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Journalistics: Journalistics: Journal of English Teaching and Applied Linguistics
Published by Universitas An Nuur
ISSN : -     EISSN : 2829484X     DOI : -
Core Subject :
Journalistics: Journal of English Teaching and Applied Linguistics adalah jurnal ilmiah yang diterbitkan oleh Universitas An Nuur Indonesia. Jurnal ini berfokus pada publikasi hasil penelitian, kajian teoretis, dan studi terapan di bidang pengajaran bahasa Inggris serta linguistik terapan. Terbit secara berkala dan bersifat open access, jurnal ini menjadi wadah bagi para akademisi, peneliti, guru, dan praktisi bahasa untuk berbagi temuan ilmiah dan praktik terbaik di bidangnya
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Articles 42 Documents
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ENGLISH AS A GATEWAY TO GLOBAL MARKETS: A QUALITATIVE STUDY OF VANILLA BUYER OUTREACH rahmatul khasanah; Yanti Rahayu; nuria mufidah
Journalistics: Journal of English Teaching and Applied Linguistics Vol 6 No 1 (2026): Journalistics
Publisher : Universitas An Nuur

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Abstract

English plays an important role in international business communication and provides opportunities for small businesses to access global markets. This qualitative exploratory case study investigates the role of English in international buyer outreach conducted by an Indonesian vanilla business owner. Data were collected from 22 outreach attempts targeting prospective buyers in Malaysia, Singapore, Brunei Darussalam, Saudi Arabia, the United Kingdom, Japan, and the United States. Additional data were obtained from buyer response records and local purchasing cases. Data were analyzed using the framework proposed by Miles, Huberman, and Saldaña. The findings indicate that English facilitated initial communication with prospective international buyers but did not always lead to business opportunities. Four themes emerged from the analysis: English as a gateway to international communication, positioning ambiguity, product-market compatibility, and trust and credibility. The findings suggest that successful buyer outreach depends not only on English proficiency but also on clear business positioning, product relevance, and trust-building strategies. This study contributes to the fields of English for Specific Purposes (ESP), business communication, and SME internationalization.
English Readiness Across Two Non-English Majors: A Descriptive Study of Speaking and Writing Azza Azkiya; Endang Susilowati
Journalistics: Journal of English Teaching and Applied Linguistics Vol 6 No 1 (2026): Journalistics
Publisher : Universitas An Nuur

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Abstract

English proficiency is increasingly required of university graduates regardless of their field of study, yet non-English major students often receive limited, generic English instruction that does not reflect their disciplinary needs. This study describes the English learning readiness, specifically speaking and writing readiness, of 16 students from two non-English major departments, Guidance and Counseling (Bimbingan dan Konseling, n = 8) and Communication Science (Ilmu Komunikasi, n = 8) at Universitas Muhammadiyah Magelang. Using a descriptive survey design, data were collected through a structured online questionnaire covering demographic background, self-rated proficiency, Likert-scale confidence ratings, closed-ended difficulty/obstacle checklists, and open-ended questions about preferred topics and coping strategies. Results show that most respondents (68.75%) self-identify as beginners, and self-rated speaking confidence (M = 2.88) is lower than writing confidence (M = 3.25) on a 5-point scale. Guidance and Counseling students reported consistently higher confidence in both speaking (M = 3.25 vs. 2.50) and writing (M = 3.75 vs. 2.75) than Communication Science students and perceived more classroom practice opportunities and more useful teacher feedback. Across both departments, the most frequently reported obstacles were insufficient vocabulary, grammar mistakes, and lack of practice, while writing difficulties centered on spelling, organizing ideas, and academic language. Students' preferred topics reflected their professional orientation, such as self-introduction and counseling-related dialogue for Guidance and Counseling students, and public speaking, interviews, and CVs for Communication Science students. These findings suggest that generic English materials are insufficiently aligned with either department's needs or support the development of English for Specific Purposes (ESP) instruction tailored to each major. Keywords; English learning readiness, speaking difficulties, writing difficulties, needs analysis, English for Specific Purposes (ESP), non-English major student.

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