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INDONESIA
Jurnal Pendidikan Ekonomi (JUPE)
Published by Universitas Negeri Surabaya
ISSN : 23375752     EISSN : 27209660     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Pendidikan Ekonomi (JUPE), published thrice a year (January, Mei, and September), is a peer-reviewed journal that is managed by the Department of Economic Education, Faculty of Economics, Universitas Negeri Surabaya. JUPE aims to help researchers publish their work for a wider audience. We consider original research articles and review articles in any research areas of (but is not limited to) economics and business education, such as economics education, entrepreneurship education, economics learning strategies, educational economics, classroom action research, development of learning materials, teaching models, learning instruction, and learning media.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 14 No. 1 (2026)" : 12 Documents clear
Strategi positioning toko madura sebagai market challenger untuk keunggulan kompetitif ditinjau dari risiko dan etika Waluyo, Sugeng Eko Yuli; Ashriana, Ahfi Nova; Sholeh, Rachmad
Jurnal Pendidikan Ekonomi (JUPE) Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v14n1.p115-125

Abstract

This study analyzes the positioning strategy used by Madura stores to attract consumers to shop there. The positioning strategy employed is that Madura stores are open 24 hours a day and offer lower prices than modern retailers. This qualitative study employed a Systematic Literature Review, a structured research method used to collect, analyze, and identify other research evidence relevant to the author's topic. The results of this study indicate that by choosing a 24-hour positioning, Madura stores can compete with modern retailers such as Indomaret and Alfamart in attracting customers. However, this also increases safety and security risks. In terms of business ethics and risk management, special attention is also needed when a retail store business is only run by a husband and wife working 24 hours non-stop, without an employee recruitment system, shift schedule, wage system, modern bookkeeping, technological support such as CCTV, computerization, networks with several digital payment merchants and ATM machines.
Pengaruh kepuasan konsumen dan nilai yang dirasakan terhadap loyalitas konsumen dengan kepercayaan konsumen sebagai variabel intervening pada skincare MS Glow Syahna, Nur Hafidhah; Marwan, Marwan
Jurnal Pendidikan Ekonomi (JUPE) Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v14n1.p126-139

Abstract

This study analyzes how customer trust affects value, loyalty, and satisfaction with MS Glow skin care products. The researchers deliberately selected 100 students from Padang State University who had repeatedly purchased MS Glow skin care products for this study. The data was analyzed using SEM-PLS 4.0. The study shows that customer satisfaction and perceived value do not influence customer loyalty. Trust in the company significantly influences customer loyalty. Consumer trust does not influence satisfaction or value. With consumer trust as a mediator, customer satisfaction has a small influence on customer loyalty. Trust moderates the relationship between perceived value and customer loyalty. These findings indicate that the role of consumer trust in shaping customer loyalty is contextual among Padang State University students who use local skincare products, namely MS Glow, thereby broadening the understanding of consumer behavior theory in products with specific levels of involvement and perceived risk.

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