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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,502 Documents
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Pengaruh Budaya Adaptif terhadap Kinerja Karyawan dengan Readiness For Change sebagai Variabel Mediasi (Studi pada Karyawan PT PLN Persero Unit Induk Distribusi Jawa Tengah dan DIY) Dzakyul Fuaddy; Intan Ratna Wati
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the influence of adaptive culture on employee performance, with readiness for change as a mediating variable, among employees of PT PLN (Persero) Central Java and Yogyakarta Distribution Main Unit.The research employs a quantitative approach, with data collected through questionnaires distributed to all employees who met the criteria using a census method. Out of a total population of 154 employees, 110 valid responses were obtained. The collected data were then analyzed using the Partial Least Squares (PLS) method with the assistance of SmartPLS software.The research results indicate that adaptive culture has a positive and significant effect on employee performance. Additionally, adaptive culture also has a positive and significant effect on readiness for change. Readiness for change itself has a positive and significant effect on employee performance. Furthermore, readiness for change is proven to mediate the relationship between adaptive culture and employee performance with a partial mediation level These findings confirm that adaptive culture plays a crucial role in improving employee performance, both directly and through readiness for change. Therefore, companies should strengthen their adaptive culture to enhance employees' readiness for change, ultimately leading to better performance outcomes.
Pengaruh Dukungan Organisasi, Dukungan Atasan, Dukungan Rekan Kerja yang Dirasakan, dan Konflik Pekerjaan-Keluarga terhadap Kinerja Karyawan dengan Burnout sebagai Variabel Intervening: Studi pada Karyawan Wanita PT. Arisamandiri Pratama Annisa Nabila Ardya Wibowo; Mirwan Surya Perdhana
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of perceived organizational support, supervisor support, co-worker support, and work-family conflict on employee performance with burnout as an intervening variable in female employees who face dual roles between work and family.This study uses the Non-Probability Sampling method by means of Purposive Sampling. While the sample used is 100 female full-time employees at PT Arisamandiri Pratama who have family responsibilities. The data analysis technique in this study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS version 4.1.0.9 software to determine the path coefficient and the effect of the independent variables on the dependent variable.The results showed that perceived organizational support, supervisor support, and co-worker support had a negative and significant effect on burnout. Work-family conflict had a positive and significant effect on burnout. Burnout also had a negative and significant effect on employee performance. This study shows that burnout can mediate the effect of workplace support and work-family conflict on employee performance.
Bagaimana Mengukur Happiness at Work? (Studi Pada Karyawan Perusahaan ITDC – Injourney Tourism Development Corporation) Muhammad Berwyn Tristan Athalla; Andriyani Andriyani
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the factors that influence employee happiness at work and its impact on the organization. This study explores employee happiness levels at InJourney Tourism Development Corporation. From a population of 193 employees, a sample of 158 was selected using purposive sampling.Data were analyzed using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Reliability and validity analysis showed strong results, with Cronbach’s Alpha values ≥ 0.9 and adequate convergent and discriminant validity.Employee happiness was found to be influenced by work engagement, job satisfaction, and affective commitment, which play a crucial role in fostering a supportive work environment. This study highlights the importance of managing employee happiness to enhance well-being and achieve long-term organizational success
Strategi Pemasaran Hijau: Bagaimana Kepercayaan Merek Memediasi Sikap Konsumen terhadap Merek Berkelanjutan Ernesha Tierra Petronella; I Made Sukresna
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The growing global awareness of sustainability has reshaped consumer preferences, urging companies to adopt environmentally friendly practices. This study examines the influence of environmental concern and green brand image on consumer attitude toward green brand, with brand trust as a mediating factor. Utilizing the Theory of Planned Behavior (TPB), this research investigates how consumer perception of sustainability impacts trust and positive attitudes toward brands that emphasize green initiatives.Data were collected from Apple users in Indonesia who have been exposed to Apple’s sustainability campaigns. A quantitative approach was applied, employing Partial Least Squares - Structural Equation Modeling (PLS-SEM) with SmartPLS 4 for data analysis.The results indicate that both environmental concern and green brand image significantly affect green brand trust, which in turn positively influences consumer attitudes toward green brand. Furthermore, green brand trust plays a critical mediating role in the relationship between environmental concern, green brand image, and attitude toward green brand.These findings highlight the importance of authenticity in corporate sustainability efforts. Companies should focus not only on building a strong green brand image but also on reinforcing consumer trust through transparent and verifiable sustainable practices. The study provides valuable insights for businesses aiming to strengthen their green marketing strategies and enhance consumer engagement in sustainability initiatives.
