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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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BOOSTING BRAND AWARENESS AND SALES PERFORMANCE OF TUBBLE B.V. WITH THE USE OF DIGITAL MARKETING WITHIN THE NETHERLANDS Yunan Arestu Prananca; Harjum Muharam
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Tubble is an international startup company that is operating in the bathing industry. It specialised in selling inflatable bathtubs which became its main source of income and its main product. As a business, Tubble operates as an e-commerce which means that all its business operations are done via online means, and it mainly sells in the online market. Based on the discussion with the CEO of Tubble, Tubble is currently facing some stagnation in its digital marketing capability and sales within the Dutch market. Due to the stagnation in the digital marketing capability, several marketing interns were appointed to provide solutions to the marketing capability of Tubble. Furthermore, as one of the main market operations of Tubble, having stagnant sales and no growth in recent times is bad for the company’s overall performance. There is no noticeable growth of sales within the market which becomes a problem. Tubble wants to boost its digital marketing capability which will ultimately lead to increased brand awareness and sales performance
PENGARUH ASIMETRI INFORMASI TERHADAP KEBIJAKAN DIVIDEN PADA PERUSAHAAN YANG TERDAFTAR DALAM JAKARTA ISLAMIC INDEX (JII) TAHUN 2014-2018 Wahyu Irawan; Muhamad Syaichu
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of information asymmetry on dividend policy in the Jakarta Islamic Index (JII). This research uses bid-ask spread, firm size, earnings forecast error, growth opportunity and insider ownership as independent variables and divided payout ratio as dependent variable. The number of samples in this study amounted to 8 companies which were determined using purposive sampling method. This study uses secondary data from the financial statements of companies listed in the Jakarta Islamic Index (JII) in 2014-2018. The research analysis technique used is multiple linear regression analysis, where previously the classical assumption test was carried out which included normality test, multicollinearity test, autocorrelation test and heteroscedasticity test. The results showed that the firm size variable had a significant positive effect on the dividend payout ratio and earnings forecast error had a significant negative effect on the dividend payout ratio, while the bid-ask spread had an insignificant positive effect on the dividend payout ratio, growth opportunity and insider ownership had an insignificant negative effect on dividend payout ratio
ANALISIS PENGARUH WORK-LIFE BALANCE TERHADAP EMPLOYEE ENGAGEMENT DENGAN JOB SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada PT Barata Indonesia) Alfiya Jannata; Mirwan Surya Perdhana
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the relationship between work-life balance, job satisfaction, and employee engagement of PT Barata Indonesia’s employee. This research is in the form of quantitative research using a questionnaire as a method of data collection. The sample used in this study is 109 organic employees of PT Barata Indonesia and the method is probability sampling with simple random sampling technique. The data analyzed using SPSS AMOS 24 (Confirmatory Factor Analysis and SEM assumptions which is normality assessment, outliers assessment, singularity and multicollinearity assessment, evaluation of residual covariances, reliability and variance extract, also hypothesis testing). The result of this study indicate that work-life balance have a positive and significant effect on job satisfaction and employee engagement. Whereas job satiscation also have a positive and significant effect on employee engagement.
DAMPAK JANGKA PENDEK PANDEMI COVID-19 TERHADAP INDEKS HARGA SAHAM GABUNGAN (IHSG) DAN INDEKS SEKTORAL Khairunnisa Nadhifah Syahfiraputri; Harjum Muharam
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The study aims to analyze the short-term impact of the Covid-19 pandemic on the Composite Stock Price Index and Sectoral Indexs. This study calculated the expected return and abnormal return from each industry sector with the capital asset pricing model (CAPM) formula. From the results of the count can also be calculated Cummulative Abnormal Return (CAR) and Cummulative Average Abnormal Return Market (CAARM). The results of the study were divided into several sub-windows with the timeline of the Indonesian government's policy in dealing with the Covid-19 pandemic. The results showed that the Covid-19 Pandemic had a significant negative effect on the Composite Stock Price Index and Sectoral Index in certain sub-windows.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN (Studi pada pengguna Smartphone ASUS Zenfone Max Pro (M2) ZB631KL di Kota Semarang) Albertus Agung Prasetyono; Idris Idris
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The smartphone enlargement in Indonesia is growing too fast nowadays, accompanied by the changes in lifestyle and consumer behavior which are starting to switch from cellphones to smartphones. Various smartphone brands compete to gain market share supported by qualified product quality and affordable prices. Brands requires the right marketing strategy, in order to attract the purchasing decision of the people. This study aims to analyze the factors that affect the purchasing decision of ASUS smartphones. The populations used in this research are users who are currently or have used the ASUS Zenfone Max Pro (M2) ZB631KL smartphone. The number of samples used is 110 respondents. The analysis technique used is Structural Equation Modeling by using AMOS 23.0 analysis tool. The results showed that product quality, price and brand image have a positive and significant effect on purchase intention, and product quality, price, brand image and purchase intention have a positive and significant effect on pruchase decision.
