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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 22 Documents
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Search results for , issue "Volume 13, Nomor 2, Tahun 2024" : 22 Documents clear
THE INFLUENCE OF BRAND IMAGE, SOCIAL INFLUENCE, STATUS CONSUMPTION, PRICE QUALITY INFERENCE, AND ATTITUDE TOWARDS THE PURCHASE INTENTION OF COUNTERFEIT ELECRONIC PRODUCTS VIA TIKTOK SHOP IN SEMARANG (A STUDY ON THE PREVALENCE OF COUNTERFEIT PRODUCTS) Daffa Luqman Raf, Gofita Athallarizq; Cahyaningratri, Cahyaningratri; Hasya, Afina
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The development of technology has made it possible for counterfeiters to make high-quality goods, sell them online to customers throughout the world, and imitate the branding of real products remarkably well. One platform that has emerged as one of the most popular channels for counterfeiters to conduct their operation is TikTok. The platfrom has allowed the activity where online counterfeit sellers can engage with online buyers. To aid the investigation of how brand image, social influence, status consumption, and price quality inference affects the attitudes of Gen Z in Semarang towards counterfeit electronic products, as well as the moderating effect of customer attitude towards counterfeit electronic products towards purchase intention of counterfeit electronic products, the Theory of Planned Behavior was used. The data that were obtained from 178 respondents in Semarang City was analyzed using Partial Least Structures Structural Equation Modeling (PLS-SEM). From the findings in this study, brand image, social influence, and status consumption have a positive relationship towards customer attitude towards counterfeit electronic products as well as a significant one. Price quality inference, however, was found to only have a positive relationship without significance. On top of that, customer attitude towards counterfeit electronic products also has a positive and significant relationship towards purchase intention of counterfeit electronic products. With this in mind, all the hypotheses except one were accepted. Under those circumstances, the managerial implications that this study provide would discuss the idea of creating marketing campaigns to emphasize the difference between genuine and counterfeit products which will be aimed to spread slowly to the whole customer base. Additionally, cheaper genuine products may also be proposed to help combat counterfeit products within the aspect of status consumption. Consequently, customer attention would shift in the direction of being favorable of genuine products.
PENGARUH SIARAN BELANJA LANGSUNG, DUKUNGAN SELEBRITI, PROMOSI, ULASAN PELANGGAN ONLINE, DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN DI ECOMMERCE (Studi pada Pengguna Lazada di Kota Semarang) Melita, Shelli; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The Covid-19 pandemic has a significant impact on various aspects of life changes to digital. Trend of online shopping using e-commerce is profitable for consumers. This condition creates opportunities and challenges for business. This platform encourages every firms to optimize digitalization as part of its marketing strategy. This study aims to investigate live streaming shopping, celebrity endorser, promotion, online customer reviews, and advertising attractiveness on purchasing decisions among Lazada users in Semarang City. This study was conducted using a quantitative approach. Data collection was carried out by distributing questionnaires. A total of 149 respondents who met the criteria were involved with non probability sampling techniques. The data that has been collected is analyzed using IBM SPSS Version 26 software. The results show that live streaming shopping, promotion, online customer reviews, and advertising attractiveness have a positive and significant effect on purchasing decisions. Meanwhile, celebrity endorsers does not have significant effect on purchasing decisions. With the acquisition of the largest coefficient of 0.324 for the effect of live streaming shopping. Lazada sellers should increase the frequency of live streaming to engage with their audience as an effective tool for boosting sales and influencing purchase decisions.
ANALISIS PENGARUH CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEW DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI E-COMMERCE DENGAN TRUST SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Somethinc di Kota Semarang) Ika Kirana, Firda Rozza; Yoestini, Yoestini
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The development of technology in Indonesia has a major influence on economic development, one of which facilitates buying and selling activities by using e-commerce. Ecommerce helps consumers to buy products without having to come to the store directly and also helps companies to market their products. One company that markets its products through e-commerce is Somethinc. Somethinc produces a variety of products that are useful for overcoming facial, skin and hair problems. In the world of marketing celebrity endorsement is often used as a strategy to convince potential customers. In addition, online customer reviews and service quality also affect consumer confidence to buy the products offered. This research was conducted on 138 respondents who are Somethinc consumers in Semarang. The data collection technique uses non-probability sampling with purposive sampling where data is collected through the results of a google form questionnaire which has a Likert scale of 1-7. The data that has been collected is then analyzed using the Structural Equation Model (SEM) with the AMOS 24 analysis tool. The results showed that celebrity endorsement has a positive but insignificant effect on trust. In addition, it was found that online customer reviews and service quality have a positive and significant effect on trust. The results concluded that trust is unable to mediate celebrity endorsement on purchasing decisions. But trust mediates the influence between online customer reviews and service quality on purchasing decisions.
