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Yuyun Isbanah
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yuyunisbanah@unesa.ac.id
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jim@unesa.ac.id
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G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231 G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231
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Kota surabaya,
Jawa timur
INDONESIA
Jurnal Ilmu Manajemen (JIM)
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2549192X     DOI : DOI: http://dx.doi.org/10.26740/jim
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ilmu Manajemen (JIM) bertujuan menyebarluaskan hasil penelitian dari pemikiran bidang Manajemen (Sumber Daya Manusia, Keuangan, dan Pemasaran) kepada para akademisi, praktisi, dan mahasiswa. Jurnal Ilmu Manajemen (JIM) mencakup studi ilmu manajemen yang terdiri dari: 1. Manajemen Pemasaran; 2. Manajemen Sumber Daya Manusia; 3. Manajemen keuangan; 4. Manajemen Strategis; dan 5. Kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
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Search results for , issue "Vol 9 No 4 (2021)" : 30 Documents clear
PERSEPSI KONSUMEN TERHADAP MAKANAN ORGANIK DAN PEMBENTUKAN STRATEGI BUSINESS CANVAS PADA START UP ORGANIC MARKET DI KOTA SURABAYA Zainal Arifin; Nimas Aryany Pratiwi; Bondan Dewa Brata
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1059.79 KB) | DOI: 10.26740/jim.v9n4.p1461-1476

Abstract

This study aims to analyze consumer preferences for organic food in Surabaya and recommend the strategic implications of using the Business Model Canvas to open organic food outlets. The research design was carried out with a quantitative descriptive method approach. The sampling method was carried out by judgmental sampling technique, with the respondents' criteria being 100 consumers of organic products. In this study, the types of data collected were: primary data in the form of a questionnaire distributed to people who shop at organic food restaurants in Surabaya; secondary data, as the data or information obtained through literature studies, theories, and literature related to organic food, and the variables used are perceptions of lifestyle, perceptions of health, perceptions of environmental impacts and perceptions of the Greens community as independent variables and interest in buying organic products in Surabaya as the dependent variable. This research provides strategic implications of managerial strategies in the activity of organic food outlets to increase sales using a marketing strategy consisting of production, price, promotion, distribution and this strategy is helpful in linking consumers in terms of quantity, quality, and balance that can provide better profits.
Pengaruh Educational dan Economic Empowerment Terhadap New Venture Creation: Peran Moderasi Entrepreneurial Self-Efficacy Noormalita Primandaru
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.509 KB) | DOI: 10.26740/jim.v9n4.p1451-1460

Abstract

The current condition of women in the Bantul Coast has low knowledge, skills, creative attitudes, and aspirations, which results in many women living in poverty. Therefore, women on the coast need to be empowered. Women's empowerment that needs to be done is empowerment in the economic field which is useful for overcoming poverty and education that is useful for developing organizational skills. This study aims to examine the effect of educational empowerment and economic empowerment on new venture creation and entrepreneurial self-efficacy as moderating variables in women on the Bantul coast. The sample in this study are women who are members of the Family Welfare Development (PKK) group in the coastal village of Bantul. The analytical model used is the Partial Least Square (PLS). The results of this study are the first effect of economic empowerment on new venture creation, the second is the effect of educational empowerment on new venture creation, and the third is entrepreneurial self-efficacy moderating the effect of education empowerment and economic empowerment on new venture creation. The managerial implication in this research is support from the government, universities, private institutions, and the community regarding improving the quality of women's HR strategies, such as insight, knowledge, and skills training, improvement, and development of productive economic activities increasing access to economic resources, such as capital. and information technology, strengthen and develop microeconomic institutions, and develop mutually beneficial business partnerships.
Demam Korea: Minat Beli Terhadap Produk Kecantikan Korea (K-Beauty) Jenia Hanindita Rahmawati; Muhamad Ahsan
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (935.054 KB) | DOI: 10.26740/jim.v9n4.p1516-1528

Abstract

This research aims to examine the effect of brand image, celebrity endorser, country of origin and electronic word of mouth on buying interest in Korean beauty products (K-Beauty). The method used is quantitative associative. The sampling technique used is accidental sampling as many as 108 respondents. Data was collected by distributing online questionnaires via a google form. The collected data was analyzed using Structural Equation Modeling (SEM) which consists of two stages, namely the measurement model and the structural model with IBM SPSS AMOS software version 20 and index number analysis as descriptive analysis. The results showed that brand image has a positive and significant effect on buying interest in Korean beauty products (K-Beauty). While celebrity endorsers, country of origin and electronic word of mouth have no effect on buying interest in Korean beauty products (K-Beauty).
Pengaruh Push, Pull, dan Mooring terhadap Switching Intention pada Konsumen Pengguna Wifi di Era Pandemi Covid-19 Adita Primadana Sugandha; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.494 KB) | DOI: 10.26740/jim.v9n4.p1537-1548

Abstract

Internet use during the current pandemic is increasing, and most are done online. Work From Home (WFH) and School From Home (SFH) require stable and smooth internet. In addition to the internet, smartphones also play an essential role in people's daily lives during restrictions due to the pandemic. This study aims to analyze and discuss the effect of push, pull and mooring on switching intention. This study uses a push-pull-mooring model with an approach through switching intention. Respondents in this study were at least 20 years old. Due to this age, respondents have entered the adult stage in switching intentions from internet data packages to wifi. The sample used is 110 respondents—the sampling method used non-probability sampling with the judgmental sampling method. The analysis technique uses multiple linear regression with SPSS26 software. Based on the results obtained, it is known that the push variable on switching intention to use wifi has a positive effect. The pull variable has a positive impact on switching intention to use wifi. When the push and pull are getting stronger, consumers will switch. Mooring variable does not affect internet data packet switching intention to private wifi. This result shows that the switching intention of data packets to use wifi privately at home is relatively high. Due to using private wifi, you can access or surf the internet at a stable speed compared to data packet internet, in contrast to using data packet internet whose network is unstable.
Peran Sales Promotion dan Brand Equity dalam Memengaruhi Re-purchase Intention Produk Fashion di Marketplace Yudhistira Rangga Paksi; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479 KB) | DOI: 10.26740/jim.v9n4.p1582-1591

Abstract

Indonesia's e-commerce growth in 2020 has increased quite a lot compared to 2019. Fashion is rising and safe to shop online at Indonesian e-commerce and Shopee as one of the largest E-commerce in Indonesia. Erigo, as a local Indonesian brand, competes with competitors to get customers repurchase intentions. The article examines the impact of sales promotion and brand equity on customer intention to repurchase Erigo local brand products by studying the Shopee marketplace. The sample of this research is respondents who have purchased Erigo products at Shopee. This primary data was collected by questionnaire and observation. Data analysis with multiple linear regression and sample used was 121 respondents. The sampling method used nonprobability sampling, and the sampling technique was judgmental sampling. The results showed that Sales Promotion and Brand Equity had a significant influence on the repurchase intention of Erigo products. This study recommends Erigo to maintain brand equity. Erigo also must keep their unique promotions, such as low prices at the end of the month and get free items for the purchase. Erigo can also use the findings for its brand evaluation.
PENGARUH PENILAIAN DAN MENTORING TERHADAP PENINGKATAN KINERJA KARYAWAN RUMAH SAKIT ISLAM NASRUL UMMAH Moch Bayu Hindarto
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1224.134 KB) | DOI: 10.26740/jim.v9n4.p1623-1632

Abstract

Employee performance is very influential on the service of a hospital. This study aims to determine the effect of performance appraisal and mentoring on employee performance at The Islamic Hospital Nasrul Ummah of Lamongan. The population of this study were all hospital employees from health workers, pharmacists and other administrative divisions. This study used a sample of 76 (seventy-six) people with a random sampling method. Data analysis used multiple linear regression with SPSS Statistics 26 for Mac from IBM. The effect of performance appraisal and mentoring is positively significant. Nasrul Ummah Islamic Hospital must continue to performance appraisal and mentoring its employees to maintain their performance well to attract people to choose Nasrul Ummah Islamic Hospital over another hospital.
Kontribusi Likuiditas, Leverage, dan Capital Intensity terhadap Agresivitas Pajak pada Perusahaan IDX 30 Debi Eka Putri; Darwin Lie; Ady Inrawan; Sisca Sisca
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (631.854 KB) | DOI: 10.26740/jim.v9n4.p1572-1581

