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INDONESIA
Jurnal Ilmu Manajemen
Published by Universitas Negeri Yogyakarta
ISSN : 16837910     EISSN : 25490206     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
urnal Ilmu Manajemen (JIM) is published by Departmen of Management, Faculty of Economics, Yogyakarta State University. It contains a theoretical or research manuscript related to 1. Management 2. Human Resource 3. Finance 4. Marketing 5. Entrepreneurship 6. Business 7. Operation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 116 Documents
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STRATEGY OF MICRO, SMALL AND MEDIUM ENTERPRISES IN FACING INFLATION (CASE STUDY AT WARTEG IN SEMARANG CITY) Irhamni, Muhammad Ricza
JURNAL ILMU MANAJEMEN Vol. 20 No. 1 (2023): JUNI 2023
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v20i1.61254

Abstract

The purpose of this study is to identify the potential and characteristics of MSMEs in Warung Tegal and to analyze internal and external factors as a business strategy for dealing with inflation. The data was analyzed using the strengths, weaknesses, opportunities, and threats (SWOT) method. MSMEs of Warung Tegal has the same characteristics in production, marketing, human resources, finance, law, and support from related agencies. In addition, its production uses a manual process, Warung Tegal sells its products through offline stores directly with 2-10 employees. Capital is relatively low and some MSME units of Warung Tegal have legality and well-managed management. Local governments play an important role in developing MSMEs in the face of inflation. Its main strength is the local supply of raw materials and the strategic location of the business, and the main drawback is the limited labor ability due to lack of training. The main opportunity is the trend of high public demand and open business partnerships, but they also face fierce competition as the main threat. MSMEs strategies in dealing with inflation include increasing cooperation to maintain the continuity of raw materials between regions, developing MSMEs service innovations, and increasing the role of local governments.
THE INFLUENCE OF DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASING DECISIONS THROUGH TRUST IN MATAHARI DEPARTMENT STORE PEKANBARU CITY CONSUMERS Habibi, Yonanda
JURNAL ILMU MANAJEMEN Vol. 20 No. 2 (2023): DESEMBER 2023
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v20i2.70665

Abstract

This study was conducted with the aim of knowing the effect of digital marketing and electronic word of mouth on purchasing decisions of the Pekanbaru community at the Matahari Department Store through consumer confidence. The population in this study were Pekanbaru people who had shopped at Matahari Department Store in Pekanbaru City. Sampling in this study was carried out using purposive sampling technique using the Lemeshow formula, so that the number of samples in this study were 100 respondents. The data analysis method of this study uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS software version 4.0.9.2. The results showed that there is a positive and significant influence between digital marketing on consumer trust. There is a positive and significant influence between electronic word of mouth on consumer trust. There is a positive and significant influence between digital marketing on purchasing decisions. There is a positive and significant influence between electronic word of mouth on purchasing decisions. There is a positive and significant influence between consumer confidence on purchasing decisions. There is a positive and significant influence between digital marketing on purchasing decisions through consumer confidence. There is a positive and significant influence between electronic word of mouth on purchasing decisions through trust.
THE ROLE OF PERCEIVED HEALTH BENEFIT, BRAND IMAGE, AND DESIGN APPEAL TOWARDS HEALTH MASK REPURCHASE INTENTIONS AFTER EASING POLICY OF HEALTH PROTOCOL Achmadi, Caesar Rosyad; Makarim, Muhammad Harfiansyah; Muzammil, Oktafalia Marisa
JURNAL ILMU MANAJEMEN Vol. 21 No. 1 (2024): JUNE 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i1.73086

Abstract

This research entitled "The Influence of Perceived Health Benefit, Brand Image, and Design Appeal Towards Repurchase Intentions After Easing Policy of Health Protocol" has three objectives, namely: (1) Knowing the influence of perceived health benefit towards health mask repurchase intentions, (2) Knowing the influence of brand image towards health mask repurchase intentions, (3) Knowing the influence of design appeal towards health mask repurchase intentions. WHO (2020) describes a health mask as a loose, disposable device that creates a physical barrier between the wearer's mouth and nose as well as potential contaminants in the immediate environment. The method of this study is quantitative method. The population in this study was citizen of Indonesia in Java Island at least 17 years old who purchase health mask in recent three months. The sample in this study is 248 respondents. Data collecting method using online questionnaire and processed using SPSS version 26. The result of this study are: (1) Perceived health benefit has a significant effect on repurchase intention, (2) Brand image has a significant effect on repurchase intention, (3) Design appeal has a significant effect on repurchase intention.
FEASIBILITY STUDY FOR THE ESTABLISHMENT OF THE CENTER FOR DATA SCIENCE STUDIES AT UIN SUNAN KALIJAGA YOGYAKARTA Riyanto, Muhamad Zaki
JURNAL ILMU MANAJEMEN Vol. 20 No. 1 (2023): JUNI 2023
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v20i1.63603

