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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

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Search results for , issue "Vol 5, No 4 (2016)" : 50 Documents clear

PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU PRABAYAR XL (STUDI KASUS MAHASISWA FISIP UNDIP SEMARANG) Farah Nahlia; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

This research is motivated by the development of technology and the level of competition in this business field that is increasingly tight. One of the signs of market competitiveness can be seen in the last few years on how there’s declining on market share and selling volume of XL Prepaid Cards products in Indonesia. While the purpose of this research is to explain and elaborate the power of product quality, prices and promotion in influencing of Social and Political Science Faculty’s students decision to buy XL prepaid cards at Diponegoro University.The result shows that the variable of product quality have significant and positive impact toward purchasing decisions; the variable of prices have significant and positive impact toward purchasing decisions and the variable of promotion have significant and positive impact toward purchasing decisions.The conclusion from this research is that the quality products of prepaid cards XL rated mediocre; prices is considered cheap; promotion is considered good and the purchase decision is undervalued. The suggestions in this research is the XL prepaid card should pay more attention to the factors in terms of product quality regarding the power of networking and completeness of features, and then in terms of price on the value of the prepaid card and the pricing that is done in order to conform with the purchasing power of the public and in terms of promotion that is the accuracy of media promotions used and the frequency of the level of promotion done in order to increase the purchasing decision.

DAMPAK KEMUDAHAN PENGGUNAAN, KUALITAS INFORMASI DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDI PADA PENGGUNA SITUS JUAL BELI ONLINE BUKALAPAK PADA MAHASISWA FISIP UNIVERSITAS DIPONEGORO) Kunti Nuron Nabila; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Development of Internet technology makes more businesses have sprung up selling online. One of the online buying and selling business is Bukalapak site. In the face of intense competition online business, Bukalapak need to influence consumers to make purchases on the site. Many factors influence consumers in making a purchase, such as the ease of use of the website, the quality of information provided by the website and the perception of risk will purchase online.This study aims to determine the effect of ease of use, quality of information and the perception of risk on online purchasing decisions on Bukalapak sites partially or simultaneously. This type of research is explanatory research. This research use questionnaires distributed to students FISIP Undip who have made purchases in bukalapak as many as 100 respondents. In the analysis used validity and reliability, the correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and a significance test (t test and F) with SPSS 20. The results of this study indicate that ease of use, quality of information and the perception of risk partially and simultaneously affect the online purchasing decisions. Variable ease of use provide greater influence on online purchasing decisions on Bukalapak.Based on the results of the study, the researchers suggested that Bukalapak companies further improve service websites such as displaying the menu structure is clear and understandable, product information must be clear and detailed, from the description of the size, material and color. Then, to minimize the risk of purchasing online, it is necessary to use the original photo products and provide appropriate goods delivery limit so that the delivery did not take long.

PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP INOVASI PRODUK DAN KEUNGGULAN BERSAING UMKM JENANG DI KABUPATEN KUDUS Muhamad Zidni Syukron; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The company's success to maintain the sustainability of their products sales lies inthe ability to have a strategy or innovative thinking by seeing on market orientationand entrepreneurial orientation, and having a strong competitive advantage. Thisresearch is conducted to determine the influence of market orientation andentrepreneurial orientation toward product innovation and competitive advantagein Jenang Micro, Small and Medium Enterprises (SMEs) of Kudus Regency. Thistype of research is explanatory research. The sampling techniques used totalsampling that is overall Jenang SMEs owner of Kudus Regency. The respondentsin this research totaled 43 respondents. Collecting data used questioner, with scorestart from 1 (very disagree) to 5 (really agree). This research was also using Pathanalysis techniques supported by SPSS (Statistical Package for Social Science)software version 20.3. The validity test, reliability test, coefficient of correlationtest, coefficient of determination test, linear and multiple regression, significancetest (t and F test) and Sobel method beforehand. The results showed that allindependent variables in this study had a significant influence on the dependentvariable, either partially or simultaneous, product innovation acts as a partialmediating variable, that indicates an indirect effect of variables of marketorientation and entrepreneurial orientation on competitive advantage.

PENGARUH SUKU BUNGA, PELAYANAN DAN KESADARAN MEREK (BRAND AWARENESS) TERHADAP KEPUTUSAN PENGAMBILAN KPR (STUDI PADA NASABAH PT BANK TABUNGAN NEGARA KANTOR CABANG SEMARANG) Laely Hidayah; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

This research was motivated by fact that there’s a high demand of fund distribution for the purchase of a home. Bank Tabungan Negara Semarang one of the state banks that focus on lending in housing finance. To be able to compete with other banks, PT. Bank Bank Tabungan Negara Semarang will have to pay attention to the interest rate charged, the service provided and emphasize brand awareness of the mortgage product in order to attract customers. Type of this research is explanatory research. This study aims to determine the influence of interest rates, service and brand awareness has an influence on the decision making of mortgage. The sample in the research is 100 respondents who are mortgage customers. The results showed that Interest rates had the most impact of 10,7%, service have influence of 5,5% and brand awareness influence of 5,7%. Simultaneously interest rates, service and brand awareness have contributed 22,6% of the mortgage decision-making. Suggestions for companies are should lower the mortgage rates in order to compete, improve the quality of service and increase brand awareness mortgage of BTN product in the minds of consumers.

PENGARUH HARGA DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI MELALUI KEPUASAN (Studi pada Wisatawan Domestik Kebun Raya Bogor) Verissa Rana Khansa; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Travelling has become a part of some Indonesian’s needs nowadays. Enterprises of tourism industry compete to increase the number of visit by reaching out the tourist’s satisfaction which associated with revisit intention. It’s what Bogor Botanical Garden does too, but there is a fluctuate decline of visitor number in 2011 until 2015. The aim of this study is determining the effect of price and destination image towards revisit intention through satisfaction in Bogor Botanical Garden. The type of this research is explanatory research with questionnaires and interview. The amounts of sample are 100 domestic tourists whom age is at least 17 years old. This study uses qualitative and quantitative analysis technique. Quantitative analysis is using validity test, reliability test, the coefficient of correlation, the coefficient of determination, simple and multiple regression analysis, t test one tail, two stages regression and sobel test uses Preacher’s Tool. The result shows that there is a positive effect of price and destination image partially towards satisfaction and satisfaction has positive effect towards revisit intention. The result of two stages regression shows that price has bigger effect than destination image towards satisfaction, and satisfaction affects revisit intention. Then, satisfaction has a role as mediation that indicates an indirect effect of price and destination image towards revisit intention. The suggestions for Bogor Botanical Garden are determining competitive price which appropriate to facility, making kind of festival or event, putting employees inside Bogor Botanical Garden and redecorating the museum.

Pengaruh Implementasi Knowledge Management Terhadap Kinerja Organisasi Melalui Inovasi Sebagai Variabel Intervening (Studi Kasus Pada UMKM Industri Kreatif Digital di Kota Semarang) Alifia Saraswati; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Ministry of Communication and Information Technology currently is creating and developingnew program which is called A Movement of 1000 Digital Startups in Indonesia. Semarang, as one ofcapital cities in Indonesia is also developing its digital creative industry. To develop it, government ofSemarang city needs valid data about innovations and performances in digital creative industry. Tocreate innovation dan develop it, one of the ways is to implementing knowledge management, its stagesform knowledge creation, knowledge sharing, and knowledge implementing. This research aims tounderstand how knowledge management impelementation influencing organizational performancethrough innovation in digital creative industries in Semarang partially and simultaneously. The dataused is primary data, by giving questionnaire to the leaders of MSME’s enterprises, which is 33respondents, determined by total sampling technique because micro, small, and medium’s enterprises ofdigital creative insdustry in Semarang is having a very little amount.The result of this research is implementation of knowledge management is influencinginnovation in large amount, but in organizational performance, it is influencing in few amount. Besides,innovation is not influencing organizational performance, therefore with innovation as interveningvariable cause there is no influence of knowledge management implementation on organizationalperformance in Semarang, it is becaused digital creative industries in Semarang city is still yet matureand still have a priority in innovation, but they don’t have long-term goals to develop theirorganizational performance.

PENGARUH WORD OF MOUTH DAN BRAND IMAGETERHADAP REPURCHASE INTENTION MELALUI BRAND TRUST SMARTPHONE SAMSUNG GALAXY SERIES Rhisa Ayu Ismasari; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Mempertahankan Top Brand Index produk Smartphone Samsung Galaxy Series perluditeliti faktor-faktor yang dapat mempengaruhinya. Repurchase Intention melalui Brand Trustmerupakan faktor yang paling penting bagi keberhasilan perusahaan. Word Of Mouth dan BrandImage merupakan faktor yang mempengaruhi penciptaan Repurchase Intention melalui Brand Trustyang dibutuhkan sebagai komitmen pelanggan untuk melakukan pembelian ulang.Tujuan dari penelitian ini adalah ingin mengetahui pengaruh Word of Mouth dan BrandImage Terhadap Repurchase Intention melalui Brand Trust Smartphone Samsung Galaxy Series.Metode penelitian yang digunakan adalah metode penelitian Explanatory Research. Sampel berasaldari Mahasiswa/i S1 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro, yang diambildengan cara Non Probability Sampling sebanyak 100. Pengumpulan data menggunakan alat ukurberupa kuesioner berskala likert. Teknik analisis menggunakan regresi dan korelasi.Hasil penelitian menunjukkan bahwa Word of Mouth dan Brand Image berpengaruh positifsignifikan terhadap variabel Brand Trust dan Brand Trust berpengaruh positif signifikan terhadapvariabel Repurchase Intention.

