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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 31 Documents

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Search results for , issue "Vol 5, No 3 (2016)" : 31 Documents clear

PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN Pada Warung Kucingan/Angkringan Di Kota Semarang Rossa Amalia Fatmawati; Ari Pradhanawati; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Penelitian ini bertujuan untuk mengetahui pengaruh orientasi pasar, orientasi kewirausahaan terhadap keunggulan bersaing dan kinerja pemasaran pada warung kucingan (angkringan) di kota Semarang.Tipe penelitian yang digunakan adalah explanatory research. Sampel dalam penelitian ini adalah 100 orang responden yang menjadi pemilik warung kucingan/angkringan yang diambil secara inccidental sampling. Pengumpulan datanya dilakukan dengan menggunakan kuesioner. Analisis yang digunakan adalah analisis regresi linier berganda, dimana X1 menunjuk pada variable orientasi pasar, X2 pada orientasi kewirausahaan, Y1 pada keunggulan bersaing, dan Y2 pada kinerja pemasaran.Berdasarkan hasil penelitian disimpulkan bahwa orientasi pasar dan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap keunggulan bersaing dan kinerja pemasaran. Orientasi pasar dan orientasi kewirausahaan yang lebih baik akan meningkatkan keunggulan bersaing dan kinerja pemasaran. Keunggulan bersaing berpengaruh positif dan signifikan terhadap kinerja pemasaran.

PENGARUH CAMEL TERHADAP KINERJA KEUANGAN BPRS ASAD ALIF KENDAL Kharisma Nur Aini; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Bank’s condition is one of the factors that considered before investors invest their money. The profits decline of BPRS Asad Alif in the period 2015 cause decrease in performance. This research is aimed to identify the influence of CAMEL on BPRS Asad Alif Kendal’s financial performance. CAMEL ratio that used in this research is Capital Adequacy Ratio (CAR), Bad Debt Ratio (BDR), Biaya Operasional tehadap Pendapatan Operasional (BOPO), Cash Ratio (CR) and Loan to Deposit Ratio (LDR), meanwhile financial performance valued with Return On Assets (ROA) and Return On Equity (ROE). The analysis technique used in this research is CAMEL analysis, classic assumption test, multiple linear regression test, and hypothesis test using t test and F test. The result of t test is that CAR ,BDR, LDR and CR have no influence to ROA and ROE. BOPO have negative and significance influence to ROA and ROE. CAMEL have positive and significance influence to financial performance.

BRAND EQUITY INFLUENCE TOWARD CUSTOMER LOYALTY THROUGH SATISFACTION AT TRIBUN JATENG PENGARUH EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PADA KORAN TRIBUN JATENG Wildan Hermawan S; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Aims to know the influence between the brand equity to customer loyalty through satisfaction at the Tribun Jateng newspaper. Type of research is explanatory research. Respondents in this study is the Semarang people who've bought the Tribun Jateng as many as 100 people. Data were analyzed using validity and reliability test, t-test, f test, path analysis and Sobel test.Results from this study is the brand equity have a significant effect on customer loyalty with t calculate equal to 8.569, brand equity have a significant effect on customer satisfaction with t amounted to 11.874, satisfaction significantly influence customer loyalty with t calculate equal to 8.322, satisfaction mediate between brand equity and customer loyalty partially, the result of the path analysis amounted to 0,367 direct effect while the indirect effect is 0.275808. From these results it can be seen that the direct effect of brand equity to customer loyalty is greater than its indirect effect, results of the Sobel test, standard error of the magnitude of the indirect effect shows the results of 0.002605611, and found t count equal to 2.8934 larger of t table is 1.98447 thus it can be concluded that (Z) mediates the relationship between (X) and (Y).

