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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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PENGARUH PERCEIVED VALUE TERHADAP PURCHASE INTENTION DIGITAL MUSIC STREAMING SERVICES DENGAN SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi pada Aplikasi Joox dan Spotify) Pratiwi, Aruna Candra; Dwiyanto, Bambang Munas
Diponegoro Journal of Management Volume 9, Nomer 1, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of perceived value on the satisfaction of digital music streaming services Joox and Spotify applications and their effects on consumer purchase intentions. The variables used in this study are perceived value as an independent variable, then satisfaction as an intervening variable, and purchase intention of paid applications as the dependent variable. The number of samples in this study amounted to 133 respondents, namely users of digital music streaming services, especially the Joox and Spotify applications.The method used is non-probability sampling by distributing questionnaires to respondents. In this study, a theoretical model was developed by proposing five hypotheses to be tested using Structural Equation Modeling (SEM) analysis tools operated through the AMOS 24 program. The results of this study indicate that perceived value increases user satisfaction, which affects the purchase intention of paid applications. 
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT PEMBELIAN ULANG (Studi pada Konsumen E-Commerce Shopee di Kota Semarang) Wibawana, Widhia Arum; Mahfudz, Mahfudz
Diponegoro Journal of Management Volume 9, Nomor 2, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the factors that influence repurchase intention using utilitarian value, hedonic value, and social value as independent variables, also consumers satisfaction as intervening variables, a study on e-commerce Shopee’s consumers of college students in Semarang City. Non probability sampling is used for sampling. Data was collected from 150 respondents selected using criteria that should have made online purchase of products on e-commerce Shopee at least once. This study used SEM (Structural Equation Model), with AMOS version 23.0. The results show that utilitarian value did not has positive influence on consumers satisfaction and repurchase intention. Meanwhile, hedonic value did not has positive influence on consumers satisfaction, but have positive influence on repurchase interest. Then, social value also did not has positive influence on consumers satisfaction. And consumers satisfaction has positive influence on repurchase intention..
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPERCAYAAN DAN CITRA MEREK SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Lazada.co.id di Semarang) Yulianto, Muhammad Rizal; Soesanto, Harry
Diponegoro Journal of Management Volume 9, Nomer 1, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the influence of Electronic Word of Mouth on Trust and Brand Image and the impact on Purchasing Decision on Lazada.co.id e-commerce platform. At this time, E-commerce has become common thing in community. Technological developments and convenience obtained make this platform has growing demand in all market segments. From ease of use to the speed of e-commerce services into the spotlight of consumers.This research was conducted for people in Semarang City who had carried out buying and selling transactions through the Lazada.co.id platform. The number of samples is 100 respondent. With the method of collecting data through questionnaires and sampling methods in this study is a non probability sampling with purposive sampling technique. Analysis method with AMOS program. The results show that Electronic Word of Mouth has a positive and significant effect on Trust and Brand Image. Then, Trust and Brand Image has a positive and significant effect on purchasing decision.
ANALISIS PENGARUH LIKUIDITAS, DEBT TO EQUITY RATIO, FIRM SIZE, DAN ROA TERHADAP RETURN SAHAM (STUDI PADA PERUSAHAAN YANG TERDAFTAR PADA INDEKS SRI-KEHATI PERIODE 2012-2018) Rahardian, Tito; Hersugondo, Hersugondo
Diponegoro Journal of Management Volume 10, Nomor 1, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of liquidity, debt to equity ratio, and firm size on stock return. Current ratio used as a proxy from liquidity and ROA were used as proxy from profitability. The population that was used in this research consisted of all listed firms in Indonesia Stock Exchange 2020. After passed the purposive sampling method there were 16 firms obtained as samples from SRIKehati index during 2012-2018. The data analysis technique is path analysis, the wide version from multiple linear regression. The result of this research showed that current ratio and firm size have negatively non significant impact on stock returns, debt to equity ratio and ROA have positively significant impact on stock returns.