Abstract

This study aimed to determine the effect of liquidity, leverage, and capital intensity on tax aggressiveness. The population in this study are all companies listed in the IDX during the research period: 2017-2020 and not in the banking sector. The sampling technique used is purposive sampling. The sample obtained is as many as 13 companies, with the number of observations being 52. The findings are that there is no significant effect between liquidity, leverage, and capital intensity on tax aggressiveness. At a high level of liquidity, the company can pay off its short-term obligations, including in terms of taxation. The leverage of small or large companies does not affect management to do tax avoidance. Companies with high fixed assets bear an increased tax burden as well. Some companies have set assets whose economic benefits have expired but are not derecognized and for movable assets.
Pengaruh Praktik Manajemen Rantai Pasok terhadap Keunggulan Kompetitif dan Kinerja Agroindustri Obat Tradisional dan Rempah Lokal Madura Elfira Maya Adiba; Lilis Suaibah; Fajar Ramadhan
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.909 KB) | DOI: 10.26740/jim.v9n4.p1529-1536

Abstract

This study aims to: analyse the effect of supply chain management practices on the competitive advantage of local Madura traditional medicinal and spice products; explore the influence of supply chain management practices on the performance of the local Madura traditional medicine and spice agroindustry; investigate the effect of competitive advantage on the performance of the local Madura traditional medicine and spice agroindustry. The population in this study were entrepreneurs of traditional Madurese medicines and local spices. The sampling technique in this study used purposive sampling with a total sample of 25. The data collection technique used a questionnaire tested for validity and reliability. The data analysis tool used to answer the research hypothesis is SmartPLS. The results of this study indicate that: supply chain management practices have a direct and positive effect on the competitive advantage of traditional Madurese medicinal products and local spices; supply chain management practices have an immediate and positive impact on the performance of the Madura traditional medicine and local spice agroindustry; the competitive advantage of conventional Madurese medicinal products and local spices has a direct and positive effect on the performance of SMEs. Agro-industry SMEs are advised to continue increasing their competitive advantage and supply chain management to continue developing their business.
LITERASI KEUANGAN, GAYA HIDUP, LOCUS OF CONTROL, DAN PARENTAL INCOME TERHADAP PERILAKU KEUANGAN MAHASISWA Nuraeni Ritakumalasari; Ari Susanti
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.046 KB) | DOI: 10.26740/jim.v9n4.p1440-1450

Abstract

A financial attitude is essential for all young people, especially students, to avoid strange financial problems. Especially in this pandemic period, it must be good at managing its finances appropriately so as not to experience waste. This study explains financial literacy, lifestyle, locus of control, and parental income on student financial behaviour in Central Java. The population in this study are students of Central Java province, which numbered 400 respondents with the formula Slovin. Purposive sampling technique determining sample criteria. This research uses quantitative data obtained from a questionnaire google form. Data were analyzed through multiple regression analysis with IBM SPSS Statistics 25. The results explain that financial literacy, lifestyle, locus of control, and parental income significantly influence student financial behaviour in Central Java province. Universities must continue to encourage students to manage their finances, and students need to realize the importance of understanding financial behaviour in their lives. The beginning can be started by allocating money in the form of investment, insurance, savings, investment, and others to feel the benefits in the future.
salsabilaanm Pengaruh Self Image Congruence Terhadap Keputusan Pembelian Dimediasi Oleh Brand Trust Pada Maskapai Penerbangan Air Asia Salsabila Nadhifah; Reminta Lumban Batu
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (687.95 KB) | DOI: 10.26740/jim.v9n4.p1477-1486

Abstract

The Indonesian aviation industry, especially domestic airlines, is booming and overgrowing with the emergence of many airlines since Law No. 15 of 1992 was enacted. This study aimed to see the effect of self-image congruence on purchasing decisions mediated by a brand trust on AirAsia Airlines. This research was conducted using descriptive and verification methods. The sampling technique of this research is non-probability sampling using the Hair formula. The types of data used in this study are primary and secondary data. The data were processed using path analysis. This study proves that self-image congruence has a positive and significant effect on purchasing decisions through brand trust in Air Asia Airlines. This research implies that self-image congruence can indirectly influence purchasing decisions through brand trusts, which is seen from the actual indicator of self-image or how consumers see their true selves. Brand character indicators can make the brand have an essential role in determining consumer decision making to trust a brand, and this is because consumers make judgments before buying it.

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