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All Journal Jurnal Ilmu Manajemen JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Hikmayo: Jurnal Pengabdian Masyarakat Miftah Gemi: Jurnal Penelitian dan Pengabdian
Budiningrum, Endah Wening
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Religion Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Transportation Other

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THE INFLUENCE OF VENTURE CAPITAL, ONLINE TRANSACTIONS, SUBJECTIVE NORMS, ENTREPRENEURSHIP EDUCATION PROGRAMS, ON ENTREPRENEURSHIP INTENTION Budiningrum, Endah Wening; Subandi, Subandi; Kurnianingsih, Retno
JURNAL ILMU MANAJEMEN Vol. 21 No. 1 (2024): JUNE 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i1.73317

Abstract

 The digitalization era can actually make it easier for aspiring entrepreneurs to start a business. Contrary to this, access to financing is not in accordance between government recommendations and reality in the field, where the government exempts collateral for businesses that are just starting out, while the financing channel requires a minimum business age of one year and certain collateral as reinforcement. So that most students still have a mindset as job seekers rather than creating jobs themselves, even though entrepreneurship education programs have been carried out at every level of education.Therefore, this study aims to determine the direct or indirect effect between business capital, digital transactions, subjective norms on student entrepreneurial intentions. The results of this study are expected to contribute to how entrepreneurship education programs should be made so that students' entrepreneurial intentions can be created. This study tested 158 samples from students of the Yogyakarta Academy of Administrative Management with hypothesis testing in this study using SEM (Structural Equation Modeling). The SEM analysis tool used is SEM PLS (Partial Least Squares) WarpPLS 7.0.The results obtained from this study are business capital and online transactions do not have a direct influence on entrepreneurial intentions. While subjective norms and entrepreneurship education programs have a direct influence on entrepreneurial intentions. Indirect influence occurs between venture capital, onlilne transactions, subjective norms to entrepreneurial intentions, as well as when through entrepreneurship education programs. Students' intentions for entrepreneurship arise when they have capital and also know how to transact online and there is support from the immediate environment and are trained in entrepreneurship education programs. For this reason, in entrepreneurship learning, training must be provided that combines capital, transactions and training programs as well as motivation from the closest people to create new entrepreneurs.
PENGARUH WHATSAPP BROADCAST TERHADAP PENINGKATAN PENJUALAN PRODUK UMKM DI SLEMAN MART Budiningrum, Endah Wening; Subandi, Subandi; Priyanti, Luluk; Najib, Khoiri
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 15 No. 1 (2022): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v15i1.28

Abstract

The purpose of this study is to determine the effect of whatsapp broadcast on increasing sales of UMKM products at Sleman Mart by comparing sales data in 2020 with 2021, where in 2020 marketing uses continuous whatsapp broadcasts and in 2021 uses discontinuous whatsapp broadcasts. The research method used is descriptive quantitative with a comparative approach. The results of this study show that there are differences in sales of UMKM products at Sleman Mart during 2020 with 2021 where the average sales in 2020 are greater than in 2021. In other words, there is an effect of WhatsApp broadcast on increasing sales of UMKM products at Sleman Mart.
MENGOPTIMALKAN POTENSI BISNIS DI ERA DIGITALISASI BAGI WARGA SEGOROYOSO 1, PLERET, BANTUL DAERAH ISTIMEWA YOGYAKARTA AlBashori, Muhammad Faturohman; Herlambang, Susatyo; Subandi, Subandi; Budiningrum, Endah Wening; Wahyuning, Sri
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 2 No. 2 (2023): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v2i2.129

Abstract

The change in marketing behavior from conventional to digital is not balanced by the existence of business actors who use digital marketing, even though businesses are believed to be able to stimulate the Indonesian economy. The use of digital technology-based marketing concepts is a hope for businesses to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for business actors in developing their business and reaching national and international markets. Conventional promotional media, which require a lot of money and are much more complicated, are no longer a main concern for business people because of digital marketing.
PROGRAM PENGENALAN ARTIFICIAL INTELLIGENCE UNTUK UMKM DENGAN CHATGBT UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM Budiningrum, Endah Wening; Hartadi, Agung; Nugroho, Nurhadi; Purwanta, Purwanta; Fathoni, Muhammad Isnaini
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 3 No. 1 (2024): HIKMAYO : JURNAL PENGABDIAN MASYARAKAT
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v3i1.165