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PT PEGADAIAN (PERSERO) CABANG KENDAL Hanin Welinda Destyani; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

PT Pegadaian (Persero) is a state-owned company in Indonesia which is the core business of money lending services to the public on the law of pledge. The increasing number of competitors, spurring PT Pegadaian (Persero) Branch Kendal's able to provide a quality service to meet the needs and desires of customers through services oriented to customer satisfaction first. In its efforts to improve the quality of services, PT Pegadaian (Persero) Branch Kendal offers several services, such as loans, sales of gold bars, multi-line payments, and so forth. The purpose of this study to determine the effect of service quality (tangibles, reliability, responsiveness, assurance and empathy) toward customer satisfaction PT Pegadaian (Persero) Branch Kendal. The population in this study are customers of PT Pegadaian (Persero) Branch Kendal. The sample was 100 people, while sampling using purposive sampling techniques. The analysis technique used The people of Satisfaction Index (HPI) and the tool crosstab analysis, correlation, regression and hypothesis testing using t test and F test.The results of this study, seen from the calculation Community Satisfaction Index (HPI) found that the quality of service PT Pegadaian (Persero) Branch Kendal is A or graded Very Good and the results of this study indicate that the variable physical evidence, reliability, responsiveness, assurance, empathy individually affect the customer satisfaction PT Pegadaian (Persero) Branch Kendal and together show that the variables of physical evidence, reliability, responsiveness, assurance and empathy effect on customer satisfaction PT Pegadaian (Persero) Branch Kendal. Suggestions can be submitted is PT Pegadaian (Persero) Branch Kendal is a need to increase the cleanliness of the reception area, simplify administrative procedures for application and payment of credit, increasing the kecepattanggapan customer complaints and the need to increase empathy towards clients when providing care.

PENGARUH HARGA, KERAGAMAN MODEL PRODUK, KUALITAS INFORMASI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA TOKO TAS ONLINE SABILLA STORE Cholifatun Nisak; Nawazirul Lubis
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Penelitian ini dilatarbelakangi oleh pertumbuhan bisnis online di Indonesia, fenomena iniditunjukkan dengan banyaknya toko online baru yang muncul dan bersaing. Setiap usahamenginginkan agar usahanya dapat terus bertahan, semakin berkembang dari waktu ke waktuakan mendapatkan keuntungan, maka dari itu Sabilla Store harus memikirkan bagaimana caranyaagar dapat tetap bertahan dan memikat banyak konsumen untuk melakukan pembelian. Secarakhusus penelitian ini membahas mengenai Sabilla Store Surakarta yang selama tahun 2012-2015mengalami penurunan jumlah pembelian dan naik turun jumlah pembelian. Apabila hal tersebuttidak diperbaiki dan di atasi bukan tidak mungkin akan menimbulkan masalah bagi Sabilla Store.Tujuan penelitian untuk mengetahui pengaruh harga, keragaman model produk, kualitasinformasi dan kepercayaan terhadap keputusan pembelian online pada Sabilla Store. Tipepenelitian ini adalah explanatory dengan teknik pengumpulan data melalui wawancara denganinstrumen pengumpulan data berupa kuesioner. Penelitian ini menggunakan teknik analisiskualitatif dan kuantitatif. Analisis kuantitatif menggunakan uji validitas, uji reliabilitas, koefisienkorelasi, analisis regresi linier sederhana dan berganda, koefisien determinasi, uji signifikan (uji tdan uji f).Hasil penelitian uji statistik diperoleh hasil persamaan regresi Y=3,850 + 0,270 X1 +0,150 X2 + 0,438 X3 + 0,118 X4 , yang dapat diartikan bahwa harga, keragaman model produk,kualitas informasi dan kepercayaan berpengaruh terhadap keputusan pembelian online di SabillaStore.Simpulan yang diperoleh antara harga, keragaman model produk, kualitas informasi, dankepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian. Saran yangdisampaikan adalah Sabilla store hendaknya terus melakukan inovasi model tas untuk pemenuhankebutuhan konsumen dan memperbaiki kualitas informasi yang terdapat pada akun penjualannya.

