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Yuyun Isbanah
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INDONESIA
Jurnal Ilmu Manajemen (JIM)
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2549192X     DOI : DOI: http://dx.doi.org/10.26740/jim
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ilmu Manajemen (JIM) bertujuan menyebarluaskan hasil penelitian dari pemikiran bidang Manajemen (Sumber Daya Manusia, Keuangan, dan Pemasaran) kepada para akademisi, praktisi, dan mahasiswa. Jurnal Ilmu Manajemen (JIM) mencakup studi ilmu manajemen yang terdiri dari: 1. Manajemen Pemasaran; 2. Manajemen Sumber Daya Manusia; 3. Manajemen keuangan; 4. Manajemen Strategis; dan 5. Kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 725 Documents
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Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Konsumen Nature Republic di Surabaya Annisa Ristanti; Sri Setyo Iriani
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.762 KB) | DOI: 10.26740/jim.v8n3.p1026-1037

Abstract

Korean wave's existence makes Indonesian people interested in Korean cosmetics. One of the most favored Korean cosmetic brands in Indonesia is the Nature Republic, they have problems regarding the counterfeiting and illegal smuggling of some of their products. The purpose of this research is to analyze and discuss the influence of product quality and brand image on Nature Republic consumer purchasing decisions in the city of Surabaya. This research is a conclusive study with quantitative data analysis. Using a non-probability sampling technique with judgmental sampling. The number of samples in this study amounted to 110 respondents. The technique of collecting data using questionnaires that are used a Likert scale as the measurement and using multiple linear regression analysis techniques with application computer program SPSS 25 for Windows. The results of multiple linear regression analysis showed that product quality has a significant influence on purchasing decisions with a significant value of 0.003. As well as the brand image variable which has a significant value of 0,000, so that the brand image variable is known to have a significant influence on purchasing decisions. The indicator with the highest value of product quality is the impression of quality, then the brand image is the product image. Based on the results and discussion of the research, the managerial implications that can be applied are maintaining and improving product quality and brand image to increase consumer demand, have a competitive advantage, and benefit the company in terms of market expansion.
Dampak Brand Image dan Customer Experience terhadap Customer Satisfaction (Studi Pada Penonton Bioskop XXI di Surabaya) Yohanes Geraldi Yuda Pradipta
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.507 KB) | DOI: 10.26740/jim.v8n3.p1050-1059

Abstract

The pressures from such high activity will cause tension, fatigue, fatigue, and stress. Currently, the cinema industry has a promising market, shown by people who have high enthusiasm to watch in the cinema. The impact of brand image and consumer experience on cinema consumer satisfaction is an interesting topic to study. This research was intended to investigate and analyze the influence of brand image and customer experience with the satisfaction of cinema viewers in XXI Surabaya. The purposive sampling method was used through the judgmental sampling method for 50 samples. The hypothesis is tested through multiple linear regression analysis. The results of the first tested hypothesis were found that the brand image variable positively and significantly affected the satisfaction of XXI cinema viewers. The results of the second hypothesis test show that the customer experience variable has a positive and significant effect on customer satisfaction watching at the XXI cinema.
Analisis Faktor pada Kinerja Keuangan dan Mediasi Struktur Modal pada Komite Audit di Perusahaan Property Tri Indah Sri Mulyaningsih
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.695 KB) | DOI: 10.26740/jim.v8n3.p796-812

Abstract

Financial performance evaluates how successful the company has achieved business activities. The purpose of this research is to analyze if financial performance (ROA) affected by firm size, investment opportunity set (IOS), dividend (DPR), audit committee, and capital structure (DAR). Also the mediation effect of capital structure in the audit committee to financial performance. Population in this research  is 56 property sector companies on BEI (www.idx.co.id). The sample in this research is 28 property companies (period 2014-2018) chosen by purposive sampling. This study uses a type of conclusive causal. The data analysis technique used path analysis with IBM SPSS 20. The results show that IOS has a significant effect on financial performance. Firm size, dividend & capital structure has a significant negative effect on financial performance. The audit committee does not significant to financial performance and capital structure (DAR). And also capital structure (DAR) does not mediate the audit committee to financial performance.
Pengaruh Kualitas Kehidupan Kerja terhadap Komitmen Organisasi melalui Kepuasan Kerja pada PT. Segar Murni Utama Rara Ayu Silvia Dwisaputri Sudiq
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.863 KB) | DOI: 10.26740/jim.v8n3.p921-930

