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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
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Articles 9 Documents
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Search results for , issue "Volume 5, Nomor 4, Tahun 2016" : 9 Documents clear
PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TOKOPEDIA DI KOTA SEMARANG D, Wahid Imam; Rodhiyah, Rodhiyah
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The development of the digital world, especially the Internet makes buying or selling online through e-commerce is growing rapidly. This makes many emerging e-commerce offering a variety of services and promotion. However, due to competition between online stores are increasingly stringent, Tokopedia as one of the largest in Indonesia, should strive to become the largest e-commerce in Indonesia, namely by launching a range of services and promotions. This study aims to determine influence of Service Quality (X1) and Promotion (X2) toward Purchasing Decisions at E-Commerce Tokopedia in Semarang City. This type of research is explanatory. Using a combination of accidental and purposive sampling, ie by distributing questionnaires online through google form, and offline by going directly to the field. The total sample is 97 respondents. Measurement scale using Likert scale. In the analysis of the data using validity, reliability, correlation coefficient, multiple linear regression analysis, the determinant coefficient, t test and f test using SPSS. The results show variable service quality and promotion in this study had an influence toward the purchase decision variable partially or simultaneously. Its recommendation is to increase the sales promotion by giving discounts, vouchers, or bonuses. Improving the service quality in terms of the ease of contacting the seller also the ease and speed of a refund if the goods are not appropriate, and improve purchasing decisions through increased customer satisfaction in line with expectations given.
PENGARUH POINT OF PURCHASE, DISCOUNT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING KONSUMEN Hidayati, Annisa; DS, Agus Hermani
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Retail developments are increasing and causing a tight competition among retailers. Tight competition is causing the rise and fall turnover received retailers. This research specifically discusses consumer on Swalayan Mutiara Cahaya Slawi. This report aims to determine the effect of Point of purchase, Discount, and Store Atmosphere on Impulse Buying on consumers Swalayan Mutiara Cahaya Slawi. Type explanatory research, data collection techniques are based interviews questionnaires, sampling technique accidental sampling and purposive sampling with a sample size of 100. The data were analyzed through the validity, reliability, crosstab, coefficient correlation, simple linear regression, multiple linear regression, t test and F, and the coefficient of determination. Quantitative data were analyzed using SPSS 18. The results showed that its categorization impulse buying is high. Then the Point of Purchase categorization is quite interesting, Point of Purchase has a moderate influence on the impulse buying (26.4 percent) as well as the significant and positive impact on impulse buying (0.381). Discount categorization is quite interesting, Discount has a low impact on impulse buying (11.2 percent) as well as the significant and positive impact on impulse buying (0.289). Store Atmosphere categorization was quite comfortable, Store Atmosphere has a strong influence (42.4 percent) as well as the significant and positive impact on impulse buying (0.221). Point of Purchase, Discount and Store Atmosphere has a strong influence on the impulse buying (46.5 percent). In conclusion Point of Purchase, Discount Store Atmosphere and the higher the higher the impulse buying. Swalayan Mutiara Cahaya Slawi is suggested that further improve the product structuring, diversity of discounts products, the frequency of discounts, service and comfort. In addition Swalayan Mutiara Cahaya Slawi in its business of doing business must be accordance with ethics of business. And for consumers to be more careful and wise in shopping activities in order to avoid regret.
Pengaruh Kepemimpinan, Asuransi dan Lingkungan Fisik Terhadap Kinerja Karyawan PT. Candi Mekar (Studi Kasus Pada Karyawan Bagian Produksi PT. Candi Mekar Pemalang) A, Angga Setyawan; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

In today's age development of competition in the business world requires each company to further optimizing and empowerment of all enterprises to better perform the optimization and empowering all its resources for the sake of survival of the company.. Human resource capacity mixed performance , as the company is moving towards efektitifas and efficiency should be able to optimize the performance of its human resources .Candi Mekar Inc. Pemalang is a company that is currently experiencing problems in their employees' performance is marked by the level of attendance from year to year is getting decrease. The decrease of the attenndance is caused by several factors such as leadership , insurance and physical environments that exist in the company .The purpose of this study was to determine the effect of leadership, insurance and physical environment on the performance of employees of Candi Mekar Inc. on the production department. This type of research is explanatory research. The population in the study were all employees of the production department and the number of samples is 100 respondents. Sampling retrieval using random sampling technique. The scale of measurement using a Rating scale. The analytical method used is the correlation test, determination, simple linear regression, multiple linear regression, t test and F test with SPSS version 18.Based on the survey result revealed that the partially leadership give positive influence on employee performance indicated by the value t count > t table ( 7.858 > 1.9845), insurance give positive affect on the employee performance indicated by the value of t count > t table (3.723 > 1.9845), and the physical environment also provides positive influence on the performance indicated by the value of t count > t table (5.515 >1.9845). in the multiple test variables leadership, insurance and physical environment give affect to the employee performance indicated by F count > F table (25.612 > 2.699). The advice can be given that the leadership needs to be an increase in terms of motivation to employees so that employee performance can be maintained , the insurance company needs to revisit the provisions of insurance policies are given so that employees feel satisfied and then the performance of employees will be increased , then the physical environment noise and air cleanliness need to be considered by the company and the company should be able to minimize the impact that can be generated by these two things by providing appropriate equipment with safety standards .
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DSLR CANON DI KOTA SEMARANG Wicaksono, Alifian Rully; DS, Agus Hermani
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The needs of today's society about documentation tools has become a ordinary needs and almost any people had use of photographic equipment such as cameras. As time goes by, types of camera is always evolving. Digital Single Lens Reflex or DSLR is one type of camera that can be used for people and especially photographers. Canon is one of the famous brand of digital SLR in the world. However, strict competition among providers of photographic products and the emergence of new types of cameras that can adjust the times and people's lifestyle, making the Canon DSLR product sales declined, particularly in the city of Semarang.The purpose of this research is to determine the effect of product quality and brand image on purchasing decisions of Canon DSLR in Semarang City. The type of research is explanatory research. The population in this research is the owner of a Canon DSLR in Semarang with the number of samples taken was 100 respondents. Sampling using purposive sampling technique. Measurement scale using Likert scale. The analytical method used is the correlation test, determination, simple linear regression, multiple linear regression, t-test and F-test using SPSS program version 18.Based on the results of the research, revealed that the partially, product quality and brand image has positive influence on the purchasing decision which is indicated by result of the value of t test bigger than t table. Significantly, variable product quality and brand image has positive influence towards purchasing decision indicated by value of F test larger than F table.And the advice that can be given is product quality improvement, especially in the DSLR’s ease of use, aesthetics improvements, and also provide easier access to consumers towards service center. Besides, Canon also need to make Canon's attributes more easily recognized by the public as well as applying the innovation of its products in order to not to bear the impression of monotonous and outdated tools.
PENGARUH PRODUK WISATA, DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG DENGAN CITRA DESTINASI SEBAGAI VARIABEL INTERVENING (Studi Pada Obyek Wisata Colo Kudus) Zakia, Sheila Zara; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Tourism is one of the fastest growing industries today. Consequently, people think that travelling is alifestyle nowadays. The developing tourism business industry creates high competition among tourismdestinations. The organizers of tourism destinations are competing to increase the number of tourist visitors.Tourism Site in Colo Kudus which is the main tourist destination of Kudus Regency, is prioritized to gain morevisitors. However since 2010 until 2014 there was a fluctuation in decline of tourist visitors.The purpose of this study is to find out the influence of tourism products, and word of mouth to thedecision to visit the destination’s image as an intervening variable study of Tourism Site in Colo Kudus. Thetype of researh is explanatory research. Questionnaire were adopted for data collection in this study. Hundredpeople were employed as respondent by convenience sampling technique. The respondents were Tourism Site inColo Kudus who have made a purchase of at least two times over the last three years. This research is usesqualitative and quantitative analysis technique. Quantitative analysis use validity test, reliability test,correlation coefficient, two-stage regression analysis, the coefficient of determination, a signification test (ttest).The result of this research approved that tourism products (X1), and word of mouth (X2) simultaneouslycan influenced destination’s image (Y1) and decision to visit (Y2). According the result of two-stage regressionanalysis showed that visitors’ destination’s image (Y1) variable is not intervening variable word of mouth (X2)to the decision to visit (Y2) in this research.Based on the results, the researcher suggests that Tourism Site in Colo Kudus management has toimprove infrastructures such as roads and road signage, provision of public transportation, provide innovationon tourism products, so the tourist numbers can increase.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA BENGKEL PT. ASTRA INTERNATIONAL TBK-DAIHATSU MAJAPAHIT SEMARANG Trisnowati, Dalila Komala; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The phenomenon of many workshops that have sprung up in Semarang who demanded the owner or manager of a workshop to create a strategy in order to compete other workshops competitors. This research uses 100 respondents. The sampling technique of this research is accidental sampling and the sampled population representative are customers of Astra Daihatsu Workshop Majapahit Semarang. The analysis of the data used is the correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, t test, and F test. Based on the results of analysis show that partially the price variable contributing influence on decision service usage by 29,2%, the variable quality of service contribute to the decision influences the use of services by 68,3%. Simultaneously the price and quality of service contribute to the decision of services usage by 68.6%. The conclusion of this study case indicate that the price and quality of service partially and simultaneously influence the decision to use authorized services in PT. Astra International Tbk - Daihatsu Workshop Majapahit. Based on these results, Astra Daihatsu Workshop Majapahit Semarang already have right pricing and should be able to maintain good service quality, and need to continued research by the company and other parties to determine the effect of other variables.
ANALISIS KNOWLEDGE WORKER SEBAGAI KONTRIBUSI DALAM MENINGKATKAN KINERJA KARYAWAN PT. ASURANSI JIWASRAYA (PERSERO) KANTOR PUSAT Agustina, Linda
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

PT. Asuransi Jiwasraya (Persero) head office is business unit which actively pioneering knowledge management. One of the effort is operating knowledge sharing which is one of the stages of the socialization process of knowledge creation. Knowledge management is a container for managing the knowledge possessed by the human component. The human component is worker implement the process of knowledge creation. Knowledge sharing in PT. Asuransi Jiwasraya (Persero) named JKS 48. Worker program conducting knowledge sharing been seen whether it fulfills the five criteria as knowledge workers. The fifth criteria knowledge worker is self-driven, motivated, action oriented, responsible and a team player.Methods of data collection were used interviews, participant observation, collecting documents and literature, then analyzed with case studies. The results showed that knowledge sharing implemented are good and enthusiastic worker to follow, and there is a knowledge sharing activities are also regularly carried out by the divisions, PP and PK division. There are three key informants who did not fulfill the criteria of knowledge worker, discussion of knowledge workers and knowledge sharing in accordance with the theory. 16 key informant who fulfill the criteria for knowledge workers to contribute to the performance. Recommendation to PT. Asuransi Jiwasraya (Persero) head office is supported key informants who fulfill the criteria and build a repository to collect ideas, ideas and knowledge possessed by each worker head office, regional offices and branch offices.
PENGARUH STRATEGI EXPERIENTAL MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KAOS DAGADU Gilang, Indiriy; EP, Apriatni; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aimed to test the influence of experiental marketing strategy and product quality on purchasing decision of T-Shirt Dagadu in Yogyatourium outlet of PT. Aseli Dagadu Djokdja. The samples in this research are 100 consumers who shop Dagadu T-Shirt in Yogyatourium outlet. The author used SPSS 16.0 program to test the regression on data analysis. And the study results indicate that experiental marketing strategy has a positive and significant influence on the purchasing decision, with coefficient determination is 5,9%, product quality has a positive and significant influence on the purchasing decision, with coefficient determination is 12,2%, and experiental marketing strategy and product quality have a positive and significant influence on the purchasing decision, with the coefficient determination is 20,8%. Results of this study indicate that in the order to enhance the purchasing decision, PT. Aseli Dagadu Djokdja should consider the experiental marketing strategy and product quality.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA UKM PADA SEKTOR INDUSTRI PENGOLAHAN MAKANAN DI KOTA SEMARANG Krisdanti, Gadiza; Rodhiyah, Rodhiyah
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The number of food processing SMEs in 2014 increased compared to the previous year. Nevertheless, anincreasing number are not necessarily followed by the success of the business. For that, you need toknow what factors are affecting the performance of SMEs. This study aims to determine the influence offactors of food processing performance of SMEs. This type of research is exploratory research. Thesamples used were 62 respondents with saturated sampling technique. The analytical method used isquantitative analysis, consisting of factor analysis, correlation, determination test, simple regression test,t-test, regression test and F-test using SPSS 17.0 for Windows. Discussion of the results showed thecharacteristics of SMEs, the characteristics of the entrepreneur, the entrepreneur psychology, andhuman resources have a medium level of relationship and positive influence on the performance ofSMEs, but only two were significant, namely the characteristics of SMEs and human resources, whilecreativity and innovation does not affect the performance of SMEs. SMEs advised to improve the qualityof marketing, attention to the environment to add to the experience, do not waste the opportunity comes,consistently keep running the business, improve the equipment and the willingness to use newtechnologies.

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