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Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
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Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
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Articles 16 Documents
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Search results for , issue "vol 1 no 2 (2020)" : 16 Documents clear
Pengaruh Harga, Promosi dan Tempat Terhadap Keputusan Pembelian pada KFC Mega Vebi S. Tahrin; Johny A. F. Kalangi; Danny S. Mukuan
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

The purpose of this study was to determine the effect of Price, Promotion, and Place on the decision of the KFC Mega Mall Manado buyer. Quantitative data analysis Data collection methods used were the validity test of the questionnaire with a population of 800 and the number of samples 80 F Test and T-Test, Multiple Linear Regression Analysis The t-test was used to testing the significance of variations in the relationship between variables X and Y, whether variables X1, X2, and X3 partially affect the Y variable (purchase decision). In conducting the t-test, the preparation of the hypothesis to be tested is used, in the form of the hypothesis Ho and the alternative hypothesis Hi: Research Results Price X1, Price does not affect the purchase decision because the value 0,585 > 0,05. Promotion X2 is said to have an effect on purchasing decisions because the value obtained is 0,023 < 0,05, Place X3 is 0,000 > 0,05 thus concluding that Place is very influential Positive on Purchasing Decisions at KFC Mega Mall Manado Hypothesis testing results Simultaneously variable prices, promotions, and places have a positive and significant effect on buying decisions on KFC mega. This is evidenced by the value of the F obtained value of 0,000.
Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada PT. Bank Rakyat Indonesia Unit Tomohon Selatan Elsa Rundengan; Johny R. E. Tampi; Olivia F. Walangitan
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to clarify and determine the influence of service quality on customer satisfaction together and partial as well as to determine which varieties are the dominant influence on customer satisfaction at PT. Bank Rakyat Indonesia Unit Tomohon Selatan. The independent variables used in this study are tangible, reliability, responsiveness, assurance and empathy, and the dependent variable in this study is the customer satisfaction. This research was conducted at PT. Bank Rakyat Indonesia Unit Tomohon Selatan. The population sample used is a Bank Rakyat Indonesia Unit Tomohon Selatan customers. The sampling technique uses Accidental Sampling. The sample used in this study amounted to 96 people respondents. Based on the F test results was showed that F Sig. 0,000<0,005, which means the Service Quality which consists of tangible, reliability, responsiveness, assurance, and empathy have a significant influence on customer satisfaction. Based on the t results showed that the variables of tangible, reliability, responsiveness, and empathy have no influence on customer satisfaction. T-test results also showed that the assurance (X4) variable have had the most powerful effect compared with other variables, so the assurance (X4) variable have the dominant influence on customer satisfaction.
Budaya Organisasi Terhadap Kinerja Karyawan PT Telkom Indonesia Manado Aprisilia Liow; William A. Areros; Ventje Tatimu
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine, The Effect of Organizational Culture on Employee Performance of Pt. Telkom Indonesia Manado. The sample in this study was 44 people. Data collection techniques used were observation and questionnaires. The research instrument test is a validity and reliability test. Data analysis methods used are descriptive analysis, regional analysis, and hypothesis testing (t-test). The results of research processed by the SPSS program showed no significant effect of organizational culture on the performance of employees at PT Telkom Indonesia Manado. It is said to have no effect because of the calculated value of 0.229 with a significant value of 0.135> 0.05. Because it has a significance value greater than 0.05, which means that organizational culture is partially not a significant influence on employee performance. Based on the results of simple linear regression research Organizational culture variables have a positive regression coefficient of 0.228 which means that organizational culture has a positive relationship with employee performance.
Pengaruh Brand Image Terhadap Keputusan Menggunakan Aplikasi Go-Jek pada Mahasiswa Fispol Unsrat Manado Mahendra R. Kuheba; Wilfried S. Manoppo; Tinneke M. Tumbel
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of Brand Image on the Decision to Use the Go-Jek Application in Manado's FISPOL Students. Brand Image Variables are Tested using 3 indicators and Decision Variable Using Go-Jek uses 7 indicators. This research methodology uses a quantitative research approach. The sampling technique used was a random sampling method with a population of 3314 respondents. In determining the sample size of this study determined by the solving technique and obtained a sample of 100 respondents. Data collection techniques were carried out by conducting observations in the field and distributing respondents' questionnaires, using correlation analysis and simple linear regression. The result of R between the two variables is 0.802, meaning the relationship between brand image and the decision to use Go-Jek is very strong. Then the value of R square (determinant coefficient) of 0.643. This shows that the decision to use Go-Jek in Manado's FISPOL Unsrat 64.3% is influenced by brand image, while the other 35.7% is determined by other factors not examined in this study. 
Promosi Dan Harga Terhadap Keputusan Pembelian Sepeda Motor Yamaha R15 pada PT. Hasjrat Abadi Andika Candra Ume; William A. Areros; Ventje Tatimu
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of promotion and price on purchasing decisions for Yamaha R15 motorcycles at PT. Hasjrat Abadi Manado. This type of research is quantitative research. In this study sampling using a Likert scale. The research data were obtained by distributing questionnaires about promotions, prices, and purchasing decisions to 71 respondents who owned a Yamaha R15 motorcycle at PT. Hasjrat Abadi Manado. Data analysis techniques in this study used SPSS version 25 for the window. The results of this study indicate that promotion has a positive effect on purchasing decisions for Yamaha R15 motorcycles, and price also has a positive effect on purchasing decisions. Promotion and price simultaneously influence the purchase decision. The relationship level of the two promotion variables and price to the purchase decision has a positive relationship.
Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Volume Penjualan Pada Rose Collection Manado Edenia D. Wawolumaya; Dolina L. Tampi; Joula J. Rogahang
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to find out the most appropriate marketing strategy to be applied by the Manado Rose Collection in an effort to increase its sales volume. This research is a descriptive qualitative research in detail describing the state of the company in its business activities through the method of observation, interviews, and documentation. By using marketing tools namely marketing mix 4P consisting of products, price, promotion, and place, and then analyzed using the SWOT analysis method consisting of strengths, weaknesses, opportunities, and threats. From the analysis it has been found that Rose Collection applies the 4P marketing strategy by offering products of good quality and variety, offering competitive prices with similar companies, conducting promotions through various media, and determining strategic locations. The results of the SWOT analysis state that Rose Collection can already compete in a competitive competition market. Based on the analysis of the company's internal and external factors, the company's position supports being in the growth phase, by implementing an SO (Strength-Opportunity) strategy by continuing to focus on maintaining and improving product quality, maintaining customer trust, utilizing existing technology, and enhancing good relations with supplier.
Strategi Pemasaran Kopi Amungme Gold di Kabupaten Mimika Propinsi Papua Yunus Janampa; Olivia C. F. Walangitan; Danny S. Mukuan
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to analyze marketing strategies, namely the production strategy, price strategy, location strategy, distribution, and promotion strategies of the Amungme Gold coffee cooperative. This study uses a qualitative method approach with a descriptive approach. The database of this study amounted to 22 people consisting of religious leaders, tribal leaders, traditional leaders, employees and company leaders, besides conducting field observations directly on the objects under study and also interviewing business managers as well as documenting information related to coffee business management activities from the community. The results of the research show that the following management of Amungme Gold coffee can develop well because it is still not maximized in terms of marketing and is not covered by adequate technology because management is only manual which impacts on product quality which is not the maximum implementation of sales promotions that are simple in the environment. which is limited to PT. FREEPORT and around the Mozes Kilangin airport and around the city of Timika so that the marketing strategy is also enhanced from the form of promotion and improving the quality of production of Amungme gold coffee.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah PT. Bank Tabungan Negara (Persero) Tbk, Kantor Cabang Manado Anastasya Kambey; Johny R. E. Tampi; Olivia F. C. Walangitan
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

In the era of globalization. The competition of business became very sharp, either the domestic market or international market. In banking, world strategy is necessitated to face business competence that tight increasingly. There are challenges to achieving firm success. One thing that must be attended to get the aim of the firm is service quality. This research aims to find out kinds of service quality. That is, (Reliability), (responsiveness), (assurance), (empathy), (tangible) the influence of  PT. Bank Tabungan Negara customer satisfaction (persero) Tbk, cabang Manado office. This research is using quantitative research. By using data analysis techniques validity test, reliability test, classic assumption test, linear doubled regression analysis, correlation coefficient, determination coefficient R2, and hypotheses test. Based on the result of partial the test, showed that (Reliability), (responsiveness), (assurance), (empathy), (tangible), the influence of  PT. Bank Tabungan Negara customer satisfaction (persero) Tbk, cabang Manado office. Silmutan test showed that the Service Quality the simultan to the customer satisfaction PT. Bank Tabungan Negara (persero) cabang Manado office.
Analisis Rasio Kinerja Keuangan pada PT Telekomunikasi Indonesia (Persero), Tbk Nur Lischa M. P. Lasabuda; Frendy A. O. Pelleng; Dolina L. Tampi
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to analyze and find out how PT Telekomunikasi Indonesia Tbk’s financial performance is based on liquidity, solvency, activity, and profitability ratios. The research method used is descriptive quantitative. Data analysis techniques using financial ratio analysis. The result showed that: (1) the level of company liquidity is measured by the current ratio, quick ratio, and cash ratio indicator is in the category of “less good” because it is below the industry standard average. (2) the level of solvency of the company is measured by the debt ratio, debt to equity ratio, long-term debt to equity ratio, and times interest earned indicator are in the “pretty good” category when compared to the industry standard average. (3) The level of activity ratio measured by Account Receivable Turn Over, Inventory Turn Over, Working Capital Turn Over, Fixed Assets Turn Over, and Total Assets Turn Over indicator is in the “less good” category when compared to the industry standard average. (4) the level of profitability ratio measured by return on assets, return on equity, gross profit margin, operating profit margin, net profit margin indicator are in the “less good” category when compared to the industry standard average.
Inovasi dan Kreativitas Kaitannya dengan Kinerja Karyawan Youme C. Rompas; Riane J. Pio; Wehelmina Rumawas
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This research studies to study orientation and creativity on employee performance. In this study using quantitative, with respondents gathering 60 employees. Sampling uses non-probability techniques, while data analysis uses Partial Least Square (PLS). The results showed no significant effect on employee performance, but creativity had a significant and positive effect on employee performance. While innovation is not significant to creativity. Because of high creativity, employees will work with all the abilities and skills they have to be able to produce satisfactory performance and productivity.

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