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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 26 Documents

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Search results for , issue "Vol 4, No 2 (2015)" : 26 Documents clear

ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL KIA PICANTO (STUDI PADA KONSUMEN KIA PICANTO DI DEALER KIA MOBIL DINAMIKA SEMARANG) Yuniar Silvia Silaen; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Brand equity elements such as brand awareness, perceived quality, brand associations and brand loyalty is believed to influence purchasing decisions Kia Picanto car. The purpose of this study was to determine the effect of brand awareness, perceived quality, brand associations and brand loyalty on purchasing decisions. This type of research is the explanation (explanatory research). The sampling technique used is purposive sampling of the 75 respondents who are consumers Kia Picanto The Kia Car Dealer Dynamics Semarang. Data was collected through questionnaires and interviews. Then performed a quantitative analysis of the data obtained as: validity and reliability, simple regression test, multiple regression analysis, hypothesis testing via t test and F-test, correlation coefficients and coefficients of determination (R2). The result of this study is that all the independent variables, namely brand awareness (X1), perceived quality (X2), brand association (X3), and brand loyalty (X4) together (simultaneously) or individually affect the dependent variable purchase decisions . Suggestions in this research that the company is able to increase the number of cars Kia Picanto sales with sales promotion and improvement of the service is good service, especially in the procurement of spare parts that do not take a long time. In addition, technological improvements in order to make products more fuel efficient Kia Picanto and establish the relationship with customers to increase sales of Kia Picanto car.

Analisis Penerapan Corporate Social Responsibility Dalam Upaya Pengembangan Masyarakat (Studi Kasus Program Kemitraan Bank Jateng Pada SPT Bubakan) Achmad Kurniawan; Wahyu Hidayat; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The research was motivated by the diverse motives of corporate in carrying out the activity of CSR. The interesting problem in this research is the existence of a partnership program since 2009. The partnership program more directed in the form of Bank Jateng CSR activities as a community development while the previous CSR activities only just a charity. This research is a qualitative study descriptive using the strategies case study. Data collection methods used is interviews, observations and document, to the withdrawal data or sample while using a technique of purposive sampling and snowball sampling. Total informants on this research has 9 people. A case study in this research is a partnership of the farm empowerment center bubakan in hamlet Kuncen village Bubakan Mijen sub-district , the city of Semarang, With the main program durian kholil development.The results showed that the stages of implementation of CSR especially the partnership with Bank of Central Java program . There are three stages namely : (1) the planning stage (2) the stage of implementation (3) the evaluation phase. The largest obstacles from the three stages mentioned above is limited human resources in the management of CSR. To handle the problem, Bank Jateng asked for help with branches as well as communicate with its companion and partner under the jurisdiction. The conclusion of this research is the planning stage of Bank Jateng csr including into the Bottom Up Process. At this stage of the implementation of the Bank Jateng using two models named directly engagement and partnering with other parties. At this stage, the evaluation of Bank Jateng incorporates reporting within. CSR implementation (partnership program) on the SPT Bubakan can be said to have not been as community development, this is apparent from the community is not fully involved in the planning of activities.

ANALISIS PERBEDAAN HARGA SAHAM, VOLUME PERDAGANGAN SAHAM, RETURN SAHAM SEBELUM DAN SESUDAH INFORMASI RENCANA AKUISISI PT. BANK TABUNGAN NEGARA (PERSERO) Tbk. OLEH PT. BANK MANDIRI (PERSERO) Tbk. Andika Putra Pratama; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Merger business in the form of acquisition becomes one of the strategies which strengthen capitalization of the bank in order to survive and compete. This thing becomes the basic consideration of Indonesia government to carry out an acquisition of PT. Bank Tabungan Negara (Persero) Tbk. by PT. Bank Mandiri (Persero) Tbk. The purpose of this research is to find out if there is any differentiation among stock price, stock trading volume and stock return before and after acquisition planning information PT. Bank Tabungan Negara (Persero) Tbk. by PT. bank Mandiri (Persero) Tbk. The result of the research reveals that there is no significant differentiation between stock price average of PT. Bank Tabungan Negara (Persero) Tbk. and PT. Bank Mandiri (Persero) Tbk. before and after acquisition planning information, there is no significant differentiation in stock trading volume average of PT. Bank Tabungan Negara (Persero) Tbk. before and after acquisition planning information, there is significant differentiation in stock trading volume of PT. Bank Mandiri (Persero) Tbk. before and after acquisition planning information, then, there is no significant differentiation between abnormal return average of PT. Bank Tabungan Negara (Persero) Tbk. and PT. Bank Mandri (Persero) Tbk. before and after acquisition planning information.

