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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 26 Documents
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Search results for , issue "Vol 4, No 2 (2015)" : 26 Documents clear
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH SIMPEDA BANK JATENG (Studi Kasus Pada Bank Jateng Cabang Pemuda Semarang) Safond Agung Perwira; Hari Susanta Nugraha; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.461 KB) | DOI: 10.14710/jiab.2015.8225

Abstract

The development of the banking sector has led to intense competition. Competition requires each bank vying to provide good service to its customers, both in the quality of the service-oriented customer satisfaction or customer (customer satisfaction). Therefore, a bank manager in achieving the objectives of the company must be able to determine the appropriate competitive strategy in creating customer satisfaction and perform management functions well.This study aims: To determine the influence of tangibility, reliability, responsiveness, assurance, empathy toward customer satisfaction Simpeda Bank Branch Pemuda Semarang Central Java and to determine the effect of customer satisfaction on customer loyalty Simpeda Bank Branch Pemuda Semarang Central Java.This type of research is quantitative research, with data collection through questionnaires. The sampling technique used judment sampling technique, the sample of 100 people who are customers of Bank Branch Youth in Semarang, Central Java. The method of analysis used in this study is the regression analysis, the validity and reliability.Based on the analysis, the conclusion is: There is the influence of tangibility, reliability, responsiveness, assurance, empathy, to customer satisfaction Simpeda Bank Branch Pemuda Semarang Central Java. There is the effect of customer satisfaction on customer loyalty Simpeda Bank Branch Pemuda Semarang Central Java.Suggestions that can be put forward in this study include the following: Should the Bank Branch Pemuda Semarang Central Java can further improve the quality of the fifth dimension pelayannnya as proven effect on client satisfaction and customer loyalty. This can be done by: adding facilities such as ATM, increasing the comfort of the lounge for example air conditioner cooler, do trining officers so that they can be more accurate in providing services and information to customers, rapid response in response to the complaint, the bank employee to be more concerned about the customer and perform up to date technology that increases customer satisfaction. In a subsequent study with a similar topic can be increased moderating variables or other variables that affect customer satisfaction.
PENGARUH KUALITAS PELAYANAN, REPUTASI PERUSAHAAN DAN PROMOSI TERHADAP KEPUTUSAN PENGAMBILAN KREDIT MULTIPRODUK (Studi Kasus Pada PT. Astra Multi Finance “SPEKTRA” Semarang) Ariya Pradipta; Naili Farida; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (107.336 KB) | DOI: 10.14710/jiab.2015.8339

Abstract

Financing Institution was a non-bank finance institution that provides a credit service for items or goods. This research was located in PT. Astra Multi Finance Semarang. The growth of the multiproduct credit in PT. Astra Multi Finance Semarang distributed since 2009 until 2013 was always increase in demand for credit. The increasing number of the credit growth was not equipoised by the number of complaints in PT. Astra Multi Finance Semarang which always increase. The number of complaints was increased since 2009 until 2013. The type of this research was Explanatory Research. The population of this research was the customers of PT. Astra Multi Finance Semarang which took the multiproduct credit with 100 people as the sample. The sampling method used in this research was Accidental Sampling while interview and questionnaires method were used as the techniques in collecting the data. The techniques used in processing the data were validity test, reliability test, a simple linear regression, multiple linear regression, hypothesis test using the (t test and F test) and the coefficient of determination which were done by using the SPSS 17 for Windows computer programs. Based on the analysis results, it can be concluded that there were any positive and significant influences between the service quality and the decision for taking the credit, between the company reputation and the decision for taking the credit, between the promotion and the decision for taking the credit, between the service quality, company reputation, as well as the promotion and the decision for taking the credit. The suggestions proposed were that the company should improve the employee ability in understanding the customer’s needs and improve the service pace of credit application process on PT. Astra Multi Finance Semarang. In additions, the company is expected to improve quality of the company itself, especially for the quality of the Human Resources in PT. Astra Multi Finance Semarang, and improve the advertising activity, especially for the design of advertisement as well as improving the variety of the promotion, so the information of the products can be understood and accepted by the general public.
PENGARUH ORIENTASI PASAR, ORIENTASI PEMBELAJARAN DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING IKM (SENTRA IKM TENUN IKAT TROSO KABUPATEN JEPARA) Aristin Nikmah; Ari Pradhanawati; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.554 KB) | DOI: 10.14710/jiab.2015.8255

Abstract

Competitive advantage is influenced by several factors, including learning orientation, market orientation and product innovation. However, the efforts made to improve the learning orientation, market orientation's understanding, and product innovation by IKM owners still less attention. The purpose of this research is to recognize and explain the influence of learning orientation, market orientation, and product innovation towards competitive advantage of IKM centers Ikat Troso, Jepara District. This research uses explanatory research approach to 76 respondents with simple random technique. Data collection techniques in this study using the technique of interviews, questionnaires, observation and study of literature. The analysis technique used is qualitative and quantitative. Quantitative analysis using frequency tables, cross-tables analysis, validity test, reliability test,  simple linear regression, multiple linear regression and test of significance (t-test and F-test) and also use the help application programs SPSS 20.0 for Windows. Results of  this research known partial effect between learning orientation, market orientation and product innovation has a positif and significant influence to the competitive advantage by 30%,  28%, 28,9% and the simultaneous influence by 31.5%. Based on these conclusions, then owner IKM need to pay attention to the things about a commitment with learning, orientation towards the customers, the creation of new products and the uniqueness of the product, because it’s has the lowest average. 
PENGARUH KOMPETENSI DAN KOMPENSASI TERHADAP KINERJA AGEN ASURANSI (STUDI KASUS PADA SELURUH AGEN ASURANSI AJB BUMIPUTERA CABANG PANDANARAN) Desbrian Vidi Pradana; Hari Susanta Nugraha; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.139 KB) | DOI: 10.14710/jiab.2015.8330

Abstract

This research is motivated by the increasingly strict business world, accompanied by the times that requires every company to be able to improve the performance of each employee. One of the services that can be affected by the times are insurance. Insurance services become important to see how health condition can be uncertain for every people so that they need a protection called insurance. However, in the period 2011-2014 year results that insurance agent performance of AJB Bumiputera branch Pandanaran fluctuated. If this is not addressed then feared insurance agent of AJB Bumiputera branch Pandanaran can not meet the targets from company and making them increasingly lagging from other insurance company. The purpose of this study was to determine the effect of competency and compensation on insurance agent performance of AJB Bumiputera branch Pandanaran. This research method is explanatory, with data collection through questionnaires and interviews. The sampling technique used saturated technique sampling. The respondents are 57 peoples whom are insurance agent of AJB Bumiputera branch Pandanaran. The analysis technique used was quantitative. Quantitative analysis using validity, reliability, cross tabulation, correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test). The results of this study showed a relatively good level of competency. Compensation is in high category, although there are still existing in the low category. Good insurance agent performance, but still there are insurance agent who have bad performance. All independent variables, namely competency (X1) and compensation (X2) together (simultaneously) or individually (partial) affect insurance agent performance dependent variable (Y). Advice can be given that adding some facilities that can make insurance agent work easier. In addition, companies need to provide advanced training for insurance agent and guidance from their supervisor, considering the standard of the company that changes according to market conditions at that time. And the need for continued research by the company or outside the company regarding other variables that can provide additional contributions to improve insurance agent performance.
PENGARUH DAYA TARIK PRODUK PESAING, PERILAKU MENCARI VARIASI TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PENGGUNA SMARTPHONE BLACKBERRY Achmad Ulil Khodlro; Nawazirul Lubis; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.041 KB) | DOI: 10.14710/jiab.2015.8201

Abstract

Blackberry smartphone has become a popular brand among people and be the Top Brand in the Top Brand Index (TBI) in Indonesia. The Blackberry’s Top Brand Index is not followed by a good achievement, the Blackberry’s Top Brand Index from 2011 to 2013 is decreasing every year, If the decline is not quickly addressed, the blackberry smartphone brand can be plunge. Right now more and more smartphone brand is distributed in market and most likely will shift the blackberry smartphone’s popularity in Indonesia. This study aims to determine the effect of competitor’s product attractiveness, variety seeking behavior toward consumer loyalty through consumer satisfaction of Blackberry smartphone. This study is included in the explanatory research. Data collection techniques with accidental sampling method with a sample of 100. analyzes conducted qualitatively and quantitatively. Instrumental test using the validity test and reliability test. Quantitative data analysis using crosstab, product moment correlation, simple linear regression coefficient of determination, multiple regression, t test, F test, and path analysis. The results of this study indicate that the competitor’s product attractiveness and variety seeking behavior have significantly negative effect on consumer satisfaction partially and simultaneously, consumer satisfaction has significantly positive effect on consumer loyalty. Based on the path analysis, the independent variable competitor’s product attractiveness have a larger indirect impact on consumer loyalty and variety seeking behavior have a larger direct impact on consumer loyalty.
PENGARUH PROMOSI DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN MENABUNG NASABAH TABUNGAN SIMPEDES PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK KANTOR CABANG BRIGJEN SUDIARTO SEMARANG Elsa Wilna; Nawazirul Lubis; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.651 KB) | DOI: 10.14710/jiab.2015.8288

Abstract

Promotions and reference groups believed to increase the intensity of saving customers. This study aims to determine how strong the effect of promotions and group reference to saving decision saving customer simpedes at PT. BRI (Persero) Tbk Branch Office Brigjen Sudiarto Semarang. This type of research is explanatory research. The study population was all customers savings simpedes PT. BRI (Persero) Tbk Branch Office Brigjen Sudiarto Semarang in 2013, while the number of samples is set just 100 respondents were selected using incidental sampling technique. Collecting data using interview techniques and research instrument was a questionnaire. Research data analysis using statistical analysis using SPSS for Windows version 16.0.

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