Pengaruh Kepemimpinan dan Standar Operasional Prosedur Terhadap Kinerja Karyawan Studi Kasus Pada Departemen Housekeeping Hotel Crowne Plaza Semarang Inggar Rizal Megantar; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Leadership and standard operating procedures are important factors for the achievement of employee performance. Hotel Crowne Plaza Semarang is a company engaged in the field of hospitality and strives to provide the best service, and therefore requires human resources with good performance.This type of research is explanatory research, with a population of 34 permanent employees in the department Housekeeping Hotel Crowne Plaza Semarang and everything sampled by census. Data were collected through questionnaires with Likert scale measurement. Data analysis method used is correlation, simple and multiple linear regression using SPSS 20.0.This study concluded SOP leadership and influence on employee performance partially or simultaneously. Variable leadership has a greater influence than the SOP.Suggestions can be submitted is the Hotel Crowne Plaza Semarang especially the Housekeeping department needs to update our SOP and leadership are implemented.

ANALISIS LOKASI, KERAGAMAN PRODUK, KUALITAS PELAYANAN DAN KEPUTUSAN PEMBELIAN PADA USAHA KECIL RUMAH MAKAN PADANG DI KOTA SEMARANG Muhammad Ryan Darmawan; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Padang restaurant is a restaurant business that sells and serves various culinary or minang Kabau dish originating from West Sumatra. Restaurant business Padang many newly been established both in the scale of micro, small, medium and large in Indonesia, especially in the Semarang city. Increasing number of business also will be increasing fierce competition. Business owners should have a strategy in the factor - factor of location, diversity of products, Quality of Service, and how consumer responses and reasons in making purchasing decisionsThe data were collected by using an overview of the field, observation, interviews, documents gathering, and literatures, and been analyzed by the case study method. The results showed that the location, product diversity, and quality of service that is owned by Padang restaurant in the city of Semarang has been good enough and strategic adjustable with theory and research that has been done before. In a purchase decision, consumers pay attention to all the factors of every Padang restaurant, and consumers prefer to loyal factor in the diversity of products owned by Padang restaurant. With a variety of advantages, it is recommended to small business of Padang restaurant owners in order to maintain the advantages, and make location improvements and make an innovation either for their products and the estabilished services.

PENGARUH PRODUK DAN SISTEM BISNIS TERHADAP KEPUTUSAN PEMBELIAN USAHA WARALABA ES TEH POCI DI KOTA SEMARANG Nida Attaqia; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Policies, strategies and patterns to develop business through a franchise system Es Teh Poci is a franchise that is widely spread in Indonesia, including in the city of Semarang. Many of the factors that influence purchase decisions undertakings franchise, one of these products and systems business. The research aims to know the influence of products and business system against purchasing decisions undertakings franchise Es Teh Poci in Semarang city either partially or simultaneous. The primary data used by giving questionnaires to frinchisee with a total of 37 respondents determined using table formula Stephen Isaac & William B. Michael. Respondents taken using a simple random sampling method. Results and discussion. Products against ice tea Teapot well with average score 3.94, business system quite well with the average score 3.93 and purchase decisions with a high average score 3.71. Significant effect against the product purchase decisions (p < 0.05) with a coefficient of 0.508 regression, R2 25.8% and the value t calculate 3.486 > t table 2.030. Enhancement products will be 1 point would purchase decisions 0.426 points. Significantly to the influential business system purchasing decisions (p < 0.05) and the coefficient of regression, R2 0.569 32.4% and the value t calculate 4.099 > t table 2.030. The increase of business system 1 point then it will increase the purchasing decision 0.426. Influential business products and systems is significant against the decision of the buyer with the regression coefficient, R2 0.579 33.6% and test result F calculate 8.584 > F table 3.28. The conclusion of business products and systems effect significantly to purchase decisions either partially or simultaneous. It is suggested to the company to improve the quality of the products and the business system, maximizing the delivery of raw materials, improve discipline and partners held a meeting of the partners, it is useful to more attractive and convincing a partner against business products and systems in business franchise decisions.