Abstract

With the rapid development of data science research and its more comprehensive application, and to support the integration-interconnection adopted by UIN Sunan Kalijaga Yogyakarta, it is necessary to have an institution overseeing it. This article discusses the feasibility study of establishing a Center for Data Science Studies using SWOT analysis. Furthermore, it discusses the ideal profile of the Center for Data Science Studies, including organizational management, activities management, resource management, and financial management.
THE INFLUENCE OF WORK ENVIRONMENT AND WORK COMPETENCE ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE AT PT XYZ BATAM Lasmana, Indra Wahyu
JURNAL ILMU MANAJEMEN Vol. 20 No. 2 (2023): DESEMBER 2023
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v20i2.71048

Abstract

This research aims to determine the influence of the work environment and work competency on employee performance with job satisfaction as an intervening variable in the marketing department of PT. XYZ Batam. The population in this study was 85 employees. Primary data was collected using a questionnaire as an instrument to prove the research results. To test the hypothesis in this research, path analysis was carried out in two stages. The sampling technique chosen was the census method (85 PT employees. The research results showed that: The work environment has a positive and significant influence on the performance of PT employees. Performance at PT. XYZ Batam. 3) The work environment has a positive and significant influence on the performance of PT employees . Performance at PT. XYZ Batam. 3) The work environment has a positive and significant influence on the performance of PT employees. and significant influence on job satisfaction at PT. XYZ Batam. 4) Work competency has a positive and significant influence on job satisfaction at PT. XYZ Batam. 5) Job satisfaction has a positive and significant influence on the performance of PT employees. XYZ Batam. 6) The work environment has no effect on employee performance which is mediated by job satisfaction at PT. XYZ Batam. 7) Work competency has no effect on employee performance which is mediated by job satisfaction at PT. XYZ Batam
PROCESS ANALYSIS OF BUSINESS INCUBATORS IN CREATING PRODUCT INNOVATION AT PT. TELKOM INDONESIA (PERSERO) TBK. (A CASE STUDY OF DIGITAL AMOEBA) Ruhyana, Vivie Insani Saffanah Qalbi
JURNAL ILMU MANAJEMEN Vol. 20 No. 1 (2023): JUNI 2023
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v20i1.59142

Abstract

Abstract- Business incubators are developing in Indonesia, especially the incubator business under the company auspice. This incubator program functions as an innovation laboratory that aims to find new hidden talents within employees. Indeed, business incubators face various challenges such as human resources, capital, technical validation, regulation, and market potential as well as aligning products produced with the goals of the main company. This study aims to further identify the incubation process and evaluate the challenges that hinder startups to survive after passing the incubator process. The evaluation covered the pre-incubation stage, the core incubation stage, and the post-incubation stage. These components were analyzed to see the learning process in the incubator. This study used qualitative methods and data were collected through in-depth interviews. Besides, it used secondary data. The results of this study are expected to be a learning evaluation tool in the incubator and guidelines in incubation management in the future. Besides, this study is also expected to stimulate the incubator to continue developing. 
THE INFLUENCE OF VENTURE CAPITAL, ONLINE TRANSACTIONS, SUBJECTIVE NORMS, ENTREPRENEURSHIP EDUCATION PROGRAMS, ON ENTREPRENEURSHIP INTENTION Budiningrum, Endah Wening; Subandi, Subandi; Kurnianingsih, Retno
JURNAL ILMU MANAJEMEN Vol. 21 No. 1 (2024): JUNE 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i1.73317

