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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS PENGARUH HARGA, CITRA PERUSAHAAN, DAN KUALITAS LAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN PENUMPANG SEBAGAI VARIABEL INTERVENING (STUDI PADA PENUMPANG AIR ASIA) Aryadinata, Dhimas Angga; Idris, Idris
Diponegoro Journal of Management Volume 9, Nomor 4, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

From previous research many who already examines antecedent of customer loyalty. Based on several research, there is still controversy about the result of one variable, service quality. The controversy about the result is within the effect of service quality on customer loyalty directly. Also supported with data from research object, Air Asia, which is had continuously decrease in total passengers annually until 2018. Hence, this research was conducted to discover the influence of service quality, added with price and corporate image to customer loyalty through customer satisfaction as an intervening variable on Air Asia passangers. Total samples used were up to 140 respondents who had used the services of Air Asia at least 2 times. This research utilized Structural Equation Modeling (SEM) for analysis technique and AMOS 22.0 for the analysis tool. The results of this study indicate that of the four hypotheses proposed, two of them are accepted, namely service quality have a positive and significant effect on customer satisfaction and customer satisfacion have a positive and significant effect on customer loyalty. Meanwhile, price and corporate image have negative and no significant effect on customer satisfaction.
KINERJA EXCHANGE-TRADED FUND (ETF) YANG DIKELOLA SECARA PASIF DAN FAKTOR YANG MEMPENGARUHINYA Miftahusni,, Nundy; Muharam, Harjum
Diponegoro Journal of Management Volume 10, Nomor 1, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to analyze the determinants of ETF performance in Indonesia. ETF is an exchange traded mutual fund and traded in the stock exchange around the world. Unlike equity fund actively-manage which has objective to outperform the composite index, ETF is passively manage and trying to replicate the benchmark index performance. This study uses model implemented by Rompotis (2012) who find that the ETF return is determined by its risk, tracking error, and expense ratio. This study examines the performance of 13 passively managed equity ETFs which listed in Indonesia Stock Exchange during 2019. The result indicates that the ETF underperforms its benchmark index. Additionally, this study finds that risk, and expense ratio determine the ETF performance, while net tracking error does not.
PENGARUH PERSEPSI HARGA, INTENSITAS PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA OPTIK FAMILI Abdul Rahman, Yusuf; Hidayati, Retno
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the influence of price perceptions, promotion intensity,and service quality on purchase decisions at Optik Famili. The sampling method used on this research is non-probability sampling with purposive sampling technique. Samples were collected from 100 respondents who have purchased a product at least once at Optik Famili. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test, and t test. The result showed that all independent variables: price perceptions, promotion intensity,and service quality has positive and significant influence towards on purchase decisions at Optik Famili.
ANALISIS PENGARUH BUDAYA ORGANISASI, SERVANT LEADERSHIP, & KOMITMEN ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (Studi pada Karyawan Hotel Grasia Semarang) Prasetyo, Kongko Dwi; Mas’ud, Fuad
Diponegoro Journal of Management Volume 10, Nomor 1, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine and analyze the influence of organizational culture, servant leadership, and organizational commitment to organizational citizenship behavior of employees at Hotel Grasia Semarang. This research was conducted by giving questionnaires to 66 respondents. This study used SPSS Statistic 25 software analysis tool. The test data used included validity, reliability, classical assumption, t test, F test, coefficient of termination, and multiple linear regression analysis. .Based on the results of the instrument test, it is known that all the instruments in this study are valid and reliable. In testing the classical assumptions also showed that the data were normally distributed, there were no symptoms of multicolonearity and no symptoms of heterocedasticity. Based on the results of regression analysis, show that the equation Y = 0.332 X1 + 0.409 X2 + 0.171 X3. The coefficient of determination shows the number 0.565, which means the dependent variable is influenced by the independent variable by 56.5%.The results showed that organizational culture has a positive and significant effect on organizational citizenship behavior of employees, servant leadership has a positive and significant effect on employee organizational citizenship behavior, and organizational commitment has no effect on organizational citizenship behavior of employees. 
