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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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PENGARUH ETIKA KERJA ISLAM DAN BUDAYA ORGANISASI ISLAM TERHADAP KINERJA KARYAWAN (Studi Pada Pegawai KSPPS Binama Semarang) Ahnaf Fadhlurrohman; Fuad Mas’ud
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of Islamic work ethics and Islamic organizational culture on employee performance. This study uses Islamic work ethics and Islamic organizational culture as independent variables, and employee performance as the dependent variable. Population target in this study were employees of KSPPS Binama Semarang who had worked for more than one year and were permanent employees totaling 139 people. This study uses a non-probability method with the type of purposive sampling. Data obtained from questionnaires were processed and analyzed using the SPSS program. The data analysis method used is Multiple Regression Analysis, then the classical assumption test is carried out. Hypothesis testing using F statistical testing, t-test, and coefficient of determination test with a significance level of 5%. The results showed that Islamic work ethics and Islamic organizational culture had a positive effect on employee performance. The value of Adjusted R square shows that the variables of Islamic work ethic and Islamic organizational culture can explain employee performance variables by 80.4%. While the remaining 19.6% is explained by other factors
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan JNE di Kota Semarang) Mohammad Rifki Arif Wicaksana; Suryono Budi Santosa
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Within the freight forwarding industry, many new competitors have sprung up and more and more choices of freight forwarding services are available. Currently there are many expedition services with unique features and characteristics to meet the needs of shipping goods. One of these expedition services is PT JNE, a company engaged in distributing or shipping goods. In line with this, the rapid development of science and technology and information also affects changes in human behavior. In the end, consumers have a tendency to choose products to be consumed and which are not so that a consumer satisfaction arises, which has an impact on the interest in reuse. This research aims to determine the influence that arises through product quality, service quality, perceived price, and consumer satisfaction to foster repurchase intention of PT. JNE. The data collection method used in this study is purposive sampling. Then this study was tested with a total of 125 samples obtained from questionnaires and specifically led to customers who had used JNE expedition services in Semarang City. The data obtained is processed using SEM analysis with the help of AMOS software to test 4 hypotheses. The results of this study showed that product quality, service quality, perceived price, and consumer satisfaction have a positive and significant effect on repurchase intention.
PENGARUH PEMASARAN PRODUK PERSONAL CARE PRIA KAHF MELALUI INTERNAL DAN EXTERNAL SOCIAL INFLUENCER TERHADAP MINAT PEMBELIAN DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING DI KOTA SEMARANG Daffa Muhammad Naufal; Susilo Toto Rahardjo
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The global men's personal care market will measure USD 30.8 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030. Responding to today's men's skin and facial care needs, PT Paragon Technology and Innovation continues to innovate by launching its newest product, Kahf. A men's personal care brand with new advancements that are relevant to today's needs introduces a range of skin and body care products that are halal, premium, and natural. In addition to this phenomenon, based on the existing literature, shows that there is a research gap where previous research on social influence marketing only discussed external social influencers and rarely discussed internal social influencers. So based on the phenomena and gaps in this research, this is the basis for this research. This study aims to develop a conceptual model of internal social influencers and external social influencers in influencing purchase intention by using brand awareness as an intermediary. The next problem in this research is how to use the variables in the Theory of Reasoned Action (TRA) to increase buyer interest. The sample used in this study amounted to 174 residents domiciled in Semarang City with an age range of 15-34 years who have watched/seen marketing campaigns from the Kahf brand, both in the form of online and offline campaigns. This research method uses Structural Equation Model (SEM) analysis with AMOS as a data processing tool. Based on the results of the study, it was found that internal social influencers, external social influencers, and brand awareness had a positive and significant effect on consumer buying interest. Therefore, all hypotheses in this study were accepted. This study also proves that brand awareness is able to mediate the relationship between internal and external social influencers on buying interest. So it is hoped that this research can be useful in developing the marketing strategy of PT. Paragon Technology and Innovation. and can be a valuable literature for the benefit of academics.