Abstract

Artificial intelligence (AI) is part of a new generation of technology that can facilitate the competitive advantage of MSMEs. Because the Indonesian economy is largely driven by MSMEs, the application of AI to MSMEs is a key factor in the success of the national economy. This AI introduction program for MSMEs aims to introduce AI that is beneficial for the sustainability of MSME businesses, where currently it is felt that the struggle for MSMEs to continue to survive is quite difficult. The implementation of the AI ​​community empowerment program for MSMEs is carried out in collaboration with the Koperasi Serba Usaha Ikatan Pengrajin Sleman (KSU IKAPIM), which is a cooperative whose members are MSMEs in Sleman Regency, DIY. This service activity is carried out through several stages, namely the survey stage, socialization and training, mentoring and finally the evaluation stage. AI can increase MSME product sales through accurate customer data analysis, customer personalization, chatbots and automated customer service, targeted marketing with a clear target market, customer sentiment analysis, business process automation such as inventory management, scheduling and order processing, demand prediction, price optimization which helps in setting prices, better ad management, and better product development. By incorporating AI into their operations, MSMEs can increase efficiency, optimize marketing strategies, and improve customer experience, all of which can contribute to increased sales of their products.
PENGOLAHAN LIMBAH MIJEL MENJADI SABUN SEBAGAI PELUANG USAHA BERBASIS HOME INDUSTRY Kurnianingsih, Retno; Budiningrum, Endah Wening; Arisman, Arisman; Pamungkas, Leo Dagdyo
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 3 No. 1 (2024): HIKMAYO : JURNAL PENGABDIAN MASYARAKAT
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v3i1.174

Abstract

The problem of used cooking oil waste both from households and from home-based businesses and the lack of facilities for disposal (shelter) of used cooking oil are classic reasons for the community so it is interesting to carry out community service activities. On the other hand, the phenomenon of waste that has not been utilised optimally while if the waste is managed properly it can provide benefits and home business opportunities. Therefore, it is necessary to carry out activities including: 1) socialisation and education of waste from the household industry into useful and economically valuable products 2) using appropriate technology and local wisdom. 3) calculation of product costs requires a simple accounting system 4) product packaging and marketing Methods This service activity aims to socialise the benefits of used cooking oil or used cooking oil into washing soap. The method of service activities carried out is by counselling, training and practice and mentoring. This activity was carried out for PKK women in Tegalwaru Hamlet who are members of the UMKM Communication Forum Sayegan Sleman. The expected goals include being able to reuse used cooking oil or used cooking oil into laundry soap products with economic value in addition to fostering public awareness of environmental hygiene and health.
The Influence of Halal Labeling and Product Quality on Intention to Purchase Azarina Hydrasoothe Sunscreen Rini, Ika Tirta Candra; Hartadi, Agung; Budiningrum, Endah Wening
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 2 No. 2 (2024): October 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v2i2.270

Abstract

This  study aims to determine the effect of halal labeling and product quality on buying intention of Azarine Hydrosoothe Sunscreen. This research approach uses quantitative research .The research was conducted in March. The number samples in the study were 109 respondents using the accidental sampling technique. Then analyse the data obtained in the from of quantitativ e analysis which includes descrptive analysis, validity test, reliability test, hypothesis testing  through t test. Test the analysis of the coefficient  of  determinan (R2) classical assumption test and multiple linier regression analysis  which serves to see the influence between variables. The results of this study indicate that halal labeling  and product quality have an effect on purchas intention. Correlation coefficeient  (R) value is 0,830  which indicates a strong and positifve relationship. While the coefficient  of determinan   (adjusted R2) is 0, 682. This  shows that 0,682 or 68,2% of purchase intention is influenced by the independet variables, namely halal labeling and product quality, while the remaining 31,8% is influenced by order variables not examined in this study
PENINGKATAN KETRAMPILAN KOMUNIKASI YANG EFEKTIF DALAM MENDUKUNG KEBERHASILAN PEMBELAJARAN DI ERA PANDEMI Wahyudiyono, Wahyudiyono; Budiningrum, Endah Wening
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 1 No. 1 (2022): HIKMAYO: Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v1i1.44

Abstract

Pengabdian masyarakat ini dilaksanakan di RT 7 Padukuhan Gonjen, Tamantirto, Kasihan, Bantul D.I. Yogyakarta. Pengabdian dilakukan dengan memberikan pelatihan berkomunikasi kepada bapak-bapak dan remaja yang telah terdaftar sebagai peserta pelatihan komunikasi efektif yaitu sejumlah 23 peserta. Metode yang digunakan adalah Tatap muka di dalam ruangan dengan pemberian materi oleh nara sumber dan dilanjutkan dengan diskusi / Tanya jawab / simulasi terkait komunikasi. Komunikasi adalah proses pernyataan isi pikiran atau isi perasaan seseorang kepada orang lain dengan menggunakan medium bahasa. Komunikasi berati juga penyampaian pesan oleh komunikator kepada komunikan. Pesan tersebut terdiri dari isi pesan (the content of the massege) dan lambang (symbol). Isi pesan dimediasi oleh pikiran atau perasaan dan lambang dimediasi oleh bahasa. Komunikasi adalah salah satu sarana untuk terkoneksi dengan orang lain. Ada komunikasi yang bersifat verbal dan ada pula yang bersifat non verbal. Komunikasi verbal adalah komunikasi yang terjadi dengan berbicara pada orang lain sedangkan non verbal adalah komunikasi yang terjadi melalui perantara atau media. Dalam komunikasi verbal maka sangat penting untuk bisa menyusun kata-kata yang keluar dari mulut kita menjadi sebuah informasi yang dapat dimengerti, berguna dan menarik bagi lain. Komunikasi yang jelas akan membuat orang lain memperhatikan dan menghargai apa yang kita bicarakan inilah yang dimaksud komunikasi efektik. Komukasi secara efektif perlu lebih diperhatikan terlebih pada pembelajaran Online. Internet dalam masa pandemi menjadi solusi ideal yang digunakan dalam pembelajaran. Internet mampu memberikan dukungan bagi terselenggaranya proses komunikasi interaktif dalam pembelajaran sebagaimana yang dipersyaratkan dalam suatu kegiatan pembelajaran daring atau Online.
PENDAMPINGAN PENDAFTARAN NPWP FORKOM UMKM SEYEGAN KABUPATEN SLEMAN SECARA ONLINE Kurnianingsih, Retno; Budiningrum, Endah Wening; Palevi, Reza Widhar; Prasojo, Eko
Gemi: Jurnal Penelitian dan Pengabdian Vol. 4 No. 1 (2024): Gemi
Publisher : Universitas Cokroaminoto Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/gemi.v4i1.1793

Abstract

Pelaksanaan Pengabdian Masyarakat Pada Pelaku Usaha Mikro Kecil dan Menengah (UMKM), Di, Kabupaten Sleman berupa Pendampingan Pendaftaran Nomor Pokok Wajib Pajak secara online, Permasalahan yang dihadapi antara lain: Belum tersosialisasi atas Perubahan peraturan perpajakan dari Undang- undang Pajak Penghasilan (UU PPh)  menjadi Undang- undang Harmonisasi Peraturan Perpajakan Undang- undang (UU HPP); Keterbatasan pengetahuan mengenai pengertian NPWP dan Manfaatnya bagi UMKM; Pelaksanaan pengabdian dilakukan dalam pertemuan rutin bulanan Forum Komunikasi (Forkom) UMKM Seyegan bertepatan dengan agenda bazar bersama UMKM. Tanggapan dari peserta pelatihan positif dan antusias, untuk membantu pengembangan perlu pendampingan, ada pertemuan berkala baik untuk memecah permasalahan maupun meningkatakan kemampuan UMKM.
Co-Authors AlBashori, Muhammad Faturohman Arisman Arisman ARY SUBIYANTORO Eko Prasojo Fathoni, Muhammad Isnaini Hartadi, Agung Herlambang, Susatyo Najib, Khoiri Nugroho, Nurhadi Palevi, Reza Widhar Pamungkas, Leo Dagdyo Priyanti, Luluk Purwanta Purwanta Retno Kurnianingsih Rini, Ika Tirta Candra Sri Wahyuning Subandi Subandi Subandi Subandi Wahyudiyono, Wahyudiyono