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Economics and Digital Business Review
Published by Yayasan Vifada Cendikia Indonesia
ISSN : -     EISSN : 27742563     DOI : https://doi.org/10.37531/ecotal.v7i2
Core Subject :
Economics and Digital Business Review is a peer-reviewed, open-access academic journal published by Yayasan Vifada Cendikia Indonesia in collaboration with Sekolah Tinggi Ilmu Ekonomi (STIE) AMKOP Makassar. The journal was established in 2020 and is officially registered with an electronic International Standard Serial Number (e-ISSN: 2774-2563). Economics and Digital Business Review is published biannually (twice a year) and aims to provide a reputable scholarly platform for academics, researchers, practitioners, and policymakers to disseminate high-quality research findings in the fields of economics, management, and digital business. The journal encourages interdisciplinary perspectives that integrate traditional economic and business studies with emerging digital technologies and innovations.
Arjuna Subject : -
Articles 1,489 Documents
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The Influence of Talent Management on Employee Retention through Employee Engagement with Organizational Culture as a Moderation Variable: A Study on the Banking Sector in Makassar City Andi Wirandani Natsir; Muh Rais; Sukmawati Sukmawati; Dewi Natalia
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3763

Abstract

This study examines the influence of talent management on employee retention, combining employee engagement as a mediating variable and organizational culture as a moderation factor in the banking sector in Makassar, Indonesia. Based on the Resource-Based View (RBV) and Social Exchange Theory (SET), this study aims to provide a comprehensive understanding of how strategic human resource practices affect employee retention through psychological and contextual mechanisms. A quantitative research design was used, with data collected from 250 banking employees using a structured questionnaire. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess measurement and structural models, including the effects of mediation and moderation. These findings reveal that talent management has a significant positive effect on employee engagement and employee retention. Employee engagement also significantly affects employee retention and partially mediates the relationship between management and talent retention. In addition, organizational culture significantly moderates the relationship between talent management and employee engagement, as well as between employee engagement and employee retention, reinforcing this effect under supportive cultural conditions. The study contributes to the literature by integrating RBV and SET in a single framework and simultaneously testing the effects of mediation and moderation, which remained limited in previous studies. The results highlight the importance of aligning talent management practices with organizational culture to improve employee engagement and retention. In practical terms, the findings provide strategic insights for banking institutions to develop integrated human resources policies that drive sustainable employee retention in a competitive labor market. Keywords: Talent Management, Employee Engagement, Employee Retention, Organizational Culture, PLS-SEM, Banking Sector
The Effect of Work-Life Balance on Job Satisfaction through Work Stress with Perceived Organizational Support as a Moderation Variable in Employees of PT Pegadaian Maros Regency Amal Amal; Suljumansah Suljumansah; Muh Rusli; Mahmud mahmud
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3764

Abstract

Abstract This study aims to examine the effect of work-life balance on job satisfaction, with work stress as a mediating variable and perceived organizational support (POS) as a moderating variable. The research adopts a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to analyze the relationships among variables. Data were collected from employees of PT Pegadaian in Maros Regency through a structured questionnaire. The results reveal that work-life balance has a significant negative effect on work stress and a positive effect on job satisfaction. Furthermore, work stress significantly and negatively influences job satisfaction, indicating that higher stress levels reduce employees’ satisfaction. Mediation analysis demonstrates that work stress partially mediates the relationship between work-life balance and job satisfaction, suggesting that work-life balance enhances job satisfaction both directly and indirectly through stress reduction. In addition, perceived organizational support is found to significantly moderate the relationships in the model. Specifically, POS weakens the negative impact of work stress on job satisfaction and strengthens the negative relationship between work-life balance and work stress. The study contributes to the literature by integrating Job Demands-Resources (JD-R) Theory and Social Exchange Theory in a moderated mediation framework, providing a more comprehensive understanding of how organizational and psychological factors interact to influence employee outcomes. Practically, the findings highlight the importance of promoting work-life balance and strengthening organizational support to reduce work stress and improve job satisfaction, particularly in the financial service sector. Keywords: work-life balance, work stress, job satisfaction, perceived organizational support
Comparative Analysis of Rice Farming Using Tabela and Transplantation Patterns in Harapan Village Zulkarnain Bokingo; Meity Melani Mokoginta; Yusriyah Atikah Gobel; Dewa Oka Suparwata
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3776

Abstract

This study aims to determine the production costs and income of lowland rice farming using the Tabela planting pattern and the shifting planting pattern in Harapan Village, Wonosari District. This study involved 41 rice farmers. The research method is a survey, using a farming analysis that provides an explanation of the large production costs and income of lowland rice farming in the table planting pattern and the shifting planting pattern in Harapan Village. The results of the study show Based on the results of the analysis that has been carried out, it can be seen that the average farming costs incurred by rice farmers with a shifting planting pattern are Rp. 10,600,959 (Per Kg / Farmer / MT) and the average farming costs incurred by rice farmers with a Tabela planting pattern are Rp. 2,676,347 (Per Kg / Farmer / MT) in Harapan Village, Wonosari District, and the average income of rice farmers with a shifting planting pattern is Rp. 22,289,950 (Per Kg / Farmer / MT) and the average income of rice farmers with a Tabela planting pattern is Rp. 32,313,126 (Per Kg / Farmer / MT) in Harapan Village, Wonosari District
Digital Retail Transformation: The Influence of E-Commerce, Digital Marketing, and Service Quality on Purchasing Decisions Ekel Jadi Lapenta Tarigan; Mega Ruslina Safutri; Yolanda Salsabila; Ricky Rafii Ritonga; Zenni Riana
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3782

Abstract

This study examines the effect of e-commerce, digital marketing, and service quality on purchasing decisions at PT Gramedia Asri Media, a retail company. The study employed a quantitative approach with descriptive and associative characteristics. The population consisted of customers of PT Gramedia Asri Media, based on 86,085 customer transactions. The sample was determined using the Slovin formula, and 120 respondents were obtained during the data collection process. Data were collected through a Likert-scale questionnaire distributed via Google Forms and were analyzed using multiple linear regression with IBM SPSS. The results showed that, partially, e-commerce had a positive and significant effect on purchasing decisions with a t-value of 2.731 and a significance value of 0.007, digital marketing had a positive and significant effect with a t-value of 2.652 and a significance value of 0.009, and service quality had a positive and significant effect with a t-value of 3.988 and a significance value of 0.000. Simultaneously, e-commerce, digital marketing, and service quality had a positive and significant effect on purchasing decisions with an F-value of 84.105 and a significance value of 0.000. The Adjusted R Square value of 0.677 indicated that 67.7% of purchasing decisions could be explained by the three independent variables, while the remaining 32.3% was influenced by other variables outside this study
Impact of Brand Credibility on Attitude Toward Brand and Brand Loyalty among Samsung Smartphone Users in Samarinda Selvi Intan Nabila; Doddy Adhimursandi
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3783

Abstract

The escalating competition within the smartphone sector has rendered it increasingly arduous for brands to uphold customer allegiance, particularly in developing markets such as Indonesia. This investigation endeavors to analyze the influence of brand credibility on consumer attitudes toward brands and brand loyalty among Samsung smartphone users in Samarinda. This research adopts a quantitative methodology, utilizing survey data gathered from 120 participants and scrutinized via Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings indicate that brand credibility exerts a positive and significant influence on consumer attitudes toward brands, and consumer attitudes toward brands positively and significantly affect brand loyalty. Nevertheless, brand credibility does not demonstrate a significant direct impact on brand loyalty. These results underscore the necessity of cultivating affirmative consumer attitudes to bolster customer loyalty within a competitive marketplace.
Improving Employee Performance through Work Environment, Work Motivation, and Employee Relations James Wijaya; Elga Dearma Sirait; Doly Dionesyus Simamora; Kristi Endah Ndilosa Ginting; Mella Yunita
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3793

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja, motivasi kerja, dan hubungan karyawan terhadap kinerja karyawan pada PT Perkebunan Nusantara IV Regional 1 Medan. Kinerja karyawan menjadi aspek penting dalam mendukung produktivitas dan pencapaian tujuan perusahaan, sehingga faktor-faktor yang memengaruhinya perlu diperhatikan secara optimal. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif. Data dikumpulkan melalui penyebaran kuesioner kepada karyawan dan dianalisis menggunakan regresi linear berganda, uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Motivasi kerja juga berpengaruh positif dan signifikan terhadap kinerja karyawan serta menjadi variabel yang paling dominan dalam memengaruhi kinerja. Selain itu, hubungan karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, lingkungan kerja, motivasi kerja, dan hubungan karyawan berpengaruh signifikan terhadap kinerja karyawan. Nilai koefisien determinasi menunjukkan bahwa ketiga variabel tersebut mampu menjelaskan kinerja karyawan sebesar 71,8%, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian ini. Hasil penelitian ini menunjukkan bahwa peningkatan lingkungan kerja yang kondusif, motivasi kerja yang kuat, dan hubungan karyawan yang harmonis dapat menjadi strategi penting dalam meningkatkan kinerja karyawan.
The Influence of Product Quality, Nostalgia Perception, and Emotional Attachment on Repurchase Intention: Evidence from Bolu Rampah Consumers in South Sulawesi Fika Kurniawaty; E. Elia Ardyan; Endi Sarwoko
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3804

Abstract

This study aims to analyze the influence of product quality, perceived nostalgia, and emotional connection on repurchase intention among consumers of the traditional culinary product The Bolu Rampah in South Sulawesi. The research is motivated by the shifting consumption patterns of society, particularly among younger generations, who tend to adopt modern foods and gradually abandon traditional culinary products. The Bolu Rampah, as a distinctive cake made from local spices, holds significant potential to be developed not only as a consumer product but also as a cultural identity symbol and regional specialty. This research employs a quantitative explanatory approach involving 150 respondents selected through purposive sampling, with the criteria of having purchased The Bolu Rampah at least once within the last six months. The research instrument was developed based on validated indicators from previous studies and measured using a five-point Likert scale. The data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that product quality, perceived nostalgia, and emotional connection have a positive and significant effect on repurchase intention. Among these variables, emotional connection is found to be the most dominant factor influencing repurchase intention. This finding suggests that consumer loyalty toward The Bolu Rampah is driven not only by functional product attributes such as taste and physical quality but also by emotional and cultural values embedded in the product. Practically, the findings highlight the importance of implementing emotional branding and cultural marketing strategies to strengthen The Bolu Rampah's identity as a signature souvenir of South Sulawesi that evokes not only sensory satisfaction but also collective memory and local pride.
Modeling Motor Vehicle Tax Revenue with a One-Time Payment Scheme: A Case Study of the Jombang Regional Government Ramdhan Fazrianto Suwarman; Anik Tri Mulyani; Andi Daniah Pahrany
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3805

Abstract

This study examines the effectiveness of Motor Vehicle Tax (PKB) collection by comparing the annual payment system, with an average compliance rate of 83.57%, to a one-time lump-sum payment scheme. The analysis employs time value of money concepts and Discounted Cash Flow (DCF) to calculate present values, alongside the Weibull distribution to estimate vehicle lifespan. For the lump-sum scheme, an annuity model over a 20-year period, reflecting the average vehicle life, results in a one-time PKB payment of IDR 2,556,467.50 per vehicle. The model further simulates the addition of new vehicles and estimates for existing vehicles. Findings reveal that, under the annual system, projected PKB revenue over the next 20 years—assuming a switch to the lump-sum scheme in 2026—would total IDR 991.4 billion, with realized revenue at IDR 828.5 billion and potential losses of IDR 162.8 billion due to arrears. In contrast, the lump-sum scheme would yield both potential and realized revenues of IDR 1.38 trillion, with no projected losses as taxes are paid upfront. Simulations indicate annual system revenue leakage could reach IDR 530 billion if all vehicles are unregistered. The study concludes that a lump-sum payment system reduces annual tax losses, increases revenue certainty, and strengthens regional fiscal resilience.
The Influence of Whistleblowing System Implementation and Human Resource Competence on Fraud Prevention in the Inspectorate Office of Polewali Mandar Regency Riana Anggraeny Ridwan; Nursyam Anwar
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3817

Abstract

This study aims to analyze the influence of whistleblowing system implementation and human resource competence on fraud prevention efforts at the Inspectorate Office of Polewali Mandar Regency. In this context, Human Resource (HR) competence is viewed as a primary pillar in establishing accountable and transparent financial governance. Using a quantitative research design, primary data were collected through questionnaires from the entire population of 37 auditors at the research site; therefore, a total sampling (saturation sampling) technique was employed. The data were analyzed using multiple linear regression to test the significance of the variables' effects both individually (partially) and collectively (simultaneously). This study examines how individual capacity—encompassing knowledge, skills, and professional behavior—can strengthen internal oversight systems to minimize fraudulent practices. The findings confirm that, partially, the implementation of the whistleblowing system provides a positive and significant contribution to mitigating fraud risks. Similarly, human resource competence is proven to have a positive and significant effect on fraud prevention efforts. When tested simultaneously, both variables have a significant impact on preventing fraud. These results imply the necessity of optimizing reporting systems and strengthening HR capacity through continuous competency development as a core organizational
Content Marketing Strategy on the TikTok Application: Investigating Consumer Drivers of Impulsive Buying Behavior in Purchasing Tanasol Products Nyoman Sri Manik Parasari; Ni Nyoman Sri Anjani
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3824

Abstract

This study aims to analyze the TikTok content marketing strategy used by Tanasol, a local women's sandal brand from Bali, and to identify factors driving consumer impulsive buying behavior. The study employs a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews with three cross-generational consumers, the business owner, and Tanasol's marketing team, supplemented by non-participatory observation of TikTok content and digital documentation. Data analysis followed the Miles and Huberman interactive model. Results indicate that content strategies based on visual realism, simple storytelling, thematic promotions, and TikTok Shop integration effectively drive impulsive purchases. Key drivers of impulsive buying include honest and realistic product visuals, ease of TikTok Shop features, affordable pricing, high trust levels, and situational-emotional factors. These findings are analyzed through Ajzen's (1991) Theory of Planned Behavior framework, demonstrating synergy between positive consumer attitudes, subjective norms from social proof, and high perceived behavioral control. This study affirms that local SME brands can compete effectively in TikTok's digital ecosystem through organic approaches based on emotional proximity and content authenticity, without relying on major influencers.

Page 139 of 149 | Total Record : 1489

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