ANALISIS PENGARUH CUSTOMER ONLINE REVIEWS, LIVE STREAMING, DAN PROMOTION TERHADAP PURCHASE INTENTION MELALUI CUSTOMER TRUST SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Produk Wardah di Kota Semarang) Clarabelle Putri Rahman, Felicia Cassie; Khasanah, Imroatul
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Currently, Wardah lipstick products are increasingly experiencing challenges due to the large number of competitors. This study discusses the effect of Customer Online Reviews, Live Streaming, and Promotion on Purchase Intention on Wardah lipstick products through mediation of Customer Trust. And so, how the mediating role of Customer Trust on Customer Online Reviews, Live Streaming, and Promotion on Purchase Intention on Wardah lipstick products that have decreased sales. This research uses quantitative methods, with SEM-PLS measuring instruments using the SmartPLS version 4 application with validity and reliability tests and hypothesis testing using bootstrapping. The results of this study indicate that Customer Online Reviews have a positive effect on Customer Trust, Live Streaming has a positive effect on Customer Trust, Promotion has a positive effect on Customer Trust, and Customer Trust has a positive effect on Purchase Intention. Based on the research that has been done, it is known that Customer Online Reviews, Live Streaming, and Promotion affect Customer Trust so that it leads to consumer Purchase Intention which can increase sales of Wardah lipstick products.
PENGARUH CITRA MEREK, ELECTRONIC WORD OF MOUTH, DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan Bootcamp Belajarlagi) Arnoldy Putra, Mario Rafles; Budi Santosa, Suryono; Kamalia Fu'adi, Dhena
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The research conducted this time has the aim of analyzing the influence Brand Image, Electronic Word of Mouth, and Content Marketing on purchasing decisions for Bootcamp Belajarlagi with Brand Trust as an intervening variable. The population used is consumers who buy Belajarlagi products who are domiciled in Jakarta, Bogor, Depok, Tangerang, and Bekasi with ages 18 - 45 years. The sample used amounted to 152 respondents. The data collection method uses a questionnaire with the Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 as an analytical tool. The results showed that Brand Image had a positive and significant effect on Brand Trust, Electronic Word of Mouth had a positive and significant effect on Brand Trust, Content Marketing had a positive and significant effect on Brand Trust, and Brand Trust had a positive and significant effect on purchasing decisions.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP KINERJA PERUSAHAAN (Studi pada Perusahaan Consumer Goods Industry yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022) Putri, Sahitania Krisbandono; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aimed to examine the effect of the Corporate Social Responsibility components, namely economic, environmental and social components on firm performance which is controlled by firm size and leverage in consumer goods industry companies listed on the Indonesia Stock Exchange. Firm performance is measured using Return on Assets (ROA). The independent variables used in this research are the economic component of CSR (CSRI ECO), the environmental component of CSR (CSRI ENV), and the social component of CSR (CSRI SOC). The sample used in this study is consumer goods industry companies listed on the Indonesia Stock Exchange during the 2018-2022 period. The total sample was 31 companies taken using the purposive sample method. The analytical method used is multiple regression analysis with the IBM SPSS Statistics 27 program, which previously passed the classical assumption test. The research results show that the economic component of CSR (CSRI ECO) and the environmental component of CSR (CSRI ENV) have a positive and significant effect on company performance. Meanwhile, the social component of CSR (CSR SOC) has a negative and significant effect on company performance. In addition, the control variable firm size (SIZE) has a positive and significant effect on company performance, while leverage (DAR) has a negative and significant effect on company performance.