Pengaruh Kualitas Pelayanan, Harga, dan Lokasi Terhadap Keputusan Menggunakan Jasa Service Mobil ( Studi Kasus pada Konsumen PT. Sun Star Motor Banyumanik Semarang) Sebastian Mardeta Ferandi; Bulan Prabawani; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Sun Star Motor is a company engaged in the automotive field is a car dealer of Mitsubishi brand. PT. SunStar Motor Banyumanik Semarang has its own place in the hearts of the loyal customers. However, the advantagesoffered by this restaurant is considered suboptimal. Many of the complaints submitted by consumers among others,the parking area facilities, service quality, price, as well as other services are less than satisfactory for consumers.So it will obviously be able to influence purchasing decisions.The aims of this study was to determine the influence of service quality, price, and location oncustomers'decision to use car service in PT. Sun Star Motor Banyumanik Semarang. The type of this research wasexplanatory research. Population in this research were the customers of PT. Sun Star Motor Banyumanik Semarangand the number of samples were 100 respondents. The sampling technique in this study was using a non-probabilitysampling with purposive sampling technique. The analytical method used was cross tabulation, correlation,determination, simple linear regression, multiple, t test and F test with SPSS version 20.Based on the survey results revealed that the service quality, price, and location have a significant effect oncustomers'decisions to use service car, either partially or simultaneously. Independent variables that have thebiggest influence on purchasing decisions was the variable of location.The advice can be given that maintain and even improve the quality of quality service to always payattention to consumer needs and desires of diverse, maintaining price stability in order to keep consumers loyal,while maintaining access to the site in order to stay within easy reach of consumers, so that consumers do nottrouble to the location, as well as improving the overall service of other services that consumers find it appropriateto make a purchase decision, repurchase, and they can recommend this place to other people.

PENGARUH KUALITAS PRODUKDAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN (STUDI PADA KONSUMEN YAMAHA VIXION PT. MATARAM SAKTI SETIABUDI) Ahmad Falhan Nasith; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

This study is encouraged by the growth of automotive business field particularly the automatic scooter growth which rapidly increasing. This study specifically discusses about the purchase of Yamaha Mio automatic scooter in PT. Yamaha Indonesia Motor Manufacturing Pemuda Semarang that during the year 2011 – 2015 continues to fluctuate on decline of sales and sales target. In case this is not fixed and resolved, it shall cause problems for PT. Yamaha Indonesia Motor Manufacturing Pemuda Semarang in the future. The objective of the study is to perceive the influence of brand image, product quality, and promotion towards the decision of purchasing Yamaha Mio automatic scooter. The type of the study is explanatory, by using questionnaires and interview in collecting data. The sampling method is non-probability sampling that use Purposive Sampling. The sample number is 100 respondents who are end user and purchaser consumers of Yamaha Mio automatic scooter in PT. Yamaha Indonesia Motor Manufacturing Pemuda Semarang. The study uses qualitative and quantitative analysis method. Quantitative analysis using validity, reliability test, correlation coefficient, simple and multiple linear regression analysis, coefficient of determination, significance test (t test and f test), with SPSS as the instrument. The results of the study indicate that brand image (X1), product quality (X2) and promotion (X3) simultaneously affect the consumers purchasing decisions (Y). Based on the results of a two-stage regression, the variable which has the most dominant effect is the promotion (X3). In conclusion, Brand Image, Product Quality and Promotion give positive influence and significance to Purchasing Decisions. Suggestion for Yamaha Mio motorcycle is it had better if doing some innovation by adding technology to its products that meet consumer demands, and for PT. Yamaha Indonesia Motor Manufacturing Pemuda Semarang supposed to provide appealing promotion by giving big amount of discount on its products to increase the purchasing decision.

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

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+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA