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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 22 Documents

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Search results for , issue "Vol 4, No 1 (2015)" : 22 Documents clear

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN KERETA API FAJAR UTAMA SEMARANG RELASI SEMARANG – JAKARTA Pandu Wijanarko; Apriatni Endang Prihatini; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

Price will be considered a person before buying anything. Especially in service’s field, quality of service will be an additional consideration for a person berfore determining a choice of services. PT Kereta Api Indonesia (persero) will certainly pay attention to these two aspects in order to be a leader of mass land transport and become people’s choice while many private vehicles increasingly then causing traffic jams on the road. The purpose of this study to determine the effect of price anda quality service to the usage-decision of Fajar Utama Semarang train. This research method is an Explanatory with data collection through interviews, questionnaires anda literature study. Accidental and purposive samplings technique is used with a sample of 100 people. Anlysis technique used was qualitative and quantitative using validity, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient determination, cross-tab, and significance test (t test and F test).Conclusion the study shows the price and service quality simultaneously influence the usage-decision of the passenger. This proved by the corellation coefficient score at 55,7% which in the strong category. Even so the determination coefficient score only at 31%. A good idea to PT Kereta Api Indonesia (persero) should pay attention to the price comparison with competitors. If the quality are not spesifically different, it will greatly affect consumer purchasing decisions. The company also should improve the service quality in order to improve passenger comfort on the trip.

Pengaruh Citra Merek dan Promosi terhadap Keputusan Pembelian Mobil Suzuki APV (Studi pada PT. Arindo Gedong Jembar Tegal) Ferry Yahya; Apriatni Endang Prihatini; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This research is motivated by competition brand in Low car segment MPV. Suzuki brand car sales in 2013 based Gaikindo be in the top four nationally and has yet to reach a specified target. In particular, this study discusses the Low MPV Suzuki APV cars at PT . Arindo gedong Jembar Tegal that sales decreased in the last two years. The purpose of research to determine the influence of brand image and promotion on purchase decisions Suzuki APV (Studies in PT. Arindo Gedong Jembar Tegal). This research method is explanatory, data collection techniques by questionnaires, observation, and literature study. Purposive sampling technique is used with a sample of 78 people. The analysis technique used was qualitative and quantitative using validity, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, cross tabulation, and the significance test ( t test and F test ). Results and discussion showed a positive influence on the brand image on purchasing decisions. Promotion positive influence on purchase decisions. Brand image and promotion jointly positive influence on purchasing decisions. Suggestions in this study ,PT. Arindo Gedong Jembar should enhance the brand image of Suzuki APVby improve after-sales service, increase understanding of the explanation of product knowledge Suzuki APV, and also increases the intensity of the promotion through social media, outdoor media, sponsorship and giving special training about technique of delivering information for salesman and verbally skills in conveying information in order to increase the purchase of Suzuki APV cars.

Pengaruh Motivasi Dan Pengembangan Karir Terhadap Kinerja Melalui Kepuasan Kerja Karyawan AJB Bumiputera 1912 Wilayah Semarang Metro Anita Permata Sari; Saryadi Saryadi; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

Based on Gross Domestic Product in the year of 2007 insurance sector only show 1,88% compared with the other banking sector which reach 2,67% in the same year. That explanation indicates that public’s attention regarding to insurance issue is still limited. This condition demands company to adapt in global competition through human resources management. The management of human resources which are being referred to is factors that influnce job performance of the employee as a part of company asset. It refers to motivation, career development, and job satisfication. The main problem in this research is about target that is never reached in 2010-2013 with provision of the minimum point is 100%. The objective in this research is to find out the influence of motivation and career development on job performance through job satisfication at AJB Bumiputera 1912 Semarang Metro District.This type of research is explanatory research. The population on this research are employees of AJB Bumiputera 1912 Semarang Metro District and the number of sample are 97 respondents. The technique of sampling used is proportionate random sampling. Analysis method used are correlation coefficient test, determination coefficient test, simple regression analysis, multiple regression analysis, t test, F test and path analysis with SPSS Program version 16.The result from path analysis is motivation and career development have bigger effect to job performance, if it’s through to job satification. It shows that if the employees’ motivation is getting higher and career development which is also getting better along with job satisfication that is also high, it will increase the job performance from the employees. Suggestion for AJB Bumiputera 1912 Semarang Metro district are related to socialization about reward system at the company and evaluation about standard operational procedure that should be suitable with the current situation for increasing the independence and as a motivation for the employees in order to do optimal work and give satisfied result.

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU BUBUK MEREK L-MEN DI SEMARANG Wisnu Pradityo Nugroho; Wahyu Hidayat; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of product quality, price, and promotion of the product purchase decisions by first identifying, assessing and measuring consumer perceptions of the amount of sales of products in the market. Researchers conducted a study on the sale of milk powder products fitness L-Men in Semarang.This research was conducted with survey methods (interviews and questionnaires) to 100 (one hundred) of the respondents, the sampling selection technique using purposive sampling. The data obtained were analyzed quantitatively by using tools such as cross-table analysis, validity, reliability, simple linear regression, multiple linear regression, coefficient of determination and testing with T test curve and test curve F. The independent variable is the quality of the product, price and promotion, while the dependent variable is the purchase decision.The results showed no effect of product quality on purchasing decisions by 35.4%. The effect of price to quality is 35% of purchase decisions and influence on purchasing decisions promotion 40.6%. Taken together the quality of the product, price and promotion has the effect of 51.4%, which means that consumer perceptions of product, price and promotion proportional or positive, which if consumers assess the quality of the product, price, promotion of good will increase the sales of this product.Suggestions for the company is to continue to maintain the quality of products by regularly monitoring the quality of the basic ingredients of products, giving a discount on the purchase of products and continues to promote the increase of the personal selling product knowledge in order to provide solutions to customer needs appropriately is the key to success to improve consumer decision to buy powdered milk products of L-Men

Pengaruh Program Pengembangan Karier dan Motivasi Terhadap Kinerja Karyawan (Studi Pada Karyawan Bagian Pemasaran PT. Nyonya Meneer Semarang) Mohamad Arifin; Apriatni Endang Prihatini; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

In conducting its operational activities, Nyonya Meneer Semarang would want a good performance of the workers, especially the marketing. However this is not easy because the employees performance is affected by many factors. These factors include career development programs such as training and job mutation and other factors such as motivation. The purpose of this study was to determine the influence of career development program in the form of training and mutation of work and motivation on employee performance of marketing Nyonya Meneer Semarang. This type of research is an explanatory research, with questionnaires, the study of literature and interviews. Tests carried out to employees of marketing with a population of 38 people using census method. This study used a qualitative and quantitative analysis techniques. Quantitative analysis using validity test, reliability test, simple and multiple regression analysis, the coefficient of determination, the significance test (t test and F test) with SPSS version 20.0 software for . The results showed that the career development program through training and job mutation (X1), and motivation (X2), partially or simultaneously affect employee performance (Y) marketing. Motivation has a greater impact in influencing the performance of employees compared to the career development program. Based on the results of this study, researchers gave advice to the Nyonya Meneer Semarang to pay more attention to theaspects of justice when providing employment mutation, and appreciation to the employees have the achievements that the performance of employees in marketing could be better.

PENGARUH CITRA MEREK, HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK IMITASI Anastasia Devi; Hari Susanta Nugraha; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This research is motivated by the circulation of imitation products that recently arise in some countries including Indonesia. This kind of business also keeps on growing thanks to the ever increasing demands of imitation product and resulted in increasing number of imitation goods purchase in society, especially among college students. Such decision is influenced by several factors, therefore this research will focus on the effect of brand image, price, and life style to the purchasing decision of Louis Vuitton’s imitation handbag. From the analysis it was found all three variables were positive and partially significant effect towards the purchasing decision of the imitation handbag purchase. The variable price coefficient was found to be the biggest, therefore making it the strongest factor for the Purchase Decision of Louis Vuitton’s imitation bag.

PENGARUH CITRA DESTINASI, FASILITAS WISATA DAN EXPERIENTIAL MARKETING TERHADAP LOYALITAS MELALUI KEPUASAN (STUDI PADA PENGUNJUNG DOMESTIK TAMAN WISATA CANDI BOROBUDUR) Ratna Acintya Putri; Naili Farida; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This study is based on the tourism phenomenon developed into a worldwide industry and the developing business industry. The developing tourism business industry creates high competition among tourism destinations. The organizers of tourism destinations are competing to increase the number of tourist visitors. Borobudur Temple Tourism which is the main tourist destination of Central Java, especially Magelang Regency, is prioritized to gain more visitors. However since 2009 until 2012 there was a fluctuation in decline of domestic tourist visitors. The purpose of this research is to find out the influence of destination image, tourism facilities and experiential marketing towards loyalty through satisfaction in Borobudur Temple Tourism. The type of this research is explanatory research, with data collecting technique by questionnaire and interview. The sampling technique of this research use purposive sampling. The sample in this research were 100 respondents who were Borobudur temple’s domestic tourists. This research is uses qualitative and quantitative analysis technique. Quantitative analysis use validity test, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, a signification test (t test and F test) and path analysis.The result of this research approved that destination image (X1), tourism facilities (X2), and experiential marketing (X3) partially or simultaneously can influenced visitors’ satisfaction (Y1) and visitors’ loyalty (Y2). According the result of path analysis showed that visitors’ satisfaction variable is not intervening variable towards visitors’ loyalty in this research.