STUDI FAKTOR PENENTU PEMBELIAN ULANG PADA RESTORAN A&W DI KOTA SEMARANG Ihsan Saputra, Muhammad Rio; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study focuses on the relationship between service quality, price fairness, and viral marketing as factors that influence repurchase intention, with customer experience as a mediating variable. Semarang City, as one of Indonesia's largest cities and a tourist destination, provides a significant backdrop for this study. With high tourist attraction and surging interest in fast food in Indonesia, particularly in Semarang City, fast food restaurants such as A&W have great potential to understand and increase customer repurchase intention. This study involved 150 respondents who were selected using the Non-Probability Sampling method by Purposive Sampling. Data Analysis Technique Structural Equation Model (SEM) with Analysis of Moment Structure (AMOS) 24 program was used to analyze and interpret the relationship between variables. The criteria for research respondents are customers who have visited A&W restaurants in Semarang City at least once. The results of the research hypothesis show that service quality, price fairness, and viral marketing positively and significantly affect repurchase intention. Service quality has the strongest influence on repurchase intention, followed by price fairness, and e-WOM with the least influence. These findings provide valuable insights for A&W restaurant management to develop more effective strategies to increase customer repurchase intention, by focusing attention on improving service quality, fair pricing policies, and creative viral marketing
INISIATIF GREEN HUMAN RESOURCE MANAGEMENT TERHADAP KINERJA LINGKUNGAN PERUSAHAAN DENGAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR FOR ENVIRONMENT DAN PROACTIVE ENVIRONMENTAL STRATEGY SEBAGAI VARIABEL INTERVENING Studi Pada Holding PT Samudera Indonesia Tbk Irkhami, Wahyu Lazwar; Djastuti, Indi
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This research aims to determine and analyze the intitiative of green human resource management on firm environmental performance through organizational citizenship behavior for the environment and proactive environmental strategy as intervening variables at the holdings of PT Samudera Indonesia Tbk. The study includes the entire population of managerial-level employees under the Samudera Logistics business unit consists of 61 respondents. Data collection involved distributing questionnaires to the research sample using a hybrid approach, both directly and through electronic mail. The questionnaire measured samples using a Likert Scale (5 points), and hypothesis testing was conducted using the Structural Equation Modelling (SEM) method with the assistance of SmartPLS software version 4.0. The statistical test results indicate that the green human resource management variable does not have a significant direct influence on firm environmental performance. This was also found in testing the intervening variable of proactive environmental strategy, which did not significantly mediate the influence between the two. However, the influence between green human resource management and firm environmental performance becomes significant when mediated by the organizational citizenship behavior for the environment variable.
PENGARUH KEPEMIMPINAN TERHADAP PERILAKU KERJA INOVATIF DENGAN BERBAGI PENGETAHUAN SEBAGAI VARIABEL MEDIASI (Studi pada Karyawan PT X) Nisrina, Salma; Raharja, Edy
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Human resources apply elements that provide support and carry out every stage in organizational functions, including in innovation efforts. Organizations need high quality human resources in order to achieve the goals that have been set. In order for innovative work behavior to be more optimal, organizations can use strong transformational leadership styles and encouragement to share knowledge. This research aims to analyze the influence of transformational leadership on innovative work behaviors by sharing knowledge as a mediation variable in one of the manufacturing companies called PT X. This study uses primary data distributed through online questionnaires on employees at PT X who are research samples, and secondary data from journals, books, and relevant data from companies. This questionnaire was developed by researchers using 5 likert scales. The number of samples used in this study was 95 respondents with the purposive sampling technique. Data analysis techniques use the SmartPLS 3.0 application to test hypotheses and influences between those variables. The results in this study show that transformational leadership has a positive influence and significant on innovative work behavior, transformational leadership has a positive influence and significant on knowledge sharing, and knowledge sharing also shows that there is a positive influence and significant on innovative work behavior. This research also shows that there is an influence of knowledge sharing as a mediation variable between transformational leadership and innovative work behavior.
ANALISIS PENGARUH CAR, FDR, BOPO, BANK AGE, DAN SUKU BUNGA TERHADAP KINERJA KEUANGAN PERBANKAN SYARIAH INDONESIA PERIODE 2015-2019 Ikrom, Ahmadul; Syaichu, Muhamad
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This research aimed to examine the influence of Capital Adequacy Ratio (CAR), Financing to Deposite Ratio (FDR), Operating Costs and Operating Income (BOPO), Bank Age, Interest Rates (SBI) on the financial performance of sharia banking registered on the Financial Services Authority (OJK). Bank financial performance was measured by Return on Assets (ROA). .The population used in this research was sharia banking registered on the Financial Services Authority (OJK) for the 1st quarter 2015 to 4th quarter 2019 period. The number of samples used was 11 sharia banks which were taken using the purposive sampling method. The analysis method used was panel data regression with STATA 17 as a data processing tool. The research results showed that the influence of the Capital Adequacy Ratio (CAR), Financing to Deposite Ratio (FDR), Operational Costs and Operational Income (BOPO), Bank Age, and Interest Rates (SBI) had a significant effect on financial performance (ROA) simultaneously. As partial, Adequacy Ratio (CAR) and Financing to Deposite Ratio (FDR) had a positive and significant effect on ROA, Operational Costs and Operating Income (BOPO), and Interest Rates (SBI) had a negative and significant effect on ROA, while Bank Age had no significant effect to ROA.

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