Analisis Pengaruh Mekanisme Corporate Governance terhadap Nilai Perusahaan: Studi pada Perusahaan Manufaktur yang Terdaftar di BEI Periode 2019-2023 Ardelia Dwi Permatasari; Sugeng Wahyudi
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of independent commissioners, audit committees, managerial ownership, and institutional ownership on firm value (Tobin’s Q). Independent commissioners are measured by the number of independent commissioner members, audit committees are measured by the number of audit committee members, managerial ownership is measured by the number of management shares divided by the total outstanding shares, institutional ownership is measured by the number of institutional shares divided by the total outstanding shares, and firm value is measured by Tobin’s Q.The population of this study consists of manufacturing companies in the diversified industry sector listed on the Indonesia Stock Exchange from 2019 to 2023. The sampling technique used purposive sampling, resulting in a sample of 63 manufacturing companies. Research data were obtained from the annual reports of the sampled companies accessed through their official websites and the official website of the Indonesia Stock Exchange. The analysis method employed is panel data regression using Stata 17.The results indicate that the number of independent commissioner members has a significant positive effect on firm value (Tobin’s Q). The audit committee has no effect on firm value (Tobin’s Q). Managerial ownership has no effect on firm value (Tobin’s Q). Institutional ownership has no effect on firm value (Tobin’s Q).
Pengaruh Word Of Mouth dan Customer Engagement terhadap Kepercayaan Konsumen pada Produk Makanan dan Minuman dengan Kepuasan Pelanggan sebagai Variabel Intervening: Studi pada Konsumen Calf Kopi di Kota Semarang Mahatma Maulana; I Made Sukresna
Diponegoro Journal of Management Volume 15, Nomor 1, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study examines the influence of Word of Mouth (WOM) and Customer Engagement on Consumer Trust in Calf Kopi’s food and beverage products in Semarang, with Customer Satisfaction as an intervening variable.Employing a quantitative approach using Structural Equation Modeling (SEM), the research reveals that WOM and Customer Engagement significantly affect Customer Satisfaction (coefficients of 0.341 and 0.254, respectively), which mediates their relationship with Consumer Trust (indirect effects of 0.155 and 0.108).These findings underscore the pivotal role of WOM and Customer Engagement in fostering consumer trust within the local coffee industry. Managerial implications include strategies to enhance WOM through referral programs and boost engagement via interactive digital campaigns. The study contributes to relationship marketing theory and suggests future research to incorporate additional variables, such as service quality
Analisis Pengaruh Perceived Usefulness, Ease of Use, dan Subjective Norm terhadap Impulsive Buying dengan Peran Attitude Sebagai Variabel Intervening: Studi pada Pengguna Aplikasi Tokopedia di Kota Semarang Fadya Diva Irvanda; Imroatul Khasanah
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Tokopedia is one of the leading e-commerce platforms in Indonesia, holding the second position in terms of the number of visitors, after Shopee. However, in recent months, it has experienced a decline in users and received unfavorable ratings, which has potential to decrease their interest in shopping on Tokopedia, especially for impulsive purchases. This research aims to determine the influence of perceived usefulness, ease of use, and subjective norm on impulsive buying, with user attitude as an intervening variable among Tokopedia application users in Semarang City. Data from 185 respondents, selected using purposive sampling technique, were analyzed quantitatively and structurally using the Structural Equation Model (SEM) method with AMOS (Analysis of Moment Structures) 26. The results of the analysis indicate that perceived usefulness and subjective norm have a positive and significant effect on attitude. However, ease of use does not have a significant relationship with user attitude. Furthermore, attitude significantly and positively influences impulsive buying behavior. Therefore, Tokopedia should focus on enhancing the application's usefulness and leveraging external factors like subjective norms to shape user attitudes, ultimately encouraging more impulsive purchases on its platform.