Pengaruh Hedonistic Value, Utilitarian Value, dan Aesthetic Labor terhadap Behavioral Intention pada Konsumen KFC Indonesia Muhammad Mirza Maulana; I Made Sukresna
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of hedonistic value, utilitarian value, and aesthetic labor on behavioral intention with positive emotion as an intervening variable on KFC customers in Indonesia. According to data from KFC's financial statements, KFC experienced a decline in revenue growth from 2018 to 2020 and in the first three quarters of 2021 KFC's revenue fell from the previous period. The sample in this study amounted to 130 respondents, namely KFC customers in Indonesia. The sample collection method used is purposive sampling by distributing questionnaires to the respondents which are specifically addressed to KFC customers in Indonesia. In this study, a theoretical model was developed by proposing seven hypotheses to be tested using the Structural Equation Modeling (SEM) analysis tool operated through the AMOS 22 program. The results of this study indicate that hedonistic value affects behavioral intention directly but positive emotion cannot mediate between hedonistic values and behavioral intentions. On the other hand, utilitarian values and aesthetic labor do not have a direct influence on behavioral intention. However, when positive emotion acts as an intervening variable, it shows that there is a significant effect on behavioral intentions.
ANALISIS PENGARUH STRUKTUR MODAL, UKURAN PERUSAHAAN, TANGIBILITAS, DAN PERTUMBUHAN PENJUALAN TERHADAP KINERJA KEUANGAN PERUSAHAAN DENGAN GOOD CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI (Studi pada perusahaan Barang Konsumen Primer yang terdaftar di bursa efek indonesia pada tahun 2016-2020) Annya Helda Ayuningtyas; Wisnu Mawardi
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The aim of this study was to analyze and describe the impact of Capital Structur, Firm Size, Tangibility, and Sales Growth on Firm Financial Performance with Good Corporate Governance as a Moderation Variable case in Primary Consumer Goods Sector Companies listed on Indonesian Stocks Exchange in 2016-2020. This study, sampling was taken using a purposive sampling method through the criteria determined by the researcher. The researcher managerd to get a sample of 30 companies in Primary Consumer Goods Sector Companies. The data analysis technique used is multiple linear regression analysis using IBM SPSS Statistics 26 Software. The results of this study indicate that: (1) Capital Structure has a positive and significant influence on the Firm Financial Performance; (2) Firm Size has a Positive and Significant effect on Firm Financial Performance; (3) Tangibility has a negative and significant effect on the Firm Financial Performance; (4) Sales Growth has a positive and significant impact on the Firm Financial Performance; (5) Good Corporate Governance significantly strengthents the positive impact of Capital Structure on Firm Financial Performanve; (6) Good Corporate Governance significanly not strengthens the positive impact of Firm Size on Firm Financial Performance
ANALISIS PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Lipstik Merek Wardah di Kota Semarang) Wahyu Novita; Budi Sudaryanto
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of the cosmetic industry in Indonesia recently has had a significant impact on producers and business people. Tighter competition encourages companies to compete with each other to make products that are of interest to consumers and develop appropriate strategies in marketing products, one of which is celebrity endorsement which can increase product sales. The purpose of this study was to determine the effect of celebrity endorsement on purchase intention with brand image as an intervening variable (Study on Wardah Brand Lipstick users in Semarang City). The population in this study were users of Wardah brand lipstick in Semarang City who were at least 17 years old and had used Wardah brand lipstick at least 1 time. The number of samples used as many as 140 respondents and selected by purposive sampling technique through a questionnaire. The data obtained were then analyzed using the Analysis of Moment Structure (AMOS) version 22. The results of the study indicate that celebrity endorsement has a positive and significant effect on brand image, celebrity endorsement had no significant effect on purchase intention, and brand image has a positive and significant effect on purchase intention
PENGARUH PERCEIVED ORGANIZATIONAL CULTURE TERHADAP COUNTERPRODUCTIVE WORK BEHAVIOR DENGAN ROLE INDIVIDUAL PERSONALITY NARCISSISM SEBAGAI VARIABEL MODERASI DI MASA PANDEMI COVID-19 Monica Sandra; Suharnomo Suharnomo
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of perceived organizational culture on counterproductive work behavior with the role of narcissistic individual personality as a moderating variable. This study uses the perception of organizational culture as an independent variable, counterproductive work behavior as the dependent variable, and the role of individual personality as a moderating variable. The population in this study were all active employees of Bank Jateng Main Branch Office, amounting to 90 people. This study takes the entire population as a sample or is called a census. Data obtained from questionnaires were processed and analyzed using SPSS and SmartPLS programs. The results showed that the perception of organizational culture had a negative and significant effect on counterproductive work behavior. While the results of the moderating variable, namely the role of the individual personality of narcissism, managed to become a moderating variable between perceptions of organizational culture and counterproductive work behavior.
PENGARUH ONLINE CUSTOMER REVIEW DAN CUSTOMER RATING TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN MAKE OVER PADA MARKETPLACE SHOPEE DI KOTA SEMARANG Wiharti Dwi Ovaliana; Mahfudz Mahfudz
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Increasing awareness among women in Indonesia regarding the appearance of cosmetics in Indonesia has increased demand. This demand for cosmetics is also supported by increasingly sophisticated technological improvements. This technological improvement is able to change consumer habits from shopping offline to online. This study was conducted to examine the effect of customer reviews and customer ratings on trust and purchasing decisions. The sample data used in this study were 110 respondents of consumers of Make Over beauty products in the city of Semarang. The sampling technique used is a non-probability sampling technique with a purposive sampling approach. The data analysis technique used is SEM with the AMOS 24.0 application. The results showed that all hypotheses one to five had positive and significant results. All hypotheses have CR > 1.96 and p value 0.05. Online customer reviews have a positive and significant impact on consumer trust, customer ratings have a positive and significant impact on consumer trust, online customer reviews have a positive and significant impact on purchasing decisions, customer ratings have a positive and significant impact on purchasing decisions, and consumer trust has a positive and significant impact on purchasing decisions. positive and significant influence on purchasing decisions.

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