ANALISIS PENGARUH PERSEPSI HARGA, SERVICESCAPE, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA COFFEE SHOP DI KOTA SEMARANG Astridea Artika Arsa; Cahyaningratri Cahyaningratri
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In this modern era, coffee shops are growing rapidly. The emergence of this coffee shop has an impact on the consumptive behavior of young adults. Purchasing coffee in several coffee shops is of course influenced by several factors including in terms of price perception, servicescape and lifestyle. Therefore, this research was conducted to determine the effect of price, servicescape and consumer lifestyle on consumer purchasing decisions. This study uses a quantitative method. This research was conducted in Semarang with a population of buyers or consumers who have made a purchase at a coffee shop in Semarang City, the number of which is unknown. While the number of samples that will be used in this study is 30 people per outlet. The data was obtained through the distribution of questionnaires, then the data were analyzed descriptively. The results showed that the perception of price, servicescape, and lifestyle proved to have a positive and significant effect on purchasing decisions, as evidenced by the results of the t-test of price perceptions of 2,602 and sig. 0.011 < 0.05, servicescape t-test of 2.349 and sig. 0.021 < 0.005, and lifestyle t-test of 5.174 and sig. 0.000 < 0.005.
ANALISIS PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (Studi pada Pengguna Go-Pay pada Aplikasi GO-JEK di Kota Semarang) Nur Aisah; Budi Sudaryanto
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of customer relationship management and trust on customer loyalty through customer satisfaction of Go-Pay users on the Go-jek application in the city of Semarang. The variables used in this study are customer relationship management and trust as independent variables, customer satisfaction as the intervening variable and customer loyalty as the dependent variable. The population in this study are users of Go-Pay services on the Go-Jek application in the city of Semarang. The number of samples used is as many as 130 respondents. This research uses Structural Equation Modeling (SEM) analysis technique using AMOS analysis tool. The results of this study indicate that customer relationship management has a positive and significant effect on customer satisfaction, trust has a positive and significant effect on customer satisfaction, customer relationship management has a positive and significant effect on customer loyalty, trust has a positive and significant effect on customer loyalty, and customer satisfaction has a positive effect. and significant to customer loyalty
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND AWARENESS SEBAGAI VARIABEL MEDIASI PADA PSIS STORE Ezza Fendiansyah Prayogo; Yoestini Yoestini
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Indonesia is a multicultural country with a very large population. As a multicultural country with a large population, the public's interest in sports is also very large, especially in football. With the large public interest in football, almost all regions in Indonesia have teams or clubs that represent the regions, including the Semarang with its club, namely PSIS Semarang. As one of the biggest and most popular clubs in Indonesian football, PSIS Semarang has an official store that provides various merchandise from PSIS Semarang, PSIS Store. Along with the large population which is predicted to continue to increase and the increasing interest of the Indonesian people towards Indonesian football, the market opportunity for PSIS Store is very large. This research aims to confirm the influence of social media marketing variables on purchasing decision variables that have not been consistent, with brand awareness as a mediating variable. This research begins by developing a research model between social media marketing, brand awareness, and purchasing decisions. Data were obtained from 120 respondents who had filled out the questionnaire provided through the google form media. Respondents are consumers from the PSIS Store who have made at least two purchases and are at least 18 years old. Furthermore, the data that has been obtained were analyzed using Structural Equation Modeling (SEM) using analysis tool, the AMOS 26th version. The results of this research indicate that social media marketing has a significant positive effect on purchasing decisions, social media marketing has a significant positive effect on brand awareness, and brand awareness has a significant influence on purchasing decisions.
PENGARUH KESADARAN MEREK DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING Albin Reyhan Nur Wiyanto; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to analyze the effect of brand awareness and brand association on purchasing decisions through intention to purchase as an intermediate variable. The population used in this study is Samsung smartphone consumers in the city of Semarang. The number of samples used for this research was 125 respondents. The method of collecting the data is carried out by means of a questionnaire. This research uses Structural Equation Modeling (SEM) analysis technique with AMOS 26.0 analysis. The results of this study indicate that Brand Awareness has a positive and significant influence on Purchase Intention, Brand Association has a positive and significant influence on Purchase Intention, and Purchase Interest has a positive and significant influence on Purchase Decision.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN STRUKTUR MODAL DENGAN UKURAN DAN UMUR PERUSAHAAN SEBAGAI VARIABEL KONTROL (STUDI PADA PERUSAHAAN MANUFAKTUR DAN ENERGI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015-2019) Alexander Natanael Silaban; Irene Rini Demi Pangestuti
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to examine the main factors that influence capital structure policy proxied by debt ratio (DR) especially in manufacturing and energy companies listed on the Indonesia Stock Exchange (IDX) during 2015-2019. The population of this research consists of manufacturing and energy companies listed on IDX in year 2015-2019. This research used secondary data and purposive sampling method to determine the study sample. The total samples in this study are 16 companies. Multiple Regression is used as the analysis technique in this research. The study documents the negative significant effect of profitability, liquidity, and non-debt tax shield on capital structure policy. Conversely, tangibility and cash flow volatility have the positive significant effect on capital structure policy. Moreover, growth has no significant effect on capital structure policy. As a control variables, firm size and company age have a good function in controlling the effect of independent variables on dependent variable.
ANALISA PENGARUH CURRENT RATIO, DEBT EQUITY RATIO, TOTAL ASSET TURNOVER RATIO, TOTAL SALES, WORKING CAPITAL TERHADAP PROFITABILITAS (Studi Kasus pada Perusahaan Kesehatan Subindustri Farmasi yang terdaftar di Bursa Efek Indonesia Periode 2016-2020) Aisa Camalia Camalia; R. Djoko Sampurno
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Previous research on profitability specifically discussing return on equity, especially in pharmaceutical subindustry health company listed on Indonesia Stock Exchange after the COVID-19 pandemic has not been widely studies by previous researchers. The object of this research is pharmaceutical subindustry health company listed on Indonesia Stock Exchange covering the periode 2016-2020. The sample used in this study amounted to 9 company. Multivariate linier regression were used to analyze the data with SPSS for windows version 23. This research based on 5 independent variable such as current ratio, debt equity ratio, total asset turnover ratio, total sales, net working capital and one dependent variable are profitability (return on equity). This result show each of liquidity (current ratio), company efficiency (total asset turnover ratio), firm size (total sales), working capital (net working capital) have positive significant with return on equity. Further leverage (debt equity ratio) show a positive but not significant with return on equity. Companies are expected to give more attention to the current ratio, total asset turnover ratio, total sales, net working capital because have significant positive effect on profitability. Meanwhile, for shareholders are expected to be a referce in making investment decision especially investing in the pharmaceutical industry in Indonesia. Further for the next research it is expect too add another variable outside of this study because the result of Adjusted R Square only 49,8% and the research period is longer so that the result are more representative of the profitability of pharmaceutical companies in Indonesia.
PENGARUH GREEN MARKETING DALAM SOSIALISASI “DIET KANTONG PLASTIK” TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ECO BAG (TAS BELANJA RAMAH LINGKUNGAN) ALFAMART MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Alfamart di Kabupaten Pati) Aziz Zulkifli Utomo; Bambang Munas Dwiyanto
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of green marketing to attract buying interest and to persuade people to make purchasing decisions on Alfamart Eco Bag products as a substitute for plastic bags. The population used in this study is the people of Pati Regency who have shopped at Alfamart. The number of samples used in this study were 106 respondents who had been selected by purposive sampling technique and collected using a questionnaire method that had been tested for validity and reliability. This research uses Structural Equation Modeling (SEM) analysis technique with AMOS analysis tool and Sobel test which is used to answer the research hypothesis. The results showed that green marketing has a positive and significant impact on purchasing decisions on Eco Bag products. In addition, green marketing has a positive and significant influence on buying interest. While buying interest has a positive and significant influence on purchasing decisions on Eco Bag products. In this case, buying interest is able to have a significant effect in mediating the influence of green marketing on purchasing decisions.

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