PENGARUH KUALITAS PRODUK, IKLAN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI LUX CAIR (Studi kasus pada konsumen/pengguna sabun mandi lux cair di swalayan Gelael Mall Ciputra Semarang) Luffi Sidrotul Muntaha; Handoyo Djoko Waluyo; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This study aims to determine the effect of product quality, advertising and brand image on purchase decisions Lux liquid soap. The population in this study were the users of lux soap liquid in Gelalel Mall Ciputra Semarang. The research sample of 100 respondents was taken and the sampling technique used was purposive sampling technique, meaning that the sampling technique in accordance with certain criteria. Measurement scale using a Likert scale. Analysis of data using simple linear regression and multiple linear regression with SPSS 16.0. Based on the survey results revealed that the quality of products, advertising and brand image and signifikanterhadap positive influence purchasing decisions, either partially or simultaneously. Variable product quality influence on purchase decisions is equal to 24.1%. Advertising variable influence on purchase decisions is equal to 15.6%. Variables brand image influence on purchase decisions in the amount of 53%. Simultaneously, the variable quality of the product, advertising and brand image influence the purchase decisions of 55.5%. This means that the better the quality of the product, advertising in accordance with the wishes of customers, as well as the high value of the brand image, it can improve the buying decision.

The Effect of Store Display and Store Atmosphere towards Purchasing Decision at Gramedia Pandanaran Semarang Yumei Ajeng Putri; Rodhiyah Rodhiyah; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

Marketing product in business world have important role which connected to purchase decision. Purchasing decision can be triggered by store display which catch customers first impression. Therefore, create store atmosphere is needed for giving comfort to customers when they are in the store. All these aspects must be mutually support to achieve the purpose of Gramedia Pandanaran.The purpose of this study was to determine the effect of store display and store atmosphere on purchase decision at Gramedia Pandanaran Semarang. This research method is explanatory, with the technique of collecting data through interviews with questionnaires, observation, and study of literature. Accidental sampling and purposive sampling technique was used with a sample of 100 people. The analysis technique used is quantitative and qualitative by validity test, reliability test, simple and multiple regression, correlation coefficient, coefficient of determination (R2), cross-tabulation, and significant test (t test and F test).Results and discussion showed that store display classified as good, but there are still classified as good enough. Store atmosphere classified as good, but there are still classified as bad. Purchasing decision classified as good, but there are still classified as bad. Store display have significant effect towards purchasing decision (16.4 percent). The better store display then the better purchasing decision. Store atmosphere have significant effect towards purchasing decision (16.4 percent). The better store atmosphere then the better purchasing decision.The research conclusion of store display and store atmosphere relatively good, even though have some weak points. Recommendation for management are maintain the neatness of display anytime. Arrange a good scent in the store. Increase innovation and variation product so that customer will make repeat purchases. Then, need for further research by the company or an outside party on the other independent variables such as the effect of live events, price, promotion, advertisement, store image, and store services.

Pengaruh Motivasi Kerja, Gaya Kepemimpinan, dan Budaya Organisasi Terhadap Kepuasan Kerja Karyawan (Studi pada PT. Bank Rakyat Indonesia (Persero),Tbk Kantor Wilayah Semarang) Diantari Indah Widiatmayanti; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

AbstractThis study aims to determinate themselves the extend of the influence of work motivation, leadership style, and organizational culture to employee job satisfaction in Regional Office of PT Bank Rakyat Indonesia (Persero),Tbk Semarang. This type of research is explanotary research, that explain realationship between research variables. With a sample of this study were 57 respondents as appointed in the Slovin formula. This study uses quantitative analysis techniques using validity, rebilitas, simple linear regression, multiple linear regression.Result of calculation of the coefficient of determinations is 0,347. This suggest that the work motivation, leadership style, and organizational culture able to explain the variables performance of 34,70 percent. While 65,30 percent is influence with another variables that are not observed. Based on the result of the data analysis it can be conclude that influence of work motivation, leadership style, and organizational culture to job satisfaction employee of regional office of PT Bank Rakyat Indonesia (Persero),Tbk Semarang has a low level of closeness. This means that the higher work motivation, leadership style, and organizational culture will resulted the higher job satisfaction.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

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Jawa tengah

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA