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MEDIOVA: Journal of Islamic Media Studies
Published by IAIN Syaikh Abdurrahman Siddik Bangka Belitung
ISSN : -     EISSN : 27985334     DOI : https://doi.org/10.32923
Core Subject :
MEDIOVA: Journal of Islamic Media Studies is a journal that focuses on media studies and various communication issue of islam in society. The scope of this media study is related to media studies and islamic communication around issues such as: Uses and Gratification of Mass Media and Journalism arround islamic country : this field aimed for examines journalistic activities and media production which includes print, radio, television, and internet arround islamic country. New media and communication technology; a new field of communication study that continues to develop along with technological advances and community needs, this field includes digital media, data journalism, artificial intelligence (AI) Journalism, interactive, hypertextual and networking,etc. Film and advertising, this field aimed for some effect of vissual communication on film and any advertising campaign that impact in society, espessially issued for islamic society Gender, ethics and media regulation, This field aims to develop and examine gender issues, journalism code of ethics, and media regulation in any Islamic country. Public relations both government and non government with social and Islamic values ​​that oriented to global sustainability. Literacy and Education focuses on research, studies, and development in the fields of literacy and education. It encompasses a wide range of topics, including: Interdisciplinary Studies, Global Perspectives, and Policy and Practice.
Arjuna Subject : -
Articles 64 Documents
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DIGITAL INTERPERSONAL COMMUNICATION AND THE NEGOTIATION OF BODY SHAMING AS SEXISM AGAINST WOMEN ferdiana ferdiana; Yuli Hidayati
MEDIOVA: Journal of Islamic Media Studies Vol. 6 No. 1 (2026): SIX EDITION - NO 1
Publisher : Prodi Jurnalistik Islam IAIN Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/76tprc91

Abstract

This study examines body shaming toward women as a form of sexism within digital interpersonal communication on social media. Positioned within the intersection of computer-mediated communication and gender studies, this research explores how sexist meanings are constructed, negotiated, and internalized through user interactions. Using a qualitative descriptive approach, the study analyzes user comments and responses on selected social media content related to women’s appearance. Data were collected through documentation and analyzed using thematic analysis to identify patterns of interaction, forms of communication, and representations of sexism. The findings reveal that body shaming appears in both explicit and symbolic forms, ranging from hostile comments to subtle and humorous expressions that carry implicit aesthetic judgments. Furthermore, the study demonstrates that such interactions contribute to the internalization of negative body perceptions among women, while also allowing for limited forms of resistance through humor, reinterpretation, and self-affirmation. This research concludes that digital interpersonal communication functions as an ambivalent space that simultaneously reproduces and negotiates sexism. The study contributes to expanding interpersonal communication research by highlighting the role of everyday digital interactions in shaping gendered meanings and social norms.
Terpaan Instagram Narasi Newsroom dan Orientasi Politik Mahasiswa Mohammad Fikri; Arifah Arifah
MEDIOVA: Journal of Islamic Media Studies Vol. 6 No. 1 (2026): SIX EDITION - NO 1
Publisher : Prodi Jurnalistik Islam IAIN Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/4hqxt654

Abstract

Artikel ini membahas hubungan terpaan akun Instagram Narasi Newsroom dengan orientasi politik mahasiswa Fakultas Dakwah dan Komunikasi Islam IAIN Syaikh Abdurrahman Siddik Bangka Belitung angkatan 2021. Kajian ini berangkat dari menguatnya jurnalisme media sosial sebagai sumber informasi politik bagi pemilih muda di Indonesia. Penelitian menggunakan pendekatan kuantitatif korelasional dengan variabel bebas terpaan Instagram Narasi Newsroom serta variabel terikat persepsi politik dan sikap politik. Data dikumpulkan melalui kuesioner dan dianalisis dengan logika korelasi dan regresi menggunakan SPSS. Interpretasi ulang atas hasil yang dilaporkan menunjukkan bahwa koefisien hubungan bukan tergolong sangat lemah, melainkan bernilai negatif sedang terhadap persepsi politik (r = -0,542) dan negatif kuat terhadap sikap politik (r = -0,735). Temuan ini berarti semakin tinggi terpaan Narasi Newsroom, semakin rendah skor orientasi politik pada indikator yang diukur, bergantung pada arah skala instrumen. Artikel ini menegaskan bahwa hasil tersebut perlu dibaca sebagai hubungan empiris, bukan bukti sebab-akibat ataupun bukti langsung tentang netralitas media.
INFLUENCER AUTHENTICITY AND PURCHASE INTENTION TOWARD LOCAL MSMES: A GENDER PERSPECTIVE Alfa Latif; Alfi Rahmawati; Resti Ernawati
MEDIOVA: Journal of Islamic Media Studies Vol. 6 No. 1 (2026): SIX EDITION - NO 1
Publisher : Prodi Jurnalistik Islam IAIN Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/qd1d6478

Abstract

The rapid growth of social media has transformed marketing practices, particularly for local micro, small, and medium enterprises (MSMEs) that often face limitations in brand visibility and consumer trust. In this context, influencer marketing has emerged as an effective strategy to enhance product exposure and influence consumer behavior. This study aims to examine the effect of influencer authenticity on purchase intention toward local MSME products, with a particular emphasis on gender differences. This research employs a quantitative approach using a cross-sectional survey design involving 113 social media users in Indonesia. Data were collected through an online questionnaire and analyzed using descriptive and correlation analysis. The results indicate that influencer authenticity has a strong and significant relationship with purchase intention (r = 0.80, p < 0.01), suggesting that higher perceived authenticity leads to higher purchase intention. The findings also reveal that authenticity functions as a trust signal in digital environments and operates through a trust transfer mechanism, where trust in influencers extends to the products they endorse. Furthermore, gender differences influence how authenticity is interpreted, with female consumers being more responsive to emotional and relational cues, while male consumers emphasize credibility and informational aspects. This study contributes to the literature on digital marketing and media studies by integrating a gender perspective into influencer marketing effectiveness. Practically, the findings provide insights for MSMEs in designing more effective and targeted influencer marketing strategies based on authenticity and audience segmentation.
QUEST FRAMEWORK AS A STORYTELLING STRATEGY AT THE SOFT LAUNCH ALLO BOOK ATELIER RIRI Aulia Azza; Willy Bachtiar; Fikry Fachrurrizal
MEDIOVA: Journal of Islamic Media Studies Vol. 6 No. 1 (2026): SIX EDITION - NO 1
Publisher : Prodi Jurnalistik Islam IAIN Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/tzfq1n16

Abstract

This study analyzes the application of the QUEST Framework as a storytelling strategy in digital campaigns and brand activation at the soft launch event of Atelier Riri’s book ALLO (A Life Less Ordinary). As an architecture firm with 15 years of experience, Atelier Riri required a repositioning of its brand identity toward a “New Mature Image” to bridge the gap between internal philosophical values and public perception. This research uses a mixed-methods approach with a convergent descriptive case study design. Data were collected through in-depth interviews with the internal team, participatory observation, and evaluative audience surveys (n=32). The results show that the systematic implementation of the five stages of the QUEST Framework succeeded in transforming complex architectural concepts into inclusive and poetic narratives. The impact of the strategy was validated by 1,337 likes and 70,200 viewers on one main Instagram post, as well as an average survey score of 4.84/5.00 for message clarity and 4.75/5.00 for emotional resonance. Post-event interviews with RY confirmed that storytelling successfully humanized the brand and unified the firm’s 15-year legacy into a cohesive and meaningful identity.

Page 7 of 7 | Total Record : 64

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