Abstract

The purpose of this reseаrch is аnаlyzed аbout Orgаnizаtionаl Commitment (OC) effected by Quаlity Work of Life (QWL) through Job Sаtisfаction (JS). Cаusаlity reseаrch using quаntitаtive аpproаch. The sаmpling technique using sаturаted sаmples by the sаmple size of 45 respondents аt PT. Segаr Murni Utаmа. This reseаrch used Structurаl Equаtion Model (SEM) with the аssistаnce of smаrt PLS 3.0 softwаre аs the stаtistics аnаlysis. The results of this reseаrch show thаt Quаlity Work of Life positive influence on Commitment Orgаnizаtionаl, Quаlity Work of Life positive influence on Job Sаtisfаction. However, Job Sаtisfаction doesnt аffect Commitment Orgаnizаtionаl. So, Job Sаtisfаction wаs not become аn intervening vаriety of Quаlity Work of Life on the Commitment Orgаnizаtionаl.
Analisis Komparatif Abnormal Return dan Trading Volume Activity berdasarkan Political Event (Event Study pada Pengesahan RUU KPK 2019) Maulana Faizal Hafidz; Yuyun Isbanah
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (24.645 KB) | DOI: 10.26740/jim.v8n3.p829-838

Abstract

This research aims to analyze the reaction of the Indonesia capital market with average abnormal return (AAR) and cumulative abnormal return (CAR) before-after the legality of KPK law revision in 2019. This research also using trading volume activity to describe the react of capital market before-after the legality of KPK law revision in 2019. This research use event study for analysis method with 5 days before and 5 days after the event with secondary data from the Indonesia capital market. The research testing by Paired Sample T-Test and Kolmogorov-Smirnov. The result of Kolmogorov-Smirnov shows that AAR, CAR, and TVA are normal distribution. The result of the paired sample t-test shows that no difference between average abnormal return and trading volume activity before-after the political event because investors already get bad news on before and after the legality of KPK law revision in 2019 which make investor wait and see. But, the paired sample t-test shows the difference between CAR before-after the legality of KPK law revision in 2019, because the investor gets a positive abnormal return on t-3 and t-4 which make a different cumulative abnormal return.
Pengaruh Faktor Internal dan Eksternal terhadap Pertumbuhan Laba pada Bank Umum Swasta Nasional (BUSN) Non Devisa Periode 2014-2018 Andini Estikarti Utami
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.407 KB) | DOI: 10.26740/jim.v8n3.p781-795

Abstract

Banks in Indonesia are required to do their own assessment by using a risk-based bank rating based on RGEC Risk Profile, GCG, Earnings, and Capital. The goal of this research is to analyze the leverage of internal and external factors on the profit growth of non-foreign exchange national private commercial banks in 2014-2018. This research is a causal study with purposive sampling technique, so that 21 banks sample are obtained. The analysis method used in this research is multiple linear regression analysis. In this study, it was found that there was a simultaneous influence between the independent variables on profit growth. Partially, only LDR has a positive and significant effect on profit growth. When LDR ratio increases, profit growth will also increase which means that operational activities have been running efficiently and the bank can fulfill its obligations to creditors. Meanwhile, the other variables such as NPL, GCG, ROA, BOPO, CAR, and inflation do not affect on profit growth.
Hubungan antara Experiential Marketing, Layanan Restoran Prasmanan, Customer Satisfaction, dan Customer Loyalty Grace Chintia Sutanto; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.338 KB) | DOI: 10.26740/jim.v8n3.p954-967

Abstract

Every company wants its brand to be a major concern for consumers. Experiential marketing is a way of marketing that not only sells products but also creates them accompanied by emotional experiences that touch consumers' hearts. One of the businesses that are using experiential marketing is Hanamasa Restaurant which is a Japanese restaurant with buffet service type. The purpose of this research is to investigate the effect of experiential marketing and service attributes on buffet restaurants on customer loyalty with customer satisfaction as a mediating variable, a case study of Hanamasa consumers in Surabaya. Path analysis using AMOS 24 and IBM SPSS was performed for statistical analysis. Research with 110 respondents was taken with nonprobability sampling techniques. Criteria for respondents in this study are at least 19 years old and have visited Hanamasa at least twice in the past one to six months. The results of this study are experiential marketing a positive effect on customer satisfaction both through customer loyalty and directly. Likewise, the effect of service attributes on buffet restaurants has a positive impact on customer satisfaction but not on customer loyalty.
Analisis Pengaruh Kepuasan Kerja, Budaya Organisasi dan Kompetensi terhadap Organizational Citizenship Behavior pada PT. Mubarak Ainama Kunt Surabaya Khoirul Mahmudi; Jun Surjanti
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (79.394 KB) | DOI: 10.26740/jim.v8n3.p931-945

Abstract

This study aims to examine and analyze the influence of job satisfaction, organizational culture, dan competence on Organizational Citizenship Behavior in PT. Mubarak Ainama Kunt Surabaya. This research is quantitative. The data that will be used in this study is systematic data (numbers) which will produce conclusions that can be generalized. The data in this study use primary and secondary data. Primary data in the form of data obtained through questionnaires to 42 respondents as research samples and secondary data in the form of data company profile company. The statistical analysis used in this study is multiple linear regression. The measurement scale of this study uses a Likert scale The results of this study are job satisfaction has a significant positive effect on Organizational Citizenship Behavior. This shows that better job satisfaction in the company, the higher the Organizational Citizenship Behavior felt by employees. Organizational culture has a significant positive effect on Organizational Citizenship Behavior. This shows that the better the organizational culture in the company, the higher the Organizational Citizenship Behavior felt by employees. Competence has no significant effect on Organizational Citizenship Behavior. Implementation of competencies is carried out conditionally according to the needs of the company not bound by a certain period. This shows that the good or bad implementation of competencies in the company will not affect the increase or decrease in Organizational Citizenship Behavior employees at PT. Mubarak Ainama Kunt Surabaya.
Analisis Pengaruh Harga dan Kualitas Layanan Elektronik terhadap Kepuasan Konsumen pada Pengguna Aplikasi Shopee Oktavianus Chrisna Murti Sabda Puta Mediti
Jurnal Ilmu Manajemen Vol 8 No 4 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.649 KB) | DOI: 10.26740/jim.v8n4.p1290-1300

Abstract

The internet could be used as a means of online trading which is why often referred to as e-commerce (electronic commerce). The increasingly positive e-commerce growth in Indonesia has resulted in a shift in people's shopping patterns towards online or online shopping, thus making marketers learn various strategies so that consumers continue to feel satisfaction when shopping using applications, especially Shopee online shop applications. The purpose of this research is to analyze consumer satisfaction as measured by the price and e-service quality. The population in this study are respondents with a minimum age of 15 years who is infinite and has to carry out payment of at least 1 time in the last 6 months Shopee application. The sampling techniques used are non-probability sampling by sampling method i.e. judgmental sampling and obtained as much as 220 respondents. The technique of data collection for this research uses online questionnaire distribution with a Likert scale and the technical analysis of the data used is multiple linear regression. The results of this study show that the price and quality of e-service have a positive and significant influence on customer satisfaction variables in Shopee application users.
Peran Citra Merek, Harga Dan Kemasan terhadap Keputusan Pembelian Air Minum Dalam Kemasan Aqua Rizal Maulana Ismuputro
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.716 KB) | DOI: 10.26740/jim.v8n3.p1116-1123

Abstract

Various water products include packaging made for customers needed, one of them is an Aqua. Aqua is the main drinking product from PT. Aqua Golden Mississipi. According to Top Brand Index in 2017 until 2019, Aqua can be a brand leader of bottled water producers. This research aims to discuss images of the brand, price, and packaging for drinking water purchasing decisions of Aqua in Surabaya. The data of the study were analyzed using multiple linear regression techniques. The result out of research shows that the effects of brand image on purchase decisions but the packaging variable will not influence the purchase decision. In this research dominated effect is the variable brand image.

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