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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,502 Documents
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Analisis Pengaruh Ketidakpastian Kebijakan Ekonomi Terhadap Profitabilitas Perusahaan Energi Di Kawasan Asean-5: Peran Moderasi Dari Manajemen Modal Kerja Dan Kinerja ESG Emiliana Dyah Kartika; Irene Rini Demi Pangestuti
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Economic policy uncertainty has become a major concern for the business and financial world, especially since the global financial crisis of 2008. Companies in the energy sector, which have a high dependence on regulations and policy stability, are very vulnerable to the impacts of this uncertainty. This study aims to examine how economic policy uncertainty (WUI) affects the profitability (ROA) of energy companies in the ASEAN-5, considering the moderating effects of working capital management (CCC) and ESG performance. This research also considers financial leverage as a control variable that limits the influence beyond the study.This research uses panel data from energy companies listed on the Bloomberg Terminal over the period 2018–2023. The sample was selected using the purposive sampling method, resulting in 27 company samples out of a total of 198 companies. The analysis method used is the First-Difference Generalized Method of Moments (FD-GMM) to address potential endogeneity in the research model and ensure efficient and unbiased estimation.The research results indicate that economic policy uncertainty (WUI) negatively affects ROA, suggesting that increasing economic uncertainty can suppress the profitability of energy companies in ASEAN-5. Working capital management (CCC) has a moderating role that actually strengthens the negative impact of WUI on ROA, even though CCC directly has a positive effect on ROA. ESG performance does not have a direct impact on ROA, but ESG acts as a moderating variable that can weaken the negative impact of WUI on ROA. These findings provide insights for energy company management, regulators, and investors regarding the importance of adaptation strategies to economic policy uncertainty and the role of sustainability in enhancing the financial resilience of companies.
Studi Mengenai Loyalitas Pelanggan Jasa Transportasi Bus Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Prida Najwa Azzahra; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Lifestyle changes and increasing public demands for better services in transportation growth are challenges in maintaining customer loyalty. Tight competition, negative reviews, and issues such as accidents that can affect brand image. This study applies the Theory of Planned Behavior (TPB) as a theoretical approach that aims to understand how service quality, customer experience, and brand image affect customer loyalty, with customer satisfaction as a mediating variable. By using quantitative methods.Literature studies are applied to obtain relevant data and information and the use of questionnaires as instruments in obtaining data through a series of questions designed to collect information from respondents and then analyzed using Structural Equation Modeling (SEM) analysis techniques with AMOS 22 software. The sample size used was 130 respondents by customers who had used the PO Bus Rosalia Indah service more than once in the past year in Semarang City.The results showed that customer satisfaction had a positive effect on customer loyalty, mediating the influence of service quality, customer experience, and brand image on customer loyalty. These findings indicate that to increase customer loyalty, PO Bus Rosalia Indah must focus on improving service quality, creating positive customer experiences, and strengthening brand image.
Anteseden Urge To Buy Impulsively: Studi Empiris Pada Produk Kosmetik Yang Dijual Melalui Platform E-Commerce Ardhevi Anggita Putri Cahyani; Kardison Lumban Batu
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to empirically investigate the antecedents of the Urge To Buy Impulsively among consumers of Make Over cosmetic products on the Shopee platform in Semarang City. The research is grounded in the Commitment-Trust Theory of Relationship (Morgan & Hunt, 1994), which emphasizes the role of Trust and commitment in shaping consumer behavior. The study explores the influence of Convenience, Influencer Credibility, and Trust on the Urge To Buy Impulsively, mediated by Perceived Enjoyment and Attitude Toward Influencer Ads.The research employs a quantitative approach, utilizing Structural Equation Modeling (SEM) with data collected from 206 respondents who have purchased Make Over cosmetics on Shopee. The data were analyzed using AMOS (Analysis Moment of Structural) software to test the proposed hypotheses. The results indicate that Convenience significantly influences Perceived Enjoyment, which in turn affects the Urge To Buy Impulsively. Additionally, Influencer Credibility and Trust significantly impact Attitude Toward Influencer Ads, which also positively influences the Urge To Buy Impulsively.The findings reveal that Perceived Enjoyment and Attitude Toward Influencer Ads play crucial mediating roles in the relationship between the independent variables (Convenience, Influencer Credibility, and Trust) and the dependent variable (Urge To Buy Impulsively). Specifically, Convenience has the strongest direct effect on Perceived Enjoyment, while Attitude Toward Influencer Ads has the most substantial impact on the Urge To Buy Impulsively. The results offer practical implications for marketers and e-commerce platforms, suggesting that enhancing Convenience, building Trust, and leveraging credible influencers can effectively stimulate impulsive purchases. However, the study also highlights the need for careful management of these strategies to avoid excessive impulsive buying behavior.
Analisis Perceived Value, Service Quality dan Promotion Terhadap Customer Loyalty melalui Customer Satisfaction sebagai Variabel Mediasi: Studi pada Pengguna Netflix Aplikasi Streaming Film Assasudin Assyafi; Imroatul Khasanah
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was conducted with the aim of analyzing the factors that influence customer loyalty among users of the Netflix streaming platform, with customer satisfaction as the intervening variable. As competition in the online streaming service industry becomes increasingly intense, a decrease in Netflix user traffic by 970,000 users in 2022 indicates a potential issue with customer loyalty. This research aims to examine the effect of perceived value, service quality, and promotion on customer loyalty, mediated by customer satisfaction. The research data was collected from a total of 150 respondents who are Netflix users in Semarang City through a questionnaire consisting of closed-ended questions using a 1–10 scale, which was distributed online. The analysis was conducted using the Structural Equation Model (SEM) method with AMOS 24 software. The results of this study indicate that perceived value, service quality, and promotion have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer loyalty
Pengaruh Disiplin Kerja terhadap Kinerja Pegawai Kontrak dengan Motivasi Kerja sebagai Variabel Intervening pada Dinas Perhubungan Kabupaten Manokwari Selatan Faris Yabes Sapulete; Andriyani Andriyani
Diponegoro Journal of Management Volume 15, Nomor 1, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh disiplin kerja terhadap kinerja pegawai kontrak dengan motivasi kerja sebagai variabel intervening pada Dinas Perhubungan Kabupaten Manokwari Selatan. Variabel independen dalam penelitian ini adalah disiplin kerja, variabel dependen adalah kinerja pegawai kontrak, dan motivasi kerja sebagai variabel intervening. Sampel terdiri dari 60 pegawai kontrak yang dipilih menggunakan metode sensus periode 2024-2025. Analisis menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan software SmartPLS 4. Hasil penelitian menunjukkan bahwa disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai kontrak (β = 0,717; p = 0,000). Namun, motivasi kerja sebagai variabel intervening justru memberikan pengaruh negatif signifikan (β = 0,092; p = 0,024), yang berarti motivasi tidak memperkuat, melainkan melemahkan hubungan antara disiplin kerja dan kinerja. Kondisi ini menggambarkan bahwa pegawai kontrak memiliki tingkat disiplin yang baik, tetapi motivasi kerja masih rendah akibat ketidakpastian status dan kebijakan kompensasi yang kurang adil. Secara teoritis, temuan ini memperluas kajian manajemen sumber daya manusia dengan menunjukkan kemungkinan adanya peran motivasi sebagai dysfunctional mediator. Secara praktis, hasil penelitian ini dapat menjadi dasar bagi organisasi untuk menyeimbangkan kebijakan disiplin dan strategi peningkatan motivasi pegawai kontrak agar kinerja dapat lebih optimal.
Motivasi Mantan Pekerja Yang Mengalami Pemutusan Hubungan Kerja Dalam Memulai Usaha Mikro: Studi Fenomenologi di Kota Semarang Demina Fitrialisty; Fuad Mas’ud
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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This study aims to understand the motivations of former workers who experienced Termination of Employment (PHK) in starting microenterprises in Semarang. Microentrepreneurship plays an important role in the local economy, particularly by creating jobs and boosting economic growth. After experiencing PHK, many former workers chose to start microenterprises as an alternative to generate income. Factors motivating them include the drive for economic independence, utilisation of prior skills, and support from family and the government. However, the challenges they face include limited capital, difficulty in finding strategic business locations, and a lack of knowledge in marketing and financial management.A phenomenological research method is used to explore the subjective experiences of former workers, with data collection through in-depth interviews, observation, and documentation.The results indicate that while motivation and external support are important, the practical challenges faced by former workers remain significant. Therefore, government programs supporting microentrepreneurship, such as training and access to financing, need to be tailored to the specific needs of former workers to be more effective in helping them succeed in business.
Pengaruh Brand Coolness terhadap Willingness To Pay Dengan Emotional Brand Attachment sebagai Variabel Mediasi: Studi pada Gen Z Pengguna iPhone di Semarang Theresia Putri Kharina Tarigan; Yoestini Yoestini
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In the digital era, brand coolness plays a crucial role in shaping brand perception and purchasing decisions, particularly among Generation Z. iPhone has established a strong brand coolness image, reflecting not only technological innovation but also social status and self-expression. However, limited research has examined its impact on willingness to pay (WTP), particularly with emotional brand attachment as a mediating variable. This study aims to analyze the influence of brand coolness on WTP, with emotional brand attachment as a mediator, among Generation Z iPhone users in Semarang.Using a quantitative approach, data were collected from 200 respondents via an online survey and analyzed with Structural Equation Modeling (SEM) using AMOS.Results indicate that brand coolness positively influences emotional brand attachment, which in turn significantly affects willingness to pay. Additionally, brand coolness has a direct and indirect effect on WTP, with emotional brand attachment acting as a partial mediator. These findings highlight the importance of enhancing brand coolness to strengthen emotional connections and premium pricing justification among Generation Z consumers.
Pengaruh Service Convenience, Service Sophistication, Dan Brand Experience Terhadap Kepercayaan Pelanggan Dan Kesediaan Untuk Membayar Harga Premium Pada Layanan Premium Streaming Musik: Studi Pada Pelanggan Layanan Premium Streaming Musik Di Kota Semarang Muhammad Arya Nurrafi; Susilo Toto Raharjo
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Currently there is a phenomenon where the behavior and reasons for internet users in Indonesia who use the internet to listen to music do not make music streaming service customers willing to pay premium prices. Based on previous research, it was found that several factors can influence customer trust in premium music streaming services, which can lead to a willingness to pay premium prices for premium music streaming services, namely service convenience, service sophistication, and brand experience. This study aims to test and analyze the influence of service convenience, service sophistication, and brand experience on consumer willingness to pay premium prices for premium music streaming services with trust as a mediator.Sampling was done using purposive sampling technique, the total sample used was 134 respondents who were users of premium music streaming services in the city of Semarang who had subscribed by paying premium prices for premium music streaming services. The data analysis technique used in this study was using SEM (Structural Equation Model) analysis with the SmartPLS program, and the data collection technique used a questionnaire.The results showed that service convenience, service sophistication, and brand experience had a positive effect on customer trust in premium music streaming services. Service convenience, service sophistication, and brand experience did not have a significant effect on the willingness to pay premium prices for premium music streaming services. Customer trust in premium music streaming services has a positive effect on the willingness to pay premium prices for premium music streaming services.
Analisis Pengaruh NIM, LDR, BOPO, dan CAR terhadap Profitabilitas dengan BI-Rate dan Bank Size sebagai Variabel Moderasi: Studi pada Bank Umum Konvensional Terdaftar di BEI Tahun 2019-2023 Kevin Sukma Adhinugraha; Mahfudz Mahfudz
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Banking plays a vital role as an economic driver, which contributes to development, equity, and improving the welfare of society. Profitability is a crucial aspect in measuring the effectiveness of banks as intermediary institutions, where it is influenced by various internal factors such as financial ratios and bank size, as well as external factors such as monetary policy through the determination of the Central Bank Interest Rate (BI-Rate). Therefore, this study takes the title of Analysis of the Effect of NIM, LDR, BOPO, CAR on Profitability with BI-Rate and Bank Size as Moderating Variables (Study on Conventional Commercial Banks Listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 Period).The research sample is 39 conventional commercial banks listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period (5 years), with a total of 195 observations. Data was obtained from the Bank's Annual Report in that period through Bloomberg Terminal. The analysis was carried out by multiple linear regression with Moderated Regression Analysis (MRA) method.The results show that the model is simultanously significant (F = 0.0000). LDR has a significant positive effect on ROA, while CAR has a significant negative effect on ROA. BI-Rate acts as a pure moderator, where BI-Rate itself is insignificant to ROA but negatively moderates CAR to ROA. Meanwhile, Bank Size acts as a quasi moderator, where it has a significant positive effect on ROA while negatively moderating LDR on ROA and positively moderating CAR on ROA.
Pengaruh Persepsi Keaslian Influencer Terhadap Promosi Dari Mulut Ke Mulut Konsumen: Peran Mediasi Kredibilitas Influencer Jafar Muhammad Muslih; Farida Indriani
Diponegoro Journal of Management Volume 15, Nomor 1, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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The rapid development of social media has transformed how consumers receive information and make purchasing decisions. Influencers, as influential figures on social media platforms, play a significant role in shaping consumer perceptions and behaviors. This study aims to analyze the effect of influencer authenticity; comprising originality, naturalness, and consistency on consumer Word of Mouth (WOM), with influencer credibility including attractiveness, trustworthiness, and expertise as the mediating variable. This research employs a quantitative method using Structural Equation Modeling (SEM). The sample consists of 200 respondents, specifically students of Diponegoro University who use Instagram and follow at least one influencer. Data were collected using a 7-point Likert scale questionnaire. The analysis was conducted using SPSS 22, AMOS 26, and LISREL 8.7. The findings indicate that Originality positively influences attractiveness but negatively affects trustworthiness. Naturalness positively influences attractiveness but has no significant effect on trustworthiness. Consistency positively influences trustworthiness and expertise. All three dimensions of credibility—attractiveness, trustworthiness, and expertise—positively influence PWOM. Influencer credibility mediates the relationship between influencer authenticity and PWOM. This study contributes to the theoretical understanding of influencer marketing and provides practical implications for companies and influencers in optimizing their social media marketing strategies.

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