THE IMPACTS OF GREEN MARKETING AWARENESS ON PURCHASE INTENTIONS OF STARBUCKS IN SEMARANG Forma Nastiti, Monica Rizka; Indriani, Farida
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to examine perceptions of corporate social responsibility and product image as a mediating variable in the consumer green marketing awareness variable and consumer purchase intentions in Starbucks consumers in Semarang. This research will be conducted using questionnaire methods. The object of the research is 120 consumers of PT Sari Coffee Indonesia or Starbucks Indonesia products in Semarang City who had purchased Starbucks products more than twice a month. Data analyzed using IBM SPSS 22 program. The results showed that the consumer green marketing awareness was confirmed as the leading factor that positively influence consumer purchase intentions. While the perceptions of corporate social responsibility and product image partially mediate consumer green marketing awareness and consumer purchase intentions.
ANALISIS PENGARUH KECENDERUNGAN DALAM MENGAMBIL RISIKO DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP NIAT BERWIRAUSAHA DENGAN EFIKASI DIRI SEBAGAI VARIABEL MEDIASI (Studi pada Mahasiswa Wirausaha Universitas Diponegoro) Hermawan, Khrisna Akbar; Fitria, Shoimatul
Diponegoro Journal of Management Volume 9, Nomor 4, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The entrepreneurship rate in Indonesia has actually exceeded international standards, which is 3.1% but Indonesia is still quite behind compared to other countries such as Singapore, Malaysia, Brunei and Thailand. At Diponegoro University itself, the entrepreneurship rate of students is quite high, but in the last three years experienced volatility in the number of entrepreneurial students. The majority of Diponegoro University graduates still choose to find employment rather than providing employment. Even though Indonesia will soon experience a demographic bonus that will be dominated by millennials, where in several other studies involving millennials, it is stated that the majority of millennials want to become entrepreneurs. For this reason, this study discusses how the relationship between entrepreneurial intentions with entrepreneurship education and the propensity to take risks and how the effect of self-efficacy in mediating the relationship between entrepreneurial intentions and entrepreneurship education among students at Diponegoro University. The population in this study were all entrepreneurial students at Diponegoro University who took samples with a purposive sampling technique to obtain 120 respondents who participated in this study. The questionnaire was tested first using the instrument in the form of feasibility studies to test the validity and reliability testing. The analytical method of this research uses Structural Equation Modeling (SEM) analysis with AMOS 24.0 analysis tools. The processing results of the SEM analysis in this study showed that the propensity to take risk of a positive and significant effect on entrepreneurial intentions. Then, entrepreneurship education also has a positive and significant effect on entrepreneurial intentions. Furthermore, entrepreneurship education through self-efficacy is also able to positively and significantly influence entrepreneurial intentions. Self-efficacy variable was found to have a dominant influence on entrepreneurial intentions so important for entrepreneurial students to have the confidence and the ability or willingness to continue to learn things related to entrepreneurship.
PENGARUH EMPLOYER BRAND IMAGE TERHADAP INTENSI MELAMAR PEKERJAAN DENGAN PENGALAMAN KERJA SEBAGAI VARIABEL MODERASI (Studi pada Pencari Kerja Generasi Y) Lathofany Budiono, Alya; Suharnomo, Suharnomo
Diponegoro Journal of Management Volume 10, Nomor 1, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The retirement wave of Baby Boomer’s is placing industry at risk of labor shortages for the next few years. This results in severe competition between companies for attracting and retaining potential young workforces to be developed as superior successors. Hence, the concept of employer brand emerges as an element of company strategy to attract and retain potential candidates from the labor market. Although many companies in Indonesia have implemented employer branding strategies to attract and retain potential workforce, there is still a limited amount of research related to this concept in Indonesia.            Thus, this research aims to determine and analyze the effects of employer brand image on intent to apply for a job with work experience as a moderator among a sample of Generation Y Job Seekers. The population in this research is Diponegoro University Graduates that were seeking for employment at the time of participation. The sample consists of 105 Job Seekers.            Data in this research was collected through distribution of questionnaires using non-probability sampling technique with purposive sampling methods. Each item in the questionnaire is measured by five-point likert scale.             The results of this research showed that employer brand image is proved to give positive and significant effect on intent to apply for a job. In addition, the results also showed that work experience didn’t moderate the relationship between employer brand image and intent to apply.
Pengaruh Return on Assets, Dividend Payout Ratio, Debt to Equity Ratio, dan Size terhadap Nilai Perusahaan (Studi Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2015 – 2019) Kusuma Melati, Dinda; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of Return on Assets (ROA), Dividend Payout Ratio (DPR), Debt to Equity Ratio (DER), and Firm Size on Firm Value proxied by Price to Book Value (PBV). The population in this study is manufacturing company in Indonesia which are listed on the Bursa Efek Indonesia (BEI) for the period 2015-2019. The number of samples in this study were 23 company, where the sample collection uses a purposive sampling method. The analysis technique used is multiple linear regression analysis and first performs the classic assumption test, the F statistical test, and the t statistical test. The results of hypothesis testing in this study indicate that ROA and DPR have significant positive effect on PBV, then DER have a negative and does not significant influence PBV, whereas Size have a positive and doesn’t significant effect on PBV. Based on the results of the study showed that the ROA variable had the greatest effect on PBV. The result of the R Square value is 0.211, so that 21,10% of the PBV variable can be explained by the ROA, DPR, DER, and Size, while the remaining 78,90% is explained by other variables outside in this study.
ANALISIS PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Konsumen Produk Pasta Gigi Pepsodent pada Mahasiswa Universitas Diponegoro, Semarang) Larasati Pangestika, Esmeralda; Hidayat, Retno
Diponegoro Journal of Management Volume 9, Nomor 4, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Business competition in the fast moving consumer goods industry in Indonesia nowadays is getting more intense, along with the massive growth of new brands. One of the important strategies so that the preceding companies can still keep their existence in the market up is the art of maintaining their already-there current customers. According to the situation, this research was done to find out if there is any influence from brand awareness and perceived quality to brand loyalty and indirect effect that mediated by customer satisfaction in the case of Pepsodent toothpaste consumers. Population in this research was students of Diponegoro University, Semarang, who was Pepsodent toothpaste consumers. Data were collected through a questionnaires, from 150 sample of 150 using non-probability techniques, purposive sampling. Data were then processed and analyzed using the IBM AMOS version 23 program. The results showed that perceived quality has a positive and significant effect to customer satisfaction, followed by customer satisfaction on brand loyalty. Brand awareness and perceived quality do not have a significant effect on brand loyalty. While, brand awareness has a negative effect to customer satisfaction. In other words, positive influence hypothesis of perceived quality to customer satisfaction and customer satisfaction to brand loyalty is accepted; meanwhile, the positive influence hypothesis between brand awareness and perceived quality to customer loyalty is rejected.
PENGARUH PENERAPAN PRICE LIMIT DAN TRADING HALT TERHADAP VOLATILITAS RETURN DAN PEMBENTUKAN HARGA DI BURSA EFEK INDONESIA TAHUN 2020 Rizky Utami, Anindya; Mawardi, Wisnu
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to examine the effect of two trading mechanisms on the Indonesia Stock Exchange, namely price limit and trading halt on return volatility and price discovery during the Covid-19 Pandemic in 2020. Return volatility is measured using the daily returns-squarer Meanwhile, the price discovery measured by price behavior and return behavior. This study uses secondary data from daily historical stock prices on the Indonesia Stock Exchange for the period 2020. Based on the purposive sampling method, this study acquired 48 stock samples. The results show that the price limit has a negative effect on return volatility. The trading halt has a positive effect on return volatility. Meanwhile, price limit and trading halt have a negative effect on the price formation process. The results of this study also show that halt trading performance is more effective than price limit in terms of its ability to reduce stock return volatility

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