Diponegoro Journal of Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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<![CDATA[PENGARUH TUNTUTAN PEKERJAAN, KEPUASAN KERJA, DAN PERCEIVED ORGANIZATIONAL SUPPORT TERHADAP KETERLIBATAN KERJA (Studi pada Karyawan SPBU Simongan dan SPBU Indraprasta Semarang) ]]>
<![CDATA[Rahmadianti, Raissa Faristia]]>;
<![CDATA[Lataruva, Eisha]]>
<![CDATA[ Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Diponegoro University ]]>
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<![CDATA[ABSTRACT Human resources with good capabilities are not enough to face business competition in this modern era. Companies need employees who engage to them so that they will give maximum effort every time they do works. Every company has its own job demands that must be carried out by its employees. Job demand then affect the condition and welfare of employees. Furthermore, every company have to pay more attention to employee’s job satisfaction and perceived organizational support because they are related to work engagement. The purpose of this study is to find out the effect of job demand, job satisfaction, and perceived organizational support towards work engagement among the employees of SPBU Simongan and SPBU Indraprasta Semarang. Population in this study were employees of SPBU Simongan and SPBU Indraprasta Semarang. This research was conducted by distributing questionnaires to 60 samples of employees using a saturated sampling method. The distribution of questionnaires in this study was distributed personally administered questionnaires. The data analysis method is using Multiple Linear Regression using SPSS 27.0 The results of the study on employee of SPBU Simongan and SPBU Indraprasta show that job demand has a negative and significant effect on work engagement. Meanwhile, job satisfaction has a positive and significant effect on work engagement. Last, perceived organizational support also has a positive and significant effect on work engagement.]]>
<![CDATA[PENGARUH CO-BRANDING TERHADAP BRAND EQUITY MEREK YANG SEDANG MENGALAMI KRISIS DENGAN BRAND REPUTATION SEBAGAI VARIABEL MEDIASI (STUDI PADA DEAR ME BEAUTY X KFC) ]]>
<![CDATA[Wulandari, Menik]]>;
<![CDATA[Dirgantara, I Made Bayu]]>;
<![CDATA[Nurdianasari, Rista]]>
<![CDATA[ Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Diponegoro University ]]>
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<![CDATA[ABSTRACT Every brand’s management must organize their marketing strategy and communication to increase the value of brand. But in practice, not all company management is able to have a good communication with customers. Dear Me Beauty is one of the brands that made mistakes in it’s communication and marketing activity, which made the brand almost boycotted by netizens. That mistake made Dear Me Beauty loss their brand reputation and brand equity. In it’s efforts to restore their reputation and brand value in crisis, Dear Me Beauty made various efforts such as making a joint brand alliance with KFC. Co – branding is considered to be one way to save the equity of brands that are experiencing a crisis, by collaborating with brand that have positive brand equity. This research was analysed using the Structural Equation Modelling (SEM) using SmartPLS. These respondents have been selected using purposive sampling technique. In this research, co – branding has a positive influence on brand reputation. Co – branding also has a positive influence on brand equity. Furthermore, brand reputation has positive influence on brand equity and brand reputation is able to has significant influence in mediating the relationship between co – branding and brand equity.]]>
<![CDATA[ANALISIS PENGARUH KREDIBILITAS INFLUENCER PADA INSTAGRAM TERHADAP MINAT BELI DENGAN KEPERCAYAAN MEREK DAN CITRA MEREK SEBAGAI VARIABEL MEDIASI (Studi pada Perawatan Tubuh Wardah) ]]>
<![CDATA[Cahyadiningrum, Tri]]>;
<![CDATA[Rahardjo, Susilo Toto]]>
<![CDATA[ Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Diponegoro University ]]>
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<![CDATA[ABSTRACT Wardah is a beauty company that has various product segments, such as skin care, body care, hair care and makeup. However, even though Wardah's overall sales are number 1 on three online shopping platforms, it turns out that Wardah's products in the body care segment are not even in the top 10 best-selling brands, which indicates the uneven sales of Wardah's body care products both compared to other body care brands and Wardah products in other segments. Therefore, this study aims to examine the effect of Influencer Credibility on Instagram on Purchase Intention, Brand Trust and Brand Image as well as the effect of Brand Trust and Brand Image on Purchase Intention in Wardah Body Care. In other words, Brand Trust and Brand Image have a role as mediating variables. There were 139 respondents used as samples in this study. Respondents who became samples were people who had an interest in buying Wardah products after viewing SMI content on Instagram. The sample collection technique used in this study was non probability sampling with purposive sampling technique and used a questionnaire as a data collection method. Analysis using the Structural Equation Model (SEM) with the AMOS 24 program to test as a whole. The test results show that Influencer Credibility has a positive and significant effect on Brand Trust and Brand Image. Then, Influencer Credibility has a positive but insignificant effect on Purchase Intention. In addition, the results also show that Brand Trust and Brand Image have a positive and significant influence on Purchase Intention.]]>
<![CDATA[ANALISIS PENGARUH LIVE STREAMING SHOPPING, PRICE DISCOUNT, DAN EASE OF PAYMENT TERHADAP IMPULSE BUYING (Studi pada Pengguna Platform Media Sosial TikTok Indonesia) ]]>
<![CDATA[Nurhaliza, Putri]]>;
<![CDATA[Kusumawardhani, Amie]]>
<![CDATA[ Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Diponegoro University ]]>
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<![CDATA[ABSTRACT These days, the competition in electronic commerce is increasingly competitive. Business actors will continue to strive to increase product sales, one of which is by stimulating consumers to make unplanned purchases or impulse buying. Strategies that can be applied by business actors to stimulate consumers to do impulse buying are optimizing the use of the live streaming shopping platform e-commerce feature, implementing a price discount promotion strategy and by providing convenience in the payment process. This research was conducted with the aim of examining the effect of Live Streaming Shopping, Price Discounts, and Ease of Payment on Impulse Buying among Indonesian TikTok users. This research is classified as a quantitative research. The sample collection technique used is non-probability sampling with purposive sampling technique. Through distributing questionnaires, a sample of 112 respondents was collected which met the criteria to represent the study population, namely Indonesia TikTok users. The data that has been collected was analyzed using multiple linear analysis methods through SPSS 26 software. The results of data processing from this study show that partially Live Streaming Shopping and Price Discounts have a positive and significant influence on Impulse Buying. Meanwhile, Ease of Payment does not have a significant effect on Impulse Buying. Simultaneously, Live Streaming Shopping, Price Discounts, and Ease of Payment have a positive and significant influence on Impulse Buying]]>
<![CDATA[PENGARUH MANAJEMEN MODAL KERJA TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN BUMN YANG TERDAFTAR DI BEI PERIODE 2016-2021 ]]>
<![CDATA[Prakoso, Bagas Gandhi]]>;
<![CDATA[Widyarti, Endang Tri]]>
<![CDATA[ Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Diponegoro University ]]>
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<![CDATA[ABSTRACT This study aims to examine the effect of working capital management on profitability in stateowned companies listed on the Indonesia Stock Exchange. Profitability is measured using return on assets (ROA). The independent variables used in this study are Inventory turnover in days (ITD), Receivable turnover in days (RTD), accounts payable (PTD), cash conversion cycle (CCC). The sample used in this study are state-owned companies listed on the IDX (Indonesian Stock Exchange) during the 2016-2021 period. The number of samples is 20 companies taken by purposive sample method. The analytical method used is panel data regression with Panel Least Squares with the Eviews: 10 program which has previously passed the classical assumption test. Fixed effect was chosen as the best model]]>
<![CDATA[PENGARUH POTONGAN HARGA, KENYAMANAN, INTERAKTIVITAS, DAN KETERLIBATAN TERHADAP NIAT PEMBELIAN IMPULSIF PADA FITUR LIVE STREAMING DI PLATFORM E-COMMERCE ]]>
<![CDATA[Gunawan, Muhammad Arief]]>;
<![CDATA[Sukresna, I Made]]>
<![CDATA[ Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Diponegoro University ]]>
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<![CDATA[ABSTRACT This study aims to analyze the effect of price discount, convenience, interactivity, and involvement on impulsive buying intention with perceived enjoyment as an intervening variable on live streaming at e-commerce platform. Previous research on e-commerce live streaming focused on impulse purchases consisting of several factors, but there were still few and differing significance in using the price discount variable on impulsive buying. Therefore, this research gathered 159 respondents from people who watch and buy product during live streaming e-commerce. The sampling method used is purposive sampling by distributing questionnaires to the respondents. In this research, a theoretical model was developed by proposing five hypotheses that will be tested using a Structural Equation Modeling (SEM) analyzer operated through the SMART PLS 3.0 program. With the result of the research showed that price discount, convenience, interactivity, involvement have significant impact on impulsive buying intention with perceived enjoyment as an intervening variable on live streaming at e- commerce platform]]>
<![CDATA[PENGARUH SOCIAL MEDIA MARKETING DAN BRAND EXPERIENCE TERHADAP PURCHASE DECISION KONSUMEN PADA PRODUK KOSMETIK DAN BRAND TRUST SEBAGAI MEDIATOR (Studi pada Konsumen Somethinc) ]]>
<![CDATA[Lova, Tina Kurnia]]>;
<![CDATA[Rahardjo, Susilo Toto]]>
<![CDATA[ Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Diponegoro University ]]>
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<![CDATA[ABSTRACT The growth of the cosmetic industry in Indonesia, which has increased in recent years, has made competition in this industry tighter, including local cosmetic brands. Companies have to find ways to improve their marketing and one of the strategies that can be used is social media marketing. The high use of social media by the public makes marketing through social media a powerful and low-cost strategy for companies to achieve their goals. Previous research stated that social media marketing had a positive and significant impact on purchasing decisions, but in fact, Somethinc, which is more active in conducting social media marketing, still ranked below Make Over as the most widely used local brand in Indonesia, according to Katadata (2022). The purpose of this study was to determine the effect of social media marketing and brand experience on purchasing decisions through brand trust as a mediating variable for Somethinc consumers in Indonesia. The sample used in this study amounted to 120 respondents who were selected by purposive sampling method and the data collection method used was distributing questionnaires online. The data that has been obtained is analyzed quantitatively by applying the Structural Equation Model (SEM) method with AMOS version 24 as a data processing tool. The results of the analysis in this study indicate that social media marketing has a positive and insignificant effect on purchasing decisions. The effect of social media marketing on purchasing decisions can be seen from the indirect effect through brand trust which is greater than the direct effect. Social media marketing and brand experience were found to have a positive and significant influence on brand trust, and brand trust is found to be positively and significantly related to purchasing decisions.]]>
<![CDATA[PENGARUH ETIKA KERJA ISLAM, PERSEPSI DUKUNGAN ORGANISASI, DAN KEPUASAN KERJA TERHADAP PERILAKU KEWARGAAN ORGANISASI PERSPEKTIF ISLAM (Studi pada Dosen UIN Walisongo Semarang) ]]>
<![CDATA[Putri Susanto, Ayu Diah]]>;
<![CDATA[Mas’ud, Fuad]]>
<![CDATA[ Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Diponegoro University ]]>
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<![CDATA[ABSTRACT World Class University (WCU) has become a reference for the quality of a university so that it influences the university's strategy to achieve and maintain its ranking. Furthermore, universities need to inspire their lecturers to perform their best and encourage lecturers to assume their responsibilities as citizens. The existence of a lecturer was a significant factor in the progress of a university organization by the contribution of the main task of lecturer which named Tridharma Perguruan Tinggi. This research was intended to assess the influence of Islamic work ethic, perceived organizational support, and job satisfaction on organizational citizenship behavior Islamic perspective. This study was conducted using a quantitative approach on Associate Professor and Full Professor of UIN Walisongo Semarang. It includes 60 lecturers as respondents and the data were collected by using questionnaire and then analyzed by using multiple regression analysis. Results showed that all the hypotheses proposed were accepted in this study. The results of multiple regression analysis indicated positive and significant influence between Islamic work ethic, perceived organizational support, and job satisfaction on organizational citizenship behavior Islamic perspective]]>
<![CDATA[PENGARUH KEPEMIMPINAN ISLAMI, BUDAYA ORGANISASI ISLAM, DAN KEPUASAN KERJA TERHADAP KINERJA PERAWAT (Studi pada Rumah Sakit PKU ‘Aisyiyah Kabupaten Boyolali) ]]>
<![CDATA[Salma, Hana Farida]]>;
<![CDATA[Mas’ud, Fuad]]>
<![CDATA[ Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Diponegoro University ]]>
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<![CDATA[ABSTRACT Nurses are part of the health workforce and their quantity dominates in terms of human resources in hospitals. The performance of nurses needs to be considered because nurses are the most closely related and directly related to patients as the main object of hospital operations. PKU ‘Aisyiyah Hospital in Boyolali Regency, as one of the major hospitals that seeks to provide excellent health facilities for patients, is inseparable from the performance role of nurses. Superior nurse performance also has an impact on improving hospital performance and the best professional service to patients. This study aims to determine the effect of islamic leadership, islamic organizational culture, and job satisfaction on the performance of nurses at PKU 'Aisyiyah Hospital in Boyolali Regency. Collecting research data through a questionnaire with as many as 96 respondents and the census method. Testing and data analysis used is multiple linear using Statistical Package for Social Science (SPSS) version 25 with a likert scale measurement technique of 1-7. The results showed that the variables of islamic leadership, islamic organizational culture, and job satisfaction had a positive and significant effect on the performance of nurses at PKU 'Aisyiyah Hospital in Boyolali Regency both partially and simultaneously with a coefficient of determination of 64,7%]]>
<![CDATA[ANALISIS PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Nasabah Bank BCA di Kota Semarang) ]]>
<![CDATA[Maharani, Nandita Ratu]]>;
<![CDATA[Idris, Idris]]>
<![CDATA[ Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Diponegoro University ]]>
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<![CDATA[ABSTRACT BCA is one of the largest banks in Indonesia. However, in 2020, Bank BCA received many complaints through their Halo BCA service. When compared to its competitors, Bank BCA has the fewest number of customers but the most complaints throughout the years 2019-2021. These complaints prove that customers are not satisfied with the services provided by Bank BCA. In this study, inconsistencies were found with previous research, that service quality has a significant impact on customer loyalty and that service quality has no significant impact on customer loyalty. The purpose of this study is to analyze the quality of service and customer trust in relation to customer loyalty, with customer satisfaction as the intervening variable among Bank BCA customers in the city of Semarang. The population in this study is the community of Semarang who have been Bank BCA customers for the last three months and have used Bank BCA services in Semarang. The sample used consisted of 125 respondents who were selected using purposive sampling technique. The data obtained were then analyzed using the Structural Equation Model (SEM) method using Smart Partial Least Square (Smart PLS) 3.0 as the analysis tool. The results of this study show that service quality and trust have a positive and significant relationship with customer satisfaction and customer loyalty. Likewise, customer satisfaction also has a positive and significant relationship with customer loyalty. The biggest influence is shown by the trust variable in customer satisfaction, which is 0.473]]>