FACTORS INFLUENCING CUSTOMER SATISFACTION OF SOLUSI LAUNDRY BEKASI Pamungkas, Brian Putra; Sukresna, I Made
Diponegoro Journal of Management Volume 9, Nomor 4, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to see the effect of service quality, perceived value, brand image and promotion to customer satisfaction with customization as the moderating variable for service quality and customer satisfaction in Solusi Laundry. Service quality is one of the most important things for service based business in order to survive. Perceived value is the trade-off between perceived benefits and perceived sacrifice, if customer do not get the benefit equal to the cost paid then customer will be dissatisfied. Brand image is the overall perception of the product or brand formed from information and past experience of the product or a brand, a strong brand image can provide the main advantages for the company one of which can create competitive advantage. The main purpose of promotion is to inform, persuade, and remind consumers of a product or service. Customization will delight the customer because of the individualized attention and solutions which make them feel special and the customer will feel satisfied. This study emphasized that the higher and better the service quality, the better the perceived value, the better the brand image, and the better the promotion will increase the satisfaction of Solusi Laundry customer. This study also found that customization moderates the relationship between service quality and customer satisfaction. The number of samples were 150 customers of Solusi Laundry taken by purposive sampling method. The analytical method of this study uses MRA (Moderated Regression Analysis) and PROCESS analysis by AF Hayes with the SPSS 25 program which previously passed the classic assumption test.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN TERHADAP INTENSI BERWIRAUSAHA DENGAN CREATIVE WORK BEHAVIOR SEBAGAI VARIABEL INTERVENING (Studi Pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Diponegoro Semarang) Ayu Tamarasanti, Mentari; Ratnawati, Intan
Diponegoro Journal of Management Volume 10, Nomor 1, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of entrepreneurship education on entrepreneurial intention with creative work behavior as mediators. This study uses entrepreneurship education as independent variable, entrepreneurial intention as the dependent variable, and creative work behavior as intervening variable. This study took a study on students of the Faculty of Economics dan Business, Diponegoro University, Semarang. The sample in this study amounted to 120 respondents who were all students of the 2016 Faculty of Economics dan Business Faculty of Diponegoro University dan had taken the entrepreneurship courses. Partial Least Square (PLS) method as statistical tools used in this research. The results of the study are as follows: 1) There are significant and positive effects of entrepreneurship education on entrepreneurial intention, this is indicated by T statistic 4,774 (p < 0,05). 2) There are significant and positive effects of the entrepreneurship education on the creative work behavior, this is indicated by T statistic 7,918, (p < 0,05). 3) There are significant dan positive effects of the creative work behavior on the entrepreneurial intention, this is indicated by T statistic 9,281 (p < 0,05). The results of the mediation testing also show a VAR value of 0.617114 (VAR <0.8), which means that the role of the creative work behavior variable as a mediating variable is partial mediation, in which the entrepreneurial education variable is able to directly influence the entrepreneurial intention variable without going through or involving the mediator variable creative work behaviors.
PENGARUH PENGGUNAAN APLIKASI E-COMMERCE, DALAM SALAH SATU MEDIA SOSIAL INSTAGRAM UNTUK MENINGKATKAN PENJUALAN DI PERUSAHAAN HIJUP.COM a Gibralazhafran Iskandar, Rayhansya; Yoestini, Yoestini
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Abstract This study aims to find out whether the level of influence of using the E-Commerce Instagram application on the sales of HIJUP.COM products is insignificant or significant. This research was conducted with a quantitative research method which is a study that describes or explains a problem whose results can be generalized (Kriyantono: 2010, p. 55). According to the level of interpretation, this research is an explanatory study, meaning that this study aims to examine the research variables. The reason researchers use the explanative method is to try to explain why something can happen and what the effect is. The results show that Instagram has a positive influence on HIJUP sales, even with a small number of presentations (15.5%). Although the number of HIJUP followers is high, and the use of the Instagram application in Indonesia is also high. This is a paradox because at first we could see how large the use of social media in Indonesia, and the high popularity of HIJUP companies in the Instagram application, did not have a high influence on HIJUP sales. As Marcel Prouts put it, that: "The paradox of today is the prejudice of the future."
PENINGKATAN KUALITAS RESTORAN DENGAN PENDEKATAN QUALITY FUNCTION DEPLOYMENT (QFD) (Studi pada Bakso Rusuk Solo) Permata, Viasti Intan; Dwiyanto, Bambang Munas
Diponegoro Journal of Management Volume 9, Nomor 4, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Bakso Rusuk Solo is a restaurant that sells a variety of meatballs with its specialty on the meatballs with ribs. Bakso Rusuk Solo was founded by Sardomo in 2006. This restaurant has four outlets spread across East Jakarta and Bekasi. The food business is a business that is growing rapidly and the growth of its competitors is unbelievable. Besides, the restaurant business also has to think about the service quality, because if the costumers are disappointed it will bring a huge disadvantage to the restaurant. Bakso Rusuk Solo in the last six quarters has experienced a significant decrease in turnover and the increase in the turnover has not been able to cover the decline that occurred. The decrease in turnover can be caused by the quality of services that need to be improved. Service quality improvements are also beneficial for restaurants to be able to know about customer expectations and desires. This research aims to analyze the priority requirements of Bakso Rusuk Solo service quality which are grouped in five quality dimensions of DINESERV measurement (tangibles, assurance, reliability, responsiveness, and empathy). The number of samples in this research was chosen by purposive sampling technique and collected through questionnaire techniques. This research involved 96 respondents who are Bakso Rusuk Solo costumers. This research also involves the assessment of the owner of Bakso Rusuk Solo to strengthen the appraisal of its customers. The priority of customer’s requirements is analyzed using the Importance-Performance Analysis (IPA) method and Quality Function Deployment (QFD). The results of this research are discovered that "restrooms that are thoroughly clean" is the customer’s requirement attribute that has the highest priority based on IPA and QFD analysis (with a raw weight normalized value of 5.34%). While the attribute "Smile, compliments, greeting" is the company’s technical characteristic that has the highest priority (with a value of relative weights of 12.76%).
PENGARUH KUALITAS PRODUK,CITRA MEREK DAN PEMASARAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada PT. Havindo Pakan Optima) Nugroho, Iskan Aryo; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 10, Nomor 1, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of product quality, brand image and online marketing on purchasing decisions. The independent variables used in this study are product quality, brand image and online marketing. The dependent variable in this study is the purchase decision.This study uses primary data. The population of this research is the consumers of PT. Havindo Feed Optima. The research sample was selected by purposive sampling method and obtained a sample of 100 respondents who met the criteria. Test analysis using multiple regression analysis model.The results showed that the product quality variable had a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Online marketing has a positive and significant effect on purchasing decisions
ANALISIS PENGARUH PROMOTION DAN E-TRUST TERHADAP ELOYALTY DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING Gemilang,, Izhhar; Soesanto, Harry
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The Development of technology and information has developed very rapidly, making it easier for people to obtain information to meet their needs. One of them is through online buying and selling (e-commerce). Bukalapak is one of the largest e-commerce sites but has experienced a decline in visitor growth compared to its competitors, it is important to maintain existing user loyalty. This study aims to analyze the effect of e-trust and promotion on e-loyalty with e-satisfaction as an intervening variable. The Population used in this study were Diponegoro University FEB students who are users of the Bukalapak e-commerce site and have made transactions at least once in the past 1 year. The number of samples used in this study were 110 respondents. The data collection method was carried out through questionnaires that were distributed online due to the pandemic that was hitting the world. This study used Structural Equation Modeling (SEM) analysis techniques with AMOS analysis tools. The Results of this study indicate that promotion has a positive and significant effect on e-satisfaction, e-trust has a positive and significant effect on e-satisfaction and esatisfaction has a positive and significant effect on e-loyalty. Apart from that, e-trust also have a positive and significant direct effect on e-loyalty.

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