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Journal of Digital Economy and Management Practices
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 30904749     DOI : https://adpebipublishing.com/index.php/ijdemp
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Management and Digital Busines (IJMDB) is Open Access journal that aims to publish original research articles, reviews, and reports on the digitalization of business and management, how digital technologies can innovate the business, and what this means for the future of work. The journal will encourage submissions from diverse fields and areas of practice, from business, economics, marketing, and potentially computer science and information technology management. Scope This open accessed Journal publishes original research and review papers. This journal en Banking and Financial Institution Behavioral Economics Development Economics Environmental Economics International Economics Accounting Bussiness and Entrepreneurship Human Resources Management Monetary Econom Public Finance Political Economy Bussiness Management Urban and Rural Economics Published papers are the results of research, reflection, and actual critical studies with respect to the themes of integrating management and digital business : Information overload Econtent Management Web Publishing Data Management Information Management Information Search and Retrieval Management Web Information Retrieval Knowledge Management Digital Rights Management Digital Information Archiving Digital Information Literacy Intranet, Extranet and Portal Management Information clustering Digital Libraries Reference Linking Information Extraction Virtual information world Information Visualization and visual exploration of knowledge domain Mathematical models, computing methods Digitalisation in product design/manufacturing/measuring Product service systems, decision-making systems CAD/CAE/CAM/PLM, etc, digital hardware, e-technologies Service/manufacturing-oriented digital enterprises, integration Enterprise networks/dynamics/clusters, extended/virtual organisations As such, the journal showcases the latest thinking, practice and developments in digital asset management, including: Distribution, protection and monetization of digital assets Valuing digital assets Metadata, taxonomy and search Digital content workflows Digital rights management DAM and social media Maximizing the value of DAM system functionality The DAM vendor landscape Selecting the right DAM system Measuring ROI on DAM investments New technologies and what they offer Storage and archive solutions Operational efficiencies Content and data architectures Video and video on demand Essential reading for group heads, departmental heads, managing directors, directors, SVPs, EVPs, VPs and senior managers of: Digital asset management Digital media Marketing operations Content management Digital rights management Media operations Digital libraries Archiving Creative services Taxonomy Marketing and brand management Photography services IT and technology architecture Website management; as well as C-Suite executives Service providers, consultants and analysts DRM legal advisors
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 17 Documents
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What Drives Tourists to Return? Revisiting Destination Attributes, Destination Image, and Tourist Satisfaction in Halal Culinary Tourism Riski Taufik Hidayah
Journal of Digital Economy and Management Practices Vol. 1 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jdemp.v1i2.565

Abstract

Purpose – This paper seeks to examine the roles of destination attributes, destination image, and tourist satisfaction in shaping revisit intention within the context of halal culinary tourism in an urban destination. Methodology/approach – A quantitative research design was employed using a cross-sectional survey of Muslim tourists who had experienced halal culinary tourism in Bandung, Indonesia. Data were collected through a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate the proposed relationships among destination attributes, destination image, tourist satisfaction, and revisit intention. Findings – The findings indicate that destination attributes do not have a significant direct effect on tourist satisfaction, suggesting that Islamic destination attributes function as baseline expectations rather than primary satisfaction drivers in mature urban destinations. In contrast, destination image has a strong and significant effect on tourist satisfaction, highlighting the importance of perceptual and affective evaluations related to Islamic compliance, safety, and trust. Furthermore, tourist satisfaction is found to significantly influence revisit intention, confirming its role as a key post-visit evaluative outcome in halal culinary tourism. Novelty/value – This study contributes to the halal tourism literature by demonstrating that the influence of destination attributes on tourist satisfaction is context-dependent in urban halal culinary destinations. The findings emphasize the dominant role of destination image and tourist satisfaction in explaining revisit intention, offering practical insights for destination managers and policymakers to strengthen halal culinary tourism competitiveness through image-building and experiential strategies rather than reliance on functional attributes alone.
Income, Job Security, and Workload as Determinants of Job Satisfaction among Outsourced Employees Iqbal Tri Hilmi; Lucky Nugroho
Journal of Digital Economy and Management Practices Vol. 2 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jdemp.v2i1.570

