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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

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Search results for , issue "Vol 5, No 4 (2016)" : 50 Documents clear

PENGARUH PRODUK WISATA DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi Kasus pada Pengunjung Objek Wisata Pantai Klayar) Ilham Ramadhan; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Tourism has become the largest industry and show consistent growth over the years, his specialty in East Java province. One of these attractions Klayar Beach in Pacitan that have unique tourism potential. However, the number of tourist arrivals from 2010 to 2015 relatively volatile and tend to decrease in the percentage of development. While the survey, in getting the visitor complaints against travel products, It is fear for the existence of negative information spread among travelers.This study aims to determine the influence of Tourism Products, and Word of Mouth to the Decision to Visit Attractions Klayar Beach. This type of research is explanatory research, in which the data collection techniques used is by means of questionnaire, the selected sample of 100 people with accidental sampling and purposive sampling. Respondents are visitor attractions Klayar Beach who had visited the beach Klayar.The results showed that the Tourism Product and significant effect on the Decree viewed by contributing 24.3% and the rest is explained by other factors. Word of Mouth influential and significant to the Decree viewed by contributing 11.8% and the rest is explained by other factors. Meanwhile, simultaneously Tourism Products and Word of Mouth influential and significant to the Decision of Been. That is, the better the Tourism Product and Word of Mouth, the higher the Decision to Visit Attractions Klayar Beach. Additionally Travel Products has the most dominant influence with regression coefficient of 0.350. The results obtained by analyzing primary data using validity, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and a significance test (t test and F) with SPSS 16.0.Based on this, the researchers suggest that managers Attractions Pantai Klayar further improve the tourism product, which adds to public transportation, parking area, repair facilities and more active in offering information to visitors facilities, so as to increase tourist arrivals in Turkish Klayar.

PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP LOYALITAS KONSUMEN MAJALAH SWA MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Kasus di DKI Jakarta) Mohammad Fahmi Shodiq; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The advanced development of technology in this era has caused magazines to slowly being left by their readers. The purpose of this research is to explain the influence of product quality and advertisement towards the loyalty of SWA magazine costumer’s trough customer satisfaction as intervening variable. The result of multiple linear regression analysis shows that the product quality and advertisement variable has positive impact towards costumers satisfactions, and between two variables product quality and advertisement there’s only one variable with positive impact towards costumers loyalty which is the advertisement variable, whereas the product quality variable has resulted in negative impact. The result of the research shows that there’s positive and significant impact trough each variables product quality and advertisement towards costumers satisfaction, negative impact and insignificancy was found between advertisement variable to costumers satisfaction variable, and there was positive and significant impact between costumer’s satisfactions towards costumer’s loyalty.The conclusion is according to most of the respondents, the product quality of SWA magazine is already good, the satisfaction is high enough, and so does the loyalty of the magazine costumers. Suggestions that can be given trough this research is for the magazine to keep the loyalty of its costumers then the magazine need to increase the quality of its product, increase the quality of the advertisement, and maintain the good relations with its costumers because to gain new costumers would need more energy and cost than keeping the already existed costumers.

PENGARUH TINGKAT UPAH, STRES KERJA, DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS SOPIR TRUK PADA PT SEMESTA TRANSPORTASI LIMBAH INDONESIA Anisa Sifi Begedina Depari; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Productivity’s driver is very important to be considered in order to achieve the goals of the company. Productivity can be influenced by several factors, including wage , job stress, and work motivation. Semesta Transportasi Limbah Indonesia,ltd is a company engaged in sector of land transport services which decreased productivity driver over in 2013-2015. The purpose of this research is to find influence wage, job stress, and work motivation on the productivity of a truck driver in the Semesta Transportasi Limbah Indonesia,ltd.. The research uses a quantitative approach. A population is 76 driver using saturation sampling. Data collection using the questionnaire. The analysis in this research using SPSS version 17.0.The results showed that the wage does not affect the productivity with the t value 1.309 < t table 1.9925. Job stress influence productivity with t score 3.490. Work motivation influence productivity with 2,967 t. however simultaneously wage levels, job stress and work motivation affects productivity with F count 7.421 > F table 2,73 with the significance 0.000 <0.005. Suggestions for companies to improve his attention on wage is considered less good, and to job stress and work motivation have several indicators that are less optimal that ultimately can increase work productivity’s truckers.

PENGARUH EKUITAS MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC HONDA VARIO Siti Muniah; Apriatni EP; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

CV. Cendana Motor Sukorejo is one of the official Honda dealer in Sukorejo. Over the last 5 years of sales, HondaVario had fluctuating movement. In 2013, Honda Vario sales amounted to 133,36%. But in 2014, Honda Vario haddecreased to 39,23%. This research aims to determine the extent of the influence of brand equity (X1) andpromotion (X2) against the purchase decisions (Y) Honda Vario motorcycle in CV. Cendana Motor Sukorejo. Thistype of research is explanatory research, with a population that is all consumer who purchase and use of HondaVario motorcycles. The sample used in this research as many as 100 respondents with techniques of sampling useda purposive Sampling method. Data collection technique on this research using interview and questionnaire. Dataanalysis technique using validity test, reliability test, simple linear regression, multiple linear regression, t test andF test with the tools SPSS 16.0. The result of this research shows that brand equity variable has significant effect tothe purchase decisions of Honda Vario motorcycle 52,4%. The promotion variable has also significant to thepurchase decisions of Honda Vario motorcycle 34,9%. Brand equity an promotion variable have effect to thepurchase decisions 53,1%. According to the result of this research, inferential that the customer perception aboutbrand equity and promotion in the strong category and the purchase decisions has significant effect. So, thecompany suggested to strengthen brand equity and increasing marketing strategy especially sales promotion ofHonda Vario motorcycle.

Pengaruh Quality Of Work Life dan Komitmen Organisasional terhadap Kinerja Karyawan dengan Organizational Citizenship Behavior sebagai variabel intervening pada hotel Amanda Hills Bandungan Ismadiwati Rahma; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

This study is about the Influence Quality Of Work Life and Organizational Commitment on Employee Performance With Organitational Citizenship Behavior As an intervening variable At Hotel Amanda Hills Bandungan. This study was conducted to determine the factors that affect employee performance and test variables Organitational Citizenship Behavior As an intervening variable.This type of research is explanatory research study or explanation. The population in this study were employees of Hotel Amanda Hills Bandungan as many as 40 people. Sampling technique uses the entire population census is used as a sample so that the sample of 40 people. Methods of data collection using questionnaires, while data analysis technique used is the test of validity, reliability, t test, F test test, the coefficient of determination, regression analysis and path analysis. Calculations in this study using SPSS for windows.The calculations show that there are significant Quality Of Work Life and Organizational Commitment on Organizational Citizenship Behavior and Performance Employees, the result of calculation of the path analysis showed that mediates the effect of Organizational Citizenship Behavior Quality of Work Life of the performance and do not mediate the effect of the influence of Organizational Commitment to Performance. Advice given is the company should maintain Organizational Citizenship Behavior problems because it has a large palng influence and improve organizational commitment because it has little influence.

PENGARUH INTELLECTUAL CAPITAL TERHADAP KINERJA PENJUALAN MELALUI INOVASI PRODUK SEBAGAI VARIABEL INTERVENING PADA USAHA KECIL DAN MENENGAH BATIK TULIS LASEM KABUPATEN REMBANG Arga Dristianto; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The presence of SMES Batik Lasem always experience a variety of obstacles, namely human resources are low and their lack of knowledge. Knowledge became an important capital in running the business. The purpose of this research is to know the influence of intellectual capital against sales performance through product innovation as the intervening variables on Batik Lasem SMES. The research type is explanatory research with a sample of 58 respondents as business owners and the sampling technique used is a sampling of saturated. Data analysis using SPSS for Windows version 7.0. Where previously used test the validity, reliability, coefficient of correlation, simple and multiple regression analysis, the determination coefficient, test of significance (t-test and F-test) as well as medote sobel. The results of the analysis indicate the presence of influence between intellectual capital to innovation of products, obtained the results of correlation of 0.401 worth being, the contribution of intellectual capital to innovation of products amounted to 16.1%. The presence of the influence between product innovation against sales performance, the correlation of results obtained 0.333 low value, the contribution of product innovation performance against sales by 11.1%. While intellectual capital has no effect on performance of the sale. Test the 0.084 acquired for correlation value is very low with the contribution amounted to 0.07%. Intellectual capital and innovation products take effect significantly to sales performance with the F-count >F-table (3.536>3.162). Then on the path analysis and the sobel test using preacher tool, there is the influence of intervening product innovation in the relationship of intellectual capital against Batik SME sales performance.

PENGARUH PRODUK WISATADAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN BERKUNJUNG MELALUI ELECTRONIC WORD OF MOUTH SEBAGAI VARIABEL INTERVENING (Studi pada Pengunjung Objek Wisata Goa Pindul Yogyakarta) Rizka Iqbal Putranegara; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The tourism industry in a number of areas is increasing, its specialty in Yogyakarta Province. Goa Pindul attractions in Yogyakarta has a unique tourism potential with beautiful stalactites and stalagmites cave tubing rides. The number of tourist arrivals from 2010 to 2015 the number fluctuates. This study aims to determine the influence of the tourism product and service quality to the decision been through word of mouth on the electronic attractions Pindul Goa. This type of research is explanatory research, with data collection through questionnaires and interviews. The sampling technique uses accidental sampling method. The sample in this study amounted to 100 respondents who are visitor attractions Goa Pindul and obtain information via the Internet. The results showed that the Tourism Product and significant effect on the Electronic word of mouth. Service Quality and significant effect on the Electronic word of mouth. Electronic word of mouth influence and significant to the Decision of Been. Tourism products have the most influence dominan.Hasil is obtained by analyzing primary data using validity, reliability test, correlation coefficient, simple regression analysis, coefficient of determination, significance test (t test) in both directions. Based on this, the researchers suggest that managers Attractions Goa Pindul further enhance the tourism product and service quality, which is clear signpost the way to Goa Pindul, increase the comfort of attractions Goa Pindul, improve services to visitors, so as to increase tourist arrivals in the tourist attraction Goa Pindul.

Pengaruh Citra Merek dan Harga terhadap Keputusan Pembeian Sepeda Motor Second di Kabupaten Demak Krisna Bayu; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Brand image and price is important factor in purchasing decision ofsecondmotorcycle in Demak. Motorcycles as basic needs, but the uneven incomesbecome obstacles for people to buy a new motorcycle, and switched from a newmotorcycle to secondmotorcycle in which a showroom.The purpose of the study, to know the influence of brand image and the priceof purchasing a motorcycle second in Demak. The type of research used explanatoryresearch with sample 100 respondents who already bought a second motorbike in theshowroom at Demak. The Sampling technique used accidental sampling andpurposive sampling.Results and discussion. The majority of respondents (74%) said a good brandimage, but a small proportion of respondents (8%) said was good enough. Mostrespondents (80%) said affordable, however there is a small proportion ofrespondents (13%) stated quite affordable. The majority of respondents (62%) saidthe high purchasing decision, but there is a small proportion (1%) respondentsexpressed low. Theres the influence of brand image against a purchasing decision,evidenced by the results of the calculation of the correlation analysis test of 0.293with the level low, contributing brand image towards purchasing decision onlyamounted to 8,6%. There is the influence of the price of the purchase, evidenced bythe correlation analysis test of 0.262 with level low, the contribution rates againstpurchasing decision only amounted to 6,9%. There is the influence of the brandimage and price of purchase, evidenced by the correlation analysis test 0.332 withlevel low. contributions to the brand image and price of purchase amounted to 11%.Conclusions and suggestions, there is a positive influence between brandimage and price of purchase decisions partially or simultaneous. Recommended forbusiness owners of showroom for maintaining and observing the quality of thesecond motorcycle, because consumers choose a motorcycle second because of itsquality.

PENGARUH RELATIONSHIP MARKETING TERHADAP LIFETIME VALUE PADA PT. SOPHIE MARTIN BUSINESS CENTRE CITRA SEMARANG Eka Runi Anggita; Hari Susanta Nugraha; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The success in the competitive world of business will be fulfilled by creating and maintainingconsumers, because the strategies used are to build customer loyalty. Customer loyalty is a real phenomenonthat is constantly pursued by any company to maintain the existence of its business. This study aimed todetermine the impact of communication, trust, commitment, and problem resolution toward the lifetime valueeither partially or simultaneously. The type of this research is associative research in order to discover therelationship between variables, in addi tion to test the hypothesis, then taken sample of 100 members of PT.Sophie Martin Business Centre Semarang as respondents using slovin formulas and simple random samplingtechniques. Data was analysed by validity data analysis techniques, reliability test , regression, t and F test. Thecalculation results of multiple linear regression can be indicated by Y = 2.908 + 0, 253X1 + 0, 270X2 + 0,036X3 + 0, 025X4. Partially the influence of trust to the lifetime value is 46.4%, the commitment to the lifetimevalue is 56.3%, the communication to the lifetime value of 65.5% and the problem resolution to the lifetimevalue of 21.6%. Simultaneously the impact of trust, commitment, communication, and problem resolution tolifetime value amounted to 35.4%. To increase the lifetime value, companies must define service standards,accept criticism and suggestions from members, conduct gatherings, optimize the use of technology, and solvethe problem with the win-win solution principle.

PENGARUH LINGKUNGAN KERJA, DISIPLIN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN KANTOR PT. KERETA API INDONESIA (PERSERO) DAOP IV SEMARANG Putri Rizqy; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Employee performance is an important thing that should be considered to create quality human resources to achieve corporate goals. There are several factors that affect the performance of employees that is work environment, work discipline and compensation. PT. Kereta Api Indonesia (Persero) is a state corporation that is engaged in transportation, especialy train. In the last four quarters of PT. KAI DAOP IV Semarang work discipline decline followed by a decline in profit. The purpose of this study was to determine the effect of the work environment, work discipline and compensation to employees performance of the office in PT. KAI DAOP IV Semarang. The study uses a quantitative approach. The sampling method selected is proportional sample as many as 112 people. The results showed that the work environment positive effect on the performance of 7.4%, work discipline positive effect on the performance of 23.1% and a positive influence on the compensation performance of 13.8%. Simultaneously work environment, work discipline and compensation positive effect on the performance of 32.3%. Suggestions for companies are more disciplined employees so that employees have a high awareness of the rules, the duties and responsibilities of employees in the work to improve performance.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA