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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 21 Documents
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Search results for , issue "Volume 13, Nomor 1, Tahun 2024" : 21 Documents clear
ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL, DUTA MEREK, DAN CITRA MEREK TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN (Studi Empiris Pada Konsumen Produk Y.O.U Beauty di Kota Semarang) Varentiningtyas, Widya; Hidayati, Retno
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The beauty industry is currently experiencing rapid growth. Y.O.U. Beauty is one of the alternative choices of skincare and cosmetic products for consumers. This study aims to analyze the effect of social media marketing, brand ambassadors, and brand image on purchasing decisions for consumers of Y.O.U. Beauty products in Semarang City. The population used in this study were consumers of Y.O.U. Beauty products in Semarang City. In this study, data collection methods were carried out through questionnaires from a sample of 150 respondents using non-probability sampling and purposive sampling techniques. Then, the data was processed and analyzed using multiple linear regression analysis techniques with SPSS (Statistical Package for Social Science) software version 26. The results showed that social media marketing, brand ambassadors, and brand image had a significant positive effect on purchasing decisions for consumers of Y.O.U. Beauty products in the city of Semarang, so all hypotheses are determined between social media marketing, brand ambassadors, and brand image on purchasing decisions for consumers of Y.O.U. Beauty products in Semarang City were accepted.
Analisis Pengaruh Kualitas Produk, Harga, dan Social Media Marketing terhadap Minat Pembelian (Studi pada Angkringan Djoegjakarto) Ardiansyah, Rafi; Fitria, Shoimatul
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Based on the results of existing pre-research, it is known that the sales level at Angkringan Djoegjakarto experienced a drastic decline in April 2023 and there were fluctuations in the sales level in 2023. This study aims to analyze the effect of product quality, price, and social media marketing towards sales level in Angkringan Djoegjakarto. This study places Angkringan Djoegjakarto's social media followers as the research population, then sampling was carried out using purposive sampling. The sample in this study amounted to 100 respondents with the criteria of Angkringan Djoegjakarto consumers in Bogor Regency who are 17 (seventeen) years old, know and follow social media from Angkringan Djoegjakarto, and have bought and visited Angkringan Djoegjakarto at least 1 (one) time within the last 3 (three) months). The collected data were analyzed using multiple linear regression methods and analyzed with SPSS software. The results of this study indicate that product quality has a significant positive effect on the purchase intention of Angkringan Djoegjakarto, price has a significant positive effect on the purchase intention of Angkringan Djoegjakarto, and social media marketing has a significant positive effect on the purchase intention of Angkringan Djoegjakarto
PENGARUH PROGRAM LOYALITAS DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Starbucks Coffee Indonesia) Nugraha, Raihan Ananta; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Nowadays, loyalty programs are a marketing strategy that presents programs or incentives aimed at consumers who remain loyal. A carefully crafted loyalty program can improve brand image by providing customers with a positive experience and unique benefits, which ultimately increases customers' positive brand image of the brand. loyalty programs and brand image are used by companies to collect information and increase customer loyalty and customer satisfaction. This research seeks to explore the impact of loyalty programs and brand image on customer loyalty with customer satisfaction as a mediating variable. This research was designed using a questionnaire and measured using the Semantic Differential Scale. Data collection was carried out using a questionnaire method distributed using Google Form. The sample in this study consisted of 200 respondents with the criteria being 18-34 years old, who were Starbucks card users and had previously purchased products using a Starbucks card. The data obtained were analyzed using a quantitative and structural approach using the Structural Equation Modeling (SEM) method via AMOS version 26 software. The results of the research show that loyalty programs have no positive and significant influence on customer satisfaction, brand image has a positive significant influence on customer satisfaction, customer satisfaction has a positive significant influence on customer loyalty, loyalty programs have a positive and significant influence on customer loyalty, and brand image has a positive and significant influence on customer loyalty. In this research it was also found that customer satisfaction cannot significantly mediate the influence of program loyalitas on customer loyalty and customer satisfaction can mediate the influence of brand image on customer loyalty
PENGARUH MOTIVASI DAN BERBAGI PENGETAHUAN TERHADAP KINERJA KARYAWAN PT. HUTAMA KARYA INFRASTRUKTUR PROYEK PEMBANGUNAN JALAN TOL RUAS SIMPANG INDRALAYA – MUARA ENIM SEKSI SIMPANG INDRALAYA – PRABUMULIH ZONA 2-5 Aziz Almeyda, Restadoni Muhammad; Mas’ud, Fuad
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The crucial aspect of managing organizational resources to achieve goals is through performance optimization. Currently, the success of an organization is closely linked to the optimal performance of the required human resources. Therefore, support for human resource dimensions, particularly employee performance, becomes a key element in achieving those goals. This research aims to analyze the influence of work motivation and knowledge sharing on the performance of employees at PT. Hutama Karya Infrastruktur. The method employed in this study involves data collection through a questionnaire with 150 respondents using purposive sampling technique. Data analysis in this research utilizes multiple linear regression analysis with SPSS Statistics 25. The results of this research indicate that work motivation (X1) has been proven to have a positive and significant impact on employee performance, providing an understanding that increased motivation can enhance employee performance. Meanwhile, knowledge sharing (X2) also has a positive and significant impact on employee performance. This means that an improvement in knowledge sharing practices can contribute positively to employee performance. The coefficient of determination shows that employee performance is influenced by work motivation and knowledge sharing at 0.258.
PENGARUH KUALITAS LAYANAN DAN PENGALAMAN PENGGUNA TERHADAP MINAT PENGGUNAAN ULANG DENGAN KEPUASAN PENGGUNA SEBAGAI VARIABEL INTERVENING PADA KONSUMEN GRAB BIKE DI KOTA SEMARANG (Studi pada Mahasiswa Universitas Diponegoro) Parahita, Dyaksa Witsqa; Raharjo, Susilo Toto
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Research was only conducted on the influence of service quality and user experience on reuse intentions with user satisfaction as a intervening variable for Grab Bike consumers in Semarang City. This research aims to determine the influence of service quality and user experience on reuse intentions with user satisfaction as a mediating variable among Grab Bike consumers in Semarang City. The population in this study were Undip students who used Grab bikes in the city of Semarang. This research used a positive sampling technique, where samples were taken based on criteria, obtaining a total of 130 respondents. Data collection uses a questionnaire by distributing a list of questions to respondents to obtain information. The analysis technique in this research uses Structural Equation Modeling (SEM) with AMOSS Software 25. The results of the research are: service quality has a positive and significant influence on intention to reuse, service quality has a positive and significant influence on user satisfaction, user experience has a positive and significant influence on intention to reuse, user experience has a positive and significant influence on service user satisfaction , and user satisfaction have a positive and significant influence on reuse intentions.
PENGARUH SENSORY BRAND EXPERIENCE DAN PERCEIVED VALUE TERHADAP BRAND LOYALTY DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI (PADA PERUSAHAAN SUBSCRIPTION VIDEO-ON-DEMAND (SVoD) NETFLIX) Maulana, M. Rizky; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This research aims to determine the influence of Sensory Brand Experience and Perceived Value on Brand Loyalty with Brand Trust as a mediating variable (at the Netflix Video-OnDemand (SVoD) Subscription Company). This research involved 200 Netflix user respondents in the Jakarta area, where the sampling was determined based on a purposive sampling technique. The instrument used in this research was a questionnaire with a Semantic Differential scale. Data analysis in this research is divided into two analyses, namely descriptive statistics and inferential statistics. In inferential statistics, data is processed using AMOS software version 25. The research results show that: (1) Sensory Brand Experience has a direct, positive and significant effect on Brand Trust, (2) Perceived Value has a direct, positive and significant effect on Brand Trust. (3) Sensory Brand Experience has a direct, positive and significant effect on brand loyalty. (4) Perceived value does not have a significant direct influence on brand loyalty. (5) Brand trust has a direct, positive and significant effect on brand loyalty. (6) Sensory brand experience has a significant effect on brand loyalty through brand trust. (7) Perceived value has a significant effect on brand loyalty through brand trust.
CRITERIA FOR MEASURING INFLUENCE OF THE SOCIAL MEDIA MARKETING STRATEGY FOR AGILITY STARTUP Putra, Azka Razaqa; Muharam, Harjum
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This paper aims to give an outlook regarding what types of criteria the company Agility Startup should focus on in order to improve their social media marketing strategy. The research was conducted to give a compact outlook on what types of Key Performance Indicators should be looked at in order to give a picture regarding the firm’s performance on their social media marketing efforts. To complete the research, the author has utilized desk research by using various sources such as journals from Saxion Library, Google Scholar, and Elsevier. The results show that Agility Startup should be focusing on different types of factors for each social media platform that they use, with some overlap between each program on the KPIs. The company should also look at other varying factors in the users of social media marketing.
PENGARUH WORK FAMILY CONFLICT TERHADAPTURNOVERINTENTION DENGAN STRES KERJA DAN KEPUASANKERJASEBAGAI VARIABEL MEDIASI (Studi pada Karyawan Sari MulyaPutra Group Brebes) Fauzi Br Utoyo, Zaki Udin; Lataruva, Eisha
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT In the modern era, career opportunities in the professional world are widelyopenfor both men and women. However, many workers experience work-family conflict, whichis an imbalance between work and family roles that makes the demands of eachroleunfulfilled. Work-family conflict can cause individuals to feel pressured and exhaustedbecause they have to divide their time and energy between both roles. If not addressed, work-family conflict can increase the level of work stress and decrease job satisfactionamong employees. Ultimately, this condition can cause employees to have a desire toleavethe company, thus increasing the turnover rate and disrupting the balance of the company. This research aims to determine the ef ect of work family conflict on turnoverintention with job stress and job satisfaction as mediating variables in the Sari MulyaPutra Group Brebes. The population used in this research was all employees of theSari Mulya Putra Group Brebes with a total sample of 51 people taken using a samplingtechnique, namely saturated sampling, that is, using all members of the populationasresearch samples. Measurements in the questionnaire use a Likert scale. Thefivehypotheses in the research were tested using quantitative methods and the data analysismethod used was path analysis. Research data processing was carried out usingSPSSversion 25. The research findings indicate that work-family conflict has a positiveandsignificant ef ect on turnover intention, work family conflict has a positive and significant ef ect on job stress, job stress has a positive and significant ef ect on turnover intention, work-family conflict has a negative and significant ef ect on job satisfaction, andjobsatisfaction does not have a negative ef ect on turnover intention. However, thepathanalysis results show that job stress cannot mediate the relationship between work-familyconflict and turnover intention, and job satisfaction also cannot mediate the relationshipbetween work-family conflict and turnover intention
PRODUCT QUALITY, PERCEIVED VALUE DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION INDIHOME DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIASI (Studi Pada Mahasiswa Universitas Diponegoro Pengguna Indihome) Achra, Muhammad Osama; Santosa, Suryono Budi; Hasanatina, Foza Hadyu
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aimed to analyze how the quality of the product, how customers feel about the product's value, and the quality of service provided by IndiHome affect whether customers want to buy from them again. It also looked at how happy customers are with IndiHome's services. When customers aren't happy with IndiHome, they might not want to buy their internet service again. The researchers used a method where they collected information from 137 students at Diponegoro University who have used IndiHome's service before. They used a special way to collect this information called a questionnaire and a computer program called AMOS to study the data they collected. The results showed that when the product is good, when customers feel the product is valuable, and when the service is good, customers are happier and more likely to buy from IndiHome again. And when customers are happy with IndiHome, they're more likely to want to buy their service again in the future.
Pengaruh Citra Negara Asal terhadap Keputusan Pembelian Mellaui Citra Merek (Studi pada Konsumen Mobil Wuling di Kota Semarang) Hasmoro, Alexander Dio; Darmastuti, Ismi; Nurdianasari, Rista
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Sales of the car industry in Indonesia can be said to be growing rapidly in the last period. The car brand used as the object of this study is Wuling, which is a vehicle brand from Liuzhou, Guangzi, China. This brand is run by the Liuzhou Wuling Automobile Industry, Co., Ltd. company, which is a joint venture by Wuling Group and Dragon Hill Holdings Limited. This research was conducted in Semarang City which resulted in preresearch in the form of low purchasing decisions, namely there are indications of problems regarding the purchasing decisions of Wuling consumers in Semarang City in the indicators "My need for Wuling cars is high", "I feel that the number of products issued by Wuling cars is varied and has many types", and "I will buy Wuling car products again in the future" which the majority stated "no". This study used Wuling consumers in Semarang City as the research population, then sampling was carried out using purposive sampling and had several criteria. The sample in this study amounted to 150 respondents with the criteria of having made a decision to buy a Wuling car at least 1 type of car and domiciled in Semarang City. The collected data were analyzed using the structural equation model (SEM) method and processed with AMOS software. The results of this study show that country of origin has a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, and country of origin has a significant positive effect on brand image.

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