Abstract

This study examines the effect of income, job security, and workload on job satisfaction among outsourced employees at PT. Kreasi Hexa Indonesia. Job satisfaction is an important factor influencing workforce stability and organizational performance, particularly in outsourcing employment systems. This research employs a quantitative approach using a survey method. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with a higher-order construct approach through the two-stage method. The evaluation of the model included tests of convergent validity, discriminant validity, construct reliability, coefficient of determination (R²), effect size (f²), predictive relevance (Q²), and hypothesis testing using bootstrapping. The results show that income and job security have a positive and significant effect on job satisfaction, while workload has a negative and significant effect. The findings indicate that fair compensation, employment stability, and balanced workload management play important roles in improving job satisfaction among outsourced employees. This study contributes to the literature by applying a higher-order construct model to analyze multidimensional variables and provides practical insights for improving human resource management practices in outsourcing organizations.
MSME Perceptions of Green Business Practices and Internationalization Readiness: Evidence from East Java, Indonesia Dyah Arini Rudingtyas; Sudarmiatin Sudarmiatin; Heri Pratikto
Journal of Digital Economy and Management Practices Vol. 2 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jdemp.v2i1.572

Abstract

Purpose – The study synthesizes institutional, behavioral and capability based perspectives to position SMEs’ perceptions as a foundational cognitive mechanism shaping green business adoption and international readiness. Methodology/approach – This study uses a descriptive quantitative approach with a cross sectional survey design that aims to describe the phenomenon of perception of MSME behavior towards green business practices in the context of internationalization. The research data was obtained from the results of a survey of 143 MSMEs in East Java which were documented in the observation dataset. The research analysis unit is the owner or main manager of MSMEs, considering that in the MSME structure, strategic decisions are very centralized on individual decision makers. Findings – The findings indicate that SMEs generally demonstrate a positive awareness of enviromental responsibility and the importance of green practices. Nevertheless, perceptions regarding direct economic benefitd and long term strategic value remain moderate, particulary among micro and small entreprises. This perception gap contribute to cautious attitudes toward adopting green business practices as part of internationalization strategies. The results suggest that SMEs with broader market exposure exhibit more strategic perceptions of green practices as a means of meeting international standards and gaining competitive advantage.Novelty/value – This study contributes to literature by positioning SMEs’ perceptions as a central cognitive mechanism in green business adoption an internationalization readiness by integrates multiple theoretical perspectives. . Keywords : Green business practices; SMEs; Perception; sustainability, internationalization, East Java  
Analysis of the Six Sigma DMAIC Method to Reduce Product Defects in Reverse Engineering Components at PT PLN Pusharlis Bagus Sanjaya Putra; Ratih Hendayani
Journal of Digital Economy and Management Practices Vol. 2 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jdemp.v2i2.574

Abstract

Purpose – This study is motivated by the recurring occurrence of product defects in the reverse engineering process of power plant components at PT PLN Pusharlis, both during the production stage and after the components are installed and operated (after-sales). Such defects have the potential to affect component reliability and the operational performance of national power plants. Therefore, this research aims to analyze the level of product defects and the process capability of reverse engineering components at PT PLN Pusharlis, as well as to formulate systematic and data-driven quality improvement efforts. Methodology/approach – The research employs a mixed-methods approach by integrating quantitative and qualitative methods. Quantitative data are obtained from Non-Conformance Report (NCR) records and after-sales defect data for the period 2021–2024, which are analyzed to calculate CTQ, DPMO, and sigma levels. Qualitative data are collected through process mapping using SIPOC, cause-and-effect analysis with Fishbone 6M, and semi-structured interviews with relevant personnel involved in the production process. All stages of analysis are structured according to the DMAIC framework and are conducted up to the formulation of quality improvement recommendations Findings – It was found out that the application of the Six Sigma method with the DMAIC approach has proven effective in identifying, analyzing, and formulating solutions to product defect problems at PT PLN Pusharlis. Novelty - conducting a systematic evaluation of the reverse-engineering production process at PT PLN PUSHARLIS, with a specific focus on identifying dominant defect types, analyzing their root causes, and assessing the capability and stability of the production process
The Influence Of Consumer Engagement On Brand Loyalty With Satisfaction, Attachment, And Trust As Intervening Variables Dewi Suryaningsih; Indira Rachmawati
Journal of Digital Economy and Management Practices Vol. 2 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jdemp.v2i1.575

Abstract

Purpose – The presence of digital technology has reshaped the relational landscape between the hospitality industry and its consumers, particularly through the utilization of social media channels and online ecosystems. This study was designed to examine the role of active consumer participation in shaping brand loyalty, considering affective attachment, trust, and satisfaction as mediating variables among consumers of Sari Pacific Jakarta. Methodology/approach – Data were collected through a survey instrument distributed to 385 respondents who were deliberately selected based on specific criteria. All collected data were subsequently analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique with SmartPLS 4 software. Findings – The findings indicate that consumer engagement mediated by brand trust, consumer satisfaction, and brand attachment give significant and positive effect on brand loyalty. With p-values 0,000 (<0,05) and all hypotheses are fullfiled. The relevant prediction is good with Q2 is 0.678. the strongest effect in mediating variable is the consumer’s satisfaction with F square 0.330 indicating big effect size. Novelty/value – Hotel management should restructure its approach to building consumer engagement by emphasizing the use of digital tools and enhancing the quality of service experiences. Such measures are considered strategic for maintaining consumer loyalty. Future researchers are encouraged to explore the dynamics of consumer experience more comprehensively through qualitative method.
Sectoral Suitability of Digital Transformation Readiness and Maturity Models in Indonesia: A Comparative Framework Analysis Dike Agus Triyanto Pamungkas; Sri Widiyanesti; Irayanti Adriant
Journal of Digital Economy and Management Practices Vol. 2 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jdemp.v2i1.576

Abstract

Purpose – This study aims to compare five digital transformation readiness and maturity assessment models—the Smart Industry Readiness Index (SIRI), Indonesia Industry 4.0 Readiness Index (INDI 4.0), acatech Industrie 4.0 Maturity Index, Digital Maturity Model (DMM), and Digital Transformation Readiness Model—and map their suitability to industrial sectors in Indonesia. Methodology/approach – A qualitative, literature-based comparative framework analysis was employed. The models were evaluated according to their objectives, main focus, measurement dimensions, readiness–maturity orientation, sectoral applicability, and relevance to the Indonesian context, with reference to the KBLI 2020 classification. Findings – The findings show that no single model is universally suitable. SIRI and INDI 4.0 are most appropriate for manufacturing because of their emphasis on factory operations, automation, production integration, and Industry 4.0 readiness. The Digital Transformation Readiness Model is more suitable for non-manufacturing sectors requiring organizational readiness assessment, while acatech and DMM are more appropriate for organizations evaluating digital maturity after implementation. Novelty/value – This study provides a sector-sensitive decision guide that links assessment-model characteristics with industrial context and transformation stage, helping Indonesian organizations select a more appropriate digital readiness or maturity framework.
Brand Experience and Customer Retention By Soft Drink Firms: A Study Of Coca Cola And 7up Bottling Companies In South Eastern Nigeria Ikechukwu Eze
Journal of Digital Economy and Management Practices Vol. 2 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jdemp.v2i2.580

Abstract

The research examined the relationship between brand experience and customer retention with Coca Cola and 7up Bottling Companies as case study and South Eastern Nigeria as the study area. The study specifically investigated how affective and behavioural experience as dimensions of brand experience relate with customer satisfaction, trust, and loyalty which are key ingredients that enhance the ability of organizations to retain their customers. It was empirical survey research design rooted in mixed research philosophy. The population and sample size were estimated 300 respondents shared equally to the five states that constitute South Eastern Nigeria. Individual respondents from the states were randomly selected through convenience sampling technique. Questionnaire was the data collection instrument and the collected data analyzed with Analysis of Variance (ANOVA). The result showed that all the variables under investigation – affective and behavioural experience have direct, positive and significant relationship with customer satisfaction, trust, and loyalty that are core variables on which Coca Cola and 7up Bottling Companies depend on not only to attract customers but also to retain them for future business. Based on the findings, the research concluded that brand experience is a strong marketing variable with great influence on customers buying behaviour. Standing on the conclusion, Coca Cola and 7up Bottling Companies and other soft drink producing companies in Nigeria were adviced to devote serious attention to research and development in order to enhance customers brand experience for their products as a strategy not only to attract them but also to retain them for future business. Key Words: Affective experience, behavioural experience, brand experience, customer retention, loyalty, satisfaction, trust.

Page 2 of 2 | Total Record : 17

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