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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 32 Documents

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Search results for , issue "Vol 6, No 1 (2017)" : 32 Documents clear

PENGARUH LINGKUNGAN KERJA NON FISIK DAN STRES KERJA TERHADAP PRODUKTIVITAS KERJA MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA KARYAWAN BAGIAN PENJUALAN PT. MITRABUANA CITRA ABADI – FORD MITRA SEMARANG) Dita Tri Pamungkas; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Competition in automotive industry has highly improved over the time. Advancement in technology and professional human resource are required to maintain sustainability of a company. Human resources have a vital role in a company as planner, director, and performer in every operational activity. This research is conducted to discover how non-physical environment and work stress are influencing working productivity of sales employee in PT. Mitrabuana Citra Abadi- Ford Mitra Semarang by using working motivation as intervening variable. Population in this research is all of sales employee in Ford Mitra Semarang with 34 respondents as the sample. Sampling which is used in this research is saturated sampling. Analyzing technique used is quantitative technique by examining validity, reliability, correlation’s coefficient, determination’s coefficient, simple and multiple regression analysis, signification test (t’s test and f’s test), and sobel test. The result of this research show that non-physical working environment’s variable and working motivation influence working productivity’s variable either partially or simultaneously. According to Sobel test, it can be inferred that non-physical working environment has positive influence on working productivity through working motivation with mediation coefficient’s value 0,108 which is categorized as partial mediation. Moreover, work stress has negative influence on working productivity through working motivation with mediation coefficient’s value 0,103 which is categorized as partial mediation. The advice which can be given from this research is that the company requires improvement in employee’s working motivation to which it increases their productivity. In addition, the company has to create a better relationship with the employee in order to make a more concussive working environment. Last but not least, awarding the employee might be needed to appreciate their great work performance.

PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (STUDI PADA BENGKEL AHASS 0002 ASTRA MOTOR SILIWANGI SEMARANG) Ade Oktafiara Saputra; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Astra Motor Siliwangi Semarang is an official dealer of Honda that has activity in selling products of Honda motorcycle and also serving the after-selling-service; such as repairing and spare parts selling. The objective of this study is to determine the effect of price, promotion, and service quality on customers satisfaction. This is an explanatory research. The method of collecting data is interview using quesioner. Samples consist of 100 respondents applied from purposive sampling technique. Data is analyzed using Linier Regression Test and Significance test is using SPSS 17.0. The result shows that 15.6% of price variable have positive effect on customers satisfaction parsially, 24.8% of promotion variable have positive effect on customers satisfaction parsially, and 41.5% of service quality variable have positive effect on customers satisfaction parsially. And simultantly 43,1% of price, promotion and service quality have positive effect on customers satisfaction. Based on the study result, therefore, it is suggested that Bengkel Ahass 0002 Astra Motor Siliwangi Semarang to maintain the price, increase the poducts promotion to customers. Maintaining the service quality consistency, keeping clean the bengkel area, and adding more facilities (Wi-Fi connection, books, snacks, and drinks) in order to make customers comfort while coming to the shop/bengkel.

Analisis Harga Saham dan Volume Perdagangan Saham Sebelum dan Sesudah Melakukan Stock Split (Studi Empiris pada Perusahaan Go Public Periode 2010-2015) Fandi Ichwan Sidqi; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Capital market activity as one of the potential of the national economy increasingly puts its rolein developing the national economy. Several methods are used by IPOs for shares that investors maintaintheir stocks and shares glance that they can remain competitive in the world capital markets, one ofwhich is to implement a stock split.This study aimed to analyze the effect of the stock split on stock pricesand trading volumes. This type of research is a study that is included in the category event study or thestudy of events. Type of sampling using purposive sampling method. The sample in this study were 42companies that conduct a stock split in the period 2010-2015.The results of this study indicate that thereare significant differences between the stock price and trading volume before and after the stock split.Stock split is still a policy that affect stock prices and trading volumes. Results were obtained byanalyzing secondary data using the data normality test, different test, and Wilcoxon signed ranktest.Based on this, the researchers suggest though stock split is still a significant effect, but the stock splitdid not ensure that the market will react as expected the company, as a result of this study showed thatthe activity of the stock split does not guarantee that the average stock trading volume will increaseaccordingly with purpose. Therefore, issuers are advised paying attention to other factors in decidingpolicies stock split.

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HONDA MOBILIO PADA HONDA SEMARANG CENTER Retno Dwi Hartanti; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2017.14570

Transportation is a necessity for humans to make it easier to perform daily activities, transportation needs will continue to increase over time especially land transportation, which is car. Honda issued a product low MPV segment that Honda Mobilio launched in 2014. The level of sales of Honda Mobilio in Honda Semarang Center experience fluctuating levels of sales. The purpose of this study was to determinethe extent of the effect of product quality, service quality, and the price on purchasing decision Honda Mobilio. Type of this research is explanatory research with 92 respondents drawn using purposive sampling technique. The technique of collecting data used questionnaires and interviews. The analytical method used in this research using regression analysis with SPSS version 20.0. The results showed that the product quality has an effect on purchasing decisions with a correlation coefficient of 0.413 and a coefficient of determination of 17.1%, the quality of service has an effect on purchasing decisions with a correlation coefficient of 0.634 and a coefficient of determination of 40.2%, the price has an effect on purchasing decisions with coefficients 0,703 and determination correlation coefficient of 49.4%. Product quality, service quality, and price together have an effect on purchasing decisions by the equation Y = 2,435 + 0,202 X1 + 0,208 X2 + 0,924 X3. This means that the effect of product quality, service quality, and the price will increase purchasing decisions. Advised for the company based on this research that Honda Semarang Center should be review about security level Honda Mobilio, improve and enhance the timeliness of product delivery to the hands of consumers, review and improve the product quality and then giving promotions to attract consumers.

PENGARUH PERAN GANDA, STRES KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PEREMPUAN DI PT PHAPROS TBK KOTA SEMARANG Rina Indra Iswari; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

The work force in indonesia along the development of the changes. One of the amendments that is an influx of women in the work force. PT Phapros Tbk is one of the companies in semarang have female employees who in 2013 until 2016 an up and down in attendance or absentee fluctuant. Both are permitted employee performance can be seen from the dual role, job stress and motivation work.The purpose of this research is to find influence the dual role, job stress and motivation work on performance female employees in pt phapros tbk semarang city. Type research is explanatory research, to technique data collection through the questionnaire and interview. The sample techniques used technique purposive sampling. Sample 100 respondents were is an employee women pt phapros tbk semarang. This research using a technique the quantitative analysis. The quantitative analysis use the validity, reliability test, a correlation coefficient, regression analysis simple and multiple, the coefficients determination, the significance ( test T and test F ).This research result indicates that there was a correlation in the category of strong between variables the dual role, job stress, and motivation work of the performance of employees where the value of r of 0,579. Variable free third was proven have a positive influence and significantly to employee performance. Evidenced by the results of the test positive regression of 0,146 to the dual role, 0,025 for stress work and motivation 0,307 to work. The f count of 16,168 greater than f table (2,703).Based on the results of the study, the researchers suggest PT Phapros tbk. to be able to create a pleasant working environment, manage stress well, pay attention to the quality and quantity of results of work of employees.

PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PMEBELIAN CARREFOUR (Studi Kasus pada Konsumen Carrefour Srondol) Farida Anis Said; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Purchase decision is an act of consumers to want to buy the product or not. To be able to create a high purchasing decisions, Carrefour needs to consider factors - factors that influence purchase decisions. Quality of service, promotion, and price are the things to consider when consumers make a purchase decision.This research aimed to determine the effect of service quality, promotion, and price on purchase decisions at Carrefour simultaneously or partially. The hypothesis is there are significant quality of service, promotion, and pricing on purchasing decisions simultaneously or partially. This type of research is explanatory research with a population of 100 people Srondol Carrefour consumers. Data were collected through questionnaires with Likert scale measurement. Data analysis method used is correlation, simple and multiple linear regression using SPSS 21.This research concluded the quality of services, promotion and pricing influence on purchase decisions partially or simultan.Variabel service quality has a greater influence than promotions and price.Based on the results of this study concluded that consumer perception of quality of service, promotion, and price is fair. So companies are advised to keep increasing consumer purchasing decisions in terms of quality of service, promotion, and better pricing more in line with expectations and needs of the company, so that consumers will feel satisfied and purchasing decisions will increase.

ANALISIS STRATEGI CUSTOMER ENGAGEMENT TERHADAP LOYALITAS PADA PT. NASMOCO MAGELANG Malisa Wahyu Wiranti; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

PT. Nasmoco Magelang menyadari bahwa customer merupakan aspekpenting dalam mempertahankan perusahaan untuk jangka panjang. Oleh karenaitu, perusahaan perlu memfokuskan strategi dalam menjaga hubungan baikdengan customer. PT. Nasmoco Magelang berupaya untuk melakukan kegiatancustomer relationship management yang mampu mengembangkan customerengagement.Fokus dalam penelitian ini adalah bagaimana pelaksanaan StrategiCustomer Engagement PT. Nasmoco Magelang untuk membangun loyalitaspelanggan. Penelitian ini bersifat deskriptif kualitatif dengan metode studi kasus.Data dikumpulkan lewat wawancara mendalam terhadap narasumber, observasidan dokumentasi. Tujuan dari penelitian ini adalah untuk mengetahui,menggambarkan pelaksanaan program Customer Engagement melalui aktivitasCRM dan Involvement di Nasmoco Magelang serta pengaruhnya terhadaployalitas.Hasil penelitian menunjukan pelaksanaan program Customer Engagementdi Nasmoco Magelang, yaitu pada aktivitas CRM melalui tiga tahapan yaitumendapatkan pelanggan baru, mempertahankan pelanggan dan mengembangkannilai-nilai pelanggan. Serta penerapan Involvement dengan cara meningkatkanminat pelanggan untuk terlibat dengan memberikan hadiah, dan hiburan kepadapelanggan yang datang ke event. Selain itu pelanggan yang dilibatkan sesuaidengan ketegorisasinya. Terdapat empat kriteria pengukuran customerengagement yaitu absorption, dedication, vigor, dan interaction, serta strategicustomer engagement yang dilakukan dapat menciptakan loyalitas pelanggan.

Strategi Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) Konveksi di Kota Semarang dalam Pasar Terbuka Masyarakat Ekonomi Asean (MEA) 2015 Khoirul Lilabror
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

This research is motivated by the implementation of the Asean Economic Community in 2015 which makes the flow of goods, services and labor that goes into Indonesia is becoming increasingly easier, where the enactment of the Asean Economic Community in 2015 is an opportunity or challenge the perpetrators of SMEs confection in Semarang.The purpose of this study was to determine how the strategies used by SMEs confection in Semarang in the face of the open market the Asean Economic Community. This type of research is exploratory research. Its population is SMEs confection in Semarang with a sample of five respondents. Analysis of the data used in this research is descriptive analysis method.Based on the results of descriptive and analysis, it could be concluded that the strategy used by the perpetrators of SMEs confection in Semarang is to expand its business in terms of human resource management, marketing, finance, product quality, technology and infrastructure.Advice can be given to the perpetrators of SMEs confection is improvements venture capital and human resources and improve the quality of products, and market expansion so that the product can compete and is known in the broader market

PENGARUH PELAYANAN DAN EKSPERIENTIAL MARKETING TERHADAP KEPUASAN ANGGOTA PEMBIAYAAN BMT BEN SEJAHTERA KABUPATEN CILACAP Anggit Nandya Ratri; Handoyo Djoko W
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Competition in the business world to force the perpetrators of cooperatives and UKM to have a strategy to win the competition. Financial institutions incorporated in the cooperative now has a lot to facilitate the community in the form of savings and loans and BMT Ben Sejahtera is one of the financial institutions. BMT Ben Sejahtera decreased the percentage of growth in recent years and the numbers are fairly high dissatisfaction.This research aimed to determine the effect of service (X1) and experiential marketing strategy (X2) the satisfaction (Y) member financing at KJKS BMT Ben Sejahtera Cilacap. This type of research is explanatory research with data collection through questionnaires and interviews. The population in this research are members who have committed financing in BMT Ben Sejahtera some 2,062 members. The sample in this study amounted to 96 people who obtained using the technique of non-Probability Sampling with purpusove sampling techniques.The quantitative analysis in this study using cross table test, correlation, coefficient of determination, simple and multiple regression, significance test (t test) in one tail and Annova test (F test). The results show the positive influence between services and experiential marketing to the satisfaction of either partially or simultaneously. This means that when services are rendered and experiential marketing (lessons learned), the better, the higher the satisfaction derived by the members.Suggestions for the company is to create a better service to members, especially in the indicators of empathy, but it also required an increase in the creation of experiential marketing (marketing based on experience). This is realized in the framework of the creation of member satisfaction.

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan (Studi Pada Mahasiswa/i Program Strata-1 FISIP UNDIP) Raka Rizky Saputra; Sudharto P Hadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

The low of customer satisfaction gives an impact, both for the consumers and producers. For the consumer, the low of customer satisfaction led to customers being disappointed and select the products or services offered by the competitors. As for the producers, the low of customer satisfaction affects the volume of sales. The number of ISP Mobile Telkomsel Flash customers, especially in the city of Semarang seen from data on the number of customers has fluctuated.The purpose of this study was to determine the effect of service quality and price to customer satisfaction Telkomsel Flash. This type of research is explanatory research. Samples were set at 97 respondents who are students of undergraduate programme FISIP UNDIP using snowball sampling technique. The techniques of data analysis using validity test, reliability test, crosstab analysis, correlation coefficient, multiple correlation coefficient, determination coefficient, simple linear regression analysis, multiple linear regression analysis, significance test (t-test), and a simultaneous test (F-test) were processed using SPSS programme 20th version.Based on the analysis, the quality of service and price has an influence on customer satisfaction, either partially or simultaneously. The variable of price provide a greater influence on customer satisfaction amounted to 65,2% of the variable quality of service amounted to 41,3%.Suggestions for PT. Telkomsel Regional Central Java and Yogyakarta as a service provider Telkomsel Flash is to improve the quality of services provided, particularly in terms of the distribution of quotas are balanced, both national quotas and quota based zone region when doing activation and policies to raise the price, expected according to the purchasing power of customers and services rendered so as to provide more value for customers.

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Sari Listyorini

Contact Email
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Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

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Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA