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Jurnal Komunikasi Peradaban
Published by Universitas Peradaban
ISSN : -     EISSN : 29865247     DOI : -
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Menerima artikel yang belum pernah dipublikasikan sebelumnya baik dari hasil penelitian, pemikiran konseptual/teoritis, dan penelitian lainnya yang berkaitan dalam bidang ilmu komunikasi
Arjuna Subject : -
Articles 44 Documents
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Pengaruh Brand Ambassador Afgan dan Brand Personality Terhadap Brand Loyalti Skincare Somethinc Pada Media Sosial Instagram Fajar Rizki, Menati
Jurnal Komunikasi Peradaban Vol. 3 No. 1 (2025): Jurnal Komunikasi Peradaban
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Peradaban

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambasador Penyanyi Afgan pada skincare somethinc dilihat dari brand personality afgan terhadap brand loyalti pada pengguna skincare somethinc Calm Down Series patented yang diujikan pada followers instagram resmi dari skincare somethinc. Teori yang digunakan untuk mendapatkan indikator pada penelitian ini adalah teori brand ambasador, teori brand personality serta teori brand loyalti. Metode penelitian yang digunakan adalah kuantitatif dengan populasi followers instagram somethinc official dengan jumlah 1.420.293 per September 2024. Hasil penelitian didapatkan bahwa brand ambasador Afgan berpengaruh positif terhadap brand loyalti pengguna skincare somethinc. Serta brand personality mempunyai pengaruh positif terhadap brand loyalti, di mana brand personality yang kuat dari Afgan mewakili Calm Down Series patented berdampak pada tingginya loyalti yang tercipta.
Sensory Marketing: Mengungkap Pengaruh Elemen-Elemen Sensual dalam Komunikasi Pemasaran terhadap Pengalaman Konsumen Angling Wulung, Lingga
Jurnal Komunikasi Peradaban Vol. 3 No. 2 (2025): Jurnal Komunikasi Peradaban
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Peradaban

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Penelitian ini menginvestigasi pengaruh elemen-elemen sensual dalam komunikasi pemasaran terhadap pengalaman konsumen, dengan fokus pada peran rangsangan inderawi seperti visual, suara, aroma, rasa, dan sentuhan dalam membentuk persepsi merek serta memengaruhi keputusan pembelian. Dalam dunia pemasaran yang semakin jenuh dan penuh persaingan, merek tidak hanya dituntut untuk menawarkan produk berkualitas, tetapi juga untuk menciptakan pengalaman yang lebih emosional dan mendalam bagi konsumen. Konsep komunikasi pemasaran sensual, yang memanfaatkan berbagai elemen sensorik, bertujuan untuk mengubah interaksi transaksional menjadi hubungan yang lebih personal dan mendalam antara konsumen dan merek. Penelitian ini menggunakan pendekatan kualitatif melalui studi kasus pada merek-merek besar seperti Apple, Starbucks, dan Nike yang dikenal menerapkan elemen-elemen sensorik dalam strategi pemasaran mereka. Data dikumpulkan melalui wawancara mendalam dan observasi lapangan untuk memahami bagaimana elemen-elemen sensual diterapkan dan bagaimana pengaruhnya terhadap loyalitas merek serta keputusan pembelian konsumen. Hasil penelitian menunjukkan bahwa penerapan elemen-elemen sensual secara signifikan memengaruhi pengalaman konsumen, meningkatkan keterlibatan emosional, memperkuat hubungan konsumen dengan merek, serta mendorong keputusan pembelian yang lebih positif. Temuan ini memberikan wawasan praktis bagi pemasar untuk mengoptimalkan penggunaan elemen-elemen sensorik dalam menciptakan pengalaman yang holistik dan berkesan, yang pada gilirannya dapat meningkatkan loyalitas dan kepuasan konsumen secara berkelanjutan.
The TribunJateng.com Newsroom in Presenting Accident News (Editorial Management Study According) khudaebi Ikhtiara, khudaebi Ikhtiara; Abineri, Reza
Jurnal Komunikasi Peradaban Vol. 4 No. 1 (2026): Jurnal Komunikasi Peradaban
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Peradaban

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Abstract

Editorial management is used to find out how an online media is in the news production process to provide news to the audience through five stages, namely planning, organizing, commanding, coordinating, controlling. This research aims to find out how the editorial management of the online media TribunJateng.com deals with accident news via its website and social media, which is based on the intense competition in online media in the current digital era. This research uses a descriptive qualitative method, where analysis in the field is carried out as an instrument with data collection methods including observation, interviews and documentation methods on TribunJateng.com media.
Pengaruh E-commerce Shopee Terhadap Ekonomi Indonesia di Masa Pandemi Olifiani, Laras Putri; Amal, Moh. Talabul; Abadi, Fany Anggun
Jurnal Komunikasi Peradaban Vol. 3 No. 2 (2025): Jurnal Komunikasi Peradaban
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Peradaban

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This study discusses the influence of e-commerce on the Indonesian economy, where the case taken is related to Shopee. Shopee is a Singaporean multinational technology company, which first started out as a consumer-to-consumer (C2C) market that shifted to a hybrid C2C and business-to-consumer (B2C) model. In examining this case, the author uses liberal theory to review the influence that the company has on the country's economic progress, especially in a pandemic situation. It is known that the changing pattern of people's lives has led to an increase in online sales, where there is also an increase in foreign investors from various countries to cooperate. Therefore, this research will be based on a case study research method with a qualitative approach. This is because researching the case requires qualitative observations where the results of the research use new media that are adopted into the channel media features owned by Shopee.
KEPEMIMPINAN PEREMPUAN BERBASIS NILAI PROFETIK DAN KOMUNIKASI HUMANIS DALAM PENGUATAN BUDAYA SEKOLAH BERKARAKTER: ANALISIS BIBLIOMETRIK Surahmadi, Surahmadi; Ningsih, Sri
Jurnal Komunikasi Peradaban Vol. 3 No. 2 (2025): Jurnal Komunikasi Peradaban
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Peradaban

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This research aims to map the development of scientific literature related to women's leadership based on prophetic values and humanistic communication in an effort to establish character-based school culture. By employing a bibliometric approach supported by VOSviewer software, an analysis was conducted on 499 documents sourced from the Scopus database using the following search string: (“prophetic leadership” OR “kepemimpinan profetik” OR “female leadership” OR “kepemimpinan perempuan” OR “character education” OR “pendidikan karakter” OR “Islamic education” OR “pendidikan Islam” OR “school culture” OR “budaya sekolah”). This analysis includes keyword mapping (co-occurrence), temporal dynamics (overlay visualization), and author collaboration networks (co-authorship). The findings reveal that character education and school culture are the primary themes in this discourse, whereas prophetic values such as siddiq, amanah, fathonah, and tabligh have not yet been extensively addressed. Temporal visualisation indicates a shift in research focus towards contemporary issues such as resilience, e-learning, and citizenship education. The structure of collaboration among authors suggests that the academic network remains fragmented, with several key authors such as Indah Suciati, Abdul Manaf, and Amat Jaedun acting as connectors between clusters. This research is limited to a single database and does not encompass in-depth content analysis or theoretical approaches. Consequently, it is recommended that further research expand the scope of data, integrate qualitative approaches, and develop a contextual and transformative model of women's leadership based on prophetic values.
The LITERASI MEDIA KRITIS TERHADAP ISU KONSERVASI HUTAN LINDUNG DI WILAYAH HULU DAERAH ALIRAN SUNGAI PEMALI surahmadi, surahmadi; Abineri, Reza Abineri
Jurnal Komunikasi Peradaban Vol. 4 No. 1 (2026): Jurnal Komunikasi Peradaban
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Peradaban

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Protected forest conservation in the upper watershed area of Pemali River faces complex challenges involving ecological, economic, social, and political dimensions. Mass media play a strategic role in framing conservation narratives, yet environmental issue representation in media is often biased and does not provide space for critical public participation. This research aims to analyze critical media literacy of communities regarding protected forest conservation issues in the upper Pemali watershed, identify media representation patterns of conservation issues, and formulate a media literacy model that supports public participation in protected forest governance. This study employs a qualitative approach with media content analysis and in-depth interviews with three informant groups: local and national media journalists, environmental activists and indigenous communities, and government and private sector stakeholders. Data were collected through analysis of 150 media articles from 2020-2024, interviews with 45 informants, and participant observation in five villages surrounding the protected forest area. Results indicate that media representation of protected forest conservation issues is dominated by conflict and economic frames, with minimal holistic ecological perspectives and local community voices. The level of critical media literacy among communities remains low, particularly in the ability to identify media bias, verify information, and participate in alternative content production. Factors influencing critical media literacy include education level, access to digital media, community social capital, and direct experience with conservation issues. This research recommends developing critical media literacy programs integrated with environmental education, strengthening community media as alternative articulation spaces, and transforming environmental journalism practices toward more participatory and community-based models. The theoretical contribution of this research is the development of an ecological media literacy framework that connects critical media capabilities with environmental awareness and action.
PERAN RADIO SINGOSARI FM SEBAGAI MEDIA INFORMASI PADA PENYELENGGARAAN PILKADA TAHUN 2024 DI KABUPATEN BREBES Aswhar Anis, Aswhar Anis; Wahyu Martyono, Wahyu Martyono
Jurnal Komunikasi Peradaban Vol. 4 No. 1 (2026): Jurnal Komunikasi Peradaban
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Peradaban

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Abstrak Penelitian ini dilatarbelakangi oleh pentingnya keberadaan media penyiaran lokal sebagai sarana utama penyampaian informasi politik yang akurat dan membangun partisipasi masyarakat dalam proses demokrasi, terutama menjelang Pilkada. Penelitian ini bertujuan untuk mengetahui bagaimana peran Radio Singosari FM sebagai media informasi dalam penyelenggaraan Pilkada 2024 di Kabupaten Brebes. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif kualitatif dan teori Agenda Setting sebagai landasan, data diperoleh melalui wawancara, observasi, dan dokumentasi dari berbagai pihak, termasuk KPU dan Radio Singosari FM. Penelitian ini menjawab rumusan masalah mengenai bagaimana peran Radio Singosari FM sebagai media informasi pada penyelenggaraan pilkada tahun 2024 di Kabupaten Brebes. Hasil penelitian menunjukkan bahwa program-program seperti Iklan Layanan Masyarakat, Talkshow, Teras Musik, dan Ngobras Seru terbukti efektif dalam menyebarkan informasi kepemiluan kepada masyarakat. Kesimpulannya adalah Radio Singosari FM memiliki keunggulan sebagai media lokal yang dekat secara emosional dengan pendengarnya, menjadikannya mampu membentuk opini publik dan meningkatkan partisipasi masyarakat. Penelitian ini menegaskan pentingnya eksistensi media penyiaran lokal dalam memperkuat nilai-nilai demokrasi dan keterbukaan informasi.
Basa Panginyongan : Identitas Wong Banyumas dalam Komunikasi Multikultural Hanan Wiyoko, Hanan Wiyoko
Jurnal Komunikasi Peradaban Vol. 4 No. 1 (2026): Jurnal Komunikasi Peradaban
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Peradaban

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This study focuses on cultural differences in multicultural communication, particularly on the use of Basa Panginyongan, which is often perceived as humorous, rustic, and less elegant. The findings indicate that intercultural communication practices are still influenced by ethnocentrism, namely the belief that one’s own culture is superior, as well as by stereotypes in the form of prejudice and subjective judgments toward Basa Panginyongan speakers. These attitudes constitute major barriers to multicultural communication because they hinder the development of effective intercultural interaction. Therefore, speakers of Basa Panginyongan are encouraged to develop a sense of pride in the distinctive features of their dialect as an integral part of their cultural identity. In line with this, continuous efforts to preserve Basa Panginyongan are necessary to ensure its sustainability within an increasingly multicultural society.
The PENGARUH ORIENTASI PENGGUNAAN MEDIA Z CAMPUS INDOZONE.ID TERHADAP KEPUASAN INFORMASI MAHASISWA BREBES SELATAN Abineri, Reza; Wulandari, Ayu
Jurnal Komunikasi Peradaban Vol. 4 No. 2 (2026): Jurnal Komunikasi Peradaban
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Peradaban

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Digital media coverage, particularly regarding education, is a crucial source of information for students. One popular portal is Indozone.id, with its Z Campus section frequently highlighting issues related to education policy, legal cases, and internal campus dynamics. This study employed quantitative methods, using primary data through a structured questionnaire that was systematically analyzed. The theory used is Uses and Gratification, which emphasizes that individuals consume media to fulfill specific needs and goals. Media that meets audience orientations will provide satisfaction. In this study, students from South Brebes used Indozone.id to obtain information related to Z Campus, with orientations covering media activity, freedom of choice, expectations regarding media, usage goals, and comparisons of alternative media. The results showed that media usage orientation significantly influenced information satisfaction. The coefficient of determination (R²) of 0.668 indicates that 66.8% of the variation in satisfaction is explained by media usage orientation, while 33.2% is influenced by other factors. Gap analysis across all dimensions revealed no significant gaps between item groups, indicating a good fit between respondents' expectations and experiences.
Model Komunikasi Profetik dalam Pembelajaran PAI di Sekolah Dasar: Integrasi Nilai, Interaksi Edukatif, dan Efektivitas Instruksional Herdiana, Aan; Wijayanti, Fita Tri
Jurnal Komunikasi Peradaban Vol. 3 No. 2 (2025): Jurnal Komunikasi Peradaban
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Peradaban

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Penelitian ini bertujuan untuk mengembangkan model konseptual komunikasi profetik dalam pembelajaran Pendidikan Agama Islam (PAI) di sekolah dasar yang mengintegrasikan nilai, interaksi edukatif, dan efektivitas instruksional. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi pustaka (library research) melalui analisis dan sintesis berbagai literatur ilmiah yang relevan. Hasil kajian menunjukkan bahwa komunikasi dalam pembelajaran PAI tidak hanya berfungsi sebagai proses transfer informasi, tetapi juga sebagai medium internalisasi nilai-nilai profetik yang mencakup siddiq, amanah, tabligh, dan fathanah. Temuan ini menegaskan bahwa pembelajaran PAI yang efektif tidak hanya ditentukan oleh metode atau media pembelajaran, tetapi terutama oleh kualitas komunikasi berbasis nilai profetik dan interaksi edukatif yang bermakna. Model ini memberikan kontribusi teoritis dalam pengembangan komunikasi pendidikan Islam yang lebih transformatif dan berorientasi pada pembentukan karakter peserta didik di sekolah dasar.

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