Pengaruh Atribut Toko dan Fashion Involvement terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Matahari Department Store Paragon Mall Semarang) Puspa Budiani; Apriatni Endang Prihatini; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

This research is motivated by the phenomenon of the rise of a variety of trade centers such as department stores, supermarkets, hypermart, etc. in Indonesia marks a change in consumer shopping behavior from traditional markets to modern market. Matahari Department Store is one of the largest department stores and always visited by most of people in Indonesia, because it has a good shop attributes. This study aimed to determine the effect of stores attribute and fashion involvement on consumer purchasing decisions in Matahari Department Store Paragon Mall Semarang.This type of research is explanatory research by data collection questionnaires. This study uses the 100 respondents who made a purchase at the Matahari Department Store Paragon Mall Semarang. The sampling technique of this study was accidental sampling and sampling is done through purposive sampling method. Test analysis tools used are validity and reliability testing. Analysis of the data used is the correlation coefficient, coefficient of determination, simple linear regression, t test, multiple linear regression, and F test.Based on the results of analysis show that in partial stores attribute contributed the influence on purchasing decisions by 15.3%, fashion variable involvement contributes influence on purchasing decisions by 43.5%. Simultaneously stores attribute and fashion involvement contributes influence on purchasing decisions by 43.6%.Conclusion this study shows attributes and fashion stores involvement partially and simultaneously influence consumer purchasing decisions in Matahari Department Store Paragon Mall Semarang. Based on these results, Matahari Department Store Paragon Mall Semarang should be able to maintain and continuously improve the attributes of existing stores, and fashion involvement of each consumer should be able to continue to influence the purchasing decisions of consumers, as well as the need for continued research by companies and others to determine the effect of variable other.

Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Melakukan Perpindahan Merk Dari Merk IM3 Ke Merk Lain (Studi Kasus Pada Mahasiswa S1 FISIP Universitas Diponegoro Semarang) Denny Okkyana Prihasni; Saryadi Saryadi; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

This research is motivated by the needs of consumers on the internet increasing. IM3 is one simcard which provides internet package, however there are several factors that cause consumers to switch to other brands. The purpose of this study was to determine the factors that influence consumers to make the switch from brand IM3 brand to another brand.This type of research is explanatory research. The sampling technique include nonprobability sampling technique is purposive sampling. The sample in this research were 100 respondents who are barchelor’s degree students of Social and Politic faculty Diponegoro University Semarang. Scale measurements using a Likert scale. In the analysis of the test used factor analysis with SPSS 20.Based on the analysis, the variable price, product quality, advertising, and lifestyle have a effect on the decision of brand switching. Lifestyle variable has the most impact amounted 28.8%. The variable of price has the effect amounted 15.3%. The variable of quality products has the effect amounted 7,8%. The variable of advertising has 26,3%.Conclusion of the research shows the factors that influence consumers to make the switch from IM3 to another brand consists of price, quality of products, advertising, and lifestyle. Based on the results of the PT. Indosat, Tbk should establish the price which proper with benefit, product quality should be improved, clearer advertising messages, and more dynamic in following consumer lifestyle will need the internet.

Pengaruh Emotional branding dan Experiential marketing Terhadap Loyalitas Merek Eiger Adventure Melalui Brand trust dan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Eiger Adventure Store Semarang) Yuda Wijanarka; Sri Suryoko; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The purpose of this study was to determine the influence of emotional branding, experiential marketing, brand trust and customer satisfaction on brand loyalty of Eiger Adventure. This study uses explanatory research. The sampling technique used nonprobability sampling technique, which is purposive sampling with a sample of 100 people. This research uses analytical quantitative techinques. Data analysis using validity, reliability, correlation coefficient, simple regression, multiple regression, the coefficient of determination, t-test, F-test and path analysis using SPSS 20.0 for Windows. The results showed that emotional branding variables (X1) has mean of 3.80 and a mean respectively experiential marketing variables (X2) is 3.73, brand trust variables (Z1) 3.87, customer satisfaction variable (Z2) 3.83 and brand loyalty variable (Y) of 3.53. Based on the average value, it can be interpreted that the five variables are in high categorization. Results of the analysis showed that emotional branding variable (X1), experiential marketing (X2), brand trust (Z1) and customer satisfaction (Z2) has a positive effect on brand loyalty (Y). Experiential marketing variables are variables that have the greatest influence (0.526) whereas emotional branding variable is a variable that gives the smallest effect (0.043) on brand loyalty. The conclusion of this study shows that emotional branding, experiential marketing, brand trust and customer satisfaction partially or simultaneously affect brand loyalty Eiger Adventure. Based on the results of the Eiger Adventure should improve emotional branding concept, improve the concept of experiential marketing as well as maintain and increase customer confidence and satisfaction. Suggestions for Eiger Adventure is keeping the emotional branding concept and perform various activities to improve the experiential marketing in order to increase confidence in the brand and maintain customer satisfaction products Eiger Adventure.

PENGARUH STORE PLANNING, MERCHANDISING DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BUKU GRAMEDIA (STUDI KASUS PADA KONSUMEN TOKO BUKU GRAMEDIA PANDANARAN SEMARANG) Dian Nur Cahyani; Saryadi Saryadi; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The background of the research is the growth of the retail business in Indonesia. It is shown by the number of new retail businesses that appear and compete within the market. Each company would want its business to survive, and to grow over the time and earn some profit, therefore, Gramedia Bookstore has to think of a way to stay survive and attract more customers. Specifically the research discusses about Gramedia Pandanaran Semarang Bookstore which within 2011 – 2013 has had decreasing number of customers to do transaction. Should the condition remain and is not overcome, it is highly likely that there will be bigger problem for Gramedia Pandanaran Semarang Bookstore. The objective of the research is to recognize the influence of store planning, merchandising, and product variationtowards the purchasing decision in Gramedia Pandanaran Semarang Bookstore. The type of the research is explanatory, using data collecting technique of questionnaire and interview. Sampling technique is non-probability sampling using Purposive Sampling. The sample is 100 customers of Gramedia Pandanaran Semarang Bookstore who had purchased at least twice. The research uses qualitative and quantitative data analysis. Quantitative analysis uses validity test, reliability test, correlation coefficient, simple and multiple linear regression analysis, determination coefficient, significance test (t test and f test). The result of the research shows that entirely Store Planning influences the Purchasing Decision with beta coefficient value of 0.555 and determination coefficient for variable Store Planning (X1) contributes 30.1% towards the variable of Purchasing Decision and the remaining 69.9% is explained by other factor other than variable Store Planning. There an influence between Merchandising towards Purchasing Decision with beta coefficient value of 0.530 and determination coefficient for variable Merchandising (X2) contributes 27.3% towards Purchasing Decision variable (Y) and the remaining 72.7% is explained by other factors other than variable Merchandising. There is an influence between Product Variety and the Purchasing Decision with the value of coefficient beta. Of 0.525 and the determination coefficient for Product Variety variable (X3) contributes 26.8% towards purchasing decision and the remaining 73.2% is explained by other factor other than Product Variety variable. The conclusion of the research is that between Store Planning and Merchandising and Product Variation has positive and significant influence towards Purchasing Decision. It suggeststhat Gramedia Bookstore has to improve the innovation in fulfilling the need of the customers through the way of presenting the product and the vast variation of product.

PENGARUH KOMITMEN KERJA, STRES KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN BAGIAN SPINNING III PT. APAC INTI CORPORA Muchammad Ali Huson; Rodhiyah Rodhiyah; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The need for human resources are not small and labor requirements vary with the complex challenges of the work is a problem for a company. PT. APAC INTI CORPORA engaged in textiles that need to maintain human resources work in order to meet the quantity and quality of the product. However, in 2013 the production and performance of any inconsistency unfavorable assessments on the performance of the employee.The purpose of research to determine the effect of work commitment, job stress, and work discipline on employee performance Spinning Part III PT. APAC INTI CORPORA. This research method is explanatory, data collection through interviews with questionnaires. Proportionate stratified random sampling technique is used with a sample of 87 people. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, cross tabulation, and tests of significance.Categorization work commitment is high, but there are some that in the low category. Employee stress is low, but there is still residing in the high category. Discipline employees in good condition, although there is still a lack of good condition. The level of employee performance is good, but there are still employees who have low performance. Results and discussion showed the higher commitment to work, the higher the performance of employees, reduced work stress, the higher the performance of employees, and the better labour discipline, the higher the performance of employees, simultaneously work commitment, work stress, and labour discipline affect employee performance.Companies must increase loyalty to employees, to put forward a conducive atmosphere in work activities, and socializing with good rules, provide counseling regarding the standards and efficiency of work, and the need for further research by the company or outside parties on other variables such motivation, job satisfaction, training work, which can affect employee performance improvement.

PENGARUH CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA PENGIRIMAN PAKET PT. POS INDONESIA (Studi pada Kantor Pos Johar Kota Semarang) Yudha Widyantoro Prabowo; Apriatni Endang Prihatini; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Corporate image will be the encouragement of someone before buying something. Especially in the field of services, service quality will be the consideration of a person before deciding. PT. Pos Indonesia pays attention to both these aspects in order to win the competition in the parcel business. The purpose of this research is to know the influence of the corporate image and service quality of usage decision of the parcel delivery service PT. Pos Indonesia. The method of this research is explanatory with data collection techniques through questionnaires and interviews .Accidental sampling techniques used with a sample of 100 people .Analysis of the technique used is quantitative by using a test of validity, reliability, the correlation coefficient, the coefficients determined, simple and multiple regression analysis, cross tabulation, and the significance test (t test and F test). The results showed that variable corporate image having the contribution of influence against variable usage decision at 21,8 percent. Variable service quality having the contribution of influence against variable usage decision at 21,5 percent. Variable corporate image and service quality having the contribution of influence jointly on variable usage decision at 23,1 percent. The suggestions that can be given in this research are the company expected improving their service standards with capable to serve customers well and prioritize customers needs, the speed of employees in providing service, and employee awareness to customers.

Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Sabun Mandi Lux Pada Mahasiswa S-1 FISIP UNDIP Semarang Faridlotul Chusnah; Sudharto Prawata Hadi; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The development of information technology can lead consumers to quickly find out information about the existence of a product. Companies are required to provide information about their products correctly so it gets a positive response from consumers. Marketing strategies do companies is to provide information to consumers through advertising. By using celebrity endorsers in advertising is expected to attract the attention of consumers and increase and can form brand image. The main problem in this research is about target that is never reached in 2011-2013 that is not optimal. This research aims to identify that the influence of celebrity endorser and the brand image of the decision the purchase of bath soap Lux.This study aims to determine the influence of service quality. Whith survey approach, which requires sample of population and questioner as a means of data collection. This research is conducted to 100 responders which buy “Lux” soap. Technique of sample is purposive sampling. The analysis method used is a correlation coefficient, the coefficients determined, linear regression simple, linear regression double, T test and F test with program SPSS version 20.Based on the result analysis, celebrity endorser and brand image are able to explain the variables of buying decision. Kontribution celebrity endorser of the buying decision as 36,4% and kontribution brand image of the buying decision as 18,5%. Celebrity endorser have value dominant as 0,528.The conclusion of this research indicated that celebrity endorserand brand image partially and simultaneously has an influence on the making decision “Lux” soap. Based on the result, PT. Unilever Indonesia, Tbk has to choose credible celebrity, maintan and improve the brand image of the company. Advice for PT. Unilever Indonesia, Tbk is retaining a celebrity who has the credibility of good and doing innovation to improve the brand image of a bath soap Lux.

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Sari Listyorini

Contact Email
sariadbis96@gmail.com

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jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA