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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 16 Documents
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Search results for , issue "Volume 3, Nomor 4, Tahun 2014" : 16 Documents clear
The Effect Of Training and Work Motivation To Employee Performance PT. Nasmoco Pemuda Semarang Ashari, Muhammad; Prihatini, Apriatni Endang; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

AbstractPT. Nasmoco Pemuda Semarang is a company that focus on sales and service for four wheel vehicles (car) with Toyota as their brand. For 5 years later, the company accomplishment always exceed the targets however in terms of percentage always decrease every years. This caused by lack of employee training PT. Nasmoco Pemuda Semarang. This research aimed to determine the effect training (X1) and work motivation (X2) against employee performance (Y) PT. Nasmoco Pemuda Semarang. Type of this research is explanatory research, with a population that all of employee on service division which amounts to 62 people. The sample used in this research as many as 62 respondents with techniques of sampling using a Proportionate Stratified Random Sampling method (sampling technique based on conditions or certain categories). Data collection in this research using interview and questionnaires. The technique data analysis using validity test, reliability test, simple linear regression, multiple linear regression, t test and F test with the tools SPSS 20.0.            Based on statistic calculation can be known simple linear regression equation between training with employee performance is Y= 8,632 + 0,618 X1. Linear regression equation between motivation with employee performance is Y= 4,581 + 0,775 X2. Based on there equation can be known there is positive influence in partial between each variable X against variable Y. Multiple linear regression is Y= 2,856 + 0,363 X1 + 0,538 X2. This research concludes that training and work motivation have influence to employee performance. Training and motivation explain the employee performance variable by 48,7% where training has influence as 36,5% and motivation has influence as 41,7%. Training and motivation have simultaneously significant effect against employee performance PT. Nasmoco Pemuda Semarang where the motivation has the highest influence.            Suggestion which can be submitted in this research is the company give training continuously with can be invite the practitioners that expert in it, so that employee performance can be better.
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA KARTU GSM PRABAYAR SIMPATI (STUDI KASUS PADA KONSUMEN KECAMATAN PEDURUNGAN) Amalia, Aida Zahrotu; Waluyo, Handoyo Djoko; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research was motivated by the phenomenon of the mobilephone technology’s development which makes the growth of the cellular network companies, where the competition between mobile networks increasingly stringent. SimPATI Prepaid GSM Card is a prepaid card from PT. Telkomsel which is very well known and always strives to provide the best quality in order to meet the needs and expectations of its customers. SimPATI proves that customer satisfied with the products by obtaining the first rank in the ICSA index, but from 2010 to 2012 the percentage continues to decline. In addition, simPATI is a top brand in relation to GSM prepaid card products, but the percentage of top brand index from 2010 to 2012 continued to decline.The objective of this research is to examine the influence of brand awareness and product quality on customer loyalty through customer satisfaction with simPATI GSM Prepaid Card. The type of this research is explanatory research, with technique of collecting data through questionnaires, interviews and a literature study. The technique of sampling using multistage area sampling and purposive sampling. The sample in this research were 100 respondents who are the users of simPATI GSM Prepaid Card in Pedurungan District. This research uses qualitative and quantitative analysis techniques. Quantitative analysis uses validity test, reliability test, correlation coefficient, simple and multiple regeression analysis, the coefficient of determination, a significant test (t and F) and path analysis using SPSS for windows version 20.0.The results of this research approved that brand awareness (X1), and product quality (X2) partially or simultaneously can influenced customer satisfaction (Z) and customer loyalty(Y). According the result of path analysis, the influence of brand awareness and product quality toward customer loyalty will be greater if through customer satisfaction.Based on the research results, the researcher suggests that the company has to improve the provision’s information on the products’s diversity, provide new innovations on features / facilities, and allows users to use the features / facilities so that the products can improve customer satisfaction to create customer loyalty on the simPATI GSM Prepaid Card.
PENGARUH TARIF DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN RAWAT INAP DI RSUD RAA SOEWONDO PATI Kusuma, Edi Wijaya; Suryoko, Sri; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Decrease the number of hospitalized patients suspected to be caused by the increase in service rates hospitals Soewondo Starch RAA. Aside from the issue of health care levy rate increase is also due to the performance indicators of hospitals RAA. Starch Soewondo weakened. So it is necessary to do research on "The Effect of Rates and Service Quality Customer Satisfaction on RSUD RAA. Soewondo Pati.  From the research it can be seen that the rates given by RSUD RAA Soewondo Pati can be perceived appropriate. Hospital Service Quality RSUD RAA Soewondo Pati perceived good. Costumer Satisfaction Patient Hospital Pati RAA Soewondo classified satisfied. Variable rates have a positive and significant effection customer satisfaction variable. Variable Quality of Service has a positive and significant impact on consumer satisfaction. Variable rates, and quality of service have a significant influence on consumer satisfaction, so the hypothesis is accepted.  Suggestions may be submitted by the author to the RSUD RAA Soewondo Pati are RSUD RAASoewondo Pati need to provide better service. It should be repaired speed of the accepted the patients that are considered less by some patients. And also more attention to patients personally, will cause the patient to be more comfortable. And Some Patients RSUD RAA Soewondo Pati, will feel more satisfied if the speed of the accepted the patients repaired and also incresing more attention to patients personally.
PENGARUH PERIKLANAN, HUBUNGAN MASYARAKAT, DAN WORD OF MOUTH TERHADAP EKUITAS MEREK SEPEDA MOTOR MATIC HONDA VARIO (Studi Kasus pada Mahasiswa S1 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro) Susilowati, Dwi; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated by the decreasing of top brand award percentage of Honda Vario in matic motorcycle category from 2011-2013. It indicates that brand equity of Honda vario is decreasing. The objective of this research is to examine the effect of advertising, public relations, and word of mouth to brand equity of Honda Vario. The type of this research is explanatory research. Interviews were employed as data collecting methods by using questionnaire as research instrument. 66 respondents were chosen as sample by purposive sampling technique. Linear regression analysis and significance test were used to test the hypotheses using SPSS 15.0. The result of this study showed that all the independent variables, advertising (X1), public relations (X2), and word of mouth (X3), simultaneously or partially give positive effect to the dependent variabel of brand equity (Y). Based on these result, research suggested to Honda’s management to increase frequency of advertisements especially in print media, and to improve cooperation with mass media to generate publicity about Honda Vario.
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening Studi Pada Pelanggan CV.AHASS Brahma Motor Rakhman, Arif; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

AHASS Brahma Motor an authorized Honda motorcycle repair shop who daily serve bike repair and maintenance. With a number of rivalry then AHASS Brahma Motor must improve its services so that it can compete with other workshop. TELE SURVEY CSL (customer satisfaction measurement) held by Astra International Tbk Semarang regional offices in order to measure the implementation of Brahma Motor AHASS services to customers through a system of telephone survey respondents with a sampling of 30 people. The result is there are some attributes of service quality needs to be improved so that customers feel satisfied. The better the quality of service, the higher the level of customer satisfaction, with a good performance it will create a good confidence in the customer. If the performance of a given exceed customer expectations then the customer will not hesitate to stay loyal to the company.            This study aims to determine the effect of service quality and customer loyalty tehadap trust through customer satisfaction. The population in this study are all customers AHASS Brahma Motor in 2013 The number of samples in this study was determined using the 100 respondents to be sampled. Sampling technique in this study is purposive sampling. Measurement scale using a Likert scale. In the analysis of the data using simple linear regression and multiple regression test with SPSS 20.0 program            The results showed variable service quality affects customer satisfaction at 40.1 percent. Trust variable affects customer satisfaction at 54.5 percent. Satisfaction variables influence on customer loyalty at 42.7 percent. Variables affect service quality on customer loyalty at 24.2 percent. Trust variable effect on customer loyalty at 35.9 percent. Variable quality of service and trust affects customer satisfaction by 84 percent. Variable quality of service and trust on customer loyalty through customer satisfaction for 67.7 percent.            Based on the research results, the AHASS Brahma Motor is expected to increase the waiting room facilities, improving the cleanliness and comfort of the toilet, increasing the speed and accuracy of processing time completion of servicing the motor, provide information about obstacles and ease the damage, prioritize the needs and interests of customers, reminding service time returned to the customer, and increase empathy for the customer.
PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO Sembiring, Dessy; Nugraha, Hari Susanta; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Potential national automotive industry makes competition very tight motor vehicle manufacturers. Yamaha Mio is well known that once the automatic sales pioneer matic motorcycle class of the famous. But this time, with more and more competitors of Yamaha Mio automatic resulted in a decrease in sales. Therefore PT. Yamaha Mataram Sakti as large companies in Semarang increasingly reminded to keep attention to the ad and the brand image of products so that consumers increasingly have more confidence to keep using Yamaha Mio.This study aims to determine the effect of advertising and brand image, the decision of buying Yamaha Mio This type of research that is used is an explanation (explanatory research). The sampling technique used was purposive sampling of 100 respondents. Data analysis technique used in this study is a cross table, simple linear regression, multiple linear regression and hypothesis testing.From the research, there is a positive and significant effect between advertising on product purchasing decisions Yamaha Mio, where 9.469 t > t table (1.988) ads influence the buying decision for 47.8%. second; there is a positive and significant effect between brand image on purchase decisions Yamaha Mio which 12,422 t count > t table (1.988) brand image influence on purchase decisions by 61.2%. third; there is a positive and significant effect between advertising and brand image, the decision of buying Yamaha Mio where the calculated F (87.531) > F table (3.09). Taken together advertising and brand image influence purchasing decisions with a coefficient of determination of 64.3%.Based on the research results, PT. Mataram Yamaha Sakti in the city of Semarang strive to create attractive advertising on various media effectively and efficiently and to improve the brand image of Yamaha Mio with a positive impact on purchasing decisions. Because of advertising and brand image influence on purchase decisions Yamaha Mio Suggestions put forward is the need to enhance the brand image through product quality and increase the intensity and frequency of advertising creativity advertising loyalty to the creation of products that can lead to an increase in the purchase decision.
Pengaruh Produk, Harga dan Pelayanan Terhadap Keputusan Pembelian Pada Department Store Pasaraya Sri Ratu Pemuda Semarang Utami, Apong; Prihatini, Apriatni Endang; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The purpose of this study was to determine whether there is an influence of merchandise, prices and service to the department store purchasing decisions in Pasaraya Sri Ratu Pemuda department store Semarang. The population on this research are all consumers who have ever made purchase on Pasaraya Sri Ratu Department Store Semarang. The samples are 100 responden. The sampling method using purposive sampling, data collection techniques using literature review, interviews and observation. Questionnaire test using validity and reliability test, while the hypothesis test using the t-test, F-test and the coefficient of determination. This research shows that there is a positive effect of the merchandise with the purchase decision of 0.360 (36%), prices on purchase decisions of 0.232 (23.2%), services with purchasing decisions of 0.457 (45.7%), and and taken together the variables of merchandise, prices and service influence on purchase decisions of 0,509 (50,9%).
PENGARUH BUDAYA KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN KARYAWAN SEBAGAI VARIABEL ANTARA (STUDI KASUS PADA KARYAWAN BAGIAN PRODUKSI CETAK SURAT KABAR PT. MASSCOM GRAPHY SEMARANG) Mahanani, Indah Woro; Lubis, Nawazirul; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Along with the competition among similar companies and so diverse with rapid changes in the roduct and services are issued by the company is obviously very demanding empployee to achieve a good work result in quality and quantity Employee performance is a determining factor for the achievement of corporate goals. Therefore in this research raise work culture, job satisfaction and employee commitment, which pointed out as an important affecting employee performance.The objective of this research is to examine the influence of work culture  and job satisfaction on employee performance  with employee commitment as intervening variable. The type of this research is explanatory research, with technique of collecting data is interviews which using questionnaire as instrument. The sample in this research were 40 respondents with technique of sampling is census sampling. Using a Likert Scale as the measurment scale. Data analysis in this research used qualitative and quantitative analysis techniques. Quantitative analysis used statistic test there are correlation coefficient test, simple and multiple regeression analysis, the coefficient of determination, a significant test (t and F) and path analysis using SPSS for windows version 16.0. Validity test and reliability test are used to test instrumen of collecting data. Qualitative analysis used to tabel analysis, respondent perception and companies representation.The result of this research approved that work culture (X1) has positive influenced to the employee commitment (Y1) as 51,9%. Job satisfaction (X2) has positive influenced to the employee commitment (Y1) as 49,9%. Employee commitment (Y1) has positive influenced to the employee performance (Y2) as 63%. Work culture (X1) has positive influenced to the employee performance (Y2) as 73%. Job satisfaction (X2) has positive influenced to the employee performance (Y2) as 43,8%. Work culture (X1) and job satisfaction (X2) have positive influenced to the employee commitment (Y1) as 61,7%. Work culture (X1), job satisfaction (X2) and employee commitment (Y1) have positive influenced to the employee performance (Y2) as 79,7%. According to the result of path analysis, the influenced of work culture (X1) to the employee performance (Y2) will be greater if through employee commitment (Y1) as 80,5% and the influenced of job satisfaction (X2) to the employee performance (Y2) will be greater too if through employee commitment (Y1) as 76,4%.Based on the research results, the researchers suggest that the company giving training (in house training) which purpose to upgrade employee’s soft skills like ability to have socialiszation and good team work with partner, courage to making a decision. As a reward to employee can form of except monthly incentive and money which give in every years like reward as like electronic goods. It’s will increase employee’s commitment and performance that employee reach.
PENGARUH PROMOSI, INTENSITAS PERSIANGAN DAN KEBIJAKAN PRODUK TERHADAP KINERJA PEMASARAN BANDENG PRESTO PADA SENTRA USAHA BANDENG PRESTO KELURAHAN TAMBAKREJO SEMARANG Listianto, Agil; Pradhanawati, Ari; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aims to determine the influence of  promotion, intensity of competition, and product policy on marketing performance bandeng presto. This type of research is explanatory research, with methods data collection using questionnaires and interviews. Sampling techniques using the technique of nonprobability sampling and samples are saturated. The sample in this research were 31 businessmen bandeng presto on Sentra Bandeng Presto. This research uses techniques of quantitative analysis. Quantitative analysis using the test of validity, reliability, regression analysis, the determination coefficient, test of significance (t-test).From the data analysis it can be conclude, that the indicate below entire partially independent variable, the variable promotion (X1) effect on the marketing performance (Y) amounted to 40,9%, intensity of competition (X2) effect on marketing performance marketing (Y) of 61,2%, and policy products (X3) effect on performance marketing (Y) of 54,9%.
PENGARUH KARAKTERISTIK KEWIRAUSAHAAN, MODAL USAHA DAN PERAN BUSINESS DEVELOPMENT SERVICE TERHADAP PENGEMBANGAN USAHA (STUDI PADA SENTRA INDUSTRI KERUPUK DESA KEDUNGREJO SIDOARJO JAWA TIMUR) Putri, Kartika; Pradhanawati, Ari; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aims to determine whether there is influence between the characteristics of entrepreneurship, venture capital and the role of Business Development Services to business development. Type of study is Exploratif Research. Data collection methods used are literature studies, questionnaires, interviews and observations. Of the 33 total of study population, retrieved a sample of 33 respondents to the census method. Analysis of data using the correlation coefficient, coefficient of determination, regression analysis, and t test and f test to prove the hypothesis by using SPSS 16.0.The results of the study through the analysis of the coefficient of determination shows that the characteristics of entrepreneurship, business capital, and the role of Business Development Service has a positive and significant impact on business development partially (with the results of respectively 29.5%, 45.7%, and 38.7 %) and 48.7% simultans to the development effort.

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