Analisis Pengaruh Loan Growth terhadap Profitabilas dengan Non-Performing Loan sebagai Variabel Mediasi Agung Samodro; Wisnu Mawardi
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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This study examines the relationship between Loan Growth (LG), Non-Performing Loans (NPL), and Return On Assets (ROA) in Indonesian Conventional Commercial Banks during the OJK’s credit restructuring policy (2020–2023).Using financial acceleration theory and utilizing panel data regression with EViews-13 and sobel test, the secondary data were sourced from IDX, Bloomberg, OJK, and annual reports through a purposive sampling method.The findings reveal that LG has a significantly negative impact on NPL, while positively influencing ROA. NPL exerts a significantly negative effect on ROA and serves as a mediating variable in the indirect relationship between LG and ROA. The control variables, Bank Size and Net Interest Margin (NIM), exhibit a significantly positive effect on ROA and help mitigate external bias by 2.6%. This study contributes  a novelty contribution by integrating Financial Acceleration Theory within the context of Indonesia's economic crisis to examine the impact of Loan Growth on bank profitability, considering risk as a bridge for the indirect relationship.
Analisis Pengaruh Social Media Marketing Dan Kredibilitas Influencer Terhadap Keputusan Pembelian Dengan Kepercayaan Merek Sebagai Mediator: Studi Pada Pengguna Lipstik Wardah Di Kota Semarang Arini Rizkia Nursukma; Imroatul Khasanah
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The cosmetics industry, particularly in the real of lipstick products, is experiencing rapid growth due to an increasing consumer interest in beauty items. Social media and influencers have emerged as powerful marketing tools that significantly shape consumer preferences and purchasing decisions within this sector. However, the decline in popularity of the Wardah lipstick brand presents a challenge for the company in regarding customer loyalty amidst fierce competition. This study aims to analyze the extent to which social media marketing and influencer credibility impact purchasing decisions for Wardah lipstick products, while considering the role of brand trust as a mediating factor.This research employed purposive sampling to identify appropriate participants, specifically Wardah lipstick users in Semarang City. Data was gathered through an online survey administered via Google Forms, targeting respondents who met the set criteria. A total of 135 individuals completed the survey. The collected data was subsequently analyzed using the Structural Equation Model (SEM) approach, utilizing AMOS 24 software.The findings reveal that social media marketing strategies and influencer credibility have a significant positive effect on consumer trust in the Wardah brand. Furthermore, the study demonstrates that social media marketing, influencer credibility, and consumer trust in the brand collectively exert a positive and significant influence on the purchasing decisions related to Wardah lipstick products.
Pengaruh Consumer Animosity terhadap Brand Loyalty dengan Boycott Participation dan Product Judgment sebagai Variabel Intervening: Studi pada Konsumen Starbucks di Pulau Jawa Hasna Hanan Ariqoh; Mahfudz Mahfudz
Diponegoro Journal of Management Volume 15, Nomor 1, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was prompted by growing consumer animosity in Indonesia due to global geopolitical issues, which triggered a boycott participation against various international brands, including Starbucks. This condition has the potential to significantly affect consumer loyalty. This study aims to analyze the effect of consumer animosity on brand loyalty with boycott participation and product judgment as intervening variables among Starbucks consumers in Java Island.This study uses a quantitative method with a Structural Equation Model (SEM) approach and data processing is carried out through AMOS. Data collection uses a non-probability sampling method with a purposive sampling tehnique through the distribution of questionnaires directly to Starbucks consumers in Java Island. The number of samples obtained was 127 respondents who met the research criteria. The test result show that the overall goodness of fit is in the good category.The results of the study show that all hypotheses were accepted. This study found that consumer animosity has a significant positive effect on boycott participation and a significant negative effect on product judgment. In addition, boycott participation has a significant negative effect on brand loyalty, while product judgment has a significant positive effect on brand loyalty. These findings confirm that boycott participation and product judgment act as mediators in the relationship between consumer animosity and brand loyalty, so that the stronger the feelings of consumer animosity, the lower the level of loyalty to Starbucks.

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