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Contact Name
G. Oka Warmana
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oka.warmana.mnj@upnjatim.ac.id
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+6281236511333
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Editorial Office Community Development and Empowerment Journal Pusat Publikasi, Fakultas Ekonomi dan Bisnis (Gedung B), UPN "Veteran" Jawa Timur Jl. Raya Rungkut Madya, Gunung Anyar, Surabaya, 60294
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Kota surabaya,
Jawa timur
INDONESIA
Community Development and Empowerment Journal
Published by Universitas Pembangunan Nasional Veteran Jawa Timur
ISSN : -     EISSN : 31238769     DOI : https://doi.org/10.33005/code.v1i1.4
Core Subject :
CoDE: Community Development and Empowerment is a peer-reviewed, open-access journal that publishes high-quality articles on community service and empowerment initiatives. This journal aims to become a platform for academics, practitioners, and community development enthusiasts to share innovative practices, research-based solutions, and collaborative strategies that foster sustainable social change. The scope of CoDE includes, but is not limited to: Community empowerment and capacity building Local economic development Education and literacy programs Health and well-being initiatives Environmental sustainability and conservation Technological innovation for community benefit Policy advocacy and participatory governance Social entrepreneurship and inclusive development
Arjuna Subject : -
Articles 12 Documents
 1   2 
Upaya Pemasaran Dalam Memperkenalkan Produk Motor Listrik Kepada Masyarakat Di PT The Agung Pamungkas Farhan Erlianto Ramizzah; Muhammad Ahmi Husein
Community Development and Empowerment Vol. 1 No. 2 (2026): Mei
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/code.v1i2.30

Abstract

This study aims to analyze the marketing strategy implemented by PT The Agung Pamungkas in introducing Tangkas Motor Listrik products to the public. The research method used is descriptive with a qualitative approach through observation, documentation, and direct interaction with consumers. The marketing strategies implemented include social media branding through content capture and feeds, event booths, and canvassing and flayering activities. The results of the study indicate that social media is effective in increasing brand awareness through creative content and active interaction with consumers. Event booths help people get to know the product directly through consultations and test rides, while canvassing and flayering expand the dissemination of product information. The combination of digital marketing and direct marketing is considered capable of increasing public interest, building an environmentally friendly product image, and supporting increased sales of Tangkas Motor Listrik.
Optimizing Partnership Operational Processes at SEAMOLEC South Tangerang Through Customer Relationship Management Muhammad Farhan Abdillah; Septian Sony Utomo
Community Development and Empowerment Vol. 1 No. 2 (2026): Mei
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/code.v1i2.32

Abstract

This community service journal documents the operational optimization of partnership management at SEAMEO Regional Open Learning Centre (SEAMOLEC) South Tangerang through the implementation of the Independent Merdeka Belajar Kampus Merdeka (MBKM) Internship program. The Community Partnership Division faced administrative challenges due to decentralized collaboration data, the risk of delays in updating Memorandums of Understanding (MoUs), and inconsistencies in monitoring schedules. To address these issues, a cloud-based database system using Google Sheets was designed to integrate all partnership variables in real-time. The implementation method of this community service consisted of five main phases: field survey, problem identification, database design, data implementation, and system evaluation. The program results showed a significant increase in efficiency, where the search time for cooperation documents was cut by up to 90%, and tracking the status of cooperation achieved 100% accuracy. The application of Customer Relationship Management (CRM) principles and continuous quality management successfully strengthened external communication and maintained the loyalty of strategic partners. This program proves that the integration of information technology in partnership administration governance can create a regional collaboration ecosystem that is more productive, responsive, and accountable.

Page 2 of 2 | Total Record : 12

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