PENGARUH CAPITAL ADEQUACY RATIO (CAR), LOAN TO DEPOSIT RATIO (LDR) DAN BOPO TERHADAP PROFITABILITAS (ROA DAN ROE) BANK PERSERO INDONESIA YANG DIPUBLIKASIKAN BANK INDONESIA PERIODE 2010 – 2015 Hani Maulida Khoirunnisa; Rodhiyah Rodhiyah; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

State-owned banks have involvement with many parties in their business, so the performance maintenance is benecessary to deal with banking risks that may arise. The downward trend in the profitability of state-ownedbanks indicated by Return on Assets (ROA) and Return on Equity (ROE) becomes a problem when the CapitalAdequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and ROA experiencing upward trend.The purpose of this study was to determine the effect of CAR, LDR and ROA on ROA and ROE withexplanatory method. The study population was a quarterly financial report of four state banks in Indonesia2010-2015 so that the number of samples obtained as many as 96 by using purposive sampling. Data analysistechnique used is the classical assumption test, linear regression test, and the test of significance using SPSS15.0 software application.Results and discussion: CAR significant positive effect on ROA of 5.5%, LDR significant negative effecton ROA of 28.6%, and ROA significant negative effect on ROA of 68.8%. CAR, LDR, and ROA significantpositive effect on ROA 69.5%. CAR does not affect the ROE, LDR significant negative effect on ROE of 31%,and ROA significant negative effect on ROE of 48.5%. CAR, LDR, and ROA significant positive effect on ROEof 50.9%.Conclusions and suggestions: CAR, LDR and BOPO positive effect on profitability (ROA and ROE).State-owned banks are expected to increase liquidity and operational efficiency by reducing the percentage ofLDR and ROA.

PENGARUH ORIENTASI PASAR DAN INOVASI JASA TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING PADA HOTEL NON BINTANG DI KOTA SEMARANG Bernadeta Dewi Kusuma Jat; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Marketing performance reflects the company's success in the face of stiff competition. One of the factors that affect the marketing performance is competitive advantage. Competitive advantage itself is affected by market orientation and services innovation. Non-star hotels in Semarang has a low occupancy rate in conditions of intense competition. The purpose of this study was to determine the effect of market orientation and service innovation to marketing performance through competitive advantage at the non-star hotel in the city of Semarang. The study uses a quantitative approach. This type of research is explanatory. With the number of respondents are 50 hotels. Data were obtained through a questionnaire instrument with tools of analysis, SPSS version 17.0. The results showed that the market orientation and service innovation affect the marketing performance through competitive advantage. Market orientation has a greater influence than the service innovation. Competitive advantage is a full mediating variables for market orientation and services innovation. Suggestions for the company to further enhance attention to services innovation based on market information obtained so that the marketing performance of non-star hotels in Semarang can be improved.

PENGARUH KUALITAS PRODUK DAN ATRIBUT PRODUK TERHADAP LOYALITAS PELANGGAN PADA SUSU CAIR UHT FRISIAN FLAG (Studi Kasus Pada Pembeli UHT Frisian Flag Usia 20-35 Tahun di Semarang) Irawati Iriani; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

to sell and still can carry out its operations. Product quality and productattributes is one of the important factors that could affect the level of customer loyalty inFrisian Flag UHT dairy beverage products. With the presentation of a good qualityproduct and quality and a good and interesting attributes of the product, it will furtherenhance the level of consumer loyalty Frisian Flag UHT milk in making a purchase on anongoing basis.This type of research is explanatory. With a total sample of 100 respondentswere taken in three districts in Semarang. Collecting data using a questionnaire with Likertscale measurement. Data analysis methods used are validity and reliability, the correlationcoefficient (R), a simple linear regression, multiple linear regression, coefficient ofdetermination (R2), F test and t test. The results of this study concluded that the quality ofthe products and product attributes have a strong influence positive and significant impacton customer loyalty, either partially or simultaneously. Product quality and productattributes together have a strong influence on customer loyalty proved by the correlationcoefficient (R) of 0.900.

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Contact Name
Sari Listyorini

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sariadbis96@gmail.com

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jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA