Automotive business development in Indonesia is now characterized by wide variety competition which impact on consumer behavior changes in determining purchasing decisions ranging from product quality, product design structure, and promotions that offered towards consumer, even with big brand names attached to the product. In the conditions of strict competition on motorcycle dealer’s market, Tunggul Sakti Sejahtera Semarang dealer’s are trying to do their business policies to achieve the desired market share. Based on Honda motorcycle sales data on Tunggul Sakti Sejahtera Semarang dealer, there are sales not in accordance with the specified target. This study aims to determine how far the influence of brand equity and promotion of their Honda motorcycle purchasing decisions on the Tunggul Sakti Sejahtera Semarang dealer. This type of research is explanatory research using primary data through questionnaires and secondary data from website in the form of a percentage of sales of Honda motorcycles with other motorcycle brands. The population of research is consumers who make purchases Honda motorcycle at Tunggul Sakti Sejahtera Semarang dealer in 2008-2012 with a sample of 98 respondents from a population of 5356 people using purposive sampling technique. The sampling technique used was purposive sampling. The measurement using the Likert scale. Data analysis method used is descriptive qualitative that use validity and reliability test, Cross Tabulation Analysis (Crosstab), Coefficient of Correlation, Simple Linear Regression, Multiple Linear Regression, Coefficient of Determination, t-test and F-test with the SPSS software program. From the analysis found that the categories of the brand equity of 68.4 per cent expressed good. In categories of promotion, 56.1 percent known good states. variable Brand equity affect purchase decisions on the of 34.8 percent. Variable Promotion influence the purchasing decisions of 29.7 percent. Brand equity and promotion variables influence the purchasing decisions of 4.23 percent. So it can be concluded the better brand equity and promotion is expected to increase consumer purchasing decisions. The suggestions can be given in this study is, Tunggul Sakti Sejahtera Semarang need to increase promotional activities with sponsorship of musical events, sports events, and advertise through the local television media companies.
PENGARUH THREAT EMOTIONS, KEPERCAYAAN MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU ANLENE ACTIFIT Dhio Panji Pratama; Hari Susanta Nugraha; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.324 KB) | DOI: 10.14710/jiab.2014.4317

Abstract

In process of consumer buying decision, the process begin with consumer’s cognitive judgement as the positive or negative pressure. There are many factors that affect consumer’s buying decision of Anlene Activit product, such as threat emotions, brand trust, and price. The problem of this research is the  competitive rate of Anlene Activit product that become more tight. Meanwhile, Anlene Activit is the market leader and it has to face the competitiveness among many others brand, such as Hi Lo, Calcimex, Produgen and other brand. So this become a problem that threathened the position of Anlene Activit. This research is quantitative research, with questionnaire technique. Sampling texhnique used is judgement sampling, that are 100 rspondents that consumed AnleneActivit at Semarang. Analysis method used arevalidity and reliability testing,simple regression, multiple regression, t test and F test. Based on the result, the conclusion are: Threat emotionAnleneActivit included high enough category. The effect is 49,9% toward buying decision.Brand trustAnlene included high category. The effect is 78,3% toward buying decision. Price Anlene Activit included competitive category, The effect is 30,2% toward buying decision. Buying decision AnleneActivit included high category. Threat emotion,Brand trust, price have significant effect toward buying decision partially and simultaneously.
ANALISIS KINERJA CV. FABAMUS FAMILI UTAMA SEMARANG DENGAN BALANCED SCORECARD Nilla Mega Permata; Hari Susanta Nugraha; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.898 KB) | DOI: 10.14710/jiab.2014.4421

Abstract

A method of measuring the performance of the company to assist in knowing the health condition of the company itself. The study was conducted on the CV. Fabamus First Family with Balanced Scorecard approach to measuring through four perspectives: financial perspective, customer perspective, internal business process perspective and learning and growth perspectives. In the financial aspects of performance measurement with a weight of 70%, 10% customer perspective, internal business process perspective 10% as well as learning and growth perspective 10%. Key Performance Indicators on the financial perspective in the form of profitability, activity, liquidity and the respective weights of 35%, 17.5% and 17.5%. Customer perspective with the customer retention KPI weighting of 4.5% and 5.5% customer satisfaction. Internal business process perspective of service quality KPI 5.5% and 4.5% integration of business processes. Learning and growth perspective with employee training KPI 4% and 6% employee satisfaction.The results obtained, healthcare companies in 2009 to 2010 the average in good condition but the scale balanced scorecard measurement expressed overall performance is still not good. Advice can be given the need for improvements in internal business process perspective and learning and growth perspectives.
PENGARUH BUDAYA, KEPEMIMPINAN DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. PLN (PERSERO) DISTRIBUSI JAWA TENGAH DAN D.I. YOGYAKARTA DI SEMARANG Ryan Irtanto; Ari Pradhanawati; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.522 KB) | DOI: 10.14710/jiab.2014.4312

Abstract

Each company will always try to improve employee productivity in order to survive, thrive and have a high confidence of parties outside the company. PT. PLN (Persero) Distribution of Central Java and Yogyakarta is one of the state-owned enterprises engaged handles electrical problems Countries. Productivity of research there is still a standard of work that is not being met thus affecting the workload will affect the employee's performance. Specifically culture within the company will be determined by the teamwork, leadership, organizational characteristics, and the applicable administrative process. So with the good influence of corporate culture and leadership quality and strong motivation, it is expected to create a better work productivity.The purpose of this study was to determine the influence of corporate culture, leadership and motivation on employee productivity PT. PLN (Persero) Distribution of Central Java and Yogyakarta.This study uses a type of explanatory research study of employees of PT. PLN (Persero) and Yogyakarta Central DistribusiJawa sampling technique used was simple random sampling technique. This technique is done randomly, with 100 people from HRM employees. The method of analysis used in this study is the analysis of quantitative data.Results reveal that the significant positive and strong cultural influence on the productivity of which is indicated by the regression coefficient of 0.253 and a correlation coefficient of 0.717 and accounted for 51.4 % . Besides significantly positive leadership and a strong influence on the productivity of which is indicated by the regression coefficient of 0.289 and a correlation coefficient of 0.766 and accounted for 58.7 % . It also significantly stronger motivation and a positive effect on the productivity of which is indicated by the value of the regression coefficient of 0.384 and a correlation coefficient of 0.727 and accounted for 52.8 % . While together culture , leadership and motivation positive effect on productivity shown by multiple linear regression of 0.096 for culture , 0.144 to 0.149 for the leadership and motivation , in addition to the strong influence on the productivity of which is indicated by the correlation coefficient of 0.831 , as well as provide a contribution of 69 % .The conclusion of this study is that there is the influence of corporate culture, leadership, and motivation on employee productivity PT. PLN (Persero) Distribution of Central Java and Yogyakarta. Advice, corporate culture in general has been good and in accordance with the existing leadership in the company, but it should be noted again about the need for recognition and praise employees as well as the attention of the leadership so that employees will be more motivated to work.

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