Abstract

 The digitalization era can actually make it easier for aspiring entrepreneurs to start a business. Contrary to this, access to financing is not in accordance between government recommendations and reality in the field, where the government exempts collateral for businesses that are just starting out, while the financing channel requires a minimum business age of one year and certain collateral as reinforcement. So that most students still have a mindset as job seekers rather than creating jobs themselves, even though entrepreneurship education programs have been carried out at every level of education.Therefore, this study aims to determine the direct or indirect effect between business capital, digital transactions, subjective norms on student entrepreneurial intentions. The results of this study are expected to contribute to how entrepreneurship education programs should be made so that students' entrepreneurial intentions can be created. This study tested 158 samples from students of the Yogyakarta Academy of Administrative Management with hypothesis testing in this study using SEM (Structural Equation Modeling). The SEM analysis tool used is SEM PLS (Partial Least Squares) WarpPLS 7.0.The results obtained from this study are business capital and online transactions do not have a direct influence on entrepreneurial intentions. While subjective norms and entrepreneurship education programs have a direct influence on entrepreneurial intentions. Indirect influence occurs between venture capital, onlilne transactions, subjective norms to entrepreneurial intentions, as well as when through entrepreneurship education programs. Students' intentions for entrepreneurship arise when they have capital and also know how to transact online and there is support from the immediate environment and are trained in entrepreneurship education programs. For this reason, in entrepreneurship learning, training must be provided that combines capital, transactions and training programs as well as motivation from the closest people to create new entrepreneurs.
THE INFLUENCE OF STORE ATMOSPHERE AND PRODUCT TASTE ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION AT SAMARA COFFEE PEKANBARU CONSUMERS Prima, Ajeng Nur Otavia
JURNAL ILMU MANAJEMEN Vol. 20 No. 2 (2023): DESEMBER 2023
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v20i2.70664

Abstract

This research aims to determine the influence of Store Atmosphere and Product Taste on Repurchase Intention Through Customer Satisfaction at Samara Coffee Pekanbaru Consumers. The population in this study were all visitors to Samara Coffee Pekanbaru. The sampling technique used in this research is non-probability sampling technique using purposive sampling so that the number of samples used was 125 respondents. The data analysis method in this research uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS version 4.0 software . The research results show that (1) Store Atmosphere has a significant effect on Customer Satisfaction, (2) Product Taste has a significant effect on Customer Satisfaction, (3) Store Atmosphere has a significant effect on Repurchase Intention, (4) Product Taste has a significant effect on Repurchase Intention, (5) Customer Satisfaction has a significant effect on Repurchase Intention, (6) Store Atmosphere has a significant effect on Repurchase Intention through Customer Satisfaction, (7) Product Taste has a significant effect on Repurchase Intention through Customer Satisfaction.
THE INFLUENCE OF FINANCIAL MANAGEMENT ON THE TURNOVER OF MICRO SMALL AND MEDIUM ENTERPRISES (UMKM) Deanova, Akbar; Simamora, Tongam; Satria, Widi Dwi
JURNAL ILMU MANAJEMEN Vol. 21 No. 1 (2024): JUNE 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i1.73275

Abstract

Effective financial management is crucial for the sustainability of businesses, including micro, small, and medium enterprises (MSMEs). Sound financial management practices can significantly impact the turnover and overall performance of MSMEs. This abstract aims to examine the influence of financial management on the turnover of MSMEs and underscore the importance of sound financial practices for their growth and development. This study adopts a quantitative approach using an Ex Post Facto research design. Data collection is conducted through questionnaires. The pilot test results, administered to a sample of respondents, validate the usability of the instrument for data collection. The research sample comprises MSME owners, selected through random sampling. Prerequisite tests, including normality testing and linearity testing, are conducted. Data analysis employs the Pearson product-moment correlation technique and simple linear regression analysis. The findings reveal a significant relationship between financial management and the turnover of MSMEs, as evidenced by the correlation coefficient. The results indicate a strong correlation between financial management and turnover. The regression analysis demonstrates the percentage of influence of financial management on business turnover. The regression model is found to be suitable for predicting the business turnover variable. Therefore, it can be concluded that financial management significantly influences the turnover of MSMEs.. 
TRANSFORMATIONAL LEADERSHIP, PERCEIVED ORGANIZATIONAL SUPPORT, JOB SATISFACTION TOWARDS ORGANIZATIONAL COMMITMENT Sylviani, Sany
JURNAL ILMU MANAJEMEN Vol. 20 No. 1 (2023): JUNI 2023
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v20i1.59403

Abstract

Organizational commitment is an important factor for an organization's success in achieving its goals. Therefore, having highly committed employees is the expectation of every organization. Understanding the aspects to increase employees' commitment especially from Gen Z, will help management in policies and decisions making to improve its performance. The purpose of this study is to analyze the influence of transformational leadership, perceived organizational support, and job satisfaction towards employees' organizational commitment in a growth and developmental clinic. Quantitative method was used in this study with an online questionnaire as the research instrument. The subjects of this study are 32 clinic employees from 3 branches. PLS-SEM with Smart PLS 4.8.5 program was used for data processing. The results of this study show that transformational leadership has a positive effect on job satisfaction, transformational leadership has a positive effect on organizational commitment, perceived organizational support has a positive effect on job satisfaction, perceived organizational support has a positive effect on organizational commitment, and job satisfaction has a positive